LGBT-Friendly Companies, Ireland’s Gay Prime Minister, Play in the Netherlands and More: Viacom International Insights, June 2017

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the July issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

For Pride Month (June), we published stories on the most LGBT-friendly US companies and Ireland’s first gay prime minister. We also have a video of our Modern Dads and research on play in the Netherlands, Gen Xers in South Africa and originality among teens and young adults.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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Consumer Insights: 10 Ways To Make The Millennial Connection

by Chanon Cook, Comedy Central

makingmillennial connectionComedy Central spends a great deal of time thinking about, engaging with, measuring, and talking to its audience about its brand and competitors. In “Making the Millennial Brand Connection,” Comedy Central set out to broaden that conversation and gain a strong understanding of the brands that Millennials connect with and, most importantly, how those brands connect with them. Based on the analysis of a selection of brands that Millennials love, Comedy Central identified 10 “connection points” or commonalities among these brands. These points were consistent regardless of the product or service offered by the brand.

Key Findings

Millennials love brands that come off as: Read More