This Thanksgiving, Nickelodeon is serving up a feast of nostalgia with a feature-length TV movie revival of its iconic 90s cartoon, Hey Arnold!
Hey Arnold!: The Jungle Movie will finally answer some unresolved questions about our football-headed hero and his missing parents. If you need a brief refresher, the show left off with a cliffhanger. Arnold discovered a clue regarding the whereabouts of his long-lost parents, leading the 9-year-old to believe they had disappeared into the Central American jungle.
And that’s where the two-hour TV movie special will take us.
Any 90s kid who grew up watching Nick’s idiosyncratic animated series will recall Arnold’s unconventional upbringing. He was raised in a fictional metropolis, evoking gnarly vibes of midtown Manhattan circa 1970.
Arnold lived with his eccentric grandparents in a dilapidated boarding house. But he slept on a retro Queen Murphy bed and gazed at the sky through his bedroom’s glass roof. Growing up in the suburbs, I always thought this looked like the ultimate crib. It seems other young fans felt the same way:
The summer 2017 Nicktern class united to create a mural at the Boys & Girls Club of Burbank and Greater East Valley. The mural, which is one of their largest to date, covers more than 300 square feet and employs a number of Boys & Girls Club themes. The mural was designed by Colton Davis, Gabrielle Dolbey, Tom Fields, Courtney Lovett and Alyson Wong.
In sports lingo, the 2017 Kids’ Choice Sports Awards was a slam dunk, touchdown and homerun. With thousands of fans and sports stars gathering in UCLA’s Pauley Pavilion, as well as the multitude of viewers watching from home, the fourth annual rendition of the awards show treated its audience to cameos by the U.S. Olympic team’s Final Five, raucous events such as the Slime Mountain challenge, an award honoring legendary Olympic gold medal-winning swimmer Michael Phelps, and much more.
Guiding us through it all was the incredible emceeing of third-time host Russell Wilson. As a football superstar and new father, Wilson easily took the head play caller’s role to steer a show celebrating both kids and sports.
Check out some of the highlights from Nick’s slime-filled sports extravaganza.
Nickelodeon unleashed a pair of nostalgia-infused trailers at last week’s San Diego Comic Con, promoting TV movies that will revisit fondly remembered series from the 1990s and early 2000s: Hey Arnold! and Rocko’s Modern Life.
“Nickelodeon rolled into Comic-Con 2017 with the most effective weapon they could possibly unleash on millennials: nostalgia,” wrote Katie Buenneke in L.A. Weekly. “As always, Nick isn’t just catering to kids — and now they’re specifically targeting the generation of now-adult kids who grew up on Nick’s animated programming.”
Hey Arnold!, which ran on Nick from 1996 to 2004, is set in the streets of Hillwood, a sort of Portland-Brooklyn-Seattle mash-up where fourth grader Arnold lives in an inner-city boarding house with his grandparents. Kind and unassuming, Arnold is a low-key bully-battling hero who is perpetually helpful to those in need.
This no-judgement, all-are-welcome Mr. Fix It persona endeared Arnold to a whole generation of Nick viewers. “90s kids who grew up with the show Hey Arnold! love it because main man Arnold is earnestly cool and selfless to everyone in his neighborhood and PS 118,” writes Inquirer.net’s Niña V. Guno.
It turns out that nice ages well. Fast forward to 2017. Arnold has aged one year. He is prepping to enter sixth grade. Best bud Gerald has organized a rooftop tribute to Arnold’s relentless do-goodery. And then we find out that this crew is sending their urban hero to the (fictional) Central American nation of San Lorenzo, where his parents disappeared back in the 90s.
Hey Arnold! creator Craig Bartlett talks a bit more about the characters’ updated styles and teases Arnold’s destination:
Rocko’s Modern Life, which ran on Nick from 1993 to ’96, followed the titular anthropomorphic immigrant wallaby and his crew – Heffer the steer and Filburt the turtle – through the fantasyland of their fictional city, O-Town. Despite its short-ish run, the series retains a loyal fanbase.
