Viacom Wins Eight Cynopsis Social Good Awards, Including Impact Honors for Its LISTEN Addiction Initiative

Stuart Winchester by Stuart Winchester, Viacom

Anchored by its stigma-crushing LISTEN addiction initiative, Viacom brands underscored the companywide commitment to social responsibility by earning seven honors at the Cynopsis Social Good Awards ceremony in New York City this morning.

LISTEN, which earned the Impact Campaign distinction, is a multi-dimensional campaign grounded in the belief that compassion and awareness are central elements to fighting the scourge of addiction. A partnership with Facing Addiction, LISTEN unites addiction-fighting resources with transformational video stories of individuals who have fought from nearly hopeless circumstances to become inspirations for those still struggling to find sobriety.

This video is just one in a series posted on heretolisten.com. A LISTEN special that aired across 11 Viacom networks has been viewed more than 2 million times and drove 38.1 million social impressions and more than 56,000 engagements across Facebook, Twitter and Instagram.

Debi Mazar, one of the stars of TV Land’s hit Younger, appeared alongside Niels Schuurmans, executive vice president of Viacom Velocity, to accept the award on the company’s behalf.

“I am so proud to see Viacom mobilize the voice and reach of its channels to take action in breaking down the shame and stigma around addiction and address it for what it is – a health issue,” Mazar said. “Media has the power to change hearts and minds. And LISTEN is doing that one story and conversation at a time.”

LISTEN also took top honors in the Branded Campaign for a TV Series or Special Programming category.

Logo earned a pair of honors. The network’s stirring Trailblazer Honors ceremony served as a tribute to victims of the Orlando nightclub massacre and took the Philanthropic/Human Rights Campaign category, while its Fill in the Blank push around Pride Month earned best Branded Campaign for a Digital or Mobile Platform.

BET Networks also took two categories. Its HBCU (historically black colleges and universities) Snapchat tour earned best Digital Media Campaign:


While the network’s understated Vote Your Voice spots earned top Hash Tag Promotion:

Viacom International Media Networks earned the last two honor, in the Public Service Announcement and Best Spot (30 Seconds or Less) categories, both for Nickelodeon’s Together for Good collaboration with UNICEF, which works to protect disadvantaged children around the world.

In addition to the Impact Award, Viacom received 44 total nominations across 21 categories and an impressive array of brands, including Nick Jr., Spike, Viacom International Media Networks, MTV, VH1, and our Viacom Velocity in-house agency.

Read More

BET Presents: The ABFF Honors Capped Off Black History Month By Honoring Premier Black Cultural Influencers

The week before Viola Davis became the first black woman to win an Oscar, Tony, and Emmy after winning Best Supporting Actress for her role in Paramount’s Fences at the 89th annual Academy Awards, BET held a special ceremony dedicated to black entertainment.

BEVERLY HILLS, CA - FEBRUARY 17: Actor Morris Chestnut speaks onstage during BET Presents the American Black Film Festival Honors on February 17, 2017 in Beverly Hills, California. (Photo by Frazer Harrison/Getty Images)

BET Presents the American Black Film Festival Honors. (Photo by Frazer Harrison/Getty Images)

Read More

Viacom CEO Bakish Outlines Long-Term Growth Strategy on CNBC

Stuart Winchester by Stuart Winchester, Viacom

Footage courtesy of CNBC.

Viacom will marshal its resources around six flagship networks: MTV, BET, Nickelodeon, Nick Jr., Comedy Central, and Spike, which will be rebranded next year as a premium Paramount channel. Paramount Pictures will not be going anywhere; in fact, the flagship networks will join forces with the iconic studio to produce one or two co-branded films every single year. The company still claims the highest viewership of any cable family in the United States.

These were among the core messages that our CEO, Bob Bakish, delivered to David Farber on CNBC’s Squawk on the Street following release of the company’s first quarter 2017 earnings yesterday. Watch the full conversation above, and click over to Viacom Investor Relations to read the press release or listen to the earnings call.

