Viacom Scores Five 2018 Critics’ Choice Nominations

by Stuart Winchester, Viacom

Congratulations to Viacom’s TV Land, MTV, VH1 and Paramount Pictures, each of which scored at least one nomination for the 2018 Critics’ Choice Awards.

A Manhattan striver who shaves 15 years off her age to advance her career, a raw look at the often shaky lives of teenage mothers, the greatest drag spectacle on television, and a what-if world where humankind shrinks itself to spare the planet’s resources – here’s a closer look at the properties that earned Viacom five nominations:

Best Actress in a Comedy Series – Sutton Foster, Younger – TV Land

Best Unstructured Reality Series – Teen Mom – MTV

Best Reality Competition Series – RuPaul’s Drag Race – VH1

Best Reality Show Host – RuPaul, RuPaul’s Drag Race – VH1

Best Supporting Actress – Hong Chau, Downsizing – Paramount Pictures

The Critics’ Choice Awards will air Thursday, Jan. 11, 2018 on The CW Network.

Jaw Dropped: Viacom Makes Glassdoor’s List of Spectacular Offices

by Stuart Winchester, Viacom

Leaving the chaos of Times Square and pushing through the revolving doors into the award-winning lobby of Viacom’s headquarters at 1515 Broadway, it’s obvious you’re entering a place where entertainment is made. Batteries of televisions line the walls. A pair of supersized monitors pounds through highlights and previews of major television and movie properties. At the end of the elevator banks, supersized, vertically oriented glass shutter doors blink through updates of what’s happening all around the company. Through those doors is a cavernous event space. To the right is a humming, bright cafe.

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It’s design-first environments such as this lobby that helped Viacom make Glassdoor’s list of 16 companies with “jaw-dropping offices.” It’s a workspace, Glassdoor says, that is, “truly fit for the stars.” And these spaces reflect a company ethos that prizes environments tailored to accommodate the sort of high-octane creative work that is our lifeblood.

“The editors at Glassdoor are experts on workplace culture so it’s an honor to be included on this list,” says Vice President of Planning & Design Yetta Banks. “Beyond creating a pretty place to work, the goal for this project has always been to create spaces that encourage creativity, collaboration and play. Viacom is all about driving culture and conversation and it’s important that this mission is reflected in the way that we work.”

The gradual upgrades to Viacom’s offices have been ongoing for some time, and reach well beyond our New York City headquarters. In recent years, the company opened an 88,000-square-foot Viacom International production studio in Miami:

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… massively expanded its Nick animation studio in Burbank:

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attends the Ribbon Cutting Ceremony to celebrate the Grand Opening of Nickelodeon's State-of-the-Art… Read More

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Nickelodeon Animation Studio, Burbank, CA. Photo: Bruce Damonte/NICKELODEON© 2016 Viacom Internation… Read More

… and opened a new eight-brand West Coast headquarters in the bustle of Hollywood:

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Viacom Makes Working Mothers’ Best Companies List for Seventh Year – 12 Moms Help Explain Why

by Stuart Winchester, Viacom

For the seventh consecutive year, Working Mother has named Viacom to its list of 100 Best Companies. The reasons why Viacom is a great place to be a mom are plentiful, including:

  • 10 paid weeks of maternity leave
  • $15,000 in assistance for anyone adopting or fostering a child, or using a surrogate
  • A fertility concierge service that connects employees to patient advocates, nurses, genetic counselors, and surrogacy and donor specialists
  • 25 days of subsidized care-giving for children (or adults) per year
  • Access to lactation experts
  • The ability to ship breast milk home from business trips

But the best people to explain why Viacom so consistently makes Working Mother’s list is the moms themselves. We asked a dozen of them why this company was such a great destination for women who don’t want to have to choose between family and career:

Helen Adair, Learning & Development – 

“Viacom allows me the flexibility to have a rewarding career while balancing my family commitments with two children. I also appreciate The Parenthood – our employee resource group for working parents that offers educational sessions and resources for parents, fun events and chances to connect with fellow working parents. And my kids absolutely love coming to the Paramount Lot for movie screenings and the Annual Tree Lighting celebration. I love that they are so excited to visit my workplace.”

Adair and family at last year’s Christmas tree lighting on the Paramount Lot.

Lydia Daly, Social Media/Marketing, Viacom Velocity –

“I knew that Viacom was a great company for working moms on the day I returned to work after having my first baby (our second is due any day!). It’s a very emotional and sad day in many senses and yet I found I was surrounded by women who had been through this before and were able to provide support and reassurance. Family definitely comes first here and you can feel it.”

