Why “He Didn’t Mean It” Has Got to Go

Stuart Winchester by Stuart Winchester, Viacom

We’ve all heard the excuses.

“Well, he was drunk.”

“But he’s such a nice guy.”

“He didn’t mean it.”

But they don’t excuse anything. For survivors of sexual violence, these words – their stubborn, insistent existence – only exasperates the pain.

But:

“He said he was sorry.”

“It was just a misunderstanding.”

“It only happened once.”

So what can be done? After all, boys will be boys. Right?

“It’s none of my business.”

“This is a women’s issue.”

“Yeah, no, we don’t talk about that.”

Right?

“We’re never gonna change it.”

“It’s sad, but, um, we’re never gonna fix it.”

The Joyful Heart Foundation does not believe that we will never fix this. That a culture that excuses rape and sexual assault is normal. That there are any excuses left. That boys will just always be boys, and what boys will be is dismissive, aggressive, willful, and, ultimately, excused.

The organization believes that we have had “Enough.” In a powerful new PSA campaign of the same name, produced in conjunction with Viacom Velocity, the organization commandeers these vile but pervasive words and challenges men to actively transform how we view and talk about sexual assault.

They brought company. Joyful Heart founder Mariska Hargitay, who also stars on Law & Order: Special Victims Unit, rallied her costars and many other public figures to stand up against this archaic language: Andre Braugher, Andrew Rannells, Anthony Edwards, Blair Underwood, Chris Meloni, Daniel Dae Kim, Dann Florek, Danny Pino, Dave Navarro, David Marciano, Ice-T, Nick Lachey, Peter Hermann, Raul Esparza and Tate Donovan.

The series of PSAs, which will air across MTV, VH1, TV Land, BET, and Spike, among other Viacom properties, is a bold challenge to men: let’s change how we talk about this, so we can, some day, end it.

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BET, Logo, VH1 Honored for Excellence in Multicultural Marketing

Stuart Winchester by Stuart Winchester, Viacom

They are shows that celebrate drag culture and America’s oldest gay ski week. They mine the early days of hip-hop and toast its ripple effect throughout our culture. They erase our differences by showing that we’re not so different when we’re… naked.

As varied as these shows and their subjects are, they have one thing in common: each one highlights the programming on a Viacom network.

Actually, they have another thing in common: each was honored by the National Association for Multi-Ethnicity In Communications (NAMIC) last month. For the 30th consecutive year, the organization hosted the Excellence in Multicultural Marketing Awards (EMMA) to acknowledge the very best in multicultural marketing.

A trio of our networks – BET, Logo and VH1 – took more than a dozen of the awards altogether. This follows an impressive showing by Nickelodeon and BET at NAMIC’s Vision Awards last spring.

View the full list of 2016 EMMA winners as laid out in Cablefax here, or check out the NAMIC video below:

Congratulations to all of the Viacom winners. We’ve organized them by category below:

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MTV Votes Down Discrimination and Inequality With a Wall We Can All Get Behind

MTV’s Elect This campaign is all about letting the voters do the talking. Social justice, national security, healthcare and the economy, climate change, and immigration and refugees are what MTV’s millennial voters are talking about.

The latest campaign, Beyond the Wall, highlights one major issue—immigration rights and reform.

In a final push to stir the conversation and provide a platform for these issues, the network built a massive interactive video installation in New York City’s Herald Square. The 10-foot by 35-foot wall evokes imagery of the Berlin Wall with barbed wire and graffiti emblazoned on its mock-concrete façade.

beyond-the-wall-cover-photo

“What kind of country do you want to live in? One that builds walls or tears them down?” – MTV’s Elect This Campaign. Photo courtesy of MTV.

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If You Don’t Vote for Yourself, Then Who the Hell Gonna Vote For you?

“If you can’t love yourself,” RuPaul declares at the end of each episode of RuPaul’s Drag Race, “then how in hell are you gonna love somebody else. Can I get an amen?”

No reality television show seems to have resonated with the LGBT community quite like RuPaul’s Drag Race. It encourages viewers—no matter their sexuality—to love themselves, to cherish what makes them singularly precious, and not to let anybody make them feel otherwise.

It’s fitting, then, that RuPaul made a PSA for National Voter Registration Day, urging his legions of followers to get to the polls and strut their 15th, 19th, 23rd, 24th, 26th Amendments—that is, by sashaying into the voting booth.

