Meet Viacom’s Nine 2017 Cynopsis Rising Stars

by Stuart Winchester, Viacom

They work in marketing, communications, programming, or gaming. They’re planted around the organization, helping to drive some of our most prominent networks and divisions: MTV, Nickelodeon, BET, CMT, TV Land, VH1, Logo, Viacom Velocity. And though some have been here for years, they’re all just getting started in promising careers. They are the nine young Viacom standouts who earned recognition as Cynopsis 2017 Rising Stars.

This year’s awards follow a strong 2016 showing for Viacom, when six employees across a variety of brands were acknowledged. The nine honorees this year are Kelly Andersen, Ned Berger, Katrina Bucu, Rachel Burns, Kassie Deng, Marisa Mazart, Brielle Urssery, Jacqueline Vinci and Alexandra Woog.

Cynopsis will honor these young standouts at a reception on September 15 in New York City. Here’s a bit more about how each of them is forging their career at Viacom:

KELLY ANDERSEN – MANAGER, COMMUNICATIONS FOR MTV, VH1 AND LOGO

What she does: My days tend to include writing press releases, communicating with media outlets and escorting network talent to press appearances.

Tenure: Six years

On being named a Cynopsis Rising Star:  My coworkers had secretly submitted me so I thought it was a spam email and I almost deleted it.

What helps her fit Cynopsis’ description of a rising star as someone who has “proven success in aligning strategic objectives with end goals?”: I’m passionate about the work we are doing at MTV, VH1 and Logo, and with so many exciting things coming down the line, organization is key. I like to write everything down and map out a timeline to reach publicity goals for each series.

What is the most exciting thing happening with her team right now?: We are all prepping for VMAs!

What she is most looking forward to about the awards reception: I have no idea what to expect so I am just happy to be there!


NED BERGER – DIRECTOR, CONSUMER MARKETING, NICKELODEON

What he does: I’m with the Consumer Marketing department at Nickelodeon where I’m responsible for marketing for our tentpole events, including overarching strategy, off-channel execution, influencer marketing, content partnerships, and innovation projects.

Tenure: Four years

On being named a Cynopsis Rising Star: I was thrilled to find out I would be receiving the award. To be recognized by my bosses and by Cynopsis for the work that I do is a real honor.  

What helps him fit Cynopsis’ description of a rising star as someone who has “proven success in aligning strategic objectives with end goals?”: A big part of my job is being a brand steward. Nickelodeon is an incredibly strong brand and I work to provide kids with creative and fun ways to experience the brand. Our tentpole events (like Kids’ Choice Awards) truly bring the Nick brand to life, and the marketing of those events brings together brand strategy, creative innovation, and business goals.

What is the most exciting thing happening with his team right now?: We are going to be part of the team working on The Rise of the Teenage Mutant Ninja Turtles, the newest version of our animated series. We’re all excited to work on such an iconic property and to be part of its reinvention for a new generation of fans.

What he is most looking forward to about the awards reception: I’m most looking forward to meeting bright talent from around the media and entertainment industries and forging new connections and relationships.


KATRINA BUCU – MANAGER, INTEGRATED MARKETING, VIACOM VELOCITY

What she does: I strategically develop and pitch multi-platform, integrated marketing programs across MTV, VH1 and Logo aligned to tentpoles, programming and editorial initiatives in order to drive advertising revenue.

Tenure: Since I graduated from college a little over five years ago. I like to say I’m Viacom born and raised.

On being named a Cynopsis Rising Star: It was such a great way to start the week on Monday morning and I immediately told my friends and family! I was honored that my team had nominated me for this award and it’s an amazing feeling to have your work recognized, not only by your team, but by the industry.

What helps her fit Cynopsis’ description of a rising star as someone who has “proven success in aligning strategic objectives with end goals?”: Key parts of Integrated Marketing include storytelling, negotiation and organization. In this role, I have been able to craft a marketing story that sells big ideas both internally and externally as the concepts need to match the objectives of the channel and brand to create an organic fit, building client relationships for key partners like Taco Bell, P&G and more.

What is the most exciting thing happening with her team right now?: The return of TRL! It was a key program during my teenage years. I’m excited for how it will be reinvented for today’s generation and how we can weave our advertising partners into the pop-culture platform.

What she is most looking forward to about the awards reception: I’m excited to celebrate with my fellow Viacom Velocity peers as they’re all deserving of this honor and it has been a pleasure to work alongside them. I’m also looking forward to meeting the other honorees and to learn from our shared passions and successes.

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The BET Awards: A Star-Studded and Socially Conscious Celebration

As host of this year’s BET Awards, comedian Leslie Jones had a vision for what she wanted the night to be.

Leslie Jones at the BET Awards in Los Angeles, June 25, 2017

“BET was the first network and place where I was on TV,” said Jones in a press release. “I am looking to turn this whole experience into a joyful homecoming.”