“The fourth Nicktoon to debut, Rocko’s Modern Life boasts a sizable cult to this day, largely thanks to the fact that it tosses a bunch of goofily animated animals straight out of a brightly colored Sunday comic strip into the midst of decidedly mundane situations, from visiting the DMV to flying on a plane to cleaning an apartment,” A.V. Club’s Todd VanDerWerff wrote more than a decade and a half after the final episode aired.
That final episode – or at least what the creators intended to be the final episode – sent Rocko and his posse deep into space, where they have been floating about (along with an impudent monkey and bunches of bananas) ever since.
Sketch comedy, potluck, political satire, lip syncing, drag queens, kid-friendly rock and roll and animated, nostalgic purple grapes: these are a few of our fans’ favorite things. And it turns out that the esteemed voting committee for the 69th Primetime and Creative Arts Emmy Awards likes them quite a bit too.
Welcome to the July issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.
For Pride Month (June), we published stories on the most LGBT-friendly US companies and Ireland’s first gay prime minister. We also have a video of our Modern Dads and research on play in the Netherlands, Gen Xers in South Africa and originality among teens and young adults.
As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).
In a sweeping global affirmation of Viacom’s deep brand stable, adaptability across platforms, and overall marketing excellence, the company rolled up an impressive 103 awards between PromaxBDA’s 2017 North American and global Promotion, Marketing and Design Excellence Awards.
Nickelodeon, Spike, BET, TV Land, Comedy Central, Viacom18, Viacom Velocity, Viacom International Media Networks, and Viacom Catalyst all received honors at the ceremonies in Los Angeles on June 8. Juries of best-in-craft peers chose the winners in each category, infusing each nod with a coveted expert’s stamp of approval.
“That Gold Statue stands for the highest level of marketing and creative excellence in our industry,” Andy Baker, chairman of the PromaxBDA awards committee, wrote in his letter to honorees.
Here’s a look at all of Viacom’s 2017 winners:
Image courtesy of PromaxBDA. Used with permission.
CHANNEL: HOLIDAY OR SPECIAL EVENT CAMPAIGN
1) GOLD Kids Pick The President Campaign, Nickelodeon
One recent weekend, I found our kitchen counters overrun with items that did not have any obvious place in a kitchen: shampoo bottles, shaving cream, various lotions and creams commandeered from closets and bathrooms. My 8-year-old daughter stood amid these scattered and emptied containers, churning their contents in a mixing bowl. The counters and floor had become a showroom of the varied colors and textures to emerge from the bottles.
“What are you doing?” I asked.
“Making slime,” she replied.
“Where did you learn how to do that?”
Of course. This is the same child who recently asked me if I’d ever considered making a YouTube channel when I was little. When I confessed that I hadn’t, she wondered why. I told her that it had a lot to do with the fact that it didn’t exist until I was 27 years old.
This amazed her (“What did you do!?”), but I was pretty amazed, too, that even in the YouTube era, slime is something that still draws kids like birthday cake.
I grew up in the heyday of You Can’t Do That on Television, a youth-oriented sketch-variety program that ran on Nickelodeon throughout most of the 1980s. The show was also the birthplace of modern slime, which dropped like waterfalls from the ceiling anytime someone said, “I don’t know,” which seemed to happen a lot.
Decades later, as slime is having this DIY cultural moment, Nick is still the king of the gooey stuff. Just check out Pitbull’s Green Slime promo for the upcoming Kids’ Choice Sports Awards:
And if, like my daughter, you think that looks like fun, here’s how you can try making your own, Nick-sponsored slime:
But what was in that original Nick slime? Business Insider’s Chris Snyder recently put together this video where former Double Dare and What Would You Do? host Marc Summers reveals the composition of the torrential green downpours:
Footage courtesy of Chris Snyder and Business Insider. Used with permission.
We can’t confirm or deny that Summers was correct – or whether Nick’s slime recipe has changed over the years – but it’s pretty fun to watch those old slime shots. In a world that has changed so much so rapidly – there was no real internet to speak of in the ’80s – some things, like slime, appear to be timeless.