Viacom Scores 18 Emmy Nominations for a Diverse Roster of Programming

Sketch comedy, potluck, political satire, lip syncing, drag queens, kid-friendly rock and roll and animated, nostalgic purple grapes: these are a few of our fans’ favorite things. And it turns out that the esteemed voting committee for the 69th Primetime and Creative Arts Emmy Awards likes them quite a bit too.

Between VH1, Comedy Central, SpikeNickelodeon, and our Paramount Television production studio, Viacom brands scored 18 nominations.

Take a look at Viacom’s diverse roster of brands and the eclectic shows that impacted TV’s most prestigious award celebration:

Created by Viacom Catalyst

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Creating Reel, Impactful Films with Viacom and Reel Works

Any professional filmmaker will tell you that creating original films is a challenging process that requires great effort and skill. One may assume, therefore, that young high school filmmakers would find it an enormous challenge to produce quality, original work. However, walking into Reel Works’ Reel Impact event at Viacom’s 1515 Broadway headquarters two weeks ago, audience members would never have guessed that the nine students presenting their original work were relatively new to the world of film.

Reel Works is a New York City based organization that immerses young people in filmmaking programs free of charge. In the Reel Impact program – which was recently launched through a partnership with Reel Works and Viacom – students create original films examining social issues of their choosing. A heavy emphasis is also placed on marketing and finding a target audience for the student films.  Participants are given the opportunity to conduct research through focus groups and interviews to determine which audience facets best fit the social topics of their choosing. A mentor guides students through the filmmaking and post-production processes, covering everything from concept through promoting their films via social media.

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LGBT-Friendly Companies, Ireland’s Gay Prime Minister, Play in the Netherlands and More: Viacom International Insights, June 2017

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the July issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

For Pride Month (June), we published stories on the most LGBT-friendly US companies and Ireland’s first gay prime minister. We also have a video of our Modern Dads and research on play in the Netherlands, Gen Xers in South Africa and originality among teens and young adults.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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Viacom Signs Historic Legal Petition Defending LGBT Rights

No one deserves to be fired for their sexual orientation.

This is the logic behind Viacom and 49 other companies’ decision to sign a formal legal petition asking the U.S. 2nd  Court of Appeals to extend a federal law prohibiting employers from firing workers for being gay. This is the first time businesses have explicitly taken this position, according to Freedom for All Americans, a bipartisan campaign group that Viacom consulted with on this issue.

“All Americans deserve the right to go to work and provide for their families without having to fear that they might lose their job simply because of who they are,” said Freedom for All Americans Acting CEO Katie Belanger in an email to Viacom.

“Unfortunately, most states do not have laws explicitly prohibiting employment discrimination against LGBT individuals. That is why this case is so important. We are grateful for the leadership of Viacom and the 49 other businesses who have called on the court to ensure the fair and equal treatment of gay and bisexual employees,” said Belanger.

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Logo’s Trailblazer Honorees “Stood On the Shoulders of Giants” to Become Pioneers of Change for This Generation

Throughout history, art has defended the human spirit. Especially in times of political crisis, art and activism become inextricably related.

This was clear after attending Logo’s Trailblazer Honors, which celebrates the work of honorees who have made indelible contributions to LGBT civil rights—through writing, dancing, singing and producing. This year’s honorees included Cyndi Lauper; activist and author Cleve Jones (his memoir, When We Rise, inspired ABC’s miniseries by the same name); the late Alvin Ailey, who is credited with making modern dance an inclusive space for LGBT African-Americans; and the creators of NBC’s Will and Grace, Max Mutchnick and David Kohan.

Logo taped the event on Thursday, June 22 at the historic Cathedral of St. John the Divine in New York City and aired it the following night on VH1 and Logo.

 

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Get Schooled and DJ Khaled celebrate ‘Major Keys’ Success on Get Schooled’s Annual Yearbook Day

It was a digital yearbook thrust six stories over Times Square, with 400 high school students from 38 states grinning from the side of Viacom’s world headquarters. They had good reason to smile. These self-assigned “change makers” were about to be acknowledged by DJ Khaled for their commitment to improving their schools and communities.

