Viacom Wins 90 Awards at PromaxBDA 2018

Viacom brands totalled 90 North America PromaxBDA Promotion, Marketing and Design Awards at a gala in New York on June 14.

Nickelodeon (21 awards), Comedy Central (27), the Paramount Network (7), Paramount Channel (6), BET (2), MTV (4), Viacom Velocity (6), Viacom Catalyst (1), Viacom18 (10) and VIMN (5) were widely represented across the Gold, Silver and Bronze awards in various categories for domestic and international productions.

Additionally, PromaxBDA honored Debra Lee, BET’s long-time former CEO, with its Lifetime Achievement Award for “her decades of achievement in our entertainment and media industry.”

Congratulations to Lee and to all of Viacom’s PromaxBDA winners and shortlist honorees. Take a look at the full list of winners for each division below:

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Channel 5 Cruises to First BAFTA Award With Jane McDonald Travel Doc

Channel 5’s Cruising With Jane McDonald is a British docu-series that features former cruise ship singer Jane McDonald as she tours lux ships around the world. Earlier this month, at the BAFTA (British Academy of Film and Television Arts) Awards, the travel documentary snagged Channel 5’s first-ever BAFTA Award for Best Feature.

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Viacom Takes Five Outer Critics Circle Awards, SpongeBob Leads Musicals with Four

by Stuart Winchester, Viacom

After securing 12 Tony Award nominations apiece last week, SpongeBob SquarePants: The Musical and Mean Girls have each clinched at least one Outer Critics Circle Award.

The Nickelodeon production, which plants the network’s iconic anthropomorphic sponge in the middle of his first Broadway caper, took four awards – more than any other musical – including top honors for best new musical. Paramount Pictures’ and Broadway Video’s co-produced Mean Girls, based upon the 2004 movie of the same name, earned an additional honor, bringing Viacom’s total Outer Critics Circle count to five.

The announcements come as Viacom moves more deliberately into the live event space, translating its brands’ beloved characters and stories into immersive experiences that transcend the screen.

Here are the categories in which the Outer Critics Circle judges awarded top honors to Viacom’s Broadway musicals:

SPONGEBOB SQUAREPANTS THE MUSICAL

  • Outstanding New Broadway Musical
  • Best New Score – Jonathan Coulton, David Bowie and Brian Eno, Plain White T’s, T.I., Domani Harris, and Darwin Quinn, Brendon Urie of Panic! At the Disco, Alexander Ebert of Edward Sharpe and the Magnetic Zeros, Cyndi Lauper and Rob Hyman, Yolanda Adams, The Flaming Lips, Sara Bareilles, Steven Tyler and Joe Perry of Aerosmith, Lady Antebellum, John Legend, They Might Be Giants, Andy Paley and Tom Kenny, Derek Drymon, Mark Harrison, Stephen Hillenburg, and Blaise Smith, and Tom Kitt
  • Best Actor in a Musical – Ethan Slater
  • Best Director of a Musical – Tina Landau*

Danny Skinner as Patrick Star and Ethan Slater as SpongeBob SquarePants. Photo by Joan Marcus, 2017.

MEAN GIRLS

  • Outstanding Book of a Musical – Tina Fey

Broadway awards season is just ramping up – both musicals are still eligible for multiple honors from the Drama Desk Awards, which will announce its winners on June 3, and the Tony Awards, which will air live on CBS on June 10.

*Tied with Bart Sher, My Fair Lady

SpongeBob, Mean Girls Lead Tony Nominees With 12 Apiece as Viacom Ramps Up Live Events Business

by Stuart Winchester, Viacom

After racking up impressive totals in last week’s Drama Desk and Outer Critics Circle Awards nominations, Nickelodeon’s SpongeBob SquarePants: The Musical and Paramount Pictures’ and Broadway Video’s co-produced Mean Girls have tied at the top of this year’s Tony Award nominations, with 12 apiece, including Best Musical.

The impressive totals among the best of Broadway showcase the ability of Viacom brands to connect with audiences across a range of formats as the company moves deliberately into the live events space under CEO Bob Bakish. As Viacom branches out beyond its core television and film business, each of its six flagship brands will host live events this year, including Comedy Central’s Clusterfest in San Francisco, Nickelodeon’s Slimefest in Chicago, and the BET Experience in Los Angeles.

The pair of musicals, both of which sprang from Viacom’s deep intellectual property library, also earned the top nominations from the Drama Desk and Outer Critics Circle Awards. SpongeBob earned 11 nominations from each institution, while Mean Girls, which is based on the 2004 Paramount movie of the same name, earned 10 Drama Desk and eight Outer Critics Circle considerations.

