Highest Ratings and Most Viewers in Show History as Younger Grows Older

by Stuart Winchester, Viacom

Warning: spoilers ahead for TV Land’s Younger.

Season four of Younger lifted off where season three stopped: Liza strafing Kelsey with the news that they are not fellow Snapchatting millennial strivers after all, on account of L being 40-plus with a kid in college and a divorced ex-husband rambling about somewhere in suburban New Jersey.

So Kelsey storms off. And Charles’ estranged wife emerges from exile with a tell-all book about their marriage even as he and Liza seem to be toeing toward some sort of inevitable for-real romance. And Josh – seemingly recovered from busting up Liza and Charles’ proposal-ruining makeout session at the end of last season – summons L to Ireland,  where he intends to marry his girlfriend of one month, whom Liza had introduced him to.

And viewers loved it. More viewers than ever before, actually: Younger’s fourth season was the highest-rated and most-watched in series history, with double-digit percentage increases versus season three among key demos. Even more impressive, the show was the number one original ad-supported cable sitcom so far this year with women 18-49 and women 25-54. Fans pushed #YoungerTV to trend on Twitter all 12 weeks that new episodes aired.

Cheers to that, team.

via GIPHY

All those fans will be pleased that TV Land has already committed to season five. And with season four ending with a cliffhanger of a missed call to Liza from Charles, some speculate that their romance may finally start blossoming. Show creator Darren Star hinted at as much in an interview with Hollywood Reporter’s Jackie Strause.

“There is a lot of story to tell there,” he said. “As writers, we’re invested in Liza and Charles’ story but at the same time, it’s not an open and honest relationship yet. There’s a lot at stake for Liza being truthful with Charles.”

The Younger crew visited Ireland for the season four finale.

A confession from Liza to Charles would, of course, crack open the central premise of the show, as her real age would be apparent to all of the main characters. But Star doesn’t think the show’s longevity is tied to Liza perpetually keeping her secret.

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MTV’s Reality Show 90’s House Will Be All That and a Bag of Chips

As millennials, we like to think we know the 90s. If playing Pokémon on a Gameboy Color, taking trips to Blockbuster to rent VHS tapes and listening to the Spice Girls are among your fondest childhood memories, chances are you grew up to call yourself a “90s kid.”

We’re nostalgic for this time—and not just because it was our childhood. As it turns out, the 90s was a fly time to be alive, no matter how old you were.

The New York Times columnist Kurt Andersen (who is not a millennial) posits that this is due to political, technological and socio-economical advances during the last ten years of the 20th century in an op-ed called “The Best Decade Ever? The 1990s, Obviously.”

Our awareness of current events as adults makes this 90s nostalgia even more acute. Now we know that the world back then truly was, by our standards, pretty chill.

If given the chance to go back in time and experience this glorious epoch of tattoo chokers and Legos with the knowledge we have as adults, how would we fare? If a millennial lives in the ultimate 90s fantasy world but can’t share the experience via Snapchat, did it even happen? Ugh, as if!

MTV’s new reality-competition show 90’s House lets us witness what our lives would be like in the 90s, without time travel.

Here’s the 411:

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These Moments From the 2017 VMAs Are Guaranteed to Orbit the MTV Galaxy for Years to Come

Since 1984, some of pop culture’s most revered moments, quotes and gestures originated at the MTV Video Music Awards (VMAs). Britney Spears’ sweeping, serpentine performance of I’m a Slave for You. Lady Gaga’s meat dress. Kanye West’s presidential bid. Miley Cyrus and the twerk heard ‘round the world. Michael Jackson’s moon-walking medleys. Hammer Time. Lil’ Kim, Diana Ross and one purple jumpsuit…these are images embedded in our collective social conscious, through memories and endless GIFs on our Twitter feeds.

Courtesy of GIPHY.

The 2017 VMAs, held at The Forum in Los Angeles in August, certainly spawned plenty of extraordinary moments.

Here were a few of my favorites:

Lorde’s silent, avant-garde performance of Homemade Dynamite

The pop star flounced around stage like a ballerina from Mars, which isn’t too unusual for the VMAs. Not singing (or even lip-synching) is, however, a bit unusual.

Courtesy of GIPHY.

Lorde tweeted a response to confused fans and reporters who covered the event, explaining how she had the flu and was on an IV drip just days before the ceremony.

I still think her modern, possibly interpretive dancing was sick (pun intended).

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RuPaul, Daily Show Bring Combined Four Creative Arts Emmys to Viacom

by Stuart Winchester, Viacom

Behind the dual cultural touchstones of VH1’s RuPaul’s Drag Race and Comedy Central’s The Daily Show with Trevor Noah, Viacom tallied four wins at the Creative Arts Emmys earlier this week. Here’s a video round-up of the victors:

Viacom 2017 Creative Arts Emmy Wins from Viacom on Vimeo.