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Seven Things You Need to Know About A$AP Rocky and His Partnership With MTV Labs and Viacom Velocity

1. A$AP Rocky was rapping by the time he was 8 years old. Now, he’s one of Viacom Velocity’s “Creative Incubators.”

Viacom Velocity and MTV Labs have named A$AP Rocky as creative director. This is just the latest big move for someone who has done a lot in 28 years, a stretch that some might consider the essence of the American Dream. Homeless as a teenager, moving from shelter to shelter, he sold drugs to survive. Rapping was just a hobby.

By 23, the Harlem native refocused his energies and began to take rapping seriously. In August 2011 his first single, Peso, leaked online. Peso’s retro-inspired video broke the proverbial internet, and led to a $3 million contract with Polo Grounds Music/ RCA Records.

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2016 MTV VMAs: The Multi-Platform Juggernaut Smashing Our Video Records

Stuart Winchester by Stuart Winchester, Viacom

There really isn’t anything else to add to the graphic below, other than “wow.” The MTV VMAs, a decades-long cultural mainstay, continue to evolve in startling ways that flood the matrix of digital and social channels where our fans live. Get the details below, the highlights (Beyoncé, Kanye, Rihanna, Drake and more) here, and the full show here.

adage_VMA_Ad_One Sheet_10x13_V8.indd

Viacom brands Conquer Comic-Con International

There’s been a lot of convention activity recently, and it hasn’t all been political. Comic-Con, the annual international pop culture conference, was held in San Diego from Thursday, July 21 to Sunday, July 24.

Comic-Con is a splendor of fantasy, a place that celebrates animation, cartoons, and most of all, fans. Viacom is well-acquainted with the concept of putting fans first. Our diverse content gives us the widest breadth of fan-kind in the industry. There’s no better example of this than at Comic-Con.

Our Nickelodeon exposition entertained young fans with a floor-to-ceiling booth featuring a collage of characters from SpongeBob SquarePants, Invader Zim, and The Ren and Stimpy Show. Our werewolf-romance aficionados were satiated by MTV’s Teen Wolf panel, and adult fans were able to literally insert themselves into the fictional universe of Comedy Central’s South Park as the show ramps up for its 20th anniversary in September .

Read more to see what dazzling ventures Nickelodeon, MTV, and Comedy Central presented at Comic-Con.

Nickelodeon Comic Con Booth 2016
Nickelodeon Comic Con Booth 2016
Stuart Stuart

Nickelodeon's Comic-Con booth featured the game show, Double Dare. (Photo by Sandy Huffaker/Nickelodeon) Read More

Nickelodeon Comic Con Booth 2016
Nickelodeon Comic Con Booth 2016
Stuart Stuart

Nickelodeon's Comic-Con booth featured Legends of the Hidden Temple. (Photo by Sandy Huffaker/Nickelodeon) Read More

Nickelodeon Comic Con Booth 2016
Nickelodeon Comic Con Booth 2016
Stuart Stuart

Nickelodeon's Comic-Con booth featured Hey Arnold's legendary stoop. (Photo by Sandy Huffaker/Nickelodeon) Read More

South Park Experience 5
South Park Experience 5
Stuart Stuart

Comedy Central's innovative exposition at Comic Con let users immerse themselves in the world of South Park. Photo courtesy of Comedy Central. Read More

South Park Experience 4
South Park Experience 4
Stuart Stuart

Comedy Central's innovative exposition at Comic Con let users immerse themselves in the world of South Park. Photo courtesy of Comedy Central. Read More

South Park Experience 3
South Park Experience 3
Stuart Stuart

Comedy Central's innovative exposition at Comic Con let users immerse themselves in the world of South Park. Photo courtesy of Comedy Central. Read More

South Park Experience 2
South Park Experience 2
Stuart Stuart

Comedy Central's innovative exposition at Comic Con let users immerse themselves in the world of South Park. Photo courtesy of Comedy Central. Read More

South Park Experience 1
South Park Experience 1
Stuart Stuart

Comedy Central's innovative exposition at Comic Con let users immerse themselves in the world of South Park. Photo courtesy of Comedy Central. Read More

South Park Experienc 6
South Park Experienc 6
Stuart Stuart

Comedy Central's innovative exposition at Comic Con let users immerse themselves in the world of South Park. Photo courtesy of Comedy Central. Read More

