Viacom’s Pete Chelala Discusses Future of Mobile at IAB Ad Lab

Daina Amorosano by Daina Amorosano, Viacom

Last week, the Ad Lab at IAB held a town hall on the future of apps with a group of media and technology leaders, including Viacom’s own Pete Chelala, VP of Mobile Advertising & Products.

“Our job is to put the content that [our viewers] love on the screens they can’t live without,” Chelala said.

Check out the video above for some of his thoughts on generational differences in app preferences (i.e. the “now” mentality of the Millennials); app discovery; and how you have to always be a student to stay current in the mobile world.

Shannon Connolly Talks MTV Artists App on Bloomberg TV

Chanel J Cathey 1 by Chanel Cathey, Viacom

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Viacom Music Group Senior Vice President of Music Strategy Shannon Connolly appeared on Bloomberg Television’s “Market Makers” last week to introduce the MTV Artists app and to discuss the network’s focus on mobile strategy. The new MTV Artists iPhone app connects fans and artists, and its effortless, simple usability sets it apart from other music-oriented mobile apps, according to Connolly. With music moving to new platforms, this app was designed to serve the music fan in three key ways: Read More

STUDY: Nickelodeon’s ‘Will They Or Won’t They?’

by Katie Bessiere, Research, Nickelodeon

With the influx of gaming apps available for free and paid download, Nickelodeon sought to better understand the decision-making process when it comes to buying games or making in-game purchases on an Apple iDevice. In “Will They Or Won’t They?,” Nickelodeon gave kids 3-17 and young adults 18-22 $20 to spend on gaming apps and then conducted in-depth interviews about their purchasing decisions. The findings reveal variations in motivation between age groups, as well as challenges associated with today’s paid apps and in-app purchase offerings. Read More

‘Star Trek Into Darkness’: Touring the App

by Ashley Bodul, Paramount Pictures

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Star Trek fans who downloaded Paramount Pictures’ new Star Trek app were treated to a couple of surprises during the Super Bowl: advance screenings of J.J. Abrams’ Star Trek Into Darkness in IMAX theaters on May 15 – two days prior to the film’s official release – as well as an exclusive look at the film’s extended television spot. For new users, there are more rewards to earn, and more exclusive content to gain access to. See above for a visual tour of the app. Read More

hAPPy Ending

Sawyer by Mark Jafar, Viacom

A nice bit of breaking news today…Viacom and Time Warner Cable have agreed to resolve their pending disputes. And that’s very good news for consumers.

Time Warner Cable subscribers will be able to enjoy Viacom programming – from MTV’s Jersey Shore to Comedy Central’s The Daily Show with Jon Stewart and more – through TWC TVTM, Time Warner Cable’s in-home streaming app for tablet devices.   In addition, Time Warner Cable subscribers will get even more on-air channels from Viacom, including MTV Hits, MTV Jams and Centric, and subscribers in many major markets such as New York City will gain access to TV Land HD and MTV2 HD, as well.

Here’s the joint statement:

Viacom and Time Warner Cable have agreed to resolve their pending litigations.  All of Viacom’s programming will now be available to Time Warner Cable subscribers for in-home viewing via internet protocol-enabled devices such as iPads and Time Warner Cable will continue to carry Viacom’s Country Music Television (CMT) programming.  In reaching the settlement agreement, Time Warner Cable and Viacom were also able to resolve other unrelated business matters to their mutual satisfaction.  Neither side is conceding its original legal position or will have further comment. 

Viacom programming will be rolled out on TWC TVTM over the next several weeks.