Daly and her family.

Joelle Fleming, Pricing and Inventory, BET –

“I received a call at work from my husband that we were selected as the pre-adoptive parents for two small children – and we had to pick them up that day.  I left the office, no questions asked, with the full support of my team and Viacom. The children have since been legally adopted, and we could not be more thrilled!”

Fleming with her family: John, Amber, Matty, Nikki, and Abby.

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RuPaul, Daily Show Bring Combined Four Creative Arts Emmys to Viacom

by Stuart Winchester, Viacom

Behind the dual cultural touchstones of VH1’s RuPaul’s Drag Race and Comedy Central’s The Daily Show with Trevor Noah, Viacom tallied four wins at the Creative Arts Emmys earlier this week. Here’s a video round-up of the victors:

Viacom 2017 Creative Arts Emmy Wins from Viacom on Vimeo.

This is RuPaul’s second consecutive year taking the Outstanding Host of a Variety, Nonfiction or Reality Program honor – an outcome that was widely predicted after the show’s move from Viacom’s Logo to VH1 earlier this year.

Drag Race was already the best reality show on TV, and you’d have been hard-pressed to tell anyone within its community of loyal fans that its reach was niche, but the show’s move from the Logo network to Viacom neighbor VH1 proved that the ceiling on television’s premiere drag competition was even higher,” wrote Decider’s Joe Reid in July. “The show scored record ratings and was a massive hit on social media.”

Take one look at the host commanding the stage, and it’s clear why RuPaul repeated this top honor:

With the added exposure, the program racked up seven Emmy nominations this season, and one category remains undecided: RuPaul’s Drag Race is also nominated in the Best Reality Competition Series category, the winner of which will be announced at the primetime Emmys ceremony this Sunday, Sept. 17.

The Daily Show’s Emmy, for Outstanding Short Form Variety Series, celebrates Noah’s “Between the Scenes” takes, in which he riffs on prominent news stories. Here, the host breaks down the U.S. government’s bizarre tradition of perpetually threatening shutdowns over its own failure to raise the debt ceiling:

The Emmy win came on the same week that Comedy Central extended Noah’s contract through 2022. The move acknowledged the show’s incredible and consistent ratings and social engagement growth as the host nears his two-year anniversary at the helm. Vitally, The Daily Show is positioned to wrap this quarter as the most-watched daily, late-night show among millennials.

This is not Noah’s first trip to an awards podium – this past spring, he took Best Host at MTV’s reconfigured Movie and TV Awards.

Meet Viacom’s Nine 2017 Cynopsis Rising Stars

by Stuart Winchester, Viacom

They work in marketing, communications, programming, or gaming. They’re planted around the organization, helping to drive some of our most prominent networks and divisions: MTV, Nickelodeon, BET, CMT, TV Land, VH1, Logo, Viacom Velocity. And though some have been here for years, they’re all just getting started in promising careers. They are the nine young Viacom standouts who earned recognition as Cynopsis 2017 Rising Stars.

This year’s awards follow a strong 2016 showing for Viacom, when six employees across a variety of brands were acknowledged. The nine honorees this year are Kelly Andersen, Ned Berger, Katrina Bucu, Rachel Burns, Kassie Deng, Marisa Mazart, Brielle Urssery, Jacqueline Vinci and Alexandra Woog.

Cynopsis will honor these young standouts at a reception on September 15 in New York City. Here’s a bit more about how each of them is forging their career at Viacom:

KELLY ANDERSEN – MANAGER, COMMUNICATIONS FOR MTV, VH1 AND LOGO

What she does: My days tend to include writing press releases, communicating with media outlets and escorting network talent to press appearances.

Tenure: Six years

On being named a Cynopsis Rising Star:  My coworkers had secretly submitted me so I thought it was a spam email and I almost deleted it.

What helps her fit Cynopsis’ description of a rising star as someone who has “proven success in aligning strategic objectives with end goals?”: I’m passionate about the work we are doing at MTV, VH1 and Logo, and with so many exciting things coming down the line, organization is key. I like to write everything down and map out a timeline to reach publicity goals for each series.

What is the most exciting thing happening with her team right now?: We are all prepping for VMAs!

What she is most looking forward to about the awards reception: I have no idea what to expect so I am just happy to be there!


NED BERGER – DIRECTOR, CONSUMER MARKETING, NICKELODEON

What he does: I’m with the Consumer Marketing department at Nickelodeon where I’m responsible for marketing for our tentpole events, including overarching strategy, off-channel execution, influencer marketing, content partnerships, and innovation projects.

