Setting New Records for Slime at KCA Sports 2017

In sports lingo, the 2017 Kids’ Choice Sports Awards was a slam dunk, touchdown and homerun. With thousands of fans and sports stars gathering in UCLA’s Pauley Pavilion, as well as the multitude of viewers watching from home, the fourth annual rendition of the awards show treated its audience to cameos by the U.S. Olympic team’s Final Five, raucous events such as the Slime Mountain challenge, an award honoring legendary Olympic gold medal-winning swimmer Michael Phelps, and much more.

Guiding us through it all was the incredible emceeing of third-time host Russell Wilson. As a football superstar and new father, Wilson easily took the head play caller’s role to steer a show celebrating both kids and sports.

Check out some of the highlights from Nick’s slime-filled sports extravaganza.

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Viacom’s Deepak Daswani Travels to Nick’s KCA Sports as Winner of Employee Events & Programs Sweepstakes

The Kids’ Choice Sports Awards is the sole award show where fan engagement, wacky stunts, and sports legends converge. This year’s ceremony attracted 2.5 million viewers. It was the most-watched sports show for kids in the K2-11 and K6-11 age range, even as it competed with a trio of massively popular sports-themed shows: the 2016 ESPY Awards, and the Major League Baseball Home Run Derby All-Star Game.

Unlike those viewers sorting through their options at home, however, Viacom’s Deepak Daswani got to watch the show live at the Pauley Pavilion in Los Angeles.  He got to take his wife Leena, and two sons—12-year-old Shaan and 9-year-old Dev – with him. Daswani is the latest winner in our ongoing sweepstakes series that has sent many Viacom employees to some of our many culturally resonant award shows over the past few months.

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Keep Your Eyes on the Slime: Highlights from Nickelodeon’s Kids’ Choice Sports Awards

The family-friendly slime-fest that is Nickelodeon’s Kids’ Choice Sports Awards lit up Nickelodeon, TeenNick, and Nicktoons for millions of fans on Sunday, July 17. Seattle Seahawks quarterback Russell Wilson again hosted the event, which celebrated some of the biggest stars in sports and included appearances from two-time NBA MVP Stephen Curry, Cy Young Award-winning Major League Baseball pitcher CC Sabathia, legendary skater Tony Hawk and many others.

But even with this powerhouse lineup springing onto the stage at Pauley Pavilion in Los Angeles, the real stars remained the kids—from the thousands in attendance to the many more watching from home. Their online votes determined the winners, with voting on and the Nickelodeon App increasing by 40 percent over last year.

Check out these incredible moments below, and then visit the website for more slime, sports, and surprises.

WESTWOOD, CA - JULY 14: Fans get slimed while participating in a basketball contest onstage during the Nickelodeon Kids' Choice Sports Awards 2016 at UCLA's Pauley Pavilion on July 14, 2016 in Westwood, California. The Nickelodeon Kids' Choice Sports Awards 2016 show airs on July 17, 2016 at 8pm on Nickelodeon. (Photo by Kevin Winter/Getty Images)

Fans get slimed while participating in a basketball contest onstage during the Nickelodeon Kids’ Choice Sports Awards 2016. (Photo by Kevin Winter/Getty Images)

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NBA Players Team Up with BET to Pick Their Faves

The NBA may be in its offseason, but the league’s players never stop moving. Last month, BET partnered with the NBA Players’ Association to host the first-ever Players’ Awards at the Rio Las Vegas Hotel and Casino, where NBA players unveiled their picks for Most Valuable Player, Best Rookie, Best Defender and more. Two-time NBA champion Ray Allen described the event as the only show “for us and by us.” Read More

The World Cup Will Be More Exciting Than the Olympics, According to Millennials around the World

by Bernadette Simpao, Viacom International Media Networks

Italy Training & Press Conference - 2014 FIFA World Cup Brazil

With the 2014 FIFA World Cup kicking off today, MTV got in on the football fun and surveyed young people across eight regions, including Australia, UK, France, Latin America, Germany, Italy, Southeast Asia and Spain, to get a sense of how excited they are for the games. And it’s official: the World Cup is the planet’s most thrilling sports event, according to young people, with 61 percent of Millennials believing the World Cup will be more exciting than the Summer or Winter Olympics. Read More

EPIX Presents Amar’e Stoudemire’s Life Story In Time for NBA Playoffs

by Jamie Colunga, EPIX
EPIX Premiere of "Amar'e Stoudemire IN THE MOMENT"

EPIX Premiere of “Amar’e Stoudemire IN THE MOMENT”

Amar’e Stoudemire, power forward for the New York Knicks, is a force both on and off the court and one of the most recognizable athletes in the country. While his story about dedication and perseverance to the game of basketball is fascinating to watch, it isn’t the most surprising part of the EPIX Original Documentary Amar’e Stoudemire: In The Moment. Rather, it’s the background of his story that truly makes the film something to behold – including honest perspective on a tough upbringing, an intimate view into his everyday devotion to his family, and candid conversations about staying positive in the face of setback, something EPIX took to heart. Read More

Roger Federer, SpongeBob Square Off at Kids Tennis Day

by Jacqui Caruana, Senior Events Manager, Nickelodeon Australia and New Zealand

After his warm-up with Roger Federer at Kids Tennis Day 2013 in Australia, SpongeBob SquarePants can add the tennis superstar to the growing list of athletes and celebrities he’s squared off with on the field or court (including the likes of FLOTUS Michelle Obama and David Beckham). The free family event gave kids a day of activities and a chance to interact with their tennis heroes, from Federer to Serena Williams. Read More

A Growing Market for Mixed Martial Arts

by Erica Saylor, Tr3s

The sport of mixed martial arts, more commonly known as MMA, has experienced tremendous growth in its fan base particularly among the Hispanic Millennial demo. Since it’s introduction in 1993, the most famous MMA organizations have exploded and evolved into an empire of pay-per-view fights and large arena events, as well as a lifestyle industry, complete with clothing lines, fighter appearances and dramatic rivalries. Its most famous Latino star is Mexican-American fighter Cain Velasquez. With pride for their humble roots and Hispanic heritage, Velasquez and other Hispanic fighters have helped boost support from the growing Hispanic Millennial populace. Read More

Hulk Hogan: ‘TNA Is Ready to Launch’

by Daina Amorosano, Viacom

Hulk Hogan visits our NYC headquarters to discuss the future of TNA Impact Wrestling.

With a legendary pro-wrestling career spanning more than 30 years, Hulk Hogan is an icon and a household name. But after catching up with him in our NYC headquarters, it was clear that he’s also a businessman, who sees in TNA Impact Wrestling the opportunity for a billion-dollar business. With the promise of the combined revenues from TV, pay-per-view, live venue ticket sales as well as ancillary licensing and merchandising revenues, Hogan has invested himself in the pro-wrestling league, which airs live every Thursday (8/7c) on Spike TV.

During our conversation, Hogan’s “Off The Record” T-shirt (above) became increasingly ironic. He held back nothing as he opened up about the future of TNA, the pro-wrestling league’s winning formula and his fans. Here’s what he had to say…

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