Viacom Employee Samantha Newman and Family Win Trip to KCAs

Vice President of Velocity Marketing Operations Samantha Newman had never entered a Viacom awards show contest before—and she’s worked with the company for 10 years.

Newman and her husband, Jason, have two children, 8-year-old Ethan and 4-year-old Alexa. “It’s hard traveling when you have young kids,” said Newman.

But this year Newman’s kids were finally old enough to travel and attend an award show—right in time for Nickelodeon’s 28th annual Kids’ Choice Awards. Newman entered the contest, and won. The timing was fortuitous, as her son was just becoming a fan of live-action shows on Nickelodeon—many of which were represented at this year’s ceremony.

Watch as Newman broke the news to her children:

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Nick’s Number One! (And Number 2, and Number 3, and Numbers 4, 5, 6, 7, 8, 9, 10…)

by Stuart Winchester, Viacom

Behind a wide-ranging slate of live-action and animated shows, Nickelodeon swept ratings compilations of the top 10 children’s programs for the first quarter of 2017 among kids 2-11 and 6-11.

The accomplishment continues a torrid winning streak for Nickelodeon, which marks its third year as the top kids’ network among kids 2-11 and preschoolers. This is Nick’s seventh consecutive quarter winning those two demos, and its second in a row among kids 6-11. Ratings grew among all three demos during the quarter.

By locking in the top 10 children’s shows in two core demos, Nick pulled net double digits ahead of its competition. The net also owns four of the top five shows among kids 2-5: number one PAW Patrol; number two Shimmer and Shine; number four Team Umizoomi; and number five Blaze and the Monster Machines.

Underscoring Nick’s deep influence on kids’ culture, its annual Kids’ Choice Awards was the top-rated show for the week ending March 12 among kids 2-11, kids 6-11 and tweens 9-14.

Scroll down to see the 10 Nick shows that won the quarter in both the 2-11 and 6-11 demos:

Kids 2-11

#1 The Thundermans

#2 Nicky, Ricky, Dicky and Dawn

#3 SpongeBob SquarePants

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Nick Grabs 18 Daytime Emmy Nominations, MTV Adds 1 for 19 Total Viacom Nods

by Stuart Winchester, Viacom

Behind an outstanding slate of animation, young children’s programming, and special activations, Nickelodeon locked in 18 nominations for the 2017 Daytime Emmy Awards, a rousing affirmation of the net’s broad impact and influence on the television landscape. MTV’s Transformation, which documents the struggles of young transgender individuals, grabbed an additional nomination, bringing Viacom’s total to 19.

Nick’s Peter Rabbit earned a trio of nominations, while Pig Goat Banana CricketDino Dan: Trek’s AdventuresMutt & Stuff, Kung Fu Panda: Legends of Awesomeness, and Bubble Guppies each snagged two. Harvey Beaks and Wallykazam! also grabbed one nod apiece, while nominations for the 2016 Kids’ Choice Awards (one nomination), Kids Pick the President (two), and the Ultimate Hallowen Haunted House 360 Challenge (one) underscore the strength of the network’s special programs and initiatives.

Congratulations to all of the nominees. The National Academy of Arts & Sciences will announce the winners of the 44th Annual Daytime Emmys on April 30.

Scroll down the page to check out all of Viacom’s nominations and watch clips from select programs.

MTV 

OUTSTANDING SPECIAL CLASS SPECIAL

MTV Docs: Transformation 

Director: Melissa Johnson

Producer: Katelyn Howes

NICKELODEON

OUTSTANDING PRE-SCHOOL CHILDREN’S SERIES

Dino Dan: Trek’s Adventures

Executive Producers: J.J. Johnson, Blair Powers

Co-Executive Producers: Matthew J.R. Bishop, Christin Simms

 

Mutt & Stuff

Executive Producers: Marty Krofft, Sid Krofft, Cesar Millan, Bradley Zweig

Co-Producers: Bob Aniello, Leigh Hale, Deanna Krofft Pope, Jacob Moffat

Producer: Irene Oncley

 

OUTSTANDING PRE-SCHOOL CHILDREN’S ANIMATED PROGRAM

Wallykazam!