This year’s ceremony, which took place at Staples Center in Los Angeles, brought recording artists, athletes and actors together for an unabashedly jubilant reunion. Among the top talent in black entertainment present this year were Bruno Mars, Solange Knowles, Chance The Rapper and all six members of New Edition.

It was both a raucous party and tender family reunion, as you can see from these highlights:

Beyoncé shouts out her family, BET and “BeyHive” after winning five awards

Last year, Beyoncé stunned fans with a riveting, elemental BET Awards performance, dancing through fog, fire and water alongside Kendrick Lamar. The superstar did things a bit differently this year, opting to stay home with her newborn twins and enjoy the BET Awards from afar. She nonetheless still won a whopping five BET Awards—more than any other performer.

Her protégés, Atlanta sister-duo Chloe x  Halle (Chloe and Halle Bailey) accepted the Viewer’s Choice Award on her behalf, and delivered her acceptance speech.

“Thank you BET for this award and your tremendous support of Lemonade,” wrote Beyonce. “This has been a journey of love, of celebrating our culture, honoring the past, and approaching the present and future with hope and resolve.”

Watch the full speech:

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Chris Rock, 50 Cent, Wanda Sykes and More Top Talent Line Up with BET for Fall Programming

BET’s fall 2017 lineup is brimming with big-name talent both on and off screen – five new shows starring or produced by Chris Rock, 50 Cent, Wanda Sykes, Deon Cole, Tiffany Haddish, Robin Thede, Gucci Mane, Keyshia Ka’oir, George Lopez, DL Hughley, Cedric the Entertainer, Eddie Griffin, and the late Charlie Murphy.

Here’s a look at what to expect, and when:

Wednesday, September 27 – Face Value

This 30-minute game show has one purpose: break down stereotypes and prejudices through humor. Deon Cole will host alongside breakout star Tiffany Haddish, who will conduct woman-on-the-street segments to determine how society values outward appearances.

50 Central

Curtis “50 Cent” Jackson stars in BET’s first variety comedy showcase that includes hidden camera pranks, musical performances, and a wealth of celebrity guests. The hip-hop mainstay will take turns as actor, producer and emcee on the show.

Thursday, September 28 – The Rundown with Robin Thede

From executive producer Chris Rock, this new program diversifies  the talk show space with African-American female host Robin Thede. The 30-minute late night show will discuss politics and pop culture through sketches, social commentary and parodies.

Tuesday, October 10Tales

BET’s critically popular anthology series, which reimagines classic hip-hop records as love letters, will return with its fourth hour-long installment in October.

Thursday, Oct. 12 – The Comedy Get Down

George Lopez, DL Hughley, Cedric the Entertainer, Eddie Griffin and the late Charlie Murphy headline The Comedy Get Down tour – and now you have a backstage pass. The Comedy Get Down will be the first scripted comedy series to explore the five comedians’ offstage lives during their mammoth five-man tour.

Tuesday, October 17 – Gucci Mane and Keyshia Ka’oir: The Mane Event

Didn’t receive an invite to Gucci Mane & Keyshia Ka’oir’s wedding? BET has you covered. As the couple ties the knot on October 17, their 10-episode docuseries Gucci Mane and Keyshia Ka’oir: The Mane Event will also make its debut.

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Black Girls Will Rock! Again, August 20 on BET

by Stuart Winchester, Viacom

Good news:

And 2011 Black Girls RocK! honoree and five-time BET Award-winner Taraji P. Henson will be in New Jersey to host the whole thing.

“I’m honored to host the Black Girls Rock! Awards,” said Henson. “I love the message and I love Beverly Bond and her vision. I was lucky to be honored in 2011. It is truly a highlight of my life. Let’s make history together as we come together as women of brains, beauty and in support of each other.”

The 2017 Black Girls Rock honorees are groundbreakers in art, business, entertainment and community service:

Star Power Award – “Insecure” creator, actress, writer and producer Issa Rae

Young Gifted and Black Award – actress and activist Yara Shahidi

Living Legend Award – Grammy Award-winning songstress Roberta Flack

Shot Caller Award – Wall Street powerhouse and pioneer Suzanne Shank

Community Change Agent Award – Community organizers Derrica Wilson and Natalie Wilson of The Black & Missing Foundation

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Coming Soon to Viacom: Tyler Perry

by Stuart Winchester, Viacom

Fans of Viacom, BET, Paramount and Tyler Perry got some good news last week:

Beginning in May 2019, the prolific writer, director, producer, actor and playwright behind seven television series, 16 feature films and 20 plays will turn his creative energies toward producing 90 episodes of original comedy and drama each year for BET and other Viacom networks. His movies may be coming to Viacom even sooner – Paramount Pictures has exclusive first look rights to Perry’s new feature film content starting immediately.