Tenure: Four years

On being named a Cynopsis Rising Star: I was thrilled to find out I would be receiving the award. To be recognized by my bosses and by Cynopsis for the work that I do is a real honor.  

What helps him fit Cynopsis’ description of a rising star as someone who has “proven success in aligning strategic objectives with end goals?”: A big part of my job is being a brand steward. Nickelodeon is an incredibly strong brand and I work to provide kids with creative and fun ways to experience the brand. Our tentpole events (like Kids’ Choice Awards) truly bring the Nick brand to life, and the marketing of those events brings together brand strategy, creative innovation, and business goals.

What is the most exciting thing happening with his team right now?: We are going to be part of the team working on The Rise of the Teenage Mutant Ninja Turtles, the newest version of our animated series. We’re all excited to work on such an iconic property and to be part of its reinvention for a new generation of fans.

What he is most looking forward to about the awards reception: I’m most looking forward to meeting bright talent from around the media and entertainment industries and forging new connections and relationships.


KATRINA BUCU – MANAGER, INTEGRATED MARKETING, VIACOM VELOCITY

What she does: I strategically develop and pitch multi-platform, integrated marketing programs across MTV, VH1 and Logo aligned to tentpoles, programming and editorial initiatives in order to drive advertising revenue.

Tenure: Since I graduated from college a little over five years ago. I like to say I’m Viacom born and raised.

On being named a Cynopsis Rising Star: It was such a great way to start the week on Monday morning and I immediately told my friends and family! I was honored that my team had nominated me for this award and it’s an amazing feeling to have your work recognized, not only by your team, but by the industry.

What helps her fit Cynopsis’ description of a rising star as someone who has “proven success in aligning strategic objectives with end goals?”: Key parts of Integrated Marketing include storytelling, negotiation and organization. In this role, I have been able to craft a marketing story that sells big ideas both internally and externally as the concepts need to match the objectives of the channel and brand to create an organic fit, building client relationships for key partners like Taco Bell, P&G and more.

What is the most exciting thing happening with her team right now?: The return of TRL! It was a key program during my teenage years. I’m excited for how it will be reinvented for today’s generation and how we can weave our advertising partners into the pop-culture platform.

What she is most looking forward to about the awards reception: I’m excited to celebrate with my fellow Viacom Velocity peers as they’re all deserving of this honor and it has been a pleasure to work alongside them. I’m also looking forward to meeting the other honorees and to learn from our shared passions and successes.

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Viacom Again Lands on Indeed.com’s List of Best Fortune 500 Companies to Work for

by Stuart Winchester, Viacom

Over the past several years, Viacom’s towering Times Square headquarters has undergone a series of significant renovations. In the lobby, enormous screens now hang alongside the elevator banks, a cavernous event space and a new cafe host an endless procession of parties and meetings, and a sequence of bold installations has invigorated the entrance areas with the energy of a high-end art gallery. Up on the seventh floor, the Wellness Studio offers heavily discounted memberships on a regimen of fitness classes, while employees can get their pictures album-ready for free at a printing studio. The 31st floor has been transformed into a massive convention center, while several other floors have been renovated in a style that elegantly meshes function and design.

As the company headquarters slowly sheds its old skin for the wide-open interiors of the 21st century media workplace, Viacom has been investing furiously in new, renovated and expanded buildings all over its footprint: earlier this year, the company united eight of its brands in a soaring space in the heart of Hollywood and vastly expanded its Burbank studio.

This invigorating workspace overhaul is just one of many perks to having a job at Viacom, and it likely contributes to the company landing on the upper half of Indeed.com’s list of  Best Fortune 500 Companies to work for for the second consecutive year.

What makes Indeed’s list unique is that their rankings are based entirely on data extracted from employee-submitted reviews. And the reviews are strong.

“I have worked at Viacom in Hollywood for over a year and love it,” went one typical comment. “Super fun and collaborative culture, cool brands and a nice work/life balance.”

Commenters praised the company’s perks (like free soda and coffee machines in many locations), employee events (like a conversation with LL Cool J), paid time off, benefits, and career development and advancement opportunities.

“Smart companies know that if they make their workers feel comfortable and happy, they will work harder and longer,” another commenter wrote. “Happiness pays for itself with higher productivity.”