MTV Fandom Awards San Diego - Inside
MTV Fandom Awards San Diego - Inside
Stuart Stuart

MTV's Fandom Awards celebrated the hit show, Teen Wolf, among other fan favorites. (Photo by Phil Faraone/Getty Images for MTV) Read More

MTV Fandom Awards San Diego - Inside
MTV Fandom Awards San Diego - Inside
Stuart Stuart

MTV's Fandom Awards celebrated the hit show, Teen Wolf, among other fan favorites. (Photo by Alberto Rodriguez/Getty Images for MTV) Read More

MTV Fandom Awards San Diego - Show
MTV Fandom Awards San Diego - Show
Stuart Stuart

MTV's Fandom Awards celebrated the hit show, Teen Wolf, among other fan favorites. (Photo by Frazer Harrison/Getty Images for MTV) Read More

MTV Fandom Awards San Diego - Show
MTV Fandom Awards San Diego - Show
Stuart Stuart

MTV's Fandom Awards celebrated the hit show, Teen Wolf, among other fan favorites. (Photo by Dave Mangels/Getty Images) Read More

MTV Fandom Awards San Diego - Show
MTV Fandom Awards San Diego - Show
Stuart Stuart

MTV's Fandom Awards celebrated the hit show, Teen Wolf, among other fan favorites. (Photo by Kevin Winter/Getty Images) Read More

MTV Fandom Awards San Diego - Show
MTV Fandom Awards San Diego - Show
Stuart Stuart

MTV's Fandom Awards celebrated the hit show, Teen Wolf, among other fan favorites. (Photo by Dave Mangels/Getty Images) Read More

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Viacom Brands Unite to Combat Hatred Around Orlando Tragedy

Stuart Winchester by Stuart Winchester, Viacom

In defiance of the hatred and ignorance that fueled the Orlando terrorist attack that left 49 club-goers dead early Sunday morning, Viacom brands in every part of the world have turned their expansive social, digital and linear reach to pay homage to the victims and seek solutions to the plague of gun violence that is terrorizing American communities.

“We continue to use our public voice to loudly support and celebrate unity, acceptance, diversity, resilience, and change for good,” Viacom President and CEO Philippe Dauman and COO Tom Dooley wrote in a joint message to employees on Monday. “At Viacom, we will never stop speaking out against hate and gun violence and loudly advocating inclusiveness and sensible laws that protect us from violence.”

That the worst mass shooting in American history targeted a celebratory crowd of mostly LGBTQI individuals during what happened to be both Gun Violence Awareness Month and Pride month is a reminder of the importance of both to evolving our national conversation on many inter-related issues, and many Viacom networks spoke forcefully on these.

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Viacom Wins Big at the Cynopsis Social Good Awards

Last week, Viacom and our brands took to the Cynopsis stage again and again to accept our numerous Cynopsis Social Good Awards. The awards, presented by Cynopsis Media, recognize excellence in the area of social good in the TV and entertainment industry. Here’s the rundown of Viacom’s award-winning social good campaigns:

Best Spot (30 seconds or under) – Viacom and WITNESS

The “WITNESS The Power of Story” spot was born from our partnership with international human rights organization WITNESS, which equips people to use video to create change. The eight Viacom spots, created around our brands’ distinct initiatives, encourage viewers to share their stories to make an impact.

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Viacom’s Fan Yourself App Lets You Selfie With The Stars of Younger, Bar Rescue, Zoe Ever After and More

Stuart Winchester by Stuart Winchester, Viacom

Got a seven-year-old who’s obsessed with Ryder and his crew on Nickelodeon’s Paw Patrol? Can’t stop obsessing over the season finale of TV Land’s Younger? Already in line to snag the first seat when Paramount Pictures and Nick’s Teenage Mutant Ninja Turtles: Out of the Shadows hits theaters on June 3?

Immediately stop what you’re doing and head to fanyourself.viacom.com, where you can mock up a selfie alongside stars from MTV’s Teen Wolf, BET’s Zoe Ever After, CMT’s I Love Kellie Pickler, Spike’s Bar Rescue, VH1’s Love & Hip Hop, Logo’s RuPaul’s Drag Race, and Comedy Central’s Broad City and Inside Amy Schumer. Click over now and check it out (even better, click the link on your mobile device), and then share it on Facebook through the site. Hurry though, I already beat you to it:

Fan Yourself Large Image

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