“Today’s announcement represents an important step forward as Viacom continues to make swift progress against our new strategic plan,” said Viacom President and CEO Bob Bakish, referring to the company’s February reorientation around our six flagship networks: MTV, Comedy Central, Nickelodeon, Nick Jr., BET, and Spike (soon to become Paramount Network).

“By prioritizing efforts to work with the best, most versatile talent in the entertainment industry, we are better positioned to deliver must-watch content across our brands and platforms. Tyler is a prolific creative force, and I’m excited that this collaboration will bring his signature humor and powerful storytelling to Viacom’s audiences while further cementing BET’s position as the leading home for bold, relevant African-American programming and scripted content.”

Perry, whose work has aired extensively on BET, cited Viacom’s vast reach and inroads with his target audience as motivation behind signing on with the company. “Viacom has a rich tradition of reaching my audience through their TV, film and digital platforms and I am excited to partner with them,” he said. “I am eager to have one home where I can leverage all of their assets to tell my stories to an even wider audience.”

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Viacom Demonstrates Marketing and Creative Excellence with 103 PromaxBDA Awards

by Stuart Winchester, Viacom

In a sweeping global affirmation of Viacom’s deep brand stable, adaptability across platforms, and overall marketing excellence, the company rolled up an impressive 103 awards between PromaxBDA’s 2017 North American and global Promotion, Marketing and Design Excellence Awards.

Nickelodeon, Spike, BET, TV Land, Comedy Central, Viacom18, Viacom Velocity, Viacom International Media Networks, and Viacom Catalyst all received honors at the ceremonies in Los Angeles on June 8. Juries of best-in-craft peers chose the winners in each category, infusing each nod with a coveted expert’s stamp of approval.

“That Gold Statue stands for the highest level of marketing and creative excellence in our industry,” Andy Baker, chairman of the PromaxBDA awards committee, wrote in his letter to honorees.

Here’s a look at all of Viacom’s 2017 winners:

Image courtesy of PromaxBDA. Used with permission.

CHANNEL: HOLIDAY OR SPECIAL EVENT CAMPAIGN

1) GOLD Kids Pick The President Campaign, Nickelodeon

2) SILVER Halloween, Nickelodeon

 

ONLINE PLATFORMS, CABLE/SATELLITE: ON-SCREEN SERVICES PROMOTION SPOT/CAMPAIGN

3) GOLD BET TV EVERYWHERE, BET Networks

 

INTERNAL MARKETING OR SIZZLE

4) BRONZE Nick at Nite Upfront Sizzle, Nickelodeon

 

OUT OF HOUSE PROGRAM PROMO

5) BRONZE Lip Sync Battle “Beat It” Promo, Spike

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Transformers Return, The Mist Creeps In, Logo Honors Trailblazers, Bellator Hits MSG, 17th BET Awards Air – All in a Spectacular Weekend for Viacom

by Stuart Winchester, Viacom

This is an extraordinary week for Viacom, a showcase of our diverse properties and the incredible power of our brands, sprawled across theaters, televisions and event spaces all over the world.

On Wednesday, the fifth Transformers movie opened in theaters. Thursday brought Spike’s mini-series adaptation of Stephen King’s The Mist. Friday we celebrate Pride month with Logo’s Trailblazer Honors. Saturday is perhaps the marquee night in Bellator history, as the Spike-owned property drops into New York City’s Madison Square Garden. And Sunday takes us to the West Coast, where BET will broadcast their marquee BET Awards.

As Viacom refocuses under the leadership of CEO Bob Bakish, this rapid-fire concentration of noteworthy properties distills the impressive breadth and depth of Viacom’s multi-brand portfolio.

Here’s a day-by-day look at what’s already dropped and what’s to come over the weekend:

Wednesday, June 21 – Transformers: The Last Knight – Paramount Pictures

It is the fifth installment in the live-action Transformers spectaculars directed by Michael Bay, an intriguing collision of ancient epochs with the robot alien present, and a special effects masterpiece.

“…[I]f you’re not staggered by the technique on display here – the stuff that sets Bay’s work miles above the Fast & Furiouses, X-Men: Apocalypses and Tom Cruise-chasing Mummies of this world – you’re not paying attention,” writes The Telegraph’s Robbie Collin.

Here’s a preview of what he’s talking about:

Since the first Transformers movie hit theaters in 2007, the franchise has raked in nearly $4 billion for Paramount and redefined important elements of the movie industry. “Ever since the first movie in the robo-franchise was released into theaters a decade ago, the film industry has changed its approach to producing, releasing and reporting on movies,” writes The Street’s Buster Coen, noting that the films legitimized toy-to-cinema adaptations, stamped June as a month for movie blockbusters, and set the template for international distribution of American films.

