After transforming Madison Square Garden into a terrestrial dance hall, aerobics studio and lemonade stand for last year’s ceremony, MTV is heading back to California—specifically the Forum, a historic venue in Inglewood.
“MTV, at 35 years old, has been around almost as long as the Forum,” said Forum manager Shelli Azoff in a press release. “Together, we’re 85 and enjoy lifetimes of music history.”
Welcome to the July issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.
For Pride Month (June), we published stories on the most LGBT-friendly US companies and Ireland’s first gay prime minister. We also have a video of our Modern Dads and research on play in the Netherlands, Gen Xers in South Africa and originality among teens and young adults.
As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).
Those passing in and out of Viacom’s Times Square Headquarters throughout June found a collection of Gibson Les Paul guitars nestled in a sunlit corner of the lobby. The exhibit flows effortlessly with the building’s groovy aesthetic, and could easily be an installation at the Rock n’ Roll Hall of Fame. It’s the brainchild of VH1 Save The Music Foundation, executed in collaboration with Art at Viacom and over 40 renowned visual artists and musicians.
To commemorate the 20th anniversary of VH1 Save The Music, the artists worked in pairs to create 20 stunning, ornate instruments—enough to make any music fiend, art collector or investor swoon. And they will get their chance to do more than just admire them when VH1 Save The Music auctions off these guitars in October, partnering with Julien’s Auctions Los Angeles as part of their Idols & Icons: Rock and Roll sale. The proceeds are expected to fund musical instruments for at least 30 school band programs in the U.S.
Until then, these guitars are on tour—starting at Viacom headquarters and touring the New York-metro area until the fall, so fans and admirers can appreciate the majestic endeavor.
The Gibson installation at Viacom Headquarters. Photo by Bart Stadnicki.
I spoke with VH1 Save The Music Executive Director Henry Donahue to learn more about what promoted this massive, creative collaboration, and what he hopes to achieve with such campaigns.
In early June, country’s hottest stars rocked Nashville’s Music City Center at the 2017 CMT Music Awards. Despite competing with the highest-rated NBA Finals in two decades, the show drew in more than 3 million fans to watch a night packed with performances, award presentations and a tribute to country legend Gregg Allman.
Nashville star and show host Charles Esten started the night with a celebrity-filled parody showcasing another of his many talents: comedy. Playing his Nashville character, Deacon Claybourne, Esten explored the “AirCMT” mansion – the commandeered home of Rayna Jaymes – alongside “The Darius” Rucker, who assumed the role of CMT president. Inside, stars such as Kellie Pickler, Billy Ray Cyrus and Little Big Town interact in an odd houseguest skit that creates a hilarious segue into the awards ceremony.
As Viacom refocuses under the leadership of CEO Bob Bakish, this rapid-fire concentration of noteworthy properties distills the impressive breadth and depth of Viacom’s multi-brand portfolio.
Here’s a day-by-day look at what’s already dropped and what’s to come over the weekend:
Wednesday, June 21 – Transformers: The Last Knight – Paramount Pictures
It is the fifth installment in the live-action Transformers spectaculars directed by Michael Bay, an intriguing collision of ancient epochs with the robot alien present, and a special effects masterpiece.
“…[I]f you’re not staggered by the technique on display here – the stuff that sets Bay’s work miles above the Fast & Furiouses, X-Men: Apocalypses and Tom Cruise-chasing Mummies of this world – you’re not paying attention,” writes The Telegraph’s Robbie Collin.
Here’s a preview of what he’s talking about:
Since the first Transformers movie hit theaters in 2007, the franchise has raked in nearly $4 billion for Paramount and redefined important elements of the movie industry. “Ever since the first movie in the robo-franchise was released into theaters a decade ago, the film industry has changed its approach to producing, releasing and reporting on movies,” writes The Street’s Buster Coen, noting that the films legitimized toy-to-cinema adaptations, stamped June as a month for movie blockbusters, and set the template for international distribution of American films.
Transformers: The Last Knight is in theaters around the world now. A Bumblebee spin-off is scheduled for release next summer.
With a cast of complex characters unified by their small-town setting, the deft use of suspense and drama, and some imaginative writing, Spike has transformed Stephen King’s 1980 novella about a sinister, monster-filled cloud descending upon a small Maine town into a 10-part serial that debuted last night.
And it’s really good, according to a platoon of critics who got an advanced look at the pilot. “Spike’s new series based on The Mist … wasn’t written by King, but it does the author proud ,” writes CNET’s Gael Fashingbauer Cooper.
The series was written, rather, by a team led by Denmark native Christian Torpe, who is a lifelong King fan and consulted with the author at the project’s outset. King simply told him, “Don’t do anything ordinary.”
Torpe appears to have succeeded, leaving even those familiar with King’s original work in suspense. “It’s hard to judge where this newer, looser adaptation might progress from just the first hour, but Torpe has said that, like King, he intends to explore the nature of fanaticism, and how fear so often compels people to seek out unlikely prophets,” writes The Atlantic’s Sophie Gilbert. “If so, The Mist could be a satisfyingly complex chiller, scaring viewers not just with unexpected jumps and amped-up creepy crawlies, but with the more human monsters who are all trapped together inside, waiting out the weather.”