BET Celebrates Black History Month With a Brilliant Nelson Mandela Biopic

It’s never felt more relevant to watch a film that brings truth to one of the world’s most stirring leaders.

On April 26, 1964, Nelson Mandela addressed the court in Rivona, South Africa.

“I have fought against white domination, and I have fought against black domination,” said Nelson Mandela. “I have cherished the ideal of a democratic and free society in which all persons live together in harmony and with equal opportunities. It is an ideal which I hope to live for and to achieve. But if needs be, it is an ideal for which I am prepared to die.”

Read More

“Faithfully Recreated” New Edition Story Delivers Authenticity and Torrid Ratings to BET

Stuart Winchester by Stuart Winchester, Viacom

New Edition exploded out of anonymity from the Orchard Park Projects in Roxbury, Massachusetts in the early 1980s, selling millions of albums as the stamped the template for the boy band super-groups of the ‘90s and beyond. At one time, they were bigger than Beat It, when their 1983 debut track Candy Girl beat out one of Michael Jackson’s signature hits for the top spot on the Billboard chart. In the meteoric and fraught years that followed, they would break up and reunite while spawning the solo careers of Bobby Brown, Ralph Tresvant and Johnny Gill, along with the quadruple platinum collaboration of Bell Biv DeVoe.

When this foundational tale debuted over three nights last week on BET as The New Edition Story, it instantly became the network’s most-watched premiere since The Game dropped in 2012. The show went on to average more than 4 million viewers per episode across BET and sister network Centric while dominating the social media conversation for three consecutive nights.

The tale resonated in part due to its raw, unfiltered nature, delivering the uncensored drama of the exhilarating climb to success, the infighting that led to break-ups and reunions, the wild back-stage mingling amid groupies and substances, and the financial collapses that defied their spotlight. This scene depicting the group members’ mothers’ rage at receiving a check for $1.87 after a sprawling and highly successful tour is typical:

“Normally biopics are padded with dramatic falsehoods for entertainment,” wrote Billboard’s Niki McGloster, “but as the executive producers of the film, New Edition kept the story true to how they lived it.”

Read More

Snoop Dogg, Flo Rida Introduce Airy New Hollywood Home for Eight Viacom Brands

Stuart Winchester by Stuart Winchester, Viacom

Viacom’s new West Coast headquarters opened last night in a raucous cascade of music and optimism, uniting the creative forces of eight major brands in a soaring, aspirational space at the heart of Hollywood.

“This new Hollywood facility reinforces our presence in the world’s entertainment capital, connecting us more deeply with the creative community and bringing inspiration for our employees, who help us deliver world-class entertainment and unforgettable stories to our audiences every day,” said Viacom President and CEO Bob Bakish. “We wanted to create a space that encourages collaboration, creativity and innovation, and gives creators and employees the tools they need to do their best work.”

Bakish shared a huge stage at the launch party, addressing hundreds of employees between performances by Flo Rida and Snoop Dogg (posing as DJ Snoopadelic), star of VH1’s hit Martha & Snoop’s Potluck Dinner Party and executive producer of MTV’s Mary + Jane. Deadline, Hollywood Reporter and Variety all posted vivid dispatches of the wild outdoor scene.

