‘Call Me Maybe,’ Justin Bieber, and the Increasingly Intimate Relationship between Fans and Artists

Matt Cohen by Matt Cohen, MTV Insights

Photo Credit: Picture Group via MTV.com

Having grown up using the same digital tools to interact with both friends and celebrities, Millennials have come to desire radically intimate relationships with their favorite stars.  As a result, celebs are revealing more authentic versions of themselves online and treating their fans more as friends

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