5 Questions With Viacom Velocity’s Tom De Napoli

As Viacom’s branded content studio, Velocity is a driving force in developing custom marketing solutions for partners. For this edition of “5 Questions,” we asked Tom De Napoli, Velocity’s Senior Director for Business Strategy & Innovation, to share his thoughts about how his team is building partnerships that align with and enhance Viacom’s cultural impact, and what new collaborations Velocity is currently developing.

Video by Viacom Catalyst.

Viacom Velocity & Comedy Central Head Up (Literally) Hauntingly Funny Spot for Reese’s

by Stuart Winchester, Viacom

The headless horseman and his flaming pumpkin head – the ubiquitous Halloween duo are forever charging along moonlit trails, in menacing pursuit of terrified mortals. But what do these scary season mainstays do when they’re not scouring the autumn earth in search of the lost rider’s noggin?

In a hilarious reimagining of the galloping villains, Comedy Central portrays the eternally intertwined duo’s domestic life in a seasonal spot for Reese’s Peanut Butter Cups.

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Viacom Velocity Launches YouTube Channel, Spoofs Parenting in Social Media Age

by Daina Amorosano, Viacom

Viacom Velocity, our creative hub for branded content, launched its YouTube channel this week. Velocity (which bills itself a love child of innovation and collaboration on its website) bids viewers hello with its first YouTube video, “How To Raise A YouTube Star” — a spoof tutorial and parody of parenting in the social media age. Read More