Viacom Takes a “Day On” in Recognition of Martin Luther King Jr. Day of Service

The Martin Luther King Jr. Day of Service, often referred to as “a day on, not a day off,” is a call for Americans from all backgrounds to unite in the spirit of Dr. King.

In the spirit of embracing the variety of backgrounds and ways of thinking that make Viacom strong, Viacommunity – the company’s social responsibility umbrella – hosted three MLK Day of Service volunteer projects in partnership with the “I Have a Dream” Foundation. The events, focused on motivating and empowering students to reach their educational and career potential, took place during the week leading up to MLK Day.

Viacom employees and “I Have a Dream” Foundation Dreamers talk educational and career goals at an MLK Day of Service event at Viacom’s Times Square headquarters.

At Viacom’s Times Square headquarters, Viacommunity and the foundation’s New York chapter hosted their annual workshop for dozens of “Dreamers,” college students who had gained access to higher education with the organization’s assistance.

A panel discussion followed, featuring inspirational advice from two Viacom employees: Essence Dashtaray, manager of Human Resources and Jason Williams, vice president of Global Inclusion Strategy. A speed mentoring event then combined employee volunteers with rotating groups of students to discuss their career paths and the Dreamers’ educational goals. In a testament to Viacom’s ongoing support of the foundation and genuine connection to its students, some of the Dreamers, now soon-to-be college grads, were reconnecting with Viacom employees that they had known since their freshman year.

The Viacommunity team moderates a panel between Viacom’s Essence Dashtaray, seated right, and Jason Williams and “I Have a Dream” Foundation Dreamers at Viacom’s Times Square headquarters.

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Paramount Viacommunity Film Vies for Top Spot at Boston College Festival

by Stuart Winchester, Viacom

​Each year, thousands of Viacom employees around the world unite for Viacommunity Day, helping to rebuild and revitalize their local communities with a series of service projects. At Paramount Pictures – which for the past two years has had the highest percentage of employees from any Viacom company division participating in projects – the day has special resonance.

To commemorate the titanic efforts of their employees at last year’s event, Paramount’s social responsibility team put together A Day for Unity, a rousing video recap of the landscaping, painting, organizing, and volunteering at zoos, community centers, soup kitchens and food distribution centers that took place across the Los Angeles area on Viacommunity Day 2017.

Paramount Viacommunity 2017 Video from Viacom on Vimeo.

This video testament to Paramount’s efforts is now part of the Boston College Center for Corporate Citizenship International Corporate Citizenship Film Festival, an annual event that honors the best in corporate social responsibility. Click here by Feb. 19 to vote for Paramount’s submission.

Kate Remsen Inspires a Greener Viacom With “Eco-Lodeon”

Orange is the new green at Nickelodeon—at least, according to Kate Remsen, Burbank-based project coordinator, avid environmentalist and founder of Viacom’s West Coast “Eco-Lodeon” initiatives.

Remsen came to Viacom in 2013 as a Comedy Central intern while studying film and television at Loyola Marymount University. After graduation, she began working as executive assistant to David Steinberg, the senior vice president of animation production at Nickelodeon. “I always wanted to work in entertainment,” said Remsen.

Viacom fulfilled her career goals. Unexpectedly, it became a venue to actualize her passion for environmental sustainability—something she might not have been able to do at other media companies.

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Viacom’s Season of Giving Kicks off Its All Good, All Year Initiative

Packing 10,151 meals may sound like a hefty feat, but Viacom volunteers took the challenge head on and held two Rise Against Hunger meal-packing events during Viacommunity’s 2017 “Season of Giving.”

Enormous as this effort was, these two events represented just a portion of the many volunteer opportunities offered during Viacom’s annual Season of Giving, which engages employees nationwide with holiday-themed volunteer opportunities throughout November and December.

Viacom employees prepping some of the thousands of meals they assembled in conjunction with Rise Against Hunger during Viacommunity’s 2017 Season of Giving.

Winter Wishes fulfilled

The corporate social responsibility team kicked off its most recent holiday-themed efforts by distributing nearly 300 New York Cares Winter Wishes letters to employees at Viacom’s Times Square headquarters and 345 Hudson office. Each hand-written letter outlined a list of recent achievements and desired holiday gifts from an underrepresented New York City elementary school student. Viacom employees selected one or more letters, then purchased and wrapped the gifts, which New York Cares distributed to the children.

Winter Wishes gifts wrapped and ready for distribution by New York Cares.

