Transform into Bumblebee with this Free iOS App from Paramount and Viacom NEXT

Legendary Autobot Bumblebee towers over Times Square through the lens of an augmented reality app created by Viacom NEXT.

Time to take that classic yellow and black Chevy Camaro for the joy ride you always longed for.

Now, thanks to the studio that brought you the explosive Transformers film series and the tech magic-makers at virtual reality (VR) group Viacom NEXT, fans of the heroic Autobot can play as Bumblebee in Transformers: Cade’s Junkyard, a free experience launched today to coincide with the 4K Ultra HD release of the five-movie collection on iTunes.

Cade’s Junkyard, created in augmented reality (AR) using cutting-edge VR technology from Apple, incorporates content from Transformers: The Last Knight – the latest installment of the blockbuster franchise – to transport users to the virtual junkyard of protagonist Cade Yeager (Mark Wahlberg).

“We’re excited to give fans the opportunity to get in the driver’s seat and take Bumblebee for a ride,” said Howard Hsieh, vice president of Paramount Home Media Distribution.

The experience overlays eye-popping 3D graphics onto your surrounding physical space, allowing you to maneuver around (or into) barrels, wooden crates, rusted-up jalopies, gas tanks and all sorts of other obstacles at breakneck speeds in the iconic automobile. Careful you don’t drive off your desk, though. The action really heats up when you transform into Bumblebee and show those pesky barrels who’s boss. Blowing stuff up with your phone has rarely been this fun. And in case you’re more of a builder than a demolisher, the app allows you to choose and place objects to expand the virtual world wherever you wish.

Smashing up Viacom’s New York City offices with an augmented reality app created by Viacom NEXT.

The sharp gameplay is the product of putting Apple’s new ARKit platform in the hands of the expert engineers and developers at Viacom NEXT. This is the group’s second time building an AR experience with ARKit – in September, Viacom NEXT released ARQUA!, an artistic building game in which users transform their physical environments into rainbow-colored aquariums.

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Philo Launches Low-Cost Streaming Entertainment Pack Featuring Viacom, Others

by Stuart Winchester, Viacom

Responding to strong consumer demand for a low-cost entertainment package unburdened by expensive sports channels, television technology company Philo has teamed up with Viacom and several other large media companies to launch a first-of-its-kind streaming service.

The $16-per-month package will include 11 top Viacom networks in a collection of 35-plus channels from A+E, AMC, Discovery and Scripps. All U.S. consumers will be able to stream Philo on their TVs (Roku), computers (most browsers), and mobile devices (iOS app and Android via Chrome). Additional offerings, including four Viacom networks, will be available in a $4-per-month add-on package.

“The video market is evolving quickly, and advances in technology continue to bring additional choice to consumers,” said Viacom Executive Vice President, Head of Distribution & Business Development Tom​ ​Gorke​. “Philo’s platform is a great step forward for the ecosystem, providing a full entertainment pack with a leading-edge interface and innovative social features, all at an appealing retail price. We’re excited to work with Philo to create even more choice for our networks’ loyal fans.”

Philo will deliver the sort of sleek, intuitive experience that modern viewers demand: easy to navigate and available across devices, the service will include an unlimited 30-day DVR, a deep well of on-demand programming, intelligent search, custom homepages, and live pause and save, among other features.

The launch of the low-cost Philo product fulfills a long-stated goal of Viacom CEO Bob Bakish, whose experience running the company’s international divisions imprinted upon him the viability of entertainment-only packs, which are popular in Europe.

“What the country and the world arguably needs is a compelling lower-priced option that we believe can be served through what we’re calling an entertainment pack,” Bakish told an audience of investors at the Deutsche bank Media, Internet and Telecom Conference in March.

Consumers can start a free seven-day Philo trial with just a phone number. Here’s what they will find on each tier:

Basic tier, 37 channels (Viacom nets in bold) – $16 per month: A&E, AMC, Animal Planet, AXS TV, BBC America, BBC World News, BET, Cheddar, CMT, Comedy Central, Discovery Channel, DIY, Food Network, FYI, GSN, HGTV, History, IFC, Investigation Discovery (ID), Lifetime, Lifetime Movies, MTV, MTV2, Nickelodeon, Nick Jr., OWN, Science, Spike, Sundance Channel, TeenNick, TLC, Travel Channel, TV Land, Velocity, VH1, Viceland, We TV

An additional 9 channels – $4 per month: American Heroes Channel, BET Her, Cooking Channel, Destination America, Discovery Family, Discovery Life, Logo, MTV Live, Nicktoons

The launch of Philo comes as Viacom has renewed distribution agreements covering almost half of its subscribers in the past year, including a recently wrapped deal with Altice Communications and a renewal with Charter Communications. Terms of the Charter deal have yet to be announced.

Can’t Make It to London? Join the MTV EMAs Onstage With Augmented Reality

by Stuart Winchester, Viacom

The MTV EMAs will air on Sunday, Nov. 12, broadcasting a hit parade of star performers from London to a worldwide audience. But those millions unable attend the show at SSE Arena can still interact with host Rita Ora and her fellow nominees onstage via augmented reality on the MTV EMA mobile app.

