Roger Federer, SpongeBob Square Off at Kids Tennis Day

by Jacqui Caruana, Senior Events Manager, Nickelodeon Australia and New Zealand

After his warm-up with Roger Federer at Kids Tennis Day 2013 in Australia, SpongeBob SquarePants can add the tennis superstar to the growing list of athletes and celebrities he’s squared off with on the field or court (including the likes of FLOTUS Michelle Obama and David Beckham). The free family event gave kids a day of activities and a chance to interact with their tennis heroes, from Federer to Serena Williams. Read More

A Growing Market for Mixed Martial Arts

by Erica Saylor, Tr3s

The sport of mixed martial arts, more commonly known as MMA, has experienced tremendous growth in its fan base particularly among the Hispanic Millennial demo. Since it’s introduction in 1993, the most famous MMA organizations have exploded and evolved into an empire of pay-per-view fights and large arena events, as well as a lifestyle industry, complete with clothing lines, fighter appearances and dramatic rivalries. Its most famous Latino star is Mexican-American fighter Cain Velasquez. With pride for their humble roots and Hispanic heritage, Velasquez and other Hispanic fighters have helped boost support from the growing Hispanic Millennial populace. Read More

Hulk Hogan: ‘TNA Is Ready to Launch’

by Daina Amorosano, Viacom
Hulk-Hogan

Hulk Hogan visits our NYC headquarters to discuss the future of TNA Impact Wrestling.

With a legendary pro-wrestling career spanning more than 30 years, Hulk Hogan is an icon and a household name. But after catching up with him in our NYC headquarters, it was clear that he’s also a businessman, who sees in TNA Impact Wrestling the opportunity for a billion-dollar business. With the promise of the combined revenues from TV, pay-per-view, live venue ticket sales as well as ancillary licensing and merchandising revenues, Hogan has invested himself in the pro-wrestling league, which airs live every Thursday (8/7c) on Spike TV.

During our conversation, Hogan’s “Off The Record” T-shirt (above) became increasingly ironic. He held back nothing as he opened up about the future of TNA, the pro-wrestling league’s winning formula and his fans. Here’s what he had to say…

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Dallas Cowboys: Rich As Gold, Country As Dirt New ‘Boys History Is a Larrupin’

by Chet Flippo, CMT Nashville Skyline

June Carter Cash and Johnny Cash (Photo: Don Hunstien, courtesy of CMT.com)

I’m watching the Dallas Cowboys play the Chicago Bears tonight, the first of October. This is a pretty pathetic performance by a Dallas assemblage that has so long been heralded as “America’s Team.” The Bears intercept poor, inept Dallas QB Tony Romo five times tonight. The Cowboys are once again humiliated. Totally crushed. Stomped into their expensive artificial turf by the score of 34-18. Read More

Campeones, Campeones, Olé, Olé, Olé!

by Mark Jafar, Viacom

Spain finished off the UEFA 2012 European Football Championship in typical dominating fashion on Sunday, beating Italy 4-0 to win its third consecutive major international tournament.

Among the many subplots of the dramatic international contest was a tale of two Viacom cities: the company’s Spanish HQ in Madrid and its World Design Studio in Milan.

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Behind the Scenes, On the Boardwalk with Bellator

by Mark Jafar, Viacom

Fighters Daniel Straus (left) and Mike Corey connect during the Featherweight Seminfinal at Bellator 65 (Photo credit: Bellator.com)

Atlantic City’s famed Boardwalk Hall has played host to The Beatles and Stones, Sinatra and Pavarotti, presidents, pageants and performances alike.  But the Prohibition-era seaside arena is perhaps best known for its fights.  Over the past 50 years, the Hall has hosted dozens of professional boxing’s biggest title bouts, bringing names like Tyson, Holyfield, Foreman and Holmes to its marquee.

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Outside the Octagon with ‘MMA: Uncensored Live’

by Mark Jafar, Viacom

Inside the MMA: Uncensored Live control room in Viacom's Times Square studio

From 2005 through 2011, Spike TV and the UFC enjoyed a fruitful broadcast partnership, spawning 14 successful seasons of reality hit The Ultimate Fighter, as well as UFC Unleashed and UFC Primetime.  In a formative time for both the network and league alike, each built its brand and audience in a big way.

Now, with the UFC headed to broadcast-ier pastures and Bellator, its MMA heir apparent, not due to air on Spike until 2013, the network faces something of an existential challenge.

Jon Slusser, senior vice president of Sports & Specials for Spike, sums it up neatly.

“How do we let our fans and advertisers know that Spike is still home to MMA?”

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