Stuffing more than turkeys Thanksgiving week

During the week leading up to Thanksgiving, a group of nearly 15 Viacom volunteers delivered nutritious holiday meals to homebound elderly in Midtown Manhattan through Citymeals on Wheels. Similarly, more than 100 volunteers united to package about 20,000 meals for the world’s most vulnerable communities with Rise Against Hunger at Viacom’s Times Square and Hollywood offices.

Viacom volunteers delivered meals to Manhattan residents in need via Citymeals on Wheels during Thanksgiving week 2017.

On the day before the holiday, as part of Viacom’s annual Kids Day – where employees bring their children to work for a day of fun and activities – the young ones gave back to their local communities, just like their parents. With help from Viacommunity and Employee Events, our young visitors helped stuff more than 200 cuddly giraffes, bears and elephants, which were then donated to children affected by Hurricanes Maria, Irma, and Harvey via The GOOD+ Foundation, SAFE (Stuffed Animals for Emergencies), and Spirit Airlines.

Critters ready to be stuffed for those in need by the child guests of Viacom employees at the company’s annual Kids’ Day.

In celebration of the social media-powered global #GivingTuesday that follows Thanksgiving weekend, employees across the U.S. contributed to Viacom’s foundation partners: VH1 Save The Music, Get Schooled and MTV Staying Alive. At Viacom’s New York, Hollywood, Paramount Pictures, and Miami offices, youth carolers from local VH1 Save the Music partner schools amplified this holiday cheer with festive songs.

Children liven up Viacom’s Times Square headquarters with holiday carols during Viacommunity’s 2017 Season of Giving.

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Viacom Earns 6 GLAAD Nominations For Out and Proud Storytelling On CMT, Nickelodeon, Comedy Central, VH1 and Logo

Inclusive and diverse storytelling are deeply rooted in Viacom’s social ethos, and its shows and movies are frequent contenders at the GLAAD Media Awards, which honor accurate and inclusive representations of LGBT people and issues. This year is no exception—Viacom received six GLAAD nominations for programming on CMT, Nickelodeon, VH1, Comedy Central and logotv.com.

Read more about our 2017 nominations.

Outstanding Drama Series

Nashville – CMT

CMT earned its first GLAAD nomination ever, for Nashville’s story about LGBT characters working in a stereotypically “straight” industry.

Frank Tanki, general manager of CMT and TV Land, says the network’s GLAAD nomination is not only great recognition for Nashville, but also serves as a benchmark for the brand’s overall strategy. “It signals that our modern country strategy is taking root and being noticed in all the right ways,” Tanki explained.

“Creatively, Nashville continues to trail blaze. Last season, we welcomed CMT’s and Nashville’s first-ever transgender character and actress, and also added a new LGBT character as a series regular. On the integrated front, we partnered with Budweiser for a multi-episode arc in which openly-gay singer, Will Lexington, becomes the face of the brand and is spotlighted in a commercial built around the theme of love and acceptance. The integration was well-received by both the LGBT and ad communities, with industry powerhouse, Adweek, proclaiming the integration as ‘ground-breaking.’”

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Drink, Dance, Donate: How Viacom Gave Back and Got Down for the 8th Year in a Row

“Everyone on the left side of the room say, ‘Give back,’” shouted Viacom President and CEO Bob Bakish, addressing a constellation of nearly 200 Viacom employees and nonprofit partners, all gathered in the White Box at Viacom’s Times Square Headquarters one evening in early December.

Viacom President and CEO Bob Bakish rallies the crowd at Give Back & Get Down VIII during his opening statements. Photo by Emil Cohen.

“Give back,” the crowd roared.

“Now everybody on the right side of the room say, “Get down!’”

“Get down!’”

After this rhapsodic rallying cry, Bakish began his opening remarks for our eighth annual gala of goodwill: Give Back & Get Down.

“Every year, Give Back and Get Down reminds us to celebrate the qualities that embody the Viacom spirit: empathy and engagement for the communities in which we serve,” said Bakish, applauding our Office of Global Inclusion (OGI), Employee Resource Groups (ERGs) and Corporate Social Responsibility (Viacommunity) department for their concerted efforts in organizing such a festive and fruitful event.

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CMT Celebrates 2017 With a Milestone: 53 Weeks of Consecutive Growth

Combining network transformation and honoring tradition, CMT broke records this year with 53 weeks of consecutive growth. It’s the longest active growth streak in cable (among all ad-supported cable channels).

How did CMT achieve this landmark?

The network remained true to its mission statement, fueling its status as the leading authority on country music and lifestyle by re-branding the network to become more than just a music channel, but an entertainment hub for modern country culture.