With their device plugged into select performances, viewers will see and be able to interact with digital animations transposed over the action. “3-D rendered objects can fill the environment around you,” Karmelina Parouka, MTV International’s vice president of digital content and engagement told Deadline. “We’re trying to immerse [fans] into the show itself, and tie it back to the artists they’re passionate about.”

What might this look like while watching the EMAs via your phone? To quote Deadline’s example“As a musician like Camila Cabello takes the stage to sing Havana, that might prompt a virtual Cuban flag to unfurl within the app,” evoking a sort of musical fantasyland realized over top of live performances, reminiscent of the animated monsters dropping into your everyday environment in Pokeman Go.

The EMA augmented reality activation follows the artist- and musician-fueled virtual reality explorations and fellowships pouring out of the Viacom NEXT innovation lab. Viacom has been sinking roots into the growing augmented reality space for some time – check out Dr. Beau Lotto, a Viacom Labs creator-in-residence, discussing the blend between the digital and physical realms at an employee event last year:

Augmenting the augmented reality announcement is the unveiling of the EMA’s 2017 social squad, a coterie of global influencers immersing themselves into the festivities to spread the energy around the world in their native languages. This year’s squad is Madison Beer (U.S.), Hugo Gloss (Brazil), Bontle Modiselle (South Africa), Geordie Shore stars Sophie Kaseai and Charlotte Crosby (UK), and Marcel aka KsFreak and Manuel “Krappi” Krappinger (Germany).

The EMAs will air in more than 170 markets. Visit the show’s website for more information on how to watch and vote.

Viacom Remains the Top Cable Family, Digital Traffic Surges & More Q4 Highlights

by Stuart Winchester, Viacom

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As Viacom reports fourth quarter and full-year earnings, there is great momentum driving many of our brands: The top reality show on cable, an enormous surge in VMA streams, the 20th anniversary of South Park, the continued surge in ratings at TV Land and VH1. Check out the details in the slides above.

Behind this strong programming, Viacom continues its long run as the most-viewed family of cable networks, with the most non-sports shows in the top 20 and more than half of the top children’s programs. We’ve also seen a surge in digital, mobile and social consumption:

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TV Land’s Gorgeous New Everywhere Experience Is Here

by Stuart Winchester, Viacom

It’s remarkable how TV Land has evolved over the past couple of years. The critically acclaimed Younger, starring Sutton Foster, fires up its third season next week, and has already been renewed for a fourth (watch the pilot here). George Lopez’s eponymous Lopez will be back for season two, as will Impastor. And the net continues to develop new original content, such as Teachers and the forthcoming Nobodies, while fans can still catch a steady run of their favorites from years past, including How I Met Your Mother, Everybody Loves Raymond, and King of Queens.

And now you can take all of this with you with TV Land Everywhere, a complete overhaul of the network’s digital experience that delivers all of this content seamlessly across all of your devices.

TVLand.com is all new. And it is beautiful, easy to navigate, and loaded with free short-form clips, trailers, previews, and episode highlights.

That means lots of stuff like this:

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Four Things You Need to Know About the New RateMyProfessors App

RateMyProfessors, the number one destination for professor ratings, has launched a new app just in time for class. Users can access more than 17 million student comments, and a range of exciting new features, including:

1. A new compare tool that offers side-by-side analysis of multiple professors’ ratings, difficulty level, and classroom style:

VIMN Velocity Is International Media Brand of the Year

by Stuart Winchester, Viacom

The 27th M&M Global Awards, held in London last week, are a pretty big-deal event.

How big? Ask Viacom International Media Networks President Bob Bakish.

“The M&M Global Awards are the Media, Marketing & Advertising event in the UK,” he wrote in a note to employees earlier this week.

The occasion for Bakish’s note was simple: to congratulate the Viacom Velocity International group for taking International Media Brand of the Year at this hugely important event.

The Viacom Velocity Team Poses With Their M&M Global Award for International Media Brand of the Year

The Viacom Velocity Team Poses With Their M&M Global Award for International Media Brand of the Year

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BET Goes Worldwide

by Stuart Winchester, Viacom

BET is all over the place these days. They’re taking over the Los Angeles Convention center and L.A. Live this weekend for the BET Experience. They’ll be honoring Jesse Williams and Samuel L. Jackson at the BET Awards on Sunday night. The entire network launched in France late last year.

But it’s about to be really all over the place.

The BET Play app drops today, and it’s going to bring English-language BET content to smartphones, tablets, and AirPlay-enabled television sets in 100 countries.

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VIMN Stays on the Move With Mobile

by Stuart Winchester, Viacom

Mobile moves the world lately. Or stops it – you can barely walk down a New York street anymore without getting stuck behind an iPhone-gazing sleepwalker stopping up pedestrian traffic. But it’s tough to blame them – there’s just so much good stuff to see that it can be hard to look up.

It’s not going to get any easier as more and more creators turn their focus to mobile, a continuous dynamic process that reaches a networking crescendo each year at the Mobile World Congress, where more than 100,000 attendees see what’s keeping people on the move, now and in the future.

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