The Daily Show with Trevor Noah Records Most Watched Week Ever

by Stuart Winchester, Viacom

Like a farmer welcoming rainclouds, Trevor Noah has turned something most of us would prefer to do without – the unending tumult pouring from Washington, D.C. – into a building block for something essential: humor.

It is a resource that appears to be especially welcome at this moment of astonishing political turmoil. Last week was The Daily Show with Trevor Noah’s most watched ever, with 1.045 million total viewers, a 36 percent increase over the same week last year. The achievement nudges the program closer to recording eight consecutive months of year-over-year growth among total viewers.

Noah may have had a little help driving ratings. “Noah’s ratings run this week is most likely due in no small part to the problems plaguing Trump,” wrote Variety’s Joe Otterson, referring to the president’s dismissal of the FBI director, ongoing investigations into Russian influence in the presidential election, and other issues.

Indeed, as the pace of news has accelerated under the new administration, The Daily Show has adapted. “Things have definitely sped up,” head writer Zhubin Parang told Vulture’s Jen Chaney in February. “We used to be able to predict what the show would be the afternoon before the day, and now we just can’t ever assume that the show we have planned at 7 p.m. the night before is going to be anything like the show that’s ultimately going to air the next day.”

What Noah and team do ultimately air is unfailingly an incisive examination of the day’s headlines. When news broke early last week, for example, that President Trump disclosed classified information to high-ranking Russian officials on a White House visit, Noah was ready:

“This sounds like a story that we would invent, right?” an astonished Noah asked his audience. “Trump invites the Russians into the Oval Office, and then, in his meeting, starts bragging, ‘I get great intel. I have people brief me on great intel every day.’” Watch the full take below:

The day after that, the Justice Department appointed a special counsel – former FBI chief Robert Mueller – to investigate allegations that Trump campaign aides had colluded with Russia to influence last fall’s presidential election.

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A Celebration of Motherly Love: Ratings Soared for VH1’s Dear Mama Special

For the second year in a row, VH1 celebrated Mother’s Day with Dear Mama: An Event to Honor Moms. Halle Berry, Gladys Knight, Taraji P. Henson and Robin Thicke were among the A-list stars present at the Huntington Library in San Marino, California earlier this month, taking the stage to give thanks to their own moms and mothers everywhere.

With 1.7 million viewers tuning in to watch the amorous ceremony, it seems these stars aren’t alone in their insurmountable love and gratitude for their moms. Dear Mama was also among the top five most-tweeted shows the day it premiered.

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Everyone Loves Dwayne Johnson – and Seven Other Reasons You Must See Baywatch

by Stuart Winchester, Viacom

With Memorial Day weekend, summer arrives in the American conscience. And what’s more summer (or more American), than Baywatch, that 242-episode icon that lives in everyone’s collective slow-motion memories of the 1990s?

The last episode wrapped a long time ago, but Paramount is bringing Baywatch back, refreshed and updated for the cinema, next Thursday, May 25:

Long-time fans likely don’t need a lot of incentive to don their red swim trunks and life jackets and get in line outside the theater. For those of you who aren’t familiar with Baywatch, however, here are eight reasons why you should stake out a spot in your favorite beach chair now:

1) Everybody loves Dwayne Johnson

The People’s Champion. The Rock. The Rock Obama. The future U.S. president?

Johnson is so perfectly suited to be so many things that when Paramount released G.I. Joe: Retaliation in 2013, he was the natural pick to star as heavy machine gunner Roadblock, one of the most popular Joes of all time.

And he plays a starring role as Mitch Buchannon, the jetski-riding, bad-guy chasing, refrigerator-carrying man about beach who leads the Baywatch lifeguard team. Who else would dive underneath a raging fire and emerge in the bowels of a burning yacht to save someone? And who doesn’t want to see that?

The answer: no one.

“In an age when it’s cooler to hate things than enjoy them, Johnson has carved out an improbable niche for himself, as someone it’s safe to like,” GQ’s Caty Weaver wrote recently. “Maybe you like him because he’s big and does fast things in slow motion. Maybe you like him because he had one song to sing in the children’s musical he was cast in, and he sang it with his whole heart. Undeniably, he is likable…”

2) Dwayne Johnson love Zac Efron (and so will you)

Johnson, who is People’s reining Sexiest Man Alive, recently endorsed costar Zac Efron – who plays Olympic gold medalist Matt Brody in the film – as a candidate to assume his title next year.

