2017 Nickterns Spruce Up California Boys & Girls Club

The summer 2017 Nicktern class united to create a mural at the Boys & Girls Club of Burbank and Greater East Valley. The mural, which is one of their largest to date, covers more than 300 square feet and employs a number of Boys & Girls Club themes. The mural was designed by Colton Davis, Gabrielle Dolbey, Tom Fields, Courtney Lovett and Alyson Wong.

Viacom Summer Intern Avonna Zheng: From Homeless Youth to Nickelodeon Team Player

Nickelodeon intern Avonna Zheng worked hard and played hard at her 2017 summer internship. (Photo collage created by Zheng)

When I was in the eighth grade, I was one of the thousands of homeless children in New York City. I was constantly moving from shelter to shelter.

At that point in my life, attending college and having a successful career did not seem nearly as important as worrying about where I would be sleeping at night.

Luckily, I was raised by a mother who encouraged me to work hard and get an education so I would not have to live through this struggle again. The adversities I faced growing up, along with my mother’s strong, positive influence inspired me to pursue a better future for myself.

During high school, I joined Sponsors for Educational Opportunity, an organization that helps students from underserved communities access opportunities to attend college and start a career. This organization helped me earn a six-week scholarship for Syracuse University’s summer college program, which ultimately let to my enrollment as a full-time student at Syracuse University.

I worked hard in college, and in the summer of 2017, my dedication and determination paid off when I applied for a Viacom summer internship and was selected to work with Nickelodeon’s project management department.

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Viacom President and CEO Bob Bakish Signs Open Letter From Leaders of American Industry Defending Dreamers

In 2012, the Obama administration passed a new policy called Deferred Action for Childhood Arrivals (DACA). DACA, sometimes called the “Dreamers” program, protects eligible young immigrants from being deported. The “Dreamers” are kids who emigrated to the U.S. with their parents. Many moved here as young children or infants, and some did not even know they were not Americans until later in life.

DACA opened the door for these kids to legally apply for their first job, to get their driver’s license, attend college and ultimately join the workforce as adults, contributing to the American economy.

Now, there is a movement in Washington to end this policy. If this happens, the lives of nearly 800,000 young Americans will be irrevocably altered. By March, they’ll be at risk of being forced to leave everything behind and move back to their native country—which many of these kids have no memory of.

On August 31, Viacom President and CEO Bob Bakish joined President Barack Obama, dozens of university presidents, and a multitude of CEOs from major American tech and media companies in signing an open letter to the government leaders expressing their concerns about the devastating effects changing the immigration policy would have on the Dreamers living productive and happy lives in America, as well as the severe consequences it would have for the economy.

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Viacom Brands Unite for Hurricane Relief Telethon On September 12

After Hurricane Harvey left Texas residents reeling from one of the most devastating storms in U.S. history, CMT teamed up with other broadcast networks to air a benefit telethon on Sept. 12.

Since then, Hurricane Irma decimated entire islands in the Caribbean and left millions of Florida residents without power. The affected areas are still in “rescue mode” according to The New York Times, meaning we don’t yet know the full extent of damage caused by this colossal storm, but experts agree it will be extensive.

Now, the telethon has expanded to aid the victims of Hurricane Irma. Hand In Hand: A Benefit For Hurricane Relief also expanded its broadcast scope. Viacom networks MTV and BET will now join CMT in airing the special.

“Silence is overrated,” tweeted CMT. “Sometimes, music is the only thing that can get your mind off everything else.”

The hour-long special aims to do just that—use music as a way to bring peace of mind to those affected by the hurricane. And with BET, MTV and other broadcast networks now airing the event, Hand in Hand can reach as many homes as possible. This means more opportunity for people to make personal donations to assist hurricane victims. The telethon is predicted to be one of the largest benefit concerts in history.

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5 Questions With VH1 Save The Music’s Henry Donahue

Over the last 20 years, the VH1 Save The Music Foundation has provided millions of dollars in funding to music education programs at more than 2,000 public schools across the U.S.

We recently talked with Henry Donahue, vice president and executive director of the Foundation, about the positive impact the organization is having on students’ lives and how it’s celebrating its 20th anniversary this year.

Here’s what Donahue has to say about his work with VH1 Save The Music Foundation:

Created by Viacom Catalyst.

The BET Awards: A Star-Studded and Socially Conscious Celebration

As host of this year’s BET Awards, comedian Leslie Jones had a vision for what she wanted the night to be.

