I’m watching the Dallas Cowboys play the Chicago Bears tonight, the first of October. This is a pretty pathetic performance by a Dallas assemblage that has so long been heralded as “America’s Team.” The Bears intercept poor, inept Dallas QB Tony Romo five times tonight. The Cowboys are once again humiliated. Totally crushed. Stomped into their expensive artificial turf by the score of 34-18. Read More
Spain finished off the UEFA 2012 European Football Championship in typical dominating fashion on Sunday, beating Italy 4-0 to win its third consecutive major international tournament.
Among the many subplots of the dramatic international contest was a tale of two Viacom cities: the company’s Spanish HQ in Madrid and its World Design Studio in Milan.
Atlantic City’s famed Boardwalk Hall has played host to The Beatles and Stones, Sinatra and Pavarotti, presidents, pageants and performances alike. But the Prohibition-era seaside arena is perhaps best known for its fights. Over the past 50 years, the Hall has hosted dozens of professional boxing’s biggest title bouts, bringing names like Tyson, Holyfield, Foreman and Holmes to its marquee.
From 2005 through 2011, Spike TV and the UFC enjoyed a fruitful broadcast partnership, spawning 14 successful seasons of reality hit The Ultimate Fighter, as well as UFC Unleashed and UFC Primetime. In a formative time for both the network and league alike, each built its brand and audience in a big way.
Now, with the UFC headed to broadcast-ier pastures and Bellator, its MMA heir apparent, not due to air on Spike until 2013, the network faces something of an existential challenge.
Jon Slusser, senior vice president of Sports & Specials for Spike, sums it up neatly.
“How do we let our fans and advertisers know that Spike is still home to MMA?”