P!NK Will Get the Party Started As Video Vanguard Winner for the 2017 VMAs

Michael Jackson earned his title as King of Pop for his mosaic of entertainment talent and ingenuity—especially when it came to creating iconic music videos. With Thriller, Jackson introduced cinematography into music videos, turning what used to be simple live recordings into fully-fledged short films. The 13-minute video (which I performed in a summer camp talent show as a teenager, and still remember most of the moves) was MTV’s first world premiere.

Courtesy of GIPHY.

Jackson’s musical mosaic of R&B, rock, pop, jazz and funk coupled with a repertoire of iconic dance moves made him the benchmark for artistic excellence in the entertainment industry.   The Weeknd, Beyoncé, Mariah Carey and Justin Bieber are just some of today’s most prominent stars entertainers who cite Jackson as inspiration.

The MTV Video Music Awards pay credence to this legacy with the Michael Jackson Video Vanguard Award.

The award celebrates “forerunners in the music video sphere,” according to Slate.

“MTV is legitimately the definitive arbiter on such matters. And their track record with the Vanguard has reinforced their authority: The first recipients of the award, in 1984, were the Beatles and Richard Lester, for the trailblazing A Hard Day’s Night, and David Bowie, for his groundbreaking films from the late ’60s and ’70s.”

This year, pop star P!NK will receive the honor, joining the pantheon of esteemed winners from previous years. The gutsy songstress established a close relationship with MTV and the VMAs over the course of her 17-year career.

Watch some of P!NK’s greatest VMA moments:

Read More

5 Questions With VH1 Save The Music’s Henry Donahue

Over the last 20 years, the VH1 Save The Music Foundation has provided millions of dollars in funding to music education programs at more than 2,000 public schools across the U.S.

We recently talked with Henry Donahue, vice president and executive director of the Foundation, about the positive impact the organization is having on students’ lives and how it’s celebrating its 20th anniversary this year.

Here’s what Donahue has to say about his work with VH1 Save The Music Foundation:

Created by Viacom Catalyst.

The BET Awards: A Star-Studded and Socially Conscious Celebration

As host of this year’s BET Awards, comedian Leslie Jones had a vision for what she wanted the night to be.

Leslie Jones at the BET Awards in Los Angeles, June 25, 2017

“BET was the first network and place where I was on TV,” said Jones in a press release. “I am looking to turn this whole experience into a joyful homecoming.”

This year’s ceremony, which took place at Staples Center in Los Angeles, brought recording artists, athletes and actors together for an unabashedly jubilant reunion. Among the top talent in black entertainment present this year were Bruno Mars, Solange Knowles, Chance The Rapper and all six members of New Edition.

It was both a raucous party and tender family reunion, as you can see from these highlights:

Beyoncé shouts out her family, BET and “BeyHive” after winning five awards

Last year, Beyoncé stunned fans with a riveting, elemental BET Awards performance, dancing through fog, fire and water alongside Kendrick Lamar. The superstar did things a bit differently this year, opting to stay home with her newborn twins and enjoy the BET Awards from afar. She nonetheless still won a whopping five BET Awards—more than any other performer.

Her protégés, Atlanta sister-duo Chloe x  Halle (Chloe and Halle Bailey) accepted the Viewer’s Choice Award on her behalf, and delivered her acceptance speech.

“Thank you BET for this award and your tremendous support of Lemonade,” wrote Beyonce. “This has been a journey of love, of celebrating our culture, honoring the past, and approaching the present and future with hope and resolve.”

Watch the full speech:

Read More

MTV’s Reinvention Mines Heritage as TRL Returns

For my 11th birthday, my parents bought me a 13-inch, white Panasonic TV/VCR set. I was most excited about the fact that it was white, and therefore girly, but also the fact that it gave me access to the exclusive club of sixth grade girls at my school who could invite their friends over to watch MTV.

My neighbor Lauren had been the first of my friends to enter this coterie when her older brother moved out and gave her his TV. I skip my bus stop and get off at her house, raid the fridge for Pepperoni lunch-ables, Dunkaroos and Cherry Coke, and head to her basement playroom, where we’d turn the TV straight to TRL and watch Carson Daly countdown the day’s 10 hottest music videos.

On a typical spring afternoon in 2002, we’d watch the same *NSYNC video for the fourth time that week, along with hits from Blink 182, Christina Aguilara, Britney Spears, Shakira, Michelle Branch, Brandy and Kylie Minogue. Sometimes we’d call in our request, but usually we’d just try to guess which one was coming next. Most of the time, we were right.