The company has spent decades building a deep talent pool – signed plaques commemorating 10-or-more-year anniversaries are ubiquitous on desks around the office – and this shows in the deep respect that many commenters had for their peers. “My co-workers were some of the smartest professionals I’ve ever worked with,” wrote one person, who identified themselves as a former vice president in Ad Sales. Another expressed a similar sentiment: “At Viacom I learned how to be a better engineer, you are around GREAT and strong engineers and as our lead architect would say, ‘Stay with us, we will make you better.’”

And while all of these things are, in my experience, true, and having cool workspaces infuses day-to-day tasks with a certain energy, there is something far more important that Indeed identified as a common thread running through all of the top 50 companies. “A recurring theme across the employee reviews for these firms is the importance of a strong company culture and clear values,” a post on the site announcing the list explained.

Indeed, a strong community conscience has always been vital to Viacom’s self-image, and many employees praised  the many volunteer opportunities, an inclusive culture that values diversity, and the unexpected benefits that transcend the typical menu of health insurance policies, such as adoption assistance.

Viacom employees help clean up Central Park at Viacommunity Day 2017, the company’s annual day of community service.

While a constellation of factors influence how people feel about their jobs every day, there is a pervasive pride, throughout the comments on Indeed, of working for a company that is so vital to the modern media and entertainment landscape, and one that is adapting so well to it, with advanced data capabilities and audience measurement tools. As one commenter wrote, “The industry is going through a major restructure and this company is ahead.”

This recognition from Indeed is the latest in a long line of acknowledgements that the company has received for creating a supportive and attractive work environment. Last year, Fast Company named Viacom a top destination for work-life balance, Fatherly named us to its Great Workplaces for New Dads list, and Working Mother put the company on its 100 Best Companies list for the sixth consecutive year.

Viacom Demonstrates Marketing and Creative Excellence with 103 PromaxBDA Awards

by Stuart Winchester, Viacom

In a sweeping global affirmation of Viacom’s deep brand stable, adaptability across platforms, and overall marketing excellence, the company rolled up an impressive 103 awards between PromaxBDA’s 2017 North American and global Promotion, Marketing and Design Excellence Awards.

Nickelodeon, Spike, BET, TV Land, Comedy Central, Viacom18, Viacom Velocity, Viacom International Media Networks, and Viacom Catalyst all received honors at the ceremonies in Los Angeles on June 8. Juries of best-in-craft peers chose the winners in each category, infusing each nod with a coveted expert’s stamp of approval.

“That Gold Statue stands for the highest level of marketing and creative excellence in our industry,” Andy Baker, chairman of the PromaxBDA awards committee, wrote in his letter to honorees.

Here’s a look at all of Viacom’s 2017 winners:

Image courtesy of PromaxBDA. Used with permission.

CHANNEL: HOLIDAY OR SPECIAL EVENT CAMPAIGN

1) GOLD Kids Pick The President Campaign, Nickelodeon

2) SILVER Halloween, Nickelodeon

 

ONLINE PLATFORMS, CABLE/SATELLITE: ON-SCREEN SERVICES PROMOTION SPOT/CAMPAIGN

3) GOLD BET TV EVERYWHERE, BET Networks

 

INTERNAL MARKETING OR SIZZLE

4) BRONZE Nick at Nite Upfront Sizzle, Nickelodeon

 

OUT OF HOUSE PROGRAM PROMO

5) BRONZE Lip Sync Battle “Beat It” Promo, Spike

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Lawyers Alliance Honors Viacom Law Department for Pro Bono Efforts

by Stuart Winchester, Viacom

Thousands of Viacom employees recently spread out across the world to clean, paint, plant and sand the nonprofit organizations at the heart of their communities. The mass effort was part of the 21st Viacommunity Day, an annual outpouring of goodwill that underscores the company’s commitment to social responsibility. But while many employees were flexing unfamiliar muscles that day, a group of company lawyers stationed on the 31st floor of the company’s Times Square headquarters unsheathed their legal skills to staff an intake clinic for foreign citizens beginning the U.S. naturalization process.

It was a moving scene – people with few resources, intimidated by language and cultural barriers, comprehending for the first time that they could move toward citizenship – but not at all unusual for Viacom’s Law team, which devotes considerable resources to pro bono work each year.

Because of this deep commitment to helping those in need, Viacom Law earned a spot as a distinguished honoree at the Lawyers Alliance for New York’s 2017 Business Law & Leadership Gala. The annual event – held this year at Manhattan’s Gotham Hall – honors businesses and individuals committed to improving New York City by offering pro bono services to nonprofit organizations.

