Highest Ratings and Most Viewers in Show History as Younger Grows Older

by Stuart Winchester, Viacom

Warning: spoilers ahead for TV Land’s Younger.

Season four of Younger lifted off where season three stopped: Liza strafing Kelsey with the news that they are not fellow Snapchatting millennial strivers after all, on account of L being 40-plus with a kid in college and a divorced ex-husband rambling about somewhere in suburban New Jersey.

So Kelsey storms off. And Charles’ estranged wife emerges from exile with a tell-all book about their marriage even as he and Liza seem to be toeing toward some sort of inevitable for-real romance. And Josh – seemingly recovered from busting up Liza and Charles’ proposal-ruining makeout session at the end of last season – summons L to Ireland,  where he intends to marry his girlfriend of one month, whom Liza had introduced him to.

And viewers loved it. More viewers than ever before, actually: Younger’s fourth season was the highest-rated and most-watched in series history, with double-digit percentage increases versus season three among key demos. Even more impressive, the show was the number one original ad-supported cable sitcom so far this year with women 18-49 and women 25-54. Fans pushed #YoungerTV to trend on Twitter all 12 weeks that new episodes aired.

Cheers to that, team.

via GIPHY

All those fans will be pleased that TV Land has already committed to season five. And with season four ending with a cliffhanger of a missed call to Liza from Charles, some speculate that their romance may finally start blossoming. Show creator Darren Star hinted at as much in an interview with Hollywood Reporter’s Jackie Strause.

“There is a lot of story to tell there,” he said. “As writers, we’re invested in Liza and Charles’ story but at the same time, it’s not an open and honest relationship yet. There’s a lot at stake for Liza being truthful with Charles.”

The Younger crew visited Ireland for the season four finale.

A confession from Liza to Charles would, of course, crack open the central premise of the show, as her real age would be apparent to all of the main characters. But Star doesn’t think the show’s longevity is tied to Liza perpetually keeping her secret.

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MTV’s Reality Show 90’s House Will Be All That and a Bag of Chips

As millennials, we like to think we know the 90s. If playing Pokémon on a Gameboy Color, taking trips to Blockbuster to rent VHS tapes and listening to the Spice Girls are among your fondest childhood memories, chances are you grew up to call yourself a “90s kid.”

We’re nostalgic for this time—and not just because it was our childhood. As it turns out, the 90s was a fly time to be alive, no matter how old you were.

The New York Times columnist Kurt Andersen (who is not a millennial) posits that this is due to political, technological and socio-economical advances during the last ten years of the 20th century in an op-ed called “The Best Decade Ever? The 1990s, Obviously.”

Our awareness of current events as adults makes this 90s nostalgia even more acute. Now we know that the world back then truly was, by our standards, pretty chill.

If given the chance to go back in time and experience this glorious epoch of tattoo chokers and Legos with the knowledge we have as adults, how would we fare? If a millennial lives in the ultimate 90s fantasy world but can’t share the experience via Snapchat, did it even happen? Ugh, as if!

MTV’s new reality-competition show 90’s House lets us witness what our lives would be like in the 90s, without time travel.

Here’s the 411:

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These Moments From the 2017 VMAs Are Guaranteed to Orbit the MTV Galaxy for Years to Come

Since 1984, some of pop culture’s most revered moments, quotes and gestures originated at the MTV Video Music Awards (VMAs). Britney Spears’ sweeping, serpentine performance of I’m a Slave for You. Lady Gaga’s meat dress. Kanye West’s presidential bid. Miley Cyrus and the twerk heard ‘round the world. Michael Jackson’s moon-walking medleys. Hammer Time. Lil’ Kim, Diana Ross and one purple jumpsuit…these are images embedded in our collective social conscious, through memories and endless GIFs on our Twitter feeds.

Courtesy of GIPHY.

The 2017 VMAs, held at The Forum in Los Angeles in August, certainly spawned plenty of extraordinary moments.

Here were a few of my favorites:

Lorde’s silent, avant-garde performance of Homemade Dynamite

The pop star flounced around stage like a ballerina from Mars, which isn’t too unusual for the VMAs. Not singing (or even lip-synching) is, however, a bit unusual.

Courtesy of GIPHY.

Lorde tweeted a response to confused fans and reporters who covered the event, explaining how she had the flu and was on an IV drip just days before the ceremony.

I still think her modern, possibly interpretive dancing was sick (pun intended).

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RuPaul, Daily Show Bring Combined Four Creative Arts Emmys to Viacom

by Stuart Winchester, Viacom

Behind the dual cultural touchstones of VH1’s RuPaul’s Drag Race and Comedy Central’s The Daily Show with Trevor Noah, Viacom tallied four wins at the Creative Arts Emmys earlier this week. Here’s a video round-up of the victors:

Viacom 2017 Creative Arts Emmy Wins from Viacom on Vimeo.

This is RuPaul’s second consecutive year taking the Outstanding Host of a Variety, Nonfiction or Reality Program honor – an outcome that was widely predicted after the show’s move from Viacom’s Logo to VH1 earlier this year.

Drag Race was already the best reality show on TV, and you’d have been hard-pressed to tell anyone within its community of loyal fans that its reach was niche, but the show’s move from the Logo network to Viacom neighbor VH1 proved that the ceiling on television’s premiere drag competition was even higher,” wrote Decider’s Joe Reid in July. “The show scored record ratings and was a massive hit on social media.”

Take one look at the host commanding the stage, and it’s clear why RuPaul repeated this top honor:

With the added exposure, the program racked up seven Emmy nominations this season, and one category remains undecided: RuPaul’s Drag Race is also nominated in the Best Reality Competition Series category, the winner of which will be announced at the primetime Emmys ceremony this Sunday, Sept. 17.

The Daily Show’s Emmy, for Outstanding Short Form Variety Series, celebrates Noah’s “Between the Scenes” takes, in which he riffs on prominent news stories. Here, the host breaks down the U.S. government’s bizarre tradition of perpetually threatening shutdowns over its own failure to raise the debt ceiling:

The Emmy win came on the same week that Comedy Central extended Noah’s contract through 2022. The move acknowledged the show’s incredible and consistent ratings and social engagement growth as the host nears his two-year anniversary at the helm. Vitally, The Daily Show is positioned to wrap this quarter as the most-watched daily, late-night show among millennials.

This is not Noah’s first trip to an awards podium – this past spring, he took Best Host at MTV’s reconfigured Movie and TV Awards.

P!NK Will Get the Party Started As Video Vanguard Winner for the 2017 VMAs

Michael Jackson earned his title as King of Pop for his mosaic of entertainment talent and ingenuity—especially when it came to creating iconic music videos. With Thriller, Jackson introduced cinematography into music videos, turning what used to be simple live recordings into fully-fledged short films. The 13-minute video (which I performed in a summer camp talent show as a teenager, and still remember most of the moves) was MTV’s first world premiere.

Courtesy of GIPHY.

Jackson’s musical mosaic of R&B, rock, pop, jazz and funk coupled with a repertoire of iconic dance moves made him the benchmark for artistic excellence in the entertainment industry.   The Weeknd, Beyoncé, Mariah Carey and Justin Bieber are just some of today’s most prominent stars entertainers who cite Jackson as inspiration.

The MTV Video Music Awards pay credence to this legacy with the Michael Jackson Video Vanguard Award.

The award celebrates “forerunners in the music video sphere,” according to Slate.

“MTV is legitimately the definitive arbiter on such matters. And their track record with the Vanguard has reinforced their authority: The first recipients of the award, in 1984, were the Beatles and Richard Lester, for the trailblazing A Hard Day’s Night, and David Bowie, for his groundbreaking films from the late ’60s and ’70s.”

This year, pop star P!NK will receive the honor, joining the pantheon of esteemed winners from previous years. The gutsy songstress established a close relationship with MTV and the VMAs over the course of her 17-year career.

Watch some of P!NK’s greatest VMA moments:

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MTV’s Reinvention Mines Heritage as TRL Returns

For my 11th birthday, my parents bought me a 13-inch, white Panasonic TV/VCR set. I was most excited about the fact that it was white, and therefore girly, but also the fact that it gave me access to the exclusive club of sixth grade girls at my school who could invite their friends over to watch MTV.

My neighbor Lauren had been the first of my friends to enter this coterie when her older brother moved out and gave her his TV. I skip my bus stop and get off at her house, raid the fridge for Pepperoni lunch-ables, Dunkaroos and Cherry Coke, and head to her basement playroom, where we’d turn the TV straight to TRL and watch Carson Daly countdown the day’s 10 hottest music videos.

On a typical spring afternoon in 2002, we’d watch the same *NSYNC video for the fourth time that week, along with hits from Blink 182, Christina Aguilara, Britney Spears, Shakira, Michelle Branch, Brandy and Kylie Minogue. Sometimes we’d call in our request, but usually we’d just try to guess which one was coming next. Most of the time, we were right.

Check out this TRL throwback:

By the time my new TV allowed me to form my own girls club to watch TRL, Carson Daly had stepped down as host, and we were introduced to a downright dreamy group of regular “VJs” (video deejays, something I learned much later in life). My friends and I crushed hard on Damien Fahey, and wanted to look just like the trendy, chic Vanessa Minnillo.

Now, MTV is bringing back this iconic video countdown show, which ran for 10 years between 1998 and 2008. TRL’s revival is set for October 2, to be broadcast from a renovated version of its iconic Times Square studio.

TRL will be different than the one I remember— the video countdown model and audience request integration will stay, but the new show yanks the format into the post-2008 world of social and interactive media, with a mélange of linear, social and digital dimensions (expect some TRL Snapchat filters and daily updates on Instagram and Twitter).

A new generation of VJs will rotate through the studio, including, as of now, D.C. Young Fly, Erik Zachary, Amy Pham, Tamara Dhia and Lawrence Jackson. Learn more about the hosts here.

The revival of this flagship show is a logical move for the network as it shepherds in a new era of MTV that is remarkably similar to the one my friends and I would watch on that 13-inch TV in my bedroom.

With revivals of My Super Sweet 16 (a reality show I watched religiously as a teen, which I wrote about here) and Fear Factor (NBC’s gruesome game show, re-invented with a millennial twist), as well as a new show called Siesta Key (created by the same producers responsible for MTV’s original, laid back teen-paradise reality show, Laguna Beach), MTV seems ready for a millennial renaissance.

Watch the teaser for Siesta Key:

And why not? All of us who grew up watching these shows as kids are now in our 20s, able to buy our own TVs (albeit without VHS players attached), subscribe for VOD streaming services or cable packages and browse the internet without parental controls. Above all else, we’re nostalgic for the carefree shows of our childhood.

When I used to watch Kristin Cavallari flirt with Stephen Colletti back in middle school, I desperately wanted to be in her $300 Tory Burch kitten heels. Now, I’m in my mid-20s and have slightly different summer aspirations than spending it prancing around a beach with my high school crush, but that doesn’t mean I can’t relive the fun.

MTV President Chris McCarthy is largely responsible for this mining of the network’s history to inform its current programming. “MTV’s reinvention,” he told recently told The New York Times, “is coming by harnessing its heritage.”

As a business strategy, this has been remarkably successful. In June and July, ratings for MTV’s target demographic – millennials, aka 18 to 34-year-olds—soared. It was the first time the network experienced two consecutive months of ratings growth in four years.

As Viacom President and CEO Bob Bakish told The New York Times, “[McCarthy] reset the brand filter, cleaned out the pipeline and began building a new MTV that’s much more based on reality, unscripted and music content.”

What next?

As Kanye would say, “Listen to the kids, bro!”

And that’s exactly what MTV executives are doing by bringing back TRL.

“It’s the right route,” said McCarthy to the New York Times. “When you talk to artists and they say to you, unaware of what we’re doing, can you bring back TRL? We’d be crazy not to reinvent that.”

#Farewell @midnight

by Stuart Winchester, Viacom

Comedy Central’s @midnight – which aired its final episode last Friday – had a nearly impossible premise: define the indefinable by corralling the social media mosh pit that the internet has become into something graspable and tangible. But for four years and 600 episodes, Chris Hardwick and an ever-shuffling crew of established and up-and-coming comedians did an admirable job of doing exactly that.

“Nothing else on television today has done as much to showcase the humor and improvisational abilities of stand-up comics and comedic actors. In fact, nothing else in the modern peak TV era has replicated what The Tonight Show Starring Johnny Carson did for comedy.” – Andrew Husband, Uproxx

The format was simple enough: each night, a panel of three comedians competed gameshow-style to contemplate internet-inspired queries in a sort of freestyle inverse Jeopardy, where there were no right answers, only clever ones.

What, for example, would be the most appropriate way to join the Koch Brothers’ celebration of fossil fuels for Earth Day? What would be an ironclad commandment for a theoretical Star Wars religion? If Pitbull ran for governor of Florida, what would his campaign slogan be? What, you are probably wondering, would be the advantages of global warming? Arden Myrin, Orlando Jones and Nimesh Patel have their ideas on that one:

The cornerstone of the show, of course, was #HashtagWars, the recurring segment that unleashed bizarre and – for the uninitiated – inexplicable trending Twitter threads every weeknight the show aired. In the final episode, Hardwick himself swerved into button-slamming mode, jumping in as a contestant for the first time in the show’s history, riffing on #BabyMovies, #DeadTV, #StonerBroadway, #AnimalMovies, #DrunkVideoGames and other topics among a rotating power panel of biting comics:

For this raucous, inspired and highly original platform, the show won two Emmys – for Outstanding Creative Achievement in Interactive Media Social TV Experience – in both 2015 and ’16, as well as copious praise from critics, who lauded the show’s role as a pipeline for emerging comedic talent.

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I Love MTV Malta (IOMTV) 2017

(L-R) Sharlotte Ritchie, Sophie Kasaei, Catherine Hunter, Kristen Hanby, Milly Gattegno, Josh Ritchie

Written by Catherine Hunter, MTV UK PR & Talent Coordinator

It’s crazy to think that just a few weeks ago, I was on a yacht off the Malta coast, filming for the comeback of MTV’s 1990s smash hit dance music show The Grind. Rewind to eight hours earlier, pulling up to the Radisson Blu at 3 a.m. with Geordie Shore’s Sophie Kasaei and Ex on the Beach’s Josh Ritchie, spirits were definitely high (apart from the thought of being awake in less than four hours). But who cares when you’re in Malta, eh?

Sitting at my desk in London, thinking back to the Isle of MTV (IOMTV) festivities, I can say this was the best MTV event I have worked on in my more than two years at the network.

Ahead of the jam-packed three days, I was determined to make the most of the experience and help get the most out of our press and influencers while on the island. Upon arriving in Malta, my role for the next couple of days would be talent management and press liaison for the UK. This ranged from managing the MTV talent and ensuring that they partook in all of their prior arranged commitments, to facilitating interviews with show talent at the press conference.

I have worked on countless MTV events, big and small, and it always amazes me how much hard work goes into them. From running around backstage at the EMAs trying to locate an earbud for Justin Bieber to talent managing MTV talent at IOMTV, the work is varyied often very hard, but also incredibly fun. The saying “Do what you love, and you’ll never have to work another day in your life,” resonates with me whenever I work an MTV event, and this year’s IOMTV was no different.

Sunday was pretty incredible, watching the production and recreation of The Grind  come together and being a part of the party with Senior PR Manager Milly Gattegno, MTV talent – the aforementioned Sophie and Josh – and our influencer, Kristen Hanby, from UniLad. Seeing the social response and being a part of MTV’s revival of a classic music show was amazing.

Cafe Del Mar during production of MTV’s The Grind

Monday we spent the day entertaining these guests, visiting top Maltese hot spots, including the Blue Lagoon , the famous azure blue bay on the west side of Comino island.

The Blue Lagoon, (R-L) Sophie, Josh, Catherine and Milly

The beautiful surroundings provided an ideal canvas for fun social content:

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Petals, Pizzazz and Politics—How the Season Finale of RuPaul’s Drag Race Sashayed to the Mainstream

A 29-year-old drag queen from Brooklyn, New York known as Sasha Velour is lip syncing to Whitney Houston’s So Emotional. She’s gliding across the stage; a graceful avant-garde, bald ballerina.

Arms clad in opera-length bronze gloves, Velour vogues alongside fellow queen Shea Couleé, sauntering her hips and moving her lips soundlessly. Then, she craned her neck and began tugging at her wig. Pantomiming a seizure, she grabbed each scarlet lock to unleash a cascade of rose petals—just as Houston’s ballad reached its dénouement.

Watch the performance:

It was the season 9 finale of VH1’s RuPaul’s Drag Race. Nearly 9 million people watched as Velour won the coveted title of America’s Next Drag Superstar, making Drag Race history for the most-watched finale. It was, in the eternal words of Whitney Houston, “So emotional.”

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Saying Farewell to Teen Wolf: Six Moments Audiences Will Never Forget

As MTV’s popular series Teen Wolf edges towards its conclusion (at least in its current iteration – the show is already slated for a reboot) – with the second half of the sixth and last season debuting this Sunday, July 30 – it is an ideal time to reflect on the show’s impact.

After a sometimes-terrifying, sometimes captivating, always-fun six-year run, fans are accepting that this particular set of beloved Teen Wolf characters will only be around for 10 more episodes, and a bittersweet nostalgia has descended. Tyler Posey, who plays protagonist/werewolf Scott McCall, shared his reaction to news of the show’s end in an interview with TV Line: “So much peace was in me, and happiness, looking back on everything that we’ve done as a cast, as a show, as an entity. There’s not a lot of shows that can say they’ve done that and made 100 episodes and remained friends and are going to go on to bigger and better things… I am going to bawl my eyes out, but they’re all happy tears.”

The cast seems uniformly both grateful to have been part of the show and dejected about its ending:

From the series’ beginning, Scott, a high school teenager who is bitten by a werewolf and subsequently becomes one,  experiences an endless sequence of emotional and suspenseful moments. Alongside his best friend Stiles Stilinski (Dylan O’Brien), Scott quickly discovers that the other students at Beacon Hills High School carry supernatural secrets of their own, and he spends the next six seasons collaborating with and battling these fellows in monsterhood.

As we prep for the final half season of howling mayhem, here’s a look back at some of the show’s most suspenseful and emotional moments [SPOILER ALERT: for those who have not seen the first five and a half seasons, the list below will give away some major plot developments]: Read More