Logo’s Global Ally Examines the Less Sunny Side of Jamaica

Stuart Winchester by Stuart Winchester, Viacom

“Growing up, my mother was always saying that [if] any of her child become gay or lesbian, she would take them out personally,” says the unidentified man in the red tank top, his head sliced from the camera shot. “Meaning she would kill us herself.”

Facing these sorts of attitudes and resorting to clandestine behavior are the reality for the LGBT community in Jamaica, where same-sex relations are scorned by an enormous chunk of the population: more than 80 percent, according to a new video from Logo’s Global Ally campaign and the Where Love Is Illegal organization, believe that homosexuality is immoral. And while homosexuality is not illegal, “acts of gross indecency” – intimate relations between members of the same sex – are.

The video, This is Who I Am: LGBTQ Stories of Survival, is the latest in Global Ally’s year-long storytelling project that launched last year on The International Day Against Homophobia, Transphobia and Biophobia to unite victims, activists and supporters of LGBT rights around the world.

The Jamaica that unfolds on the video is a brutal realm where LGBT individuals often live in constant fear of violence, exiled from their families, unemployed and uneducated because they are forever shunning public places.

In an atmosphere so tainted, why, then, would anyone come out at all?

“Our personal stories, which display our humanity, are very important, because it’s not real to Jamaican people unless they know somebody who’s part of the community,” says one man, echoing Logo’s position that increased visibility of LGBT individuals – whether in one’s personal life or the media – is the best way to diffuse homophobia.

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Viacom Wins Eight Cynopsis Social Good Awards, Including Impact Honors for Its LISTEN Addiction Initiative

Stuart Winchester by Stuart Winchester, Viacom

Anchored by its stigma-crushing LISTEN addiction initiative, Viacom brands underscored the companywide commitment to social responsibility by earning seven honors at the Cynopsis Social Good Awards ceremony in New York City this morning.

LISTEN, which earned the Impact Campaign distinction, is a multi-dimensional campaign grounded in the belief that compassion and awareness are central elements to fighting the scourge of addiction. A partnership with Facing Addiction, LISTEN unites addiction-fighting resources with transformational video stories of individuals who have fought from nearly hopeless circumstances to become inspirations for those still struggling to find sobriety.

This video is just one in a series posted on heretolisten.com. A LISTEN special that aired across 11 Viacom networks has been viewed more than 2 million times and drove 38.1 million social impressions and more than 56,000 engagements across Facebook, Twitter and Instagram.

Debi Mazar, one of the stars of TV Land’s hit Younger, appeared alongside Niels Schuurmans, executive vice president of Viacom Velocity, to accept the award on the company’s behalf.

“I am so proud to see Viacom mobilize the voice and reach of its channels to take action in breaking down the shame and stigma around addiction and address it for what it is – a health issue,” Mazar said. “Media has the power to change hearts and minds. And LISTEN is doing that one story and conversation at a time.”

LISTEN also took top honors in the Branded Campaign for a TV Series or Special Programming category.

Logo earned a pair of honors. The network’s stirring Trailblazer Honors ceremony served as a tribute to victims of the Orlando nightclub massacre and took the Philanthropic/Human Rights Campaign category, while its Fill in the Blank push around Pride Month earned best Branded Campaign for a Digital or Mobile Platform.

BET Networks also took two categories. Its HBCU (historically black colleges and universities) Snapchat tour earned best Digital Media Campaign:


While the network’s understated Vote Your Voice spots earned top Hash Tag Promotion:

Viacom International Media Networks earned the last two honor, in the Public Service Announcement and Best Spot (30 Seconds or Less) categories, both for Nickelodeon’s Together for Good collaboration with UNICEF, which works to protect disadvantaged children around the world.

In addition to the Impact Award, Viacom received 44 total nominations across 21 categories and an impressive array of brands, including Nick Jr., Spike, Viacom International Media Networks, MTV, VH1, and our Viacom Velocity in-house agency.

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Celebrating Our 2016 Viacommunity Award Winners

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Each year, the Viacommunity Award recognizes two Viacom employees who have gone above and beyond to make an impact in their communities with a $10,000 donation to the organizations of their choice. With more than a hundred submissions from colleagues across the company, it was truly a difficult decision to pick just two winners.

This year, Viacom is proud to present the coveted Viacommunity Awards to Kevin Chalk and Hasani Henderson for their incredible efforts with two amazing organizations, Back on My Feet and #TheTakeBack.

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Get Schooled Scores a Spot on Fast Company’s Most Innovative Companies in Gaming List

Stuart Winchester by Stuart Winchester, Viacom

The lighting-thumbed gamer diehards will nod in knowing agreement as they glance at Fast Company’s roll call of the 10 most innovative companies in gaming – streamer Twitch, gamemakers 2K and Activision Blizzard, founding father of modern gaming Nintendo. But the name at number nine might teach even the most seasoned gamer something brand new: Get Schooled, the non-profit organization whose primary mission is inspiring students to finish high school and succeed in college.

How exactly does an organization founded via a partnership between the Bill & Melinda Gates Foundation and Viacom crash a who’s who of modern gaming giants? By adopting the fearless attitude and experimental dynamic of a Silicon Valley start-up driven to solve an complex problem.

“Get Schooled has a track record of success in part because we have adopted the principles of a high performing tech start up: we value partnerships, use data to continuously improve and have learned how to fail fast,” said Marie Groark, Executive Director of Get Schooled.

Those improvements have hinged upon a bold and vast adventure into gamification, a realm that many high school students know well and require no primer to engage with. The pivot began just two years after Get Schooled launched in 2010, transforming www.getschooled.com into an immersive gamified universe, where competition, point scoring and rules have engaged millions of young people, who can cash out their points for stuff like autographed gear from NBA and NFL stars, calculators or backpacks in a rewards store sponsored by the organization.

Students can also earn scholarships, or celebrity appearances by the likes of DJ Khaled, Nicki Minaj, James Harden, KeKe Palmer, Nick Cannon, Ne-Yo, Chance the Rapper and Ludacris. Check out Kendrick Lamar’s visit to Bethel High School in Alaska, a former “drop-out factory” that earned the visit by winning one of Get Schooled’s national points-based competitions:

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Viacom Lands Six GLAAD Nominations Through Unifying Storytelling

From Comedy Central’s drunken reenactment of the Stonewall riots, to Nickelodeon’s normalizing portrayal of gay parents on kids’ television, to Logo’s feature of oppressed love in war-torn Iraq, Viacom was recently pinned with six GLAAD award nominations for the 28th annual ceremony.

The annual awards strive to, “recognize and honor various branches of the media for their outstanding representations of the lesbian, gay, bisexual and transgender (LGBT) community and the issues that affect their lives.”

Viacom’s core values of diversity and inclusion align well with GLAAD’s mission, as our networks advocate for LGBT equality both through their programming and via initiatives such as MTV’s Transgender Awareness Week campaign and Logo’s Trailblazer Honors. Several brands united behind the LGBT community in the immediate aftermath of last year’s Orlando nightclub massacre and beyond.

Check out Viacom’s nominees below and click here for a full 2017 GLAAD Media Awards nomination list.

Outstanding Documentary

The Same DifferenceCentric

In an effort to expel stigma and keep LGBT people from discriminating against one another, The Same Difference tells personal stories of the hypocrisy and division that exist in lesbian communities due to expectations and gender roles.

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Paramount’s Kevin Chalk Is Getting L.A.’s Homeless Population Back on Their Feet

At 4:40 a.m., Paramount employee Kevin Chalk’s alarm goes off. He puts on running clothes and sneakers and is out the door in 30 minutes. He’s on his way to Los Angeles’s infamous skid row.

It’s certainly an odd choice for a morning jog. But Chalk is a volunteer at Back on My Feet, a nonprofit that combats homelessness through the power of running, community support and essential employment and housing resources.

Chalk’s morning itinerary is precise and consistent, much like the training regimen of a seasoned athlete. By 5:25, Chalk is driving past makeshift tents in the impoverished neighborhood. Skid row has the highest concentration of homelessness in the nation—in just one square mile, over 2,000 people live in squalor.

Chalk steps out of his car and is struck by the putrid odor of synthetic marijuana, or spice. Spice is a cheap (albeit potentially lethal) high, making homeless residents an easy target for dealers. The toxic stench grows stronger as Chalk walks towards the Mission. He weaves in between tarps draped over fences, derelict buildings and throngs of families and neighbors huddled beneath threadbare blankets.

Rap music blasts from set of speakers in one tent, while 70s soul blares from a car radio. It’s barely dawn. There are men, women, and children of all ages mingling in the streets amidst rats and tumbleweeds of trash.

Skid Row

Skid Row in Los Angeles. Photos courtesy of Getty Images.