The full lists of nominations for each award show is below. Both productions are ongoing in New York City. You can buy tickets to SpongeBob SquarePants at the Palace Theater here and to Mean Girls at the August Wilson Theater here.

TONY AWARDS – The 72nd annual Tony Awards will air live on CBS on Sunday, June 10 at 8 p.m. ET

Best Musical

Mean Girls

SpongeBob SquarePants: The Broadway Musical

Best Performance by an Actor in a Leading Role in a Musical

Ethan Slater, SpongeBob SquarePants: The Broadway Musical

Best Performance by an actress in a leading Role in a Musical

Taylor Louderman, Mean Girls

Best Performance by an Actor in a Featured Role in a Musical

Grey Henson, Mean Girls

Gavin Lee, SpongeBob SquarePants: The Broadway Musical

Best Performance by an Actress in a Featured Role in a Musical

Ashley Park, Mean Girls

Best Book of a Musical

Tina Fey, Mean Girls

Kyle Jarrow, SpongeBob SquarePants: The Broadway Musical

Best Original Score (Music and/or Lyrics) Written for the Theatre

Jeff Richmond and Nell Benjamin, Mean Girls

Yolanda Adams, Steven Tyler & Joe Perry of Aerosmith, Sara Bareilles, Jonathan Coulton, Alex Ebert of Edward Sharpe & The Magnetic Zeros, The Flaming Lips, Lady Antebellum, Cyndi Lauper & Rob Hyman, John Legend, Panic! at the Disco, Plain White T’s, They Might Be Giants, T.I., Domani & Lil’C for SpongeBob SquarePants: The Broadway Musical

Best Scenic Design of a Musical

Scott Pask, Finn Ross and Adam Young, Mean Girls

David Zinn, SpongeBob SquarePants: The Broadway Musical

Best Costume Design of a Musical

Gregg Barnes, Mean Girls

David Zinn, SpongeBob SquarePants: The Broadway Musical

Best Lighting Design of a Musical

Kevin Adams, SpongeBob SquarePants: The Broadway Musical

Best Sound Design of a Musical

Brian Ronan, Mean Girls

Walter Trarbach and Mike Dobson, SpongeBob SquarePants: The Broadway Musical

Best Direction of a Musical

Tina Landau, SpongeBob SquarePants: The Broadway Musical

Casey Nicholaw, Mean Girls

Best Choreography

Christopher Gattelli, SpongeBob SquarePants: The Broadway Musical

Casey Nicholaw, Mean Girls

Best Orchestrations

John Clancy, Mean Girls

Tom Kitt, SpongeBob SquarePants: The Broadway Musical

SpongeBob SquarePants – The Broadway Musical for Everyone

DRAMA DESK AWARDS – TheaterMania will present the 63rd Annual Drama Desk Awards at 8:00 p.m. ET on June 3, 2018 at New York’s Town Hall

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Daily Show Earns Webby Award, Viacom Takes Four People’s Voice Honors

by Stuart Winchester, Viacom

Earlier this month, Viacom chalked up 13 Webby Award nominations, with Viacom Velocity, VH1, MTV, Comedy Central, Nickelodeon, Viacom International Media Networks (VIMN), and Paramount Pictures vying with the rest of the best-of-the-internet for top honors.

This week, the Webbys announced the winners, and Viacom brought home five awards – four Webby People’s Voice honors, and one Webby Award chosen by the Academy of Digital Arts and Sciences 2,000-member panel:

WEBBY AWARD

The Daily Show: Between the Scenes – Film & Video/General/Comedy: Long Form or Series

PEOPLE’S VOICE AWARD

The Daily Show: Make Trump Tweets Eight Again – Websites/General/Humor

The Daily Show social media – Social/Features, Best Writing

The Daily Show social media – Social/Content & Marketing

Viacom Velocity – VH1 Martha & Snoop’s Potluck Dinner Party – Social/Content & Marketing/Food & Drink

Viacom also earned 14 honoree spots – across Nickelodeon, MTV, Viacom Catalyst, VIMN, Paramount Network and Velocity – in this year’s Webbys, meaning the work was some of the best of the year, but was not eligible for any awards.

The Webby Awards will host an award show in New York City on May 14. Fans can stream the show on the Webby website the following morning.