This is RuPaul’s second consecutive year taking the Outstanding Host of a Variety, Nonfiction or Reality Program honor – an outcome that was widely predicted after the show’s move from Viacom’s Logo to VH1 earlier this year.

Drag Race was already the best reality show on TV, and you’d have been hard-pressed to tell anyone within its community of loyal fans that its reach was niche, but the show’s move from the Logo network to Viacom neighbor VH1 proved that the ceiling on television’s premiere drag competition was even higher,” wrote Decider’s Joe Reid in July. “The show scored record ratings and was a massive hit on social media.”

Take one look at the host commanding the stage, and it’s clear why RuPaul repeated this top honor:

With the added exposure, the program racked up seven Emmy nominations this season, and one category remains undecided: RuPaul’s Drag Race is also nominated in the Best Reality Competition Series category, the winner of which will be announced at the primetime Emmys ceremony this Sunday, Sept. 17.

The Daily Show’s Emmy, for Outstanding Short Form Variety Series, celebrates Noah’s “Between the Scenes” takes, in which he riffs on prominent news stories. Here, the host breaks down the U.S. government’s bizarre tradition of perpetually threatening shutdowns over its own failure to raise the debt ceiling:

The Emmy win came on the same week that Comedy Central extended Noah’s contract through 2022. The move acknowledged the show’s incredible and consistent ratings and social engagement growth as the host nears his two-year anniversary at the helm. Vitally, The Daily Show is positioned to wrap this quarter as the most-watched daily, late-night show among millennials.

This is not Noah’s first trip to an awards podium – this past spring, he took Best Host at MTV’s reconfigured Movie and TV Awards.

MTV Rides Programming Resurgence to First Summer Ratings Increase in Six Years

by Stuart Winchester, Viacom

Fueled by a programming renaissance, MTV scored its first summer ratings increase in six years for the three months ending August 31.

That’s cause for celebration:

via GIPHY

The surge follows the steady re-introduction of several legacy MTV programs that have been recalibrated to appeal to the social-, mobile- and digital-oriented youth of today: My Super Sweet 16, Unplugged and, on Snapchat, Cribs and Beach House. And, coming soon: the hugely anticipated returns of early aughts mainstay TRL.

(Take a look at the Shawn Mendes performance that relit Unplugged – you’re not seeing things – there are no cell phones in the audience; the producers prohibited fans from bringing them into the theater, so they could simply enjoy the concert, 1990s style):

The ratings resurgence has not been entirely tethered to nostalgia, however, as a rejiggering of the network’s The Challenge and the launch of unscripted original Siesta Key (below) also fueled large audiences.

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Viacom Employee Sweepstakes Winner Georgiana Bell and Her Granddaughter Experience a Night of Black Girl Magic

Viacom employee Georgiana Bell got the chance to attend BET’s Black Girls Rock! 2017 live special, along with her 12-year old granddaughter Nasir. Her thrilling experience came courtesy of Viacom’s Employee Events & Programs department, which offers an employee sweepstakes for our tentpole award shows.

Congratulations! Can you tell us a bit about your role at Viacom?

I’m a Viacom receptionist as well as a freelance talent escort for many productions, award shows and other red carpet events. I’ve worked at Viacom for 24 years.

Were you familiar with Black Girls Rock!?

Yes. In past years I’ve watched the special and worked the event as an usher, but to enjoy it as an audience member is a totally different experience, one that was well-appreciated. The atmosphere was great from where we sat. It seemed as though everyone was engaged, attentive and enjoying what they were seeing!

Nasir at the ceremony:

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P!NK Will Get the Party Started As Video Vanguard Winner for the 2017 VMAs

Michael Jackson earned his title as King of Pop for his mosaic of entertainment talent and ingenuity—especially when it came to creating iconic music videos. With Thriller, Jackson introduced cinematography into music videos, turning what used to be simple live recordings into fully-fledged short films. The 13-minute video (which I performed in a summer camp talent show as a teenager, and still remember most of the moves) was MTV’s first world premiere.

Courtesy of GIPHY.

Jackson’s musical mosaic of R&B, rock, pop, jazz and funk coupled with a repertoire of iconic dance moves made him the benchmark for artistic excellence in the entertainment industry.   The Weeknd, Beyoncé, Mariah Carey and Justin Bieber are just some of today’s most prominent stars entertainers who cite Jackson as inspiration.

The MTV Video Music Awards pay credence to this legacy with the Michael Jackson Video Vanguard Award.