“The Viacom Law Department is a leader in the corporate pro bono bar,” Lawyers Alliance noted in their press release announcing the gala. “Under Christa D’Alimonte, Viacom’s Executive Vice President, General Counsel and Secretary, the Viacom Law Department continues to make pro bono legal services a priority for its attorneys.”

D’Alimonte stressed the importance of pro bono work to Viacom in general and to the Law team in particular. “The Law Department’s commitment to pro bono work is fundamental to our culture and core values, and reflects Viacom’s commitment to contribute to the communities in which we work and live,” she said.

Lawyers possess a specialized and highly valued skillset, one that is essential for the proper functioning of society but is often opaque and inaccessible to those who need it the most. “We know that now, perhaps more than ever, our legal skills can be used to help those in need who cannot afford the costs of legal representation – which is a right that should be available to all, and not a privilege reserved for some,” said D’Alimonte.

The legal team works throughout the year to extend this right, collaborating with organizations serving low-income individuals and communities in need. The company has a particularly strong relationship with Lawyers Alliance, partnering with them on legal clinics in each of the past five years. Working through the organization, Viacom connects with nonprofits that need counseling to navigate new state legal requirements or to handle bylaw and governance issues. A recent series of pro bono legal clinics gathered attorneys from Viacom and other in-house legal departments to train nonprofits on waiver and release reviews.

That the Law Department can spare the resources for pro bono work is a reflection of the team’s overall strength. Last year, Corporate Counsel, a leading source of legal news, named Viacom to its list of best corporate legal departments.

Viacom Wins Social Good Category at 9th Annual Shorty Awards With Innovative Get Schooled Campaign

“Want to get that paper? You better turn in that paper.”

 – DJ Khaled, Major Keys Campaign

Since 2009, Viacom and Get Schooled have worked to motivate low-income students to graduate from high school and succeed in college, using cutting-edge technology and pop culture to pique kids’ interest in academia. One of Get Schooled’s most recent endeavors, a PSA called Major Keys Campaign that stars music mogul, DJ Khaled, won the Social Good Category—beating out 48 other entries—at the prestigious Shorty Awards, which honor talented content creators and producers on social media.

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Viacom Wins Eight Cynopsis Social Good Awards, Including Impact Honors for Its LISTEN Addiction Initiative

by Stuart Winchester, Viacom

Anchored by its stigma-crushing LISTEN addiction initiative, Viacom brands underscored the companywide commitment to social responsibility by earning seven honors at the Cynopsis Social Good Awards ceremony in New York City this morning.

LISTEN, which earned the Impact Campaign distinction, is a multi-dimensional campaign grounded in the belief that compassion and awareness are central elements to fighting the scourge of addiction. A partnership with Facing Addiction, LISTEN unites addiction-fighting resources with transformational video stories of individuals who have fought from nearly hopeless circumstances to become inspirations for those still struggling to find sobriety.

This video is just one in a series posted on heretolisten.com. A LISTEN special that aired across 11 Viacom networks has been viewed more than 2 million times and drove 38.1 million social impressions and more than 56,000 engagements across Facebook, Twitter and Instagram.

Debi Mazar, one of the stars of TV Land’s hit Younger, appeared alongside Niels Schuurmans, executive vice president of Viacom Velocity, to accept the award on the company’s behalf.

“I am so proud to see Viacom mobilize the voice and reach of its channels to take action in breaking down the shame and stigma around addiction and address it for what it is – a health issue,” Mazar said. “Media has the power to change hearts and minds. And LISTEN is doing that one story and conversation at a time.”

LISTEN also took top honors in the Branded Campaign for a TV Series or Special Programming category.

Logo earned a pair of honors. The network’s stirring Trailblazer Honors ceremony served as a tribute to victims of the Orlando nightclub massacre and took the Philanthropic/Human Rights Campaign category, while its Fill in the Blank push around Pride Month earned best Branded Campaign for a Digital or Mobile Platform.

BET Networks also took two categories. Its HBCU (historically black colleges and universities) Snapchat tour earned best Digital Media Campaign:


While the network’s understated Vote Your Voice spots earned top Hash Tag Promotion:

Viacom International Media Networks earned the last two honor, in the Public Service Announcement and Best Spot (30 Seconds or Less) categories, both for Nickelodeon’s Together for Good collaboration with UNICEF, which works to protect disadvantaged children around the world.

In addition to the Impact Award, Viacom received 44 total nominations across 21 categories and an impressive array of brands, including Nick Jr., Spike, Viacom International Media Networks, MTV, VH1, and our Viacom Velocity in-house agency.

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