Viacom Takes Six NAACP Image Awards Across Four Properties

by Stuart Winchester, Viacom

With programming that ranged from definitive biopics to animation to riotous unscripted and scripted programming, Viacom scooped up six NAACP Image Awards at this year’s ceremony honoring outstanding performances by people of color.

BET earned a pair of honors for its standout biopic The New Edition Story, while Comedy Central’s animated Legend of Chamberlain Heights took home one statuette. Viacom’s newest network – Paramount Network – brought in two more wins with its beloved Lip Sync Battle, while the Paramount Television-produced 13 Reasons Why added one more.

Take a look at the diverse Viacom properties that impressed this year’s selection committee.

BETThe New Edition Story

  • Outstanding Television Movie, Limited-Series or Dramatic Special
  • Outstanding Writing in a Television Movie or Special – Abdul Williams, Night 2

When The New Edition Story landed last January, it hit as BET’s most-watched premiere in five years, racking up more than 4 million viewers per episode and dominating the social media conversation. Critics loved it.

COMEDY CENTRALLegends of Chamberlain Heights

  • Outstanding Character Voice-Over Performance – Tiffany Haddish

Comedy Central’s ribald animated portrait of three benchwarming hoops wannabees returned for a second season in June. Turns out the trio can’t hit the starting lineup in the awards circuit either: Tiffany Haddish, who plays Cindy on the series, out-hustled the guys to win this honor for the year’s best voice-over. Haddish also earned the Outstanding Supporting Acrtress in a Motion Picture honor for her role as Dina in Universal Picture’s Girls Trip.

Read More

Viacom Scores Golden Globe Nominations for “Downsizing,” “13 Reasons Why”

by Stuart Winchester, Viacom

Video created by Viacom Catalyst

Downsizing doesn’t hit theaters until Dec. 22, but the Alexander Payne-directed fantasy about a resource-starved future, in which citizens shrink themselves to conserve resources, is already creating enough buzz to earn a Golden Globe nomination.

Hong Chau earned a spot on the list of contenders in the Best Supporting Actress category, becoming just the third person of East Asian decent to earn that distinction since 1970, according to EW.com.

“This is the type of character who’s always in the background,” Chau told EW about the significance of her prominent role in the film. “I hope filmmakers will go back and take a look at people whom they thought they couldn’t mine drama or entertainment from. There are a lot of characters that have been underdeveloped because people aren’t interested or are afraid of attempting to tell their stories.”

On the television side, Viacom scored an additional nomination, for the Paramount Television-produced Netflix series 13 Reasons Why. Katherine Langford, who plays the tragic Hannah Baker – a high-schooler driven to suicide by the behavior of her fellow students on the hit series – is a finalist in the Best Performance by an Actress in a Television Series – Drama category.

Paramount Television, which is a division of the Paramount Pictures Hollywood film studio and is behind hits such as USA Networks’ Shooter and Epix’s Berlin Station, is an increasingly important part of Viacom’s business. On the company’s fourth-quarter and full-year earnings call on Nov. 16, Viacom CEO Bob Bakish noted that the studio had tripled revenues in just the last year alone and has an aggressive slate planned for 2018.

Seth Meyers will host the 2018 Golden Globes, which will air live on NBC at 8 p.m. ET on Jan. 7, 2018, broadcast from the International Ballroom of the Beverly Hilton.

Paramount TV: More Than 13 Reasons To Love Viacom’s Independent Production Studio

When Paramount Television (Viacom’s independent production studio) launched in 2013, the studio opted to produce an ambitious first project for Fox: Grease: Live. The live televised special was a remake of the classic 1978 film Grease, and incorporated songs from the original movie, as well as a live studio audience to simulate the effects of a Broadway performance.

The show was nominated for 10 Emmy Awards, and won five—more than any other televised musical in history. It was also the no. 1 most social live musical event ever. It was the most-watched program when it aired on Jan. 31, 2016, with over 12 million viewers tuning in to watch the impressive performance, which critics called “skillfully directed” and “true to the original.”

The most vital part of this production, according to reviews, was the production itself.

Grease Live wins at the 2016 Creative Arts Emmy Awards. (Photo by David Livingston/Getty Images)

“Buoyed by tremendous camera work, fleet-footed choreography…and a sound mix that was fuller (or less tinny) than any comparable production that’s come before it, Grease built on the live (but not in front of a live audience) musicals championed by rival NBC over the last three years,” wrote Michael Slezak for TVLine.com.

How did a new production studio achieve such tremendous results from their first endeavor?

President of Paramount TV Amy Powell explains her strategy. “As content creators, we look for new and exciting opportunities that will appeal to audiences and find the right platform for our series,” said Powell. “We partner with top-notch talent and distributors that share in our vision and give creators the freedom to bring the content to life.”

By tapping Paramount’s rich content library and opening itself to collaborations with rival entertainment platforms, Paramount TV is a shining example of media industry synergy. The studio believes that partnerships are key—creating top-tier entertainment is a result of having the best ideas, and if those ideas come from external individuals or companies, it’s imperative to find a way to bring them together. Paramount TV is making this happen.

The studio’s original goal was to create one drama and two on-air comedies in three years. It easily surpassed that, creating a constellation of content that includes the Emmy Award-winning television musical special Grease: Live, Nickelodeon’s Emmy-nominated musical comedy School of Rock, EPIX’s critically acclaimed espionage drama series Berlin Station, USA Network’s hit series Shooter, Netflix’s teen drama 13 Reasons Why and the upcoming Amazon action drama Tom Clancy’s Jack Ryan.

Read More