The award celebrates “forerunners in the music video sphere,” according to Slate.

“MTV is legitimately the definitive arbiter on such matters. And their track record with the Vanguard has reinforced their authority: The first recipients of the award, in 1984, were the Beatles and Richard Lester, for the trailblazing A Hard Day’s Night, and David Bowie, for his groundbreaking films from the late ’60s and ’70s.”

This year, pop star P!NK will receive the honor, joining the pantheon of esteemed winners from previous years. The gutsy songstress established a close relationship with MTV and the VMAs over the course of her 17-year career.

Watch some of P!NK’s greatest VMA moments:

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5 Questions With VH1 Save The Music’s Henry Donahue

Over the last 20 years, the VH1 Save The Music Foundation has provided millions of dollars in funding to music education programs at more than 2,000 public schools across the U.S.

We recently talked with Henry Donahue, vice president and executive director of the Foundation, about the positive impact the organization is having on students’ lives and how it’s celebrating its 20th anniversary this year.

Here’s what Donahue has to say about his work with VH1 Save The Music Foundation:

Created by Viacom Catalyst.

The BET Awards: A Star-Studded and Socially Conscious Celebration

As host of this year’s BET Awards, comedian Leslie Jones had a vision for what she wanted the night to be.

Leslie Jones at the BET Awards in Los Angeles, June 25, 2017

“BET was the first network and place where I was on TV,” said Jones in a press release. “I am looking to turn this whole experience into a joyful homecoming.”

This year’s ceremony, which took place at Staples Center in Los Angeles, brought recording artists, athletes and actors together for an unabashedly jubilant reunion. Among the top talent in black entertainment present this year were Bruno Mars, Solange Knowles, Chance The Rapper and all six members of New Edition.

It was both a raucous party and tender family reunion, as you can see from these highlights:

Beyoncé shouts out her family, BET and “BeyHive” after winning five awards

Last year, Beyoncé stunned fans with a riveting, elemental BET Awards performance, dancing through fog, fire and water alongside Kendrick Lamar. The superstar did things a bit differently this year, opting to stay home with her newborn twins and enjoy the BET Awards from afar. She nonetheless still won a whopping five BET Awards—more than any other performer.

Her protégés, Atlanta sister-duo Chloe x  Halle (Chloe and Halle Bailey) accepted the Viewer’s Choice Award on her behalf, and delivered her acceptance speech.

“Thank you BET for this award and your tremendous support of Lemonade,” wrote Beyonce. “This has been a journey of love, of celebrating our culture, honoring the past, and approaching the present and future with hope and resolve.”

Watch the full speech:

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Chris Rock, 50 Cent, Wanda Sykes and More Top Talent Line Up with BET for Fall Programming

BET’s fall 2017 lineup is brimming with big-name talent both on and off screen – five new shows starring or produced by Chris Rock, 50 Cent, Wanda Sykes, Deon Cole, Tiffany Haddish, Robin Thede, Gucci Mane, Keyshia Ka’oir, George Lopez, DL Hughley, Cedric the Entertainer, Eddie Griffin, and the late Charlie Murphy.

Here’s a look at what to expect, and when:

Wednesday, September 27 – Face Value

This 30-minute game show has one purpose: break down stereotypes and prejudices through humor. Deon Cole will host alongside breakout star Tiffany Haddish, who will conduct woman-on-the-street segments to determine how society values outward appearances.

50 Central

Curtis “50 Cent” Jackson stars in BET’s first variety comedy showcase that includes hidden camera pranks, musical performances, and a wealth of celebrity guests. The hip-hop mainstay will take turns as actor, producer and emcee on the show.

Thursday, September 28 – The Rundown with Robin Thede

From executive producer Chris Rock, this new program diversifies  the talk show space with African-American female host Robin Thede. The 30-minute late night show will discuss politics and pop culture through sketches, social commentary and parodies.

Tuesday, October 10Tales

BET’s critically popular anthology series, which reimagines classic hip-hop records as love letters, will return with its fourth hour-long installment in October.

Thursday, Oct. 12 – The Comedy Get Down

George Lopez, DL Hughley, Cedric the Entertainer, Eddie Griffin and the late Charlie Murphy headline The Comedy Get Down tour – and now you have a backstage pass. The Comedy Get Down will be the first scripted comedy series to explore the five comedians’ offstage lives during their mammoth five-man tour.

Tuesday, October 17 – Gucci Mane and Keyshia Ka’oir: The Mane Event

Didn’t receive an invite to Gucci Mane & Keyshia Ka’oir’s wedding? BET has you covered. As the couple ties the knot on October 17, their 10-episode docuseries Gucci Mane and Keyshia Ka’oir: The Mane Event will also make its debut.

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