Executive Producer: Adam Peltzman

Co-Executive Producers: Koyalee Chanda, Dave Palmer

Supervising Producer: Laura Barbera

Line Producers: Sara Kamen, Ian Murray

 

OUTSTANDING INTERACTIVE – ENHANCEMENT TO A DAYTIME PROGRAM OR SERIES

Nickelodeon’s Ultimate Halloween Haunted House 360 Challenge

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The Stars, Stunts, and Slime of Nickelodeon’s 2017 Kids’ Choice Awards

Orange blimps invaded Los Angeles, along with a deluge of slime, stars, and surprises, for the 28th annual Kids’ Choice Awards earlier this month.

Nickelodeon’s 2017 Kids’ Choice Awards juxtaposed beloved mainstays (green goo, orange blimps, and celebrity guests) with cutting-edge elements. Stars shot out of an orange slide to get onstage. A drone circled the audience at the University of Southern California’s Galen Center, affixed to an orange blimp, snapping shots of fans and posting them to a second screen in the arena. A “live set” of real kids posing as stage props capped off the ultimate fans-first experience.

WWE star John Cena hosted the extravaganza, getting the chance to flex his muscles in an arm wrestling contest with the cast of Nicky, Ricky, Dicky & Dawn. This was one of many stunts chosen by the kids watching at home on Nick’s multiplatform, digital voting system.

LOS ANGELES, CA - MARCH 11: The cast of Nicky, Ricky, Dicky & Dawn armwrestle with host John Cena onstage with Dj Khaled at Nickelodeon's 2017 Kids' Choice Awards at USC Galen Center on March 11, 2017 in Los Angeles, California. (Photo by Kevin Mazur/KCA2017/WireImage)

The cast of Nicky, Ricky, Dicky & Dawn arm wrestle with host John Cena and Dj Khaled at Nickelodeon’s 2017 Kids’ Choice Awards. (Photo by Kevin Mazur/KCA2017/WireImage)

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Nickelodeon 2017 Kid’s Choice Awards International Social Squad Is #Goals

It’s almost slime time, and Nick is shaking things up a bit. Nickelodeon International is unveiling its first-ever social squad for the network’s 2017 Kids’ Choice Awards.


The Kids’ Choice Awards official Social Squad is unlike any other celebrity crew. Each member hails from a different part of the world: Germany, Denmark, Mexico, Brazil, Australia, the U.K., and the U.S.

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Slimed and Tested, NICKterns Alum Explains Why This Internship Is Tops in the Nation

Below the cover of the kitchen’s slime stairs, 25 interns stand around a 10-foot rectangular blue canvas waiting for the 10-gallon buckets of slime to arrive. Phones are in hand to capture the fulfillment of our elementary school dreams. One by one interns, ready to accept the green goo, plant themselves in the middle of the blue tarp. I grab my fellow classmates’ hands. All at once, the green concoction globs over my hair and drips down my face past the wide corners of my smile. The intern to my left raises his head, letting the slime fill the rims of his glasses. We’ve done it, I thought to myself – would I really have graduated the Nickelodeon internship program if I didn’t get slimed?

NICKterns Get Slimed from Viacom on Vimeo.

As a studio built on fostering creator-driven content, backed by a culture built on more than 25 years of animation (with a little bit of slime for good measure), it’s no surprise that Nickelodeon Studio has been a staple in children’s entertainment — and the internship program is no exception.

For the second year in a row, Vault.com, a professional website providing in-depth analyses of employee-company culture, has ranked Nickelodeon’s internship program as the Best Media & Telecom Internship in the country.

This 10-week program provides students and recent graduates with the individual attention needed to thrive in a professional studio. Workshops and informational lunches are designed specifically to match the interests of that semester’s class. Students have the opportunity to share their time with executives, show creators, writers, artists, former interns (or “NICKterns”), and everyone in between to better understand the full scope of the studio’s pipeline and different lines of the business. Those interested in pursuing a career in writing or art can also take a multitude of current series tests – essentially a challenge to see if they can create art or scripts that match a show’s exacting style – that will be reviewed by in-house industry professionals.

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Nick Jr.’s Nella the Princess Knight Captures the Zeitgeist of Diverse America

Not all super heroes wear capes—some wear sparkly ball gowns.

NPK 824px

Nella rides into town with a message of self-empowerment. Photo courtesy of Nickelodeon.

Nella, the titular character in Nick Jr.’s Nella the Princess Knight is shattering princess norms.