The Mist premieres at a time of incredible momentum for Spike, which will evolve into the premium TV Paramount Network in January of next year. While the network is still determining an exact programming lineup, they have already announced Yellowstone starring Kevin Costner, a six-part documentary on Trayvon Martin produced in conjunction with The Weinstein Company, American Woman starring Alicia Silverstone and Mena Suvari, a six-part Waco series documenting the 1993 stand-off at the Branch Dividian compound, and a television adaptation of the 1988 classic film Heathers.
In 2005, a show called My Super Sweet 16 premiered on MTV. I was 14, fixated yet mildly disturbed as I watched teenagers just a couple of years my senior scream at their parents for buying the wrong type of Mercedes as a birthday present.
Hillary Duff sang the infections theme song (which is stuck in my head as I type this). The episodes typically involved 16-year-olds barking orders at their parents and outlining outlandish demands, such as a casual half million dollar budget. The birthday princess would change costumes more times than Rihanna at the VMAs.
Comedy Central’s first foray into the festival scene, a three-day music and comedy fete in June called Colossal Clusterfest, was quietly introduced in a press release back in February with the simple tagline: “Comedy. Music. Comedy.”
The BET Awards have become a cultural touchstone. Last year’s awards captivated audiences with mesmerizing performances and a tribute to Prince. One of the evening’s most moving moments came when Jesse Williams, Greys Anatomy star and civil rights activist, utilized his Humanitarian Award acceptance speech to address how the challenges of living in a racially prejudiced world impact the black community.
This year’s Humanitarian Award winner is Chance the Rapper, whom BET is honoring for his strides toward improving the lives of young black men, decreasing gun violence, and financially supporting Chicago Public Schools.
Another highlight of the show will be incredible performances by artists Bruno Mars, Future, Migos, Trey Songz, Tamar Braxton and more.
The BET Awards draws top names from across the entertainment landscape, and many of them will ascend the stage to present awards. Among the major names will be Yara Shahidi, Cardi B, Issa Rae, Jamie Foxx, La La Anthony, Trevor Noah, Robin Thede, Cari Champion and Demetrius Shipp Jr.
The nominees include some of the biggest names in entertainment. Queen Bey (Beyoncé) will be continuing her highest total nomination streak with seven new nominations, including Best Female R&B/Pop Artist, Best Collaboration with Kendrick Lamar for Freedom, Video of the Year, and Album of the Year for Lemonade. Bruno Mars is nominated in five categories, including Album of the Year, Best Male R&B/Pop Artist, and Video of the Year. Chance the Rapper and Migos each clocked four nominations. Check out the full list of nominees below.
Expect a parade of country music superstars performing and presenting. Expect blow-your-mind onstage collaborations between wildly different musical acts. Expect a down-to-the-wire vote on the video of the year. Expect a tribute to the late Gregg Allman. And expect it all to come together under Nashville star Charles Esten at tonight’s CMT Music Awards.
There’s a lot to process in that quick video, so here’s a bit more of what you need to know about tonight’s show:
You can still vote for video of the year even after the show starts.
Fans have narrowed the finalists for video of the year from an original 14 to these seven nominees: Carrie Underwood, Cole Swindell, Florida Georgia Line, Keith Urban, Luke Bryan, Miranda Lambert and the CMA-produced 50th anniversary video, Artists of Then, Now & Forever. Vote now.
Also help us select a #SOCIALSUPERSTAR presented by Pepsi
You can honor an act who uses social media to connect with fans by tagging your social posts with #CMTawards and with the artist’s tag, #VoteBrett (Brett Eldredge), #VoteJake (Jake Owen), #VoteKeith (Keith Urban), #VoteKelsea (Kelsea Ballerini), #VoteLauren (Lauren Alaina) or #VoteThomas (Thomas Rhett). You can cast up to 50 votes.
Never-before-seen combinations of superstars will hit center stage
The country music crossover is now a thing, and we will bring you one of the coolest tonight, when The Chainsmokers perform alongside Florida Georgia Line. Keith Urban and Carrie Underwood will perform a duet. Jason Derulo and Luke Bryan will reunite. Earth, Wind & Fire will appear alongside Lady Antebellum, while Peter Frampton will team up with Brothers Osborne.
For the second year in a row, VH1 celebrated Mother’s Day with Dear Mama: An Event to Honor Moms. Halle Berry, Gladys Knight, Taraji P. Henson and Robin Thicke were among the A-list stars present at the Huntington Library in San Marino, California earlier this month, taking the stage to give thanks to their own moms and mothers everywhere.
With 1.7 million viewers tuning in to watch the amorous ceremony, it seems these stars aren’t alone in their insurmountable love and gratitude for their moms. Dear Mama was also among the top five most-tweeted shows the day it premiered.