Voting Is Open for Viacom’s Webby Nominations

by Stuart Winchester, Viacom

Viacom scored 13 nominees for this year’s Webby Awards, appearing across diverse categories – a blend of comedy, kids’ stuff, award shows activations, marketing campaigns, lifestyle programming and more – underscoring the company’s reach across broad demographics. Each of these 13 standouts is eligible for both The Webby Award – chosen by the 2,000-member International Academy of Digital Arts and Sciences – and The Webby People’s Voice Award, which fans can vote on here through Thursday, April 19.

The 22nd annual iteration of the best-of-the-internet awards also granted Viacom 14 honoree slots, a sort of honorable mention that positions the activations alongside the vote-eligible finalists.

Click through below to vote for specific Viacom entries. The Webby Awards will announce this year’s honorees on Tuesday, April 24, and will host an award show in New York City on May 14. Fans can stream the show on the Webby website the following morning.

13 NOMINEES

Viacom Velocity:

  • The Big Sick – Life in the Laugh Lane – Film & Video/Branded Entertainment/Comedy

Vote now

  • VH1 Martha & Snoop’s Potluck Dinner Party – Social/Content & Marketing/Food & Drink

Vote now

  • MTV’s Lit! Dance In: Atlanta – Social/Video/Culture & Lifestyle

Vote now

  • Listen – Film & Video/Video Channels & Networks/Public Service & Activism

Vote now

Comedy Central:

  • The Daily Show: Between the Scenes – Film & Video/General/Comedy: Long Form or Series

Vote now

  • The Daily Show: Make Trump Tweets Eight Again – Websites/General/Humor

Vote now

  • The Daily Show social media – Social/Features, Best Writing

Vote now

  • The Daily Show social media – Social/Content & Marketing

Vote now

Nickelodeon:

  • Nickelodeon Soccer Stars 2Games – General/Sports

Vote now

  • Fart DJ – Social/Content & Marketing/Weird

Vote now

Viacom International Media Networks:

  • 2017 MTV EMA – Entertainment, Events, Video Social/Content & Marketing/Events

Vote now

  • 2017 MTV EMA App – Mobile Sites & Apps/General/Events

Vote now

Paramount Pictures (with WP Brand Studio):

  • Truth to Power: The “Inconvenient” Voices Taking on Climate Change – Advertising, Media & PR/Branded Content/Media & Entertainment

Vote now

14 HONOREES:

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Viacom Scores 14 Daytime Emmy Nominations Across Three Brands

by Stuart Winchester, Viacom

​Viacom has locked in 14 Daytime Emmy Awards nominations across three brands, underscoring the company’s appeal across dayparts and demographics.

Top kids’ brand Nickelodeon scored a dozen nominations, including one for Outstanding Children’s Animated Series (SpongeBob SquarePants), and three for Outstanding Daytime Promotional Announcement Brand Image Campaign. Logo TV and MTV each earned one nomination.

Check out this video created by Viacom Catalyst for the full list of Viacom Daytime Emmy nominees:

The 45th annual Daytime Emmy Awards will take place at the Pasadena Civic Auditorium on April 29, 2018. Scroll through the 14 Viacom nominees below, and view the full list here.

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Helping Drive Transformation, Four Viacom Lawyers Are Among Cablefax’s Best

by Stuart Winchester, Viacom

The last year has been a busy one in Viacom’s ongoing transformation: new multi-year agreements with partners Altice USA and Charter, an expansive deal with superstar Tyler Perry, the acquisitions of influence marketing company WHOSAY and online video conference VidCon, and more.

To solidify these deals and to handle the panoply of other issues that Viacom deals with as a global entity seated at the nexus of entertainment and media, the company needs a strong and deeply experienced legal department. In an emphatic statement that Viacom’s team is more than capable of handling these challenges and more, Cablefax’s Top Lawyers 2018 included four members of the company’s department. You can view the full 2018 list here.

Top left: Viacom’s Kieth Murphy attends the Cablefax 2018 Top Lawyers Dinner at the National Press Club in Washington, D.C.; all photos courtesy of Cablefax.

“This year’s list of Cablefax’s Top Lawyers excel in all of these areas and more, guiding their companies through the rules of law amidst all the changes in the media landscape,” Cablefax explained. The publication honored this year’s class at its annual Top Lawyers Dinner, held this year at the National Press Club in Washington, D.C.

Here’s a closer look at what each of these Viacom legal stars has been doing over the past year to earn their accolades:

Christa D’Alimonte

Viacom EVP, General Counsel and Secretary

D’Alimonte provided leadership and counsel in connection with a variety of transactions, including those with Altice USA, Charter, Tyler Perry, WHOSAY and VidCon. “We are focused on ensuring that Viacom continues to accelerate its transformation for the future in these changing times,” D’Alimonte told Cablefax.