Khaled Key Day – as the whole activation was dubbed – was part of Get Schooled’s Yearbook Day. In particular, they acknowledged the impact of the Shorty Award-winning Major Keys campaign and honored Khaled’s role in helping it to flourish. The program – which challenges students to master seven “Major Keys,” or focus areas via Get Schooled’s gamified online interface – has been immensely successful, reaching more than 250 million people in just the past year.

While the digital yearbook photos flashed on the billboard outside, several New York City area high school students piled into Viacom’s studio inside to watch a catered question-and answer session between Khaled and radio host Sway Calloway. The students waved their “Grateful Khaled Keys” in the air and learned a bit more about the program’s Keys to Success.

“I’ve never really experienced anything like this before,” one student told Complex. “Everyone’s really excited and hyped up, and I’m excited to be here. It showed me that you can be who you are, and I’ve always struggled with that, so learning to be myself has gotten me to where I want to be when I graduate.”

Students also shared their aspirations and accomplishments with Khaled. “I am grateful for the positive impact we have had on so many young people and even more grateful for their talent and leadership,” said Khaled. “I am excited to work with Get Schooled to inspire and engage even more young people next year.”

#GRATEFUL #JUNE23RD 🔑 bless up @getschooled

A post shared by DJ KHALED (@djkhaled) on

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Join Paramount and Al Gore in Pledging to #BEINCONVENIENT

by Stuart Winchester, Viacom

On June 1, the day that President Trump announced that he was withdrawing the United States from the 195-nation Paris climate agreement, Paramount confirmed that Al Gore would edit his forthcoming Inconvenient Sequel: Truth to Power, to include the executive turnabout.

The last-minute changes to the Jon Shenk- and Bonni Cohen-directed film should only inject more poignancy and relevance into a film that earned standing ovations and critical praise when it opened this year’s Sundance Film Festival, on the eve of Trump’s inauguration.

In both a nod to Gore’s courage and an emphatic statement of its own commitment to environmental causes, the studio has launched a Pledge to #BEINCONVENIENT, a social activation where concerned citizens can articulate their solidarity with the movement to mitigate the impacts of climate change.

Those who take the pledge can record a video explaining their passions for the environment:

A companion site offers resources to help pledgees choose renewable energy and communicate their priorities to others.

The Pledge follows Paramount’s longstanding commitment to environmental action, a philosophy that permeates the organization, from employee events organized by the studio’s Green Team to helping fund the Green Production Guide for making sustainable Hollywood films.

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VH1 Celebrates 20 Years of Saving the Music with 20 Custom Gibson Guitars

Those passing in and out of Viacom’s Times Square Headquarters throughout June found a collection of Gibson Les Paul guitars nestled in a sunlit corner of the lobby. The exhibit flows effortlessly with the building’s groovy aesthetic, and could easily be an installation at the Rock n’ Roll Hall of Fame. It’s the brainchild of VH1 Save The Music Foundation, executed in collaboration with Art at Viacom and over 40 renowned visual artists and musicians.

To commemorate the 20th anniversary of VH1 Save The Music, the artists worked in pairs to create 20 stunning, ornate instruments—enough to make any music fiend, art collector or investor swoon. And they will get their chance to do more than just admire them when VH1 Save The Music auctions off these guitars in October, partnering with Julien’s Auctions Los Angeles as part of their Idols & Icons: Rock and Roll sale. The proceeds are expected to fund musical instruments for at least 30 school band programs in the U.S.

Until then, these guitars are on tour—starting at Viacom headquarters and touring the New York-metro area until the fall, so fans and admirers can appreciate the majestic endeavor.

The Gibson installation at Viacom Headquarters. Photo by Bart Stadnicki.

I spoke with VH1 Save The Music Executive Director Henry Donahue to learn more about what promoted this massive, creative collaboration, and what he hopes to achieve with such campaigns.