Viacom Hollywood Office Grand Opening
Viacom Hollywood Office Grand Opening
Stuart Stuart

LOS ANGELES, CA - JANUARY 26: A general view of atmosphere during the Viacom Hollywood Office Grand Opening on January 26, 2017 in Los Angeles, California. (Photo by Jesse Grant/Getty Images for Viacom) Read More

Viacom Hollywood Office Grand Opening
Viacom Hollywood Office Grand Opening
Stuart Stuart

LOS ANGELES, CA - JANUARY 26: Guests attend the Viacom Hollywood Office Grand Opening on January 26, 2017 in Los Angeles, California. (Photo by Jesse Grant/Getty Images for Viacom) Read More

Viacom Hollywood Office Grand Opening
Viacom Hollywood Office Grand Opening
Stuart Stuart

LOS ANGELES, CA - JANUARY 26: Shari Redstone, Vice Chair of the Board of Directors for Viacom, Inc attends the Viacom Hollywood Office Grand Opening on January 26, 2017 in Los Angeles, California. (Photo by Jesse Grant/Getty Images for Viacom) Read More

Viacom Hollywood Office Grand Opening
Viacom Hollywood Office Grand Opening
Stuart Stuart

LOS ANGELES, CA - JANUARY 26: Rapper Snoop Dogg performs at the Viacom Hollywood Office Grand Opening on January 26, 2017 in Los Angeles, California. (Photo by Jesse Grant/Getty Images for Viacom) Read More

Viacom Hollywood Office Grand Opening
Viacom Hollywood Office Grand Opening
Stuart Stuart

LOS ANGELES, CA - JANUARY 26: Rapper Flo Rida performs at the Viacom Hollywood Office Grand Opening on January 26, 2017 in Los Angeles, California. (Photo by Jesse Grant/Getty Images for Viacom) Read More

Viacom Hollywood Office Grand Opening
Viacom Hollywood Office Grand Opening
Stuart Stuart

LOS ANGELES, CA - JANUARY 26: Atmosphere at the Viacom Hollywood office grand opening on January 26, 2017 in Los Angeles, California. (Photo by Maury Phillips/Getty Images for Viacom) Read More

Viacom Hollywood Office Grand Opening
Viacom Hollywood Office Grand Opening
Stuart Stuart

LOS ANGELES, CA - JANUARY 26: (L-R) Rapper Flo Rida, Viacom Vice-Chairwoman Shari Redstone, Director and Cheif Liason Mayor's Office of Film and Television Production Kevin James and Viacom President and CEO Bob Bakish attend Viacom Hollywood Offic… Read More

Read More

16 out of ’16: The Viacom Blog’s Most Popular Posts From Last Year, According to You Guys

What makes our readers click?

According to our Google Analytics stats, it’s innovative marketing, brilliant shows and movies, political coverage, LGBT initiatives, A$AP Rocky, tacos, and Mediterranean music festivals.

2016 was monumental for Viacom, along with the rest of the world. We witnessed one of the most tectonic presidential elections in history. The way we consume media continued to evolve with advanced streaming services and virtual reality engagement. We lost beloved celebrities such as Prince and David Bowie, and sadly, many more. But we saw others rise to stardom, like Rita Ora, who now hosts VH1’s America’s Next Top Model, and Bebe Rhexa, who hosted the 2016 EMAs.

This list is by no means comprehensive of what Viacom accomplished in 2016—that would require far more than 16 posts to cover. But we’ve gathered those that made the largest impact, according what you, our readers, have clicked on the most.

Read More

Trevor Noah to Visit Barack Obama in The White House for Daily Show Interview

Stuart Winchester by Stuart Winchester, Viacom

As President Obama’s second term in office winds down, the appreciations and stock-taking of his legacy have been multiplying. One of the most recent was from our own BET, who saluted the 44th president with BET Presents Love & Happiness: An Obama Celebration last month.

The president will return to our airwaves next week, when he appears on The Daily Show with Trevor NoahThe show, which Noah will tape at the White House will air not only on Comedy Central, but also on MTV and BET. It will be Obama’s eighth appearance on The Daily Show, and his first since Noah began hosting last September.

It’s little surprise that the president would make Noah’s show part of his farewell tour, as the host has been surging behind critical praise during and after the recent election season, with large increases in ratings and digital traffic.

What will Obama and Noah discuss on Monday? Hard to say. But you can check out an extended version of the POTUS’ more memorable past appearances below: