Viacom to Support Courageous Youth Activists Who Have Had Enough of Gun Violence

by Stuart Winchester, Viacom

February 27, 2018 – Parkland, Florida, United States: Volunteers hang banners, including this one reading “Stay strong, Stoneman Douglas, we’re with you,” around the perimeter of Marjory Stoneman Douglas high school to welcome back students who returned to school on Feb. 28, two weeks after the mass shooting that killed 17 students and staff. (Susan Stocker/SF Sun Sentinel/Polaris)

In the weeks since a gunman claimed 17 lives at Marjory Stoneman Douglas High School in Parkland, Florida, courageous young people have marched and raised their voices to demand action on gun violence in the United States.

Viacom and its brands have a long history of supporting young people’s movements around the world, and today the company is extending that tradition by leveraging its substantial multi-platform footprint to support these extraordinary individuals and amplify the reach and impact of their activism.

This series of efforts across MTV, BET, Nickelodeon, Paramount Network, Comedy Central, TV Land, CMT and other properties will include partnerships with a coalition of organizations and students that are working to make America’s schools safer and reduce gun violence.

In addition, Shari Redstone, Vice Chair of Viacom’s Board, is personally championing the work of the student activists, contributing time and resources, including a $500,000 donation, to the March For Our Lives movement.

“This generation continues to be the driving force for change,” said Viacom Executive Vice President of Global Inclusion Marva Smalls. “With more than 17 young people dying from gun violence every single day, unfortunately no community is safe. We believe it’s critical to support the inspiring efforts of our youth, who are literally fighting for their lives. Viacom also has a responsibility to our audiences to do everything we can to elevate the many brave and bold activists to help them extend the reach and impact of their voices in this important movement.”

Here’s a sampling of the initiatives that Viacom brands have planned for the weeks ahead:

A pause to remember the victims

At 10 a.m. on Wednesday, March 14, all Viacom networks and platforms will suspend regularly scheduled programming for 17 minutes. This pause will coincide with the National School Walkout, a tribute to the 17 lives lost in the Parkland shooting, and to all young victims of gun violence. Students across the country will take over MTV’s social media accounts during the walkout.

The power of Viacom’s united brands support a march on Washington

Viacom’s brands will drive awareness of March For Our Lives through extensive on-air and digital coverage, as well as on-the-ground initiatives, leading up to the March For Our Lives demonstration in Washington, D.C. on March 24. MTV and Comedy Central will change the color of their logos to orange – in support of gun violence awareness – for the 10 days leading up to the event. The Daily Show with Trevor Noah plans to continue its ongoing coverage of the growing anti-gun violence movement in the country. So will The Opposition w/ Jordan Klepper, which will build on its recent interviews with students from Marjory Stoneman Douglas High School as well as educators and former military officials on arming teachers, and the 2017 special he produced, Jordan Klepper Solves Guns. Paramount Network will capture powerful first-person accounts for its pro-social initiative. Nickelodeon’s Kids’ Choice Awards, which airs that night, will acknowledge the march for its audience of millions.

Supporting efforts to reduce gun violence

Viacom networks have begun an array of ongoing initiatives aimed at curbing gun violence over the long term. For example, MTV has set up a website where people can learn how to take further action, BET will award DISARM pop-up grants to youth activists with innovative ideas about addressing gun violence and mental health issues, and CMT will work with the country music industry on its efforts to support gun safety.

Joining gun safety leaders to drive change

Viacom is partnering with organizations across the spectrum to develop gun safety-related projects for Viacommunity Day, Viacom’s annual day of community service, on April 20.

Get Schooled expands its curriculum

Get Schooled, an organization founded through a partnership between Viacom and the Bill & Melinda Gates Foundation, will expand its efforts to educate young people on the actions they can take to participate in the national discussion.

*On average, 19.4 young people aged 24 and under die by gun violence every day. Source – Everytown analysis: CDC Fatal Injury Reports (WISQARS), data for 2012-2016.

Nickelodeon SlimeFest Continues to Break Into Experiential Entertainment, And You’re Going to Love It

Viacom’s live event business is booming. Just this past year, the company has launched Comedy Central’s Clusterfest, a first-of-its-kind music and comedy hybrid festival; Bellator MMA came to New York’s Madison Square Garden; and Nickelodeon brought Bikini Bottom to Broadway via the smash hit SpongeBob SquarePants the Musical.

Now, Nickelodeon will add to this growing constellation of live experiences with a two-day immersive music festival called…you guessed it…NickelodeonSlimeFest.

Nickelodeon debuted this kid-friendly festival in Australia, and has since slimed fans around the globe with events in South Africa, Italy, the UK and Spain. Now, the green goo is coming to the U.S., emphasizing the power and reach of Viacom’s global properties. It makes sense: outstanding events are universally appreciated, and slime is slime regardless of what language you speak.

Courtesy of Nickelodeon and Live Nation

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217 Years to Women’s Equality? Not on Viacom’s Watch

The World Economic Forum is concerned that, if nothing changes, full global gender parity is likely 217 years away.

Viacom thinks that we should start closing that gap today.

Today, March 8, is a good day for it: it’s International Women’s Day (IWD), an annual celebration of change-makers fighting for gender equality. Viacom, along with other media companies, nonprofit organizations, charities, politicians, entrepreneurs and activists around the globe, will celebrate women in a tradition dating back to the suffrage movements of the early 20th century.

Today, Viacom brands, talent and executives will spread a message of equality and social activism through the company’s global platforms, through a series of fan and employee events, and through support for larger movements lending a megaphone to women’s collective voice.

Here’s the breakdown on how Viacom will promote International Women’s Day:

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Viacom’s #SeeHer PSAs Portray Positive Female Role Models In Media

On Feb. 1, Viacom launched the first in a year-long series of PSAs across MTV, VH1, Comedy Central, Paramount Network, CMT, TV Land and Nickelodeon. These vignettes feature inspiring, diverse women role models, both real and fictional.

Take a look at the first vignette, a feature film trailer highlighting a female engineer using her technological dexterity to prevent a world crisis. The vignette ends with that young girl sitting in science class, daydreaming about these future heroics.

“Portraying a strong female character isn’t rocket science,” announces the narrator.

This spot is part of the Association of National Advertisers’ ongoing #SeeHer initiative, of which Viacom is a leading partner. The goal is to accurately portray women and girls in media and advertising by 2020 (100 years after women’s suffrage passed in the United States).

Using the tagline “If you see her, you can be her,” the #SeeHer movement employs two of the world’s most pervasive industries – advertising and media – to illustrate the extraordinary things that women are doing every day.

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Women’s Viewership Surges as Paramount Network Wraps Stellar First Ratings Month

Behind a premium content strategy anchored in original scripted series such as Waco and hit unscripted programs inherited from Spike, Paramount Network wrapped up its first month with strong ratings driven partly by surging female viewership. Ratings for the net checked in with a 50 percent primetime leap over its previous quarter (as Spike) in the key 18-49 demo.

Especially notable was the soaring viewership among women 18-49: an overall jump of 44 percent punctuated by a 274 percent eruption around the six-part Waco miniseries.

As Waco wraps up, Paramount Network continues to roll out its long-term slate of premium content, including the forthcoming Yellowstone, starring Kevin Costner.

Watch the teaser:

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2018 Kids’ Choice Awards Orange Blimp Nominees Are Here – Start Voting Today

It’s slime time again. Nickelodeon has unveiled the nominees for this year’s Kids’ Choice Awards, the network’s premiere live event. Voting is open in select categories and will continue in a four-week wave.

The KCAs may be all about the kids, but there are some pretty groovy grown-ups nominated for honors. John Cena, pro wrestler and now Nickelodeon star in his own right, returns to host, while Nick star JoJo Siwa will perform live at the event. Beyonce, Dwayne “The Rock” Johnson, Taylor Swift and Wonder Woman star Gal Gadot are in the running for orange blimps, along with many more big names.

Watch Cena talk all things KCAs:

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BET’s Inaugural Social Awards Lit Up Timelines, Twitter Feeds and More

On Sunday, Feb. 11, live from Atlanta’s Tyler Perry Studio, BET introduced the BET Social Awards, a first-of-its-kind celebration of the best (and worst) in social media over the past year.

The night opened with a high-energy medley of the top dances of 2017 starring social media sensations Blame it on Kway and Lala Sizahands.

Michael Blackson then took the stage cracking jokes. No one was off limits; from President Trump, Tyrese, Kevin Hart and Monique. He even joked about  himself, calling for Monique to step aside because he is “the most decorated comedian.”

“Look at me,” said Blackson, wearing traditional African garb, as he pointed to a photo of himself in a green suit. “That suit has every green in it: iguana green, money green, gang green, even Teenage Mutant Ninja Turtle green!”

Watch the video:

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Viacom Announces First Quarter 2018 Results, Accelerates Transformation Efforts

by Stuart Winchester, Viacom

Viacom released its financial results for the first quarter of fiscal 2018 this morning, underscoring the significant progress being made to transform its business amid rapid industry change.

Aggressive moves to expand next-generation platforms and solutions, initiatives to grow beyond TV and film, the launch of a premium content network, strengthened relationships with distribution partners, and the demonstrable success of its Flagship Six strategy all position Viacom for potential growth in the second half of 2018.

“In the quarter, Viacom aggressively drove progress on our strategic plan, delivering improvements in our business and positioning the company for the future,” said Viacom President and CEO Bob Bakish. “Viacom’s most-watched portfolio of domestic cable brands grew viewership share in the quarter, led by our powerful flagship networks, which now includes Paramount Network – the biggest and most ambitious network rebrand in our history. Internationally, we continue to deliver double-digit top-line and bottom-line Media Networks gains while launching innovative new partnerships in growth territories around the world.

“Viacom has also made considerable progress in its push to accelerate consumption and monetization on next-generation platforms, achieving substantial growth in worldwide digital advertising revenues, expanding distribution on fast-growing virtual MVPD and mobile services, and ramping up resources and talent at Viacom Digital Studios. Additionally, since the end of the quarter, we continued to expand our digital capabilities with the acquisition of influence marketer WHOSAY and the world’s premier online video event, VidCon. In addition, our strategy to further diversify our core properties off-screen through live events, hospitality and consumer products continues to progress, with the much anticipated Broadway premiere of the SpongeBob SquarePants musical in the quarter, along with new initiatives across our portfolio.

“We remain deeply committed to maintaining strong financial discipline and delivering returns for our shareholders. In the quarter, Viacom continued to improve its leverage profile and we are on track to achieve $100 million in new cost savings in the current fiscal year, and hundreds of millions more in 2019.”

Here’s a closer look at what Viacom is doing to advance its strategic plan and transform the company in the year ahead:

Flagship Six networks anchor Viacom’s spot atop the basic cable universe

Led by its Flagship Six of MTVBETComedy CentralNickelodeonNick Jr. and Paramount Network (which launched after the quarter ended, replacing Spike in the U.S.), Viacom continued to stand at the top of the basic cable universe, holding the largest share of viewers in all key demos:

And the portfolio continued to grow: MTV primetime ratings (+14 percent) and share (+25 percent) both surged, BET recorded a second consecutive quarter of double-digit year-over-year ratings growth (+16 percent), Nick hit its 10th consecutive quarter as the top network among kids, and Comedy Central documented its third straight quarter of increased year-over-year audience share.

Viacom’s other core brands – VH1, TV Land and CMT – recorded year-over-year quarterly ratings and share growth. For VH1, this marked its 10th consecutive quarter of ratings growth, making it the only entertainment net across both cable and broadcast that can make this claim.

Complementing these growing ratings are strengthened affiliate relationships with Suddenlink and Charter, which should help further boost viewership and the advertising revenue that goes along with it.

Paramount Network launches Viacom Media Networks into the premium content space

Paramount Network rumbled to life last month, propelling Viacom Media Networks into the premium content realm and capitalizing on the deep storytelling tradition of Viacom’s iconic Paramount brand. Strong ratings immediately followed, first for Lip Sync Battle: Live Michael Jackson Celebration and then for the premiere of Waco starring Taylor Kitsch. Several more high-profile shows land over the coming months, including a Heathers reboot, American Woman with Alicia Silverstone, and Yellowstone starring Kevin Costner.

Viacom had already been invested in the creation of premium television content, however, under the umbrella of Paramount Television, a production studio seated under Paramount Pictures that tripled revenues in 2017. The studio’s robust content pipeline includes Hulu’s Catch-22, EPIX’s The Contender, TNT’s The Alienist (cable’s number one new drama series), Amazon’s Jack Ryan, and new seasons of USA Network’s Shooter, EPIX’s Berlin Station, and Netflix’s 13 Reasons Why.

The turnaround of Paramount Pictures continues

Paramount Pictures Chairman and CEO Jim Gianopulos has assembled a new leadership team dedicated to igniting growth. The July release of the next Mission: Impossible film will act as the springboard for a 2019 slate that will include eight films co-branded with Viacom’s media networks. Major production deals with Hasbro, Skydance, and The Fast and the Furious producer Neal Moritz should further bolster a lineup that already includes Bumblebee, Gemini Man, and sequels to Top Gun and World War Z.

Viacom’s push into next-generation platforms accelerates

Yesterday, Viacom announced the acquisition of VidCon, turbocharging a next-generation digital platform strategy that also includes Viacom Digital Studios and recently acquired influence marketer WHOSAY.

This digital pivot has already yielded results, with global video consumption on Viacom’s sites, mobile apps and connected devices surging 38 percent year-over-year during the quarter. As Viacom Digital Studios ramps up to scale and begins distributing unique content across the company’s massive social footprint, Viacom anticipates a doubling of video views and significantly increased watch time on YouTube and Facebook this year.

Viacom will continue to move toward the center of consumers’ digital lives, both internationally – where the company secured a major mobile distribution deal with Telefónica in Latin America– and domestically, where a significant direct-to-consumer experience could be announced later this year.

Viacom’s live events business is growing rapidly

VidCon, which draws more than 30,000 attendees to its flagship Anaheim event and is in the beginning stages of international expansion, adds a powerful arrow to Viacom’s live-events quiver. Every flagship brand will host at least one major live event in the U.S. this year, including Comedy Central’s ClusterFest, which drew 40,000 fans in its inaugural run last year; SpongeBob the Musical, which opened to soaring reviews on Broadway; and The BET Experience, which will continue to attract tens of thousands of fans around the BET Awards in June.

International ad, affiliate and general revenue surge

Viacom International Media Networks continues to crank out steady growth: a 13 percent overall revenue jump, a 17 surge in advertising revenue, and 13 percent growth in affiliate revenues.*

Strong growth in Europe and the integration of Argentinian broadcaster Telefe contributed to these impressive numbers. The launch of Paramount+ in the Nordics, the debut of a free-to-air Spike network in Italy, and a restructuring of our jointly owned Viacom18 property in India should all contribute to further gains.

*All international revenue numbers are adjusted for a five percent favorable impact from foreign exchange

To see what Viacom will debut in the months ahead, scroll through the timeline below, or click here to view the full-screen version.

There’s No Safe Space in Paramount Network’s Heathers Reboot

Paramount Network’s Heathers is a modern take on the 80s cult classic, with sardonic, NSFW dialogue, and fierce fashion (rather than shoulder pads, this squad rocks faux fur and statement chokers).

And this time, the elite Heathers are not three white girls with long hair and thin legs rocking color coordinated twin sets. Heather M. is black, Heath is gender-fluid and their vicious ringleader Heather C. is a plus-sized, body-positive badass.

Watch the trailer:

Meet the Heathers on Instagram:

Tectonic. #Heathers #ParamountNetwork

A post shared by Heathers (@heathers) on

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Corporate, the Demented Desk Job of Your Nightmares Come to Life, Delivers Big Ratings

Comedy Central’s most recent scripted series, Corporate, brings office humor to a dark, depraved place: Hampton Deville. The fictitious conglomerate is one of the largest corporations in the world, known for its multifarious production of goods—ranging from fresh produce to weapons of mass destruction. The company ethos is, on principle, devoid of principle, embodied by morally bankrupt, bagel-throwing CEO Christian Deville (Lance Reddick) to lower-level cogs Jake and Matt (aka “junior executives-in-training,” played by co-creators Jake Weisman and Matt Ingebretson).

The pilot, Facing the Void is a comprehensive look at dreary Hampton Deville, where “aggressive confrontational criticism” is encouraged and cost-cutting for the $5 billion corporation takes the form of “hierarchal” feeding at staff luncheons.

Watch a clip:

Hampton Deville is everything you don’t want to see in a company—either as an employee or consumer—but Corporate is everything viewers want in a dark comedy.

Corporate’s premiere on Jan. 17 was the highest-rated basic-cable prime comedy debut of the 2017-18 programming season. Critics are obsessed with the portrayal of modern-day cubicle carnage, too. Los Angeles Times TV critic Robert Lloyd called the show “clever and cutting” in his review, and Bustle writer Sydney Bucksbaum vouched for its universal appeal. “Despite the fact that I’ve never worked a meaningless job at a giant corporation,” wrote Bucksbaum, “I found myself relating to Corporate in a way that I’ve never felt before while watching a TV show.” IndieWire’s Steve Greene lauded Comedy Central for producing one of the “most fascinating comedic experiments on TV.”

Corporate is at the vanguard of Comedy Central’s strong 2018 lineup. Mainstays Another Period and Drunk History returned earlier this week for a third and fifth season, respectively. Critical favorite Detroiters will return for a second season, as will The Jim Jefferies Show. Jefferies, an Australian comic, joined the network’s slate of biting late night hosts last year, adding his own sardonic flavor to Comedy Central’s trademark political satire. “You’d think I’d stop being surprised at how smart and funny Jim is about everything,” said Comedy Central President Kent Alterman. “I’m just glad we’re still giving visas to people from whatever s***hole country he comes from.”

Watch a clip:

The laughter isn’t limited to linear TV. In February, the network will debut its first ever live daily morning show, You Up With Nikki Glaser, to air on SiriusXM’s Comedy Central Radio. The show will feature Glaser and touring companion, Tom Thakker, as they poke fun at pop culture and “make fun of whatever or whoever deserves it.”

Watch new episodes of Corporate Wednesdays at 10 p.m. ET.