NPK 2

This biracial princess knight slays gender norms. Photo courtesy of Nickelodeon.

Equal parts glam, girly-girl and brave warrior, Nella lives in a castle and gossips with her pet unicorn about fashion—yet she’s not afraid to get her pink gloves dirty when trouble arises.

Nella grabs her glittering sword and dons pastel armor, embarking on treacherous quests to save her kingdom.

Oh, and she’s biracial.

Since the show premiered earlier this month, Nella’s attracted legions of fans (besides Nick Jr.’s target audience of preschoolers).

Nella is a hero. Not just for the citizens of her fictional village, but for parents, journalists, television critics, African-American bloggers, college students, women’s studies professors, and child media advocacy groups.

According to People, “[Nella] stands for everything our world needs.”

Here’s why.

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The Best-Dressed Pineapple Under the Sea: SpongeBob Goes Gold With Six International Designers

Top fashion bloggers, designers, celebs and SpongeBob himself were in attendance at the SpongeBob Gold fashion collection launch party at London Fashion Week on Saturday Feb. 18.

To kick off a year-long SpongeBob Gold international campaign, Nickelodeon and Viacom Consumer Products have collaborated with six international designers on an innovative fashion collection. Featuring designs from Peter Jensen, Bobby Abley, Salar, Maria Francesca Pepe, Suecomma Bonnie and Bad Denim, the SpongeBob Gold fashion collection includes clothing for men and women as well as footwear, accessories and jewelry. SpongeBob Gold will be available at retail exclusively outside of the U.S. beginning in May.

LONDON, ENGLAND - FEBRUARY 18: A general view at Nickelodeon's SpongeBob Gold 18th Anniversary at LFW in collaboration with the LFW Design collective: Bobby Abley, Pete Jenson, Salar Milano, Maria Francesca Pepe, Suecomma Bonnie & Bad Denim on February 18, 2017 in London, United Kingdom. (Photo by David M. Benett/Dave Benett/Getty Images for Nickelodeon)

LONDON, ENGLAND – FEB. 18: A general view at Nickelodeon’s SpongeBob Gold 18th Anniversary at LFW in collaboration with the LFW Design collective on Feb. 18, 2017 in London, United Kingdom. (Photo by David M. Benett/Dave Benett/Getty Images for Nickelodeon)

Designer Maria Francesca Pepe, who designed a range of charm-adorned SpongeBob jewelry, said of her involvement in the collection, “I’ve always felt the concept of pop defined the core of my creations. Developing an exclusive capsule collection of jewelry featuring the pop sensation SpongeBob felt such a match.”

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These Charts Show Viacom Leading All Cable Families and Two Key Ratings Demos

by Stuart Winchester, Viacom

Once again, Viacom leads all cable families in total viewership, a full percentage point ahead of its nearest competitor. There’s a lot driving this continued strength, including Nick’s status as the king of kids’ programming, with 12 of the top 20 rated cable TV shows for kids between 2 and 11 airing on one of its networks. Viacom does well in all demos, though – several of our networks combine to make up fully half of the top 20 cable series for viewers 12 to 34.

The charts below spell out these viewership and ratings successes in more detail, but they show the company’s strong position as we report our Q1 2017 earnings today. For more business numbers, check out our Investor Relations page on viacom.com.

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Flip Through This Interactive Deck to See How Each Viacom Brand Killed It in Q1 2017

by Stuart Winchester, Viacom

As we report our Q1 2017 earnings today, it’s fair to say that Viacom brands are killing it.

Behind smash hits such as Henry Danger, the Thundermans and The Loud House, Nickelodeon has spent 79 consecutive weeks at the top spot in its core demo.

South Parksharp and loud as ever in its 20th season, led all of TV in its time slot among male viewers, while Trevor Noah racked up his most-watched quarter since he joined The Daily Show behind his biting coverage of the presidential election and beyond.

BET’s Hip Hop Awards and Soul Train Awards were the top two cable award shows for the quarter.

We could go on, but it’s probably more fun for you to flip through the deck below to see what’s happening with all of our brands, from newly acquired Argentinian giant Telefe to Paramount Pictures to a surging MTV. We’ve also included clips from some of the upcoming projects we’re most excited about. For more business results, visit our Investor Relations page on viacom.com.