Rick Baker

Viacom Senior Vice President, Business & Legal Affairs, Distribution

Baker was vital to the major distribution deals with Altice and Charter, each of which also featured separate advanced advertising and data agreements. “I’m focused on guiding our legal strategy to keep us at the cutting edge of the TV content ecosystem as we strengthen and expand our distribution relationships through new creative solutions and innovative partnerships,” Baker told Cablefax.

DeDe Lea

Viacom Executive Vice President, Global Government Affairs

Lea deals extensively with the swath of regulatory and public policy issues that a global company of Viacom’s size naturally encounters, expertise that proved especially valuable in the company’s 2016 acquisition of Argentinian broadcaster Telefe. “One global issue that remains critically important to Viacom and our industry is the advancement of laws that protect content creators and consumers alike,” Lea told Cablefax.

Keith Murphy

Viacom Senior Vice President, Government Relations and Regulatory

Murphy, whose expertise in the consolidation of the media industry proved indispensable in the Telefe acquisition, focuses on regulatory law in communications and media. “I think the dominant legal issue in media has been the role of antitrust as our industry changes and consolidates,” Murphy told Cablefax.

Viacom Gets Social with 47 Finalist Spots for 2018 Shorty Awards

by Stuart Winchester, Viacom

From iconic award shows to hilarious late-night programming, from fun kids’ polls to incisive cultural exposés, Viacom’s properties echo across the social media universe. The breadth of this digital-social footprint is on display in the 47 Viacom finalists for this year’s Shorty Awards, an annual celebration of the best in social media.

MTV, which has been surging behind a reinvigorated programming lineup, earned 13 nods, including one with Viacom’s Velocity in-house branded content agency and two with influence marketing shop WHOSAY, one of the company’s newest additions. WHOSAY is a finalist in four additional categories, while Velocity is competing in 10 more, including three nominations for its long-form Culture of Proximity documentary.

Paramount Network, Viacom’s newest U.S. channel, debuted strong with a pair of nominations, while Nickelodeon (five nominations), TV Land (three), and Comedy Central (two) also appear in multiple categories. Viacom’s International Media Networks check in with three nominations for their work around the MTV EMAs, while Paramount Pictures, VH1, and Spike (which Paramount Network replaced in the U.S.) each earned one. Viacom itself earned two nominations for the debut of its Hype & Influence series, a video exploring America’s relationship with hip-hop and black culture.

A full list of Viacom’s finalists is below, along with links to details about each nomination and a selection of work.

MTV

Brand Identity – TRL (MTV)

Twitter Presence – TRL (MTV)

Integration with Live Television – TRL (MTV)

Snapchat – 2017 VMA Snapchat Coverage (MTV)

Instagram Partnership – VMA Nominee Announcement on Instagram Live (MTV)

Chatbots – VMA Best New Artist Voting Chatbot (MTV)

Snapchat Discover Story – Girl Code Snapchat Series (MTV)

Snapchat Discover Story – MTV Cribs Snapchat Series (MTV)

360 Video – Fifth Harmony: Road To The VMAs in 360° (MTV)

Live Event Coverage – 2017 MTV Video Music Awards (MTV)

Augmented Reality – AR MTV Moon Person (Viacom Velocity, MTV)

Brand Identity – 2017 MTV Video Music Awards: Pushing The Limits with Josh Peck (WHOSAY, MTV)

Video Pre-Roll – 2017 MTV Movie & TV Awards: Getting Ready With Me (WHOSAY, MTV)

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Paramount Viacommunity Film Vies for Top Spot at Boston College Festival

by Stuart Winchester, Viacom

​Each year, thousands of Viacom employees around the world unite for Viacommunity Day, helping to rebuild and revitalize their local communities with a series of service projects. At Paramount Pictures – which for the past two years has had the highest percentage of employees from any Viacom company division participating in projects – the day has special resonance.

To commemorate the titanic efforts of their employees at last year’s event, Paramount’s social responsibility team put together A Day for Unity, a rousing video recap of the landscaping, painting, organizing, and volunteering at zoos, community centers, soup kitchens and food distribution centers that took place across the Los Angeles area on Viacommunity Day 2017.

Paramount Viacommunity 2017 Video from Viacom on Vimeo.

This video testament to Paramount’s efforts is now part of the Boston College Center for Corporate Citizenship International Corporate Citizenship Film Festival, an annual event that honors the best in corporate social responsibility. Click here by Feb. 19 to vote for Paramount’s submission.