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Helping Dreamers Dream Bigger at Viacom HQ

Viacommunity and the “I Have a Dream” Foundation joined forces recently at Viacom’s Times Square headquarters for a speed mentoring event, an invigorating and inspirational experience for a group of under-served students seeking career guidance.

Focusing on goals, Viacom employees from across the Sales, Production, Marketing and Graphic Design departments, among others, delivered career advice to college students affiliated with the “I Have a Dream” Foundation, who are otherwise known as Dreamers.

Both the students and Viacom employees came equipped with positive spirit and energy. During several timed sessions, students rotated among tables organized by Viacom’s departments. Two employees were stationed at each table facing one Dreamer, providing an intimate setting that provoked thoughtful questions about job-search processes and career tracks. Throughout the two-and-a-half-hour event, the room buzzed with motivational chatter, as conversations trickled on long after each timer expired. Viacom’s employees were eager to share personal anecdotes to show Dreamers that they too can pursue careers in the entertainment field and the students, in turn, left our offices energized and inspired.

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16 out of ’16: The Viacom Blog’s Most Popular Posts From Last Year, According to You Guys

What makes our readers click?

According to our Google Analytics stats, it’s innovative marketing, brilliant shows and movies, political coverage, LGBT initiatives, A$AP Rocky, tacos, and Mediterranean music festivals.

2016 was monumental for Viacom, along with the rest of the world. We witnessed one of the most tectonic presidential elections in history. The way we consume media continued to evolve with advanced streaming services and virtual reality engagement. We lost beloved celebrities such as Prince and David Bowie, and sadly, many more. But we saw others rise to stardom, like Rita Ora, who now hosts VH1’s America’s Next Top Model, and Bebe Rhexa, who hosted the 2016 EMAs.

This list is by no means comprehensive of what Viacom accomplished in 2016—that would require far more than 16 posts to cover. But we’ve gathered those that made the largest impact, according what you, our readers, have clicked on the most.

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Jason Derulo Jams Alongside Hailee Steinfeld and More to Celebrate Nickelodeon’s 2016 HALO Honorees

Nickelodeon finished up 2016 strong on Sunday, Nov. 27. The show was full of stunning performances by stars like Jason Derulo, heartfelt collaborations between artists such as Jake Miller and Jacob Whitesides, and one purple Mohawk—courtesy of host Nick Cannon.

NEW YORK, NY - NOVEMBER 11: Nick Cannon hosts the Nickelodeon Halo Awards 2016 at Pier 36 on November 11, 2016 in New York City. (Photo by Roy Rochlin/FilmMagic)

NEW YORK, NY – NOVEMBER 11: Nick Cannon hosts the Nickelodeon Halo Awards 2016 at Pier 36 on November 11, 2016 in New York City. (Photo by Roy Rochlin/FilmMagic)

But the biggest stars of the night were the honorees, four teens who embody the spirit of HALO (Helping And Leading Others).

Meet the honorees:

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Seven Years of Giving: The History Behind Viacom’s Give Back & Get Down Celebration

In the fall of 2010, Viacom’s Office of Global Inclusion started a new tradition—a holiday party that would bring employees together to celebrate the season of giving, by giving back to those in need.

Give Back & Get Down (GBGD) is the brainchild of Nickelodeon Digital Publishing Executive Assistant Tara Shaw and BET News Production Manager Renee Jackson, leaders of the BEAT (our employee resource group focused on the African-American experience).

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The inaugural celebration supported two vital causes.

City Harvest, the only food rescue program in New York City, collects excess food from restaurants and grocery stores—fresh, nutritious food that would otherwise be thrown out. Volunteers deliver this food to homeless shelters, soup kitchens, day cares and senior centers throughout the five boroughs.

Pajama Program, a national nonprofit, helps underprivileged children have a good night’s sleep. Cozy pajamas and bedtime story books are brought to kids in foster care or temporary shelters

Employees brought donations of pajamas and food to the party. While OGI members collected these items, Grammy-winning artist Miguel performed.

Seven years later, GBGD is our annual giving celebration. It embraces the Viacommunity spirit of making a positive social impact in areas where we work and live, and gives employees at premier entertainment brands the chance to let loose and celebrate a year of hard work.

Viacom has collected approximately 60 tons of donations since 2010.

 

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This year, we’ve partnered with Safe Horizons and Sanctuary for Families to support families and individuals impacted by domestic violence. GBGD VII is rapidly approaching, and donation boxes in our New York offices are filling up with toiletries.
Check back for a recap of GBGD VII on Dec. 7.

OGI Assistant Sarah Lee contributed to this article.