The new creative filter beckoned a programming renaissance, with hit shows and specials including Nashville and the limited run series Sun Records, while fan-favorite series like Steve Austin’s Broken Skull Challenge and Dallas Cowboys Cheerleaders Making the Team were re-energized and attracted new fans.

CMT re-examined its signature music events and specials with fresh eyes. With the seminal series CMT Crossroads which pairs a country act with a pop artist, the network focused on more diverse and current pairings like Maren Morris and Alicia Keys, Thomas Rhett and Nick Jonas, and Florida Georgia Line and Backstreet Boys, which scored the highest “Crossroads” ratings in 5 years.

Fresh off a pair of Grammy-nominations, Kesha is joined by Old Crow Medicine Show for a newly interrupted version of her smash hit Your Love Is My Drug:

Given the hurricanes and shootings in Las Vegas, the annual CMT Artists of the Year special was evolved from a celebration of the year’s top artists to a night of hope and healing. Fans responded…the critically acclaimed special notched the event’s highest ratings ever. And with the CMT Music Awards, CMT successfully expanded the event from one-night event into a three-day festival for sponsors and fans. The events dominated downtown Nashville with multiple sponsor activations, music performances, and fan experiences…creating the largest footprint in CMT history.

The growth isn’t just limited to television. This year, CMT’s ramped up social strategy bolstered its reach to be “everywhere fans are.”  It’s working: in the past year, CMT’s Facebook fans have increased by 3,000 percent.

While the brand continues to expand, its commitment to its fans has never wavered. In the last few months alone, CMT expanded the “Empowering Education” campaign encouraging our fans to pursue higher education and was proudly the first cable network to sign-up for the “Hand in Hand” telethon benefiting hurricane victims.

The last 53 months of growth coincided with subtle yet impactful changes on CMT: introducing more culturally-relevant content to the network, and spreading such content across a range of platforms.

“We discovered that more than ever country fans cannot be put into one box. They connect with smart content which reflects their diverse identities.”

– Frank Tanki, CMT and TV Land General Manger

Network executives chose this course after careful reflection: What does it mean to be a diehard country music fan in 2017?

It means being socially-conscious.

It means having a diverse taste in music—with Carrie Underwood and Beyoncé on the same Spotify playlist.

It means being open to progressive dialogue and content.

CMT fans are diverse in age, race, ethnicity, class and nationality.

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Shore Franchise Catches a Wave as Floribama Debuts to Big Ratings and Original Jersey Shore Cast Returns

Winter is just a few weeks away. In New York, this means hearing excessive amounts of holiday music while listening to weather reports with the ominous buzzword “polar vortex.”

Luckily, we can count on MTV to help us through the winter doldrums. The network announced Monday the return of beloved franchise Jersey Shore, which ended in 2012.

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BET, Comedy Central, Nickelodeon, Spike and VH1 Are Viacom’s NAACP Image Award Nominees

Tanya Davis contributed reporting.

We’re thrilled to report that Viacom’s brands have just been nominated for a total of 16 NAACP Image Awards across BET, Comedy Central, Nickelodeon, Spike and VH1. The awards honor outstanding achievements of people of color and those who promote social justice in the arts, and we couldn’t be more proud of our nominees — see the list below. Winners will be announced at a live ceremony on Martin Luther King Day (Monday, Jan. 15).

Congratulations to everyone involved for their fantastic work on these programs. Check out our nominated shows and specials and the respective award categories below.

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2017 Nickelodeon HALO Awards: Doing Good Never Sounded So Great

Ten-year-old Zoe Terry is the Miami-based CEO of Zoe’s Dolls, a nonprofit organization that collects and donates dolls with darker skin tones to girls of African, Hispanic, Caribbean and African-American descent. Terry founded her company in 2012 at age 5 to give these girls an opportunity to play with dolls that looked like them—something she felt was lacking in her community.

Since then, nearly $20,000 in dolls have been donated to more than 4,000 young girls in the U.S., Haiti and Africa. On Nov. 26, the Nickelodeon HALO Awards honored Terry and three others for their philanthropic efforts.

Nick Cannon and our 2017 HALO Honorees Raegan Junge, Caleb White, Zoe Terry, Andrew Dunn. (Photo by Andrew Toth/Getty Images for Nickelodeon)

The HALO Awards celebrates young leaders who are changing their communities and the world by “Helping and Leading Others.” Rapper Nick Cannon created the awards show in 2011, and returned this year to host the ceremony.

Nick Cannon and Raegan Junge on stage at the 2017 Nickelodeon HALO Awards (Photo by Andrew Toth/Getty Images for Nickelodeon)

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