“Do I get a vote? Then yes, absolutely I could see that,” Johnson told People. “I could see one out of five happening, I can’t divulge that right now, but he’s in the top five.”

(L-R) Dwayne Johnson as Mitch Buchannon and Zac Efron as Matt Brody in Baywatch by Paramount Pictures, Montecito Picture Company, FlynnPicture Co., and Fremantle Productions. Photo credit: Frank Masi © 2016 PARAMOUNT PICTURES. ALL RIGHTS RESERVED.

And what’s not to like? While Brody saunters onto the beach as a hotshot international swimming star, he reprises the role of affable dufus that Efron excels at. Buchannon mocks him as “One Direction” and makes him haul tandem refrigerators across the beach to prove himself. But that doesn’t stop Brody from leading monster parties, chasing criminals in “lifeguard pursuit” down the boardwalk, and, you know, leaping off a freaking motorcycle into the ocean.

3) But then again, the Rock loves everyone

The Baywatch beach is big, and there’s a lot of talent filling it up. On the Forces of Good side of the credits, Alexandra Daddario plays Summer Quinn, Kelly Rorhbach reprises the role of C.J. Parker, and Ilfenesh Hadera plays Buchannon’s second-in-command Stephanie Holden. Meanwhile, Priyanka Chopra, a former Miss World and one of the most popular Bollywood celebrities in India, tries out her evil cackling as Victoria Leeds, whose materialization in the Baywatch environs has directly corresponded with an uptick in violence and drug smuggling. The Rock, peering down from his lifeguard chair, nods approvingly at them all:

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The Golden Age of Golden Popcorn: Highlights From the 2017 MTV Movie & TV Awards

The 2017 MTV Movie & TV Awards was a gender and genre-bending revolution. The 26th annual iteration was held at the Shrine Auditorium in Los Angeles on May 9, and hosted by Workaholics star Adam Devine. For the first time, MTV’s celebration of mega-hits included television juggernauts alongside cinematic blockbusters. It also banished gendered categories, a first for American award shows besides the Grammys.

Beginning in 1992, the MTV Movie Awards lit up Hollywood’s award show circuit. Its edgy and unique categories such as Best Kiss became as iconic as the network itself. As an arbiter of youth culture, MTV knows how to adapt to an ever-changing world—and this year’s ceremony was no exception.

Rolling Stone called the network’s decision to omit gender distinctions “a simple but radical switch,” citing Best Actor winner Emma Thompson’s acceptance speech.

“The first acting award in history that doesn’t separate nominees based on their sex says something about how we perceive the human experience,” Watson said. “Empathy and the ability to use your imagination should have no limits.”

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BET, VH1 Win NAMIC Awards for Telling Diverse, Authentic Stories

Whose stories are being told on television? Now, more than ever, they’re our viewers’—their lives, experiences, and individual triumphs and hardships.

The National Association for Multi-Ethnicity in Communications (NAMIC) Vision Awards honor original TV programming that reflects the diversity of its audience.

NAMIC announced this year’s winners on Monday, April 24. Thirteen shows from three Viacom networks, including BET, VH1, and Nickelodeon, were nominated for awards. Out of these nominations, three programs—including BET’s Being Mary Jane, Stay Woke: The Black Lives Matter Movement and VH1’s Hip Hop Honors: All Hail the Queens won their respective categories.

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Viacom Employee Samantha Newman and Family Win Trip to KCAs

Vice President of Velocity Marketing Operations Samantha Newman had never entered a Viacom awards show contest before—and she’s worked with the company for 10 years.

Newman and her husband, Jason, have two children, 8-year-old Ethan and 4-year-old Alexa. “It’s hard traveling when you have young kids,” said Newman.

But this year Newman’s kids were finally old enough to travel and attend an award show—right in time for Nickelodeon’s 28th annual Kids’ Choice Awards. Newman entered the contest, and won. The timing was fortuitous, as her son was just becoming a fan of live-action shows on Nickelodeon—many of which were represented at this year’s ceremony.

Watch as Newman broke the news to her children:

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Paramount Network’s First Non-Scripted Series to Explore Life and Legacy of Trayvon Martin

by Stuart Winchester, Viacom

We all know the basics: On Feb. 26, 2012, 17-year-old Trayvon Martin went out for a bag of Skittles. He never came home. George Zimmerman, a neighborhood watchman, shot him dead. The gunman was acquitted on self-defense grounds. Widespread outrage ensued.

Beyond that simple plot, it is a much more difficult story to comprehend: a narrative threaded together by frantic and contradictory 911 calls, eyewitness accounts and police testimony; a legal definition of murder mutated by Florida’s Stand Your Ground law; and a charged political atmosphere that transformed the confrontation into a proxy war for many of America’s social and racial grievances.

When Spike rebrands to Paramount Network early next year, the net will meticulously deconstruct this troubling saga with Rest In Power: The Trayvon Martin Story, a six-part documentary created in conjunction with Shawn Carter and The Weinstein Company. This event – which will be Paramount Network’s first non-scripted series – is the second between these parties – the partnership launched earlier this year with the blistering Time: The Kalief Browder Story docu-series.

Thousands of demonstrators march along W. 13th Street in Sanford, Florida, during a NAACP rally and march demanding for justice in the shooting of Trayvon Martin, Saturday, March 31, 2012. (Gary W. Green/Orlando Sentinel/MCT via Getty Images)

Thousands of demonstrators march along W. 13th Street in Sanford, Florida, during a NAACP rally and march demanding justice in the shooting of Trayvon Martin, Saturday, March 31, 2012. (Gary W. Green/Orlando Sentinel/MCT via Getty Images)

“I am thrilled to once again partner with the incredibly talented team of The Weinstein Company and Shawn Carter to take a comprehensive look beyond the headlines at the circumstances that caused Trayvon’s senseless death and the movement born out of this tragedy,” said Kevin Kay, president of Spike TV (soon to be Paramount Network), TV Land, and CMT.

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A Devine Choice to Host MTV Movie & TV Awards, Nominees Announced

by Stuart Winchester, Viacom

MTV has woven the film, TV and digital realms into one broad content domain that houses the 2017 MTV Movie & TV Awards nominees. The net – which for the first time is expanding the iconic show outside the cinema – also announced that the star of the long-running Comedy Central hit Workaholics Adam Devine will host the May 7 spectacular.

Devine is a veteran of the Golden Popcorn spotlight, having won an award for Best Kiss with Rebel Wilson in Pitch Perfect 2 last year. He is also nominated for Best Comedic Performance for his role on the seventh and final season of Workaholics.

via GIPHY

The platform-agnostic categories include a few additions and some tweaks of long-running show standards. “Best Fight” is now “Best Fight the System” – to acknowledge social justice activism – while “Best Actor” and “Best Actress” have ditched their gender designations to morph into “Best Actor in a Movie” and “Best Actor in a Show.” New categories include “Best American Story,” “Tearjerker,” “Best Host,” “Best Reality Competition” and “Next Generation.”

Nominated Viacom brands include VH1 for RuPaul’s Drag Race – which earned nominations for Best Host and Best Reality Competition – and for Martha & Snoop’s Potluck Dinner Party (best duo). Comedy Central’s Trevor Noah is also competing for Best Host, while Ilana Glazer & Abbi Jacobson of Broad City are nominated alongside Devine for Best Comedic Performance. Spike’s TIME: The Kalief Browder Story is in the running for Best Documentary.

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Younger Returns June 28 as TV Land Originals Continue to Roll

by Stuart Winchester, Viacom

Good news, Younger fans:

 

 

The return of Liza (Sutton Foster), Josh (Nico Tortorella), Charles (Peter Mermann), Kelsey (Hilary Duff), Maggie (Debi Mazar), and the rest of the cast is just the latest great news to roll out of TV Land: its hit show Teachers has logged ratings records in its second season; its newest premiere, Nobodies, has already signed on for another run; and Lopez, starring George Lopez just came back for season number two.

Last time we saw Liza, a 40-something masquerading as a twenty-something corporate striver, she had just confessed her true age to friend and coworker Kelsey and blown up her relationship with her sometime-boyfriend and local tattoo artist Josh, who aborted an engagement proposal when he caught her kissing Charles, who happens to be her boss.

via GIPHY

Season four should be a doozy.

My Mic Sounds Nice: Viacom and The BEAT Recognize Hip-Hop’s Innovative Women

My Mic Sounds Nice, a panel organized by the BEAT (Viacom’s employee resource group devoted to the African American experience) gave a shout out to the women fundamental to hip-hop’s success. Trell Thomas, VH1 Save the Music Foundation’s director of communication and talent relations, moderated the event at Viacom’s Times Square Headquarters.

The panel featured women who contribute to hip-hop in major ways: Jana Fleishman, EVP of Communication at Roc Nation; LaTrice Burnette, SVP of Marketing at Epic Records; Nadeska Alexis, Senior Editorial Producer at Complex; and hip-hop artist Roxanne Shante.

View the slideshow:

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