Family Dinners Will Be a Bit Awkward After Watching MTV’s Spring Break With Granddad: Here’s Why

MTV’s iconic, unruly annual spring break coverage was a cultural phenomenon. I remember watching MTV Spring Break in 2004. I was 12 and spring break meant a family trip to Florida, but still. I was hooked on MTV’s coverage of Jessica Simpson, Jersey Shore stars, spray tans, cargo pants paired with bikini tops, and overall decadence on the shores of Cancun.

But just like culture has evolved  since the early 2000s, MTV’s raucous coverage of spring break has gotten progressively wilder…and weirder.

Want proof?

MTV U.K. just premiered a show called Spring Break With Granddad.

Yes, you read that right.

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Viacom Lands Six GLAAD Nominations Through Unifying Storytelling

From Comedy Central’s drunken reenactment of the Stonewall riots, to Nickelodeon’s normalizing portrayal of gay parents on kids’ television, to Logo’s feature of oppressed love in war-torn Iraq, Viacom was recently pinned with six GLAAD award nominations for the 28th annual ceremony.

The annual awards strive to, “recognize and honor various branches of the media for their outstanding representations of the lesbian, gay, bisexual and transgender (LGBT) community and the issues that affect their lives.”

Viacom’s core values of diversity and inclusion align well with GLAAD’s mission, as our networks advocate for LGBT equality both through their programming and via initiatives such as MTV’s Transgender Awareness Week campaign and Logo’s Trailblazer Honors. Several brands united behind the LGBT community in the immediate aftermath of last year’s Orlando nightclub massacre and beyond.

Check out Viacom’s nominees below and click here for a full 2017 GLAAD Media Awards nomination list.

Outstanding Documentary

The Same DifferenceCentric

In an effort to expel stigma and keep LGBT people from discriminating against one another, The Same Difference tells personal stories of the hypocrisy and division that exist in lesbian communities due to expectations and gender roles.

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Paramount’s Kevin Chalk Is Getting L.A.’s Homeless Population Back on Their Feet

At 4:40 a.m., Paramount employee Kevin Chalk’s alarm goes off. He puts on running clothes and sneakers and is out the door in 30 minutes. He’s on his way to Los Angeles’s infamous skid row.

It’s certainly an odd choice for a morning jog. But Chalk is a volunteer at Back on My Feet, a nonprofit that combats homelessness through the power of running, community support and essential employment and housing resources.

Chalk’s morning itinerary is precise and consistent, much like the training regimen of a seasoned athlete. By 5:25, Chalk is driving past makeshift tents in the impoverished neighborhood. Skid row has the highest concentration of homelessness in the nation—in just one square mile, over 2,000 people live in squalor.

Chalk steps out of his car and is struck by the putrid odor of synthetic marijuana, or spice. Spice is a cheap (albeit potentially lethal) high, making homeless residents an easy target for dealers. The toxic stench grows stronger as Chalk walks towards the Mission. He weaves in between tarps draped over fences, derelict buildings and throngs of families and neighbors huddled beneath threadbare blankets.

Rap music blasts from set of speakers in one tent, while 70s soul blares from a car radio. It’s barely dawn. There are men, women, and children of all ages mingling in the streets amidst rats and tumbleweeds of trash.

Skid Row

Skid Row in Los Angeles. Photos courtesy of Getty Images.

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Viacom CEO Bakish Outlines Long-Term Growth Strategy on CNBC

Stuart Winchester by Stuart Winchester, Viacom

Footage courtesy of CNBC.

Viacom will marshal its resources around six flagship networks: MTV, BET, Nickelodeon, Nick Jr., Comedy Central, and Spike, which will be rebranded next year as a premium Paramount channel. Paramount Pictures will not be going anywhere; in fact, the flagship networks will join forces with the iconic studio to produce one or two co-branded films every single year. The company still claims the highest viewership of any cable family in the United States.

These were among the core messages that our CEO, Bob Bakish, delivered to David Farber on CNBC’s Squawk on the Street following release of the company’s first quarter 2017 earnings yesterday. Watch the full conversation above, and click over to Viacom Investor Relations to read the press release or listen to the earnings call.

These Charts Show Viacom Leading All Cable Families and Two Key Ratings Demos

Stuart Winchester by Stuart Winchester, Viacom

Once again, Viacom leads all cable families in total viewership, a full percentage point ahead of its nearest competitor. There’s a lot driving this continued strength, including Nick’s status as the king of kids’ programming, with 12 of the top 20 rated cable TV shows for kids between 2 and 11 airing on one of its networks. Viacom does well in all demos, though – several of our networks combine to make up fully half of the top 20 cable series for viewers 12 to 34.

The charts below spell out these viewership and ratings successes in more detail, but they show the company’s strong position as we report our Q1 2017 earnings today. For more business numbers, check out our Investor Relations page on viacom.com.

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