Check out this TRL throwback:

By the time my new TV allowed me to form my own girls club to watch TRL, Carson Daly had stepped down as host, and we were introduced to a downright dreamy group of regular “VJs” (video deejays, something I learned much later in life). My friends and I crushed hard on Damien Fahey, and wanted to look just like the trendy, chic Vanessa Minnillo.

Now, MTV is bringing back this iconic video countdown show, which ran for 10 years between 1998 and 2008. TRL’s revival is set for October 2, to be broadcast from a renovated version of its iconic Times Square studio.

TRL will be different than the one I remember— the video countdown model and audience request integration will stay, but the new show yanks the format into the post-2008 world of social and interactive media, with a mélange of linear, social and digital dimensions (expect some TRL Snapchat filters and daily updates on Instagram and Twitter).

A new generation of VJs will rotate through the studio, including, as of now, D.C. Young Fly, Erik Zachary, Amy Pham, Tamara Dhia and Lawrence Jackson. Learn more about the hosts here.

The revival of this flagship show is a logical move for the network as it shepherds in a new era of MTV that is remarkably similar to the one my friends and I would watch on that 13-inch TV in my bedroom.

With revivals of My Super Sweet 16 (a reality show I watched religiously as a teen, which I wrote about here) and Fear Factor (NBC’s gruesome game show, re-invented with a millennial twist), as well as a new show called Siesta Key (created by the same producers responsible for MTV’s original, laid back teen-paradise reality show, Laguna Beach), MTV seems ready for a millennial renaissance.

Watch the teaser for Siesta Key:

And why not? All of us who grew up watching these shows as kids are now in our 20s, able to buy our own TVs (albeit without VHS players attached), subscribe for VOD streaming services or cable packages and browse the internet without parental controls. Above all else, we’re nostalgic for the carefree shows of our childhood.

When I used to watch Kristin Cavallari flirt with Stephen Colletti back in middle school, I desperately wanted to be in her $300 Tory Burch kitten heels. Now, I’m in my mid-20s and have slightly different summer aspirations than spending it prancing around a beach with my high school crush, but that doesn’t mean I can’t relive the fun.

MTV President Chris McCarthy is largely responsible for this mining of the network’s history to inform its current programming. “MTV’s reinvention,” he told recently told The New York Times, “is coming by harnessing its heritage.”

As a business strategy, this has been remarkably successful. In June and July, ratings for MTV’s target demographic – millennials, aka 18 to 34-year-olds—soared. It was the first time the network experienced two consecutive months of ratings growth in four years.

As Viacom President and CEO Bob Bakish told The New York Times, “[McCarthy] reset the brand filter, cleaned out the pipeline and began building a new MTV that’s much more based on reality, unscripted and music content.”

What next?

As Kanye would say, “Listen to the kids, bro!”

And that’s exactly what MTV executives are doing by bringing back TRL.

“It’s the right route,” said McCarthy to the New York Times. “When you talk to artists and they say to you, unaware of what we’re doing, can you bring back TRL? We’d be crazy not to reinvent that.”

The Next Normal, AV Cues & Fans’ Brains, South African Youth: Viacom Global Insights Digest, August Edition

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the August issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month, we unveil our latest project, The Next Normal: Rise of Resilience, as well as new research on how emotions influence viewing decisions, the effect of audio-visual cues on fans’ brains, and young adults in South Africa.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

Read More

What to Expect at the 2017 VMAs: Katy Perry, Moon People, and the End of Gendered Categories

When MTV became one of the first American award shows to eliminate gender categories at the MTV Movie and TV Awards in May, people noticed.

“I give [MTV] credit for having the audacity to shake up the cultural DNA, to show us what a new kind of post-gender consciousness feels like,” said Variety columnist Owen Glieberman. “For kicking open a door by simply doing it.”

Now, MTV is doing it again.

In July, the network announced nominations for the VMAs – and gender-specific awards categories were conspicuously absent.

The categories formerly known as Best Female Video and Best Male Video have been consolidated into Artist of the Year. Nominees within this category include Ariana Grande, Ed Sheeran, and Kendrick Lamar, whose music video Humble received eight nominations – the highest total of all nominees this year.

Several days after this news broke, we learned that the iconic astronaut trophy has evolved alongside the categories. Meet the MTV Moon Person.