Leslie Jones at the BET Awards in Los Angeles, June 25, 2017

“BET was the first network and place where I was on TV,” said Jones in a press release. “I am looking to turn this whole experience into a joyful homecoming.”

This year’s ceremony, which took place at Staples Center in Los Angeles, brought recording artists, athletes and actors together for an unabashedly jubilant reunion. Among the top talent in black entertainment present this year were Bruno Mars, Solange Knowles, Chance The Rapper and all six members of New Edition.

It was both a raucous party and tender family reunion, as you can see from these highlights:

Beyoncé shouts out her family, BET and “BeyHive” after winning five awards

Last year, Beyoncé stunned fans with a riveting, elemental BET Awards performance, dancing through fog, fire and water alongside Kendrick Lamar. The superstar did things a bit differently this year, opting to stay home with her newborn twins and enjoy the BET Awards from afar. She nonetheless still won a whopping five BET Awards—more than any other performer.

Her protégés, Atlanta sister-duo Chloe x  Halle (Chloe and Halle Bailey) accepted the Viewer’s Choice Award on her behalf, and delivered her acceptance speech.

“Thank you BET for this award and your tremendous support of Lemonade,” wrote Beyonce. “This has been a journey of love, of celebrating our culture, honoring the past, and approaching the present and future with hope and resolve.”

Watch the full speech:

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Helping Immigration, Child Services, Hunger and Homelessness – Viacom, Catchafire Celebrate another Successful Year Collaborating

This spring, Viacom teams collaborated with nonprofit organizations from across the country and donated their time and skills through Talent for Good, Viacom’s skills-based volunteering program. These efforts culminated on July 10 when Viacom and Catchafire welcomed members from these four amazing nonprofits alongside the employees who volunteer with them in a celebration at Viacom’s New York headquarters.

This event, organized and hosted by Viacommunity, united everyone to share their experiences and celebrate their achievements. Adam Robinson, director of Corporate Social Responsibility, kicked the event off with a toast.

“Talent for Good gives our employees the opportunity to build and sharpen their skill-sets, and give back to the community in a much needed and impactful way,” Robinson said.

Adam Robinson, director of Viacom Corporate Social Responsibility, kicked off a Talent for Good partner event with a toast.

The first group to speak at the luncheon was a team of Viacom employees discussing how they banded together to create a pitch deck for L.A. based homeless youth shelter My Friend’s Place. As a native New Yorker, I felt a personal connection to this particular Talent for Good project. Manhattan, much like other large metropolitan areas, is riddled with homelessness. I see sleeping bags filled with tired bodies and men holding out cups filled with coins every day on my way to work in Times Square.

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Viacom Scores 18 Emmy Nominations for a Diverse Roster of Programming

Sketch comedy, potluck, political satire, lip syncing, drag queens, kid-friendly rock and roll and animated, nostalgic purple grapes: these are a few of our fans’ favorite things. And it turns out that the esteemed voting committee for the 69th Primetime and Creative Arts Emmy Awards likes them quite a bit too.

Between VH1, Comedy Central, SpikeNickelodeon, and our Paramount Television production studio, Viacom brands scored 18 nominations.

Take a look at Viacom’s diverse roster of brands and the eclectic shows that impacted TV’s most prestigious award celebration:

Created by Viacom Catalyst

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Creating Reel, Impactful Films with Viacom and Reel Works

Any professional filmmaker will tell you that creating original films is a challenging process that requires great effort and skill. One may assume, therefore, that young high school filmmakers would find it an enormous challenge to produce quality, original work. However, walking into Reel Works’ Reel Impact event at Viacom’s 1515 Broadway headquarters two weeks ago, audience members would never have guessed that the nine students presenting their original work were relatively new to the world of film.

Reel Works is a New York City based organization that immerses young people in filmmaking programs free of charge. In the Reel Impact program – which was recently launched through a partnership with Reel Works and Viacom – students create original films examining social issues of their choosing. A heavy emphasis is also placed on marketing and finding a target audience for the student films.  Participants are given the opportunity to conduct research through focus groups and interviews to determine which audience facets best fit the social topics of their choosing. A mentor guides students through the filmmaking and post-production processes, covering everything from concept through promoting their films via social media.

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LGBT-Friendly Companies, Ireland’s Gay Prime Minister, Play in the Netherlands and More: Viacom International Insights, June 2017

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the July issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

For Pride Month (June), we published stories on the most LGBT-friendly US companies and Ireland’s first gay prime minister. We also have a video of our Modern Dads and research on play in the Netherlands, Gen Xers in South Africa and originality among teens and young adults.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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