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Challenge Accepted: Team Viacom Once Again Races Through J.P. Morgan Corporate Challenge

by Stuart Winchester, Viacom

From the north-facing upper floors of Viacom’s headquarters at 1515 Broadway, you can see Central Park nested amid the urban thrum, a luxuriant stretch of water and trees that allows an escape from Manhattan without leaving it. It’s about as opposite the frenetic everlasting chaos and concrete of Times Square as a piece of the city could hope to get.

Which makes it an ideal place for Viacom employees to gather outside of the office for a little fun and exercise. On a pleasant evening in early June, a team of 140 marshalled in one of the park’s meadows to do exactly that. They joined more than 30,000 racers from 709 companies who, over the course of two days, huffed through the 3.5-mile J.P. Morgan Corporate Challenge run.

One hundred forty Viacom Employees ran the 2017 J.P. Morgan Corporate Challenge in Manhattan’s Central Park.

Ross McGraw, a director in Nick Partnerships, finished first among Viacom employees (and 15th overall), with a time of 18:44. He was followed in the men’s category by Ned Wagner (22:17), Jack Cogan (22:41), and Billy Devletoglu (24:01).

McGraw, who has completed the Corporate Challenge many times with both Viacom and a previous employer, MKTG, was on familiar turf – he lives on the Upper West Side, which is adjacent to Central Park, and he runs there often. He is also a committed athlete. A veteran of NYU’s track and cross country teams and a Team USA triathlete, he finished second in the nation in his age group (and fifth overall) at the Duathlon National Championships in Bend, Oregon last weekend. He won the Hammonton Triathlon in New Jersey last month

To keep in shape, McGraw runs, bikes or swims for an hour and a half each morning and evening. He looks forward to the Corporate Challenge as a part of his training regimen. “It’s local, it’s fun, it’s one of the few times I get to do something that represents the company versus just my own interests,” he said.

“I think it’s really cool that Viacom hosts this for employees,” McGraw, a director of partner marketing for new business at Nickelodeon, continued. “In Nickelodeon partner marketing, we do a lot of programs that focus on getting kids out and being active and I think it’s important to practice what you preach, and so I think it’s important to get out and show people that we also do that. We’re an active company and we get out and play ourselves, to some extent.”

Ross McGraw, left, finished 15th in the Corporate Challenge overall and was the top finisher among Viacom men with a time of 18:44. Katherine Howley, right, was tops among Viacom women with a time of 23:43.

Among the Viacom women, first-time Corporate Challenge participant Katie Howley (23:43) was the top finisher, followed by Erica Martin (26:24), Candice Brancazio (28:05), and Shannon Maguire (29:50).

“I thought this would be a great opportunity to hang out with my coworkers and represent Viacom,” Howley, a social media manager for Velocity International, said. “I think it’s nice that Viacom cares about us not only as people who can produce work, but as people who live a well-balanced lifestyle and care about their personal fitness.”

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You’ll Never Have to Walk Alone: Viacom Unites With 20,000 New Yorkers for AIDS Prevention and Awareness

Sunday, May 21 was a pleasant spring morning in Manhattan’s Central Park, and Team Viacom couldn’t have asked for a better day to unite and support the 32nd Annual AIDS Walk New York.

Stationed among other top corporate walk sponsors in the so-called “gold section,” team members soaked in the warm air, secured their fundraising rewards, and chewed on their Così squagels. After a team photo, Viacom joined thousands of other jubilant walkers in a 10-kilometer march through the 843-acre park.

Team Viacom at the 2017 AIDS Walk in New York. Photo courtesy of Viacom.

AIDS Walk New York is the largest single-day AIDS fundraising event in the world. In its more than 30 years, the event has raised more than $150 million to combat HIV and AIDS (more than $3.7 million in 2017 alone). The funds raised at the event are a vital lifeline sustaining the prevention, care, and advocacy programs that the GMHC organization provides for the thousands of men, women and families affected by the diseases in the tri-state area. The proceeds also benefit dozens of other HIV/AIDS service organizations that participate as teams and raise funds through the organization’s community partnership program.

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