“Why should it be a man?” MTV President Chris McCarthy asked The New York Times. “It could be a man, it could be a woman, it could be transgender, it could be nonconformist.”

MTV also announced that Katy Perry would host the event. Her music video Chained to the Rhythm featuring Skip Marley received five nominations, tying her with fellow Artist of the Year nominee The Weeknd for the second highest number of nominations this year.

The VMAs will also carry over the Movie and TV Awards’ new category, Best Fight Against the System.

The Movie and TV Awards’ category celebrated “characters fighting back against systems that hold them down,” and the VMA version will honor music videos that do the same thing, such as The Hamilton Mixtape’s Immigrants (We Get the Job Done) and Alessia Cara’s Scars to Your Beautiful. Both videos generated positive buzz for their stance on important issues: immigration and body positivity, respectively.

Read More

I Love MTV Malta (IOMTV) 2017

(L-R) Sharlotte Ritchie, Sophie Kasaei, Catherine Hunter, Kristen Hanby, Milly Gattegno, Josh Ritchie

Written by Catherine Hunter, MTV UK PR & Talent Coordinator

It’s crazy to think that just a few weeks ago, I was on a yacht off the Malta coast, filming for the comeback of MTV’s 1990s smash hit dance music show The Grind. Rewind to eight hours earlier, pulling up to the Radisson Blu at 3 a.m. with Geordie Shore’s Sophie Kasaei and Ex on the Beach’s Josh Ritchie, spirits were definitely high (apart from the thought of being awake in less than four hours). But who cares when you’re in Malta, eh?

Sitting at my desk in London, thinking back to the Isle of MTV (IOMTV) festivities, I can say this was the best MTV event I have worked on in my more than two years at the network.

Ahead of the jam-packed three days, I was determined to make the most of the experience and help get the most out of our press and influencers while on the island. Upon arriving in Malta, my role for the next couple of days would be talent management and press liaison for the UK. This ranged from managing the MTV talent and ensuring that they partook in all of their prior arranged commitments, to facilitating interviews with show talent at the press conference.

I have worked on countless MTV events, big and small, and it always amazes me how much hard work goes into them. From running around backstage at the EMAs trying to locate an earbud for Justin Bieber to talent managing MTV talent at IOMTV, the work is varyied often very hard, but also incredibly fun. The saying “Do what you love, and you’ll never have to work another day in your life,” resonates with me whenever I work an MTV event, and this year’s IOMTV was no different.

Sunday was pretty incredible, watching the production and recreation of The Grind  come together and being a part of the party with Senior PR Manager Milly Gattegno, MTV talent – the aforementioned Sophie and Josh – and our influencer, Kristen Hanby, from UniLad. Seeing the social response and being a part of MTV’s revival of a classic music show was amazing.

Cafe Del Mar during production of MTV’s The Grind

Monday we spent the day entertaining these guests, visiting top Maltese hot spots, including the Blue Lagoon , the famous azure blue bay on the west side of Comino island.

The Blue Lagoon, (R-L) Sophie, Josh, Catherine and Milly

The beautiful surroundings provided an ideal canvas for fun social content:

Read More

Save the Date for the 2017 MTV Video Music Awards: Live From Los Angeles On Saturday, August 27

Dust off your spacesuits and queue your favorite “New & Noteworthy” YouTube playlist, because the VMAs are swiftly approaching.

After transforming Madison Square Garden into a terrestrial dance hall, aerobics studio and lemonade stand for last year’s ceremony, MTV is heading back to California—specifically the Forum, a historic venue in Inglewood.

“MTV, at 35 years old, has been around almost as long as the Forum,” said Forum manager Shelli Azoff in a press release. “Together, we’re 85 and enjoy lifetimes of music history.”

The Forum—sometimes called the “Fabulous” Forum—is the nation’s largest indoor performance venue, hosting sporting events and musical extravaganzas, including the 2014 VMA telecast.

MTV lands in Los Angeles for the 2014 VMAs. (Photo courtesy of Getty Images)

Read More

LGBT-Friendly Companies, Ireland’s Gay Prime Minister, Play in the Netherlands and More: Viacom International Insights, June 2017

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the July issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

For Pride Month (June), we published stories on the most LGBT-friendly US companies and Ireland’s first gay prime minister. We also have a video of our Modern Dads and research on play in the Netherlands, Gen Xers in South Africa and originality among teens and young adults.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

Read More