Transformers: The Last Knight is in theaters around the world now. A Bumblebee spin-off is scheduled for release next summer.

Thursday, June 22 – The Mist Spike

With a cast of complex characters unified by their small-town setting, the deft use of suspense and drama, and some imaginative writing, Spike has transformed Stephen King’s 1980 novella about a sinister, monster-filled cloud descending upon a small Maine town into a 10-part serial that debuted last night.

And it’s really good, according to a platoon of critics who got an advanced look at the pilot. “Spike’s new series based on The Mist … wasn’t written by King, but it does the author proud ,” writes CNET’s Gael Fashingbauer Cooper.

The series was written, rather, by a team led by Denmark native Christian Torpe, who is a lifelong King fan and consulted with the author at the project’s outset. King simply told him, “Don’t do anything ordinary.”

Torpe appears to have succeeded, leaving even those familiar with King’s original work in suspense. “It’s hard to judge where this newer, looser adaptation might progress from just the first hour, but Torpe has said that, like King, he intends to explore the nature of fanaticism, and how fear so often compels people to seek out unlikely prophets,” writes The Atlantic’s Sophie Gilbert. “If so, The Mist could be a satisfyingly complex chiller, scaring viewers not just with unexpected jumps and amped-up creepy crawlies, but with the more human monsters who are all trapped together inside, waiting out the weather.”

The Mist premieres at a time of incredible momentum for Spike, which will evolve into the premium TV Paramount Network in January of next year. While the network is still determining an exact programming lineup, they have already announced Yellowstone starring Kevin Costner, a six-part documentary on Trayvon Martin produced in conjunction with The Weinstein Company, American Woman starring Alicia Silverstone and Mena Suvari, a six-part Waco series documenting the 1993 stand-off at the Branch Dividian compound, and a television adaptation of the 1988 classic film Heathers.

Friday, June 23 – Logo Trailblazer Honors – Logo

The fourth installment of Logo’s marquee event follows last year’s emotional outpouring of defiant pride in the aftermath of the Orlando nightclub massacre.

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Leslie Jones to Host Star-Laden 17th BET Awards

The 17th BET Awards will celebrate top music, television, sports and movie talent on Sunday, June 25.

Comedian and Saturday Night Live actress and writer Leslie Jones, host of the 2017 awards show, got her start on BET and can’t wait to return to honor some of entertainment’s hottest stars.

The BET Awards have become a cultural touchstone. Last year’s awards captivated audiences with mesmerizing performances and a tribute to Prince. One of the evening’s most moving moments came when Jesse Williams, Greys Anatomy star and civil rights activist, utilized his Humanitarian Award acceptance speech to address how the challenges of living in a racially prejudiced world impact the black community.

This year’s Humanitarian Award winner is Chance the Rapper, whom BET is honoring for his strides toward improving the lives of young black men, decreasing gun violence, and financially supporting Chicago Public Schools.

Another highlight of the show will be incredible performances by artists Bruno Mars, Future, Migos, Trey Songz, Tamar Braxton and more.

The BET Awards draws top names from across the entertainment landscape, and many of them will ascend the stage to present awards. Among the major names will be Yara Shahidi, Cardi B, Issa Rae, Jamie Foxx, La La Anthony, Trevor Noah, Robin Thede, Cari Champion and Demetrius Shipp Jr.

The nominees include some of the biggest names in entertainment.  Queen Bey (Beyoncé) will be continuing her highest total nomination streak with seven new nominations, including Best Female R&B/Pop Artist, Best Collaboration with Kendrick Lamar for Freedom, Video of the Year, and Album of the Year for Lemonade. Bruno Mars is nominated in five categories, including Album of the Year, Best Male R&B/Pop Artist, and Video of the Year. Chance the Rapper and Migos each clocked four nominations. Check out the full list of nominees below.

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BET Says Yes To Our Fans, Yes to Our Stories at the 2017 Upfront Presentation

BET continues its 16-year reign as the number one cable network for African-American viewers. With a broad slate of programming that includes award-winning, original series such as Being Mary Jane, whistle-blowing documentaries such as Charged: The DA vs. Black America, momentous specials like Black Girls Rock!, and renowned tentpole events that include the BET Awards, BET unfailingly captures the zeitgeist of its fans’ world.

At BET’s annual upfront presentation – an event where programmers preview their upcoming shows for advertisers – CEO Debra Lee revealed the network’s plans for the upcoming year: Rebranding sister network Centric, a swell of hit biopics and miniseries, and a partnership with Twitter that focuses on African-American social media trends.

NEW YORK, NY – APRIL 27: (L-R) Actor Deon Cole, comedian Wanda Sykes and Endyia Kinney-Sterns attend the 2017 BET Upfront NY at PlayStation Theater on April 27, 2017 in New York City. (Photo by Astrid Stawiarz/Getty Images for BET)

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