Emmy 2018 Roundup: RuPaul Makes History as Viacom Earns 8 Awards

Last night, VH1 broke yet another benchmark at the 70th Primetime Emmy Awards, as RuPaul’s Drag Race won its fifth Emmy this year (after racking up four at the Creative Arts Emmys last week) for the category of Outstanding Reality-Competition Program. Drag Race is now the first show in history to earn an Emmy for best reality series and best reality host in the same year. The awards, like Ru’s star on the Hollywood Walk of Fame, are yet another symbol of the show’s enduring popularity, critical acclaim, and cultural impact.

Fans have embraced Drag Race for its universally accessible message of self-love and acceptance – especially in recent years. The show is a beacon of resistance and hope set against a tense political climate; sprinkling glitter and feathers in the face of bigotry.

In light of RuPaul’s seismic sweep, Vanity Fair film critic K. Austin Collins underscored how Drag Race, a diverse, controversial and intimate show, has etched its mark on Hollywood and the entertainment industry:

“On a night that was host to what S.N.L. star and Emmy nominee Kenan Thompson called “the most diverse nominees in Emmy history,” it was only appropriate that one award—for outstanding reality-television program—should push the event beyond the usual questions of race and gender.

RuPaul’s Drag Race—the most culturally influential queer show on television, as well as one of the most consistently racially diverse—tackles all of the above, rambunctiously, complicatedly, and at times controversially, but just as often with love.”

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Viacommunity, VH1, Comedy Central and EMERGE Werked the New York City Pride Parade

On Sunday June 24, roughly two million revelers filled the streets of downtown Manhattan to celebrate the culmination of Pride Month: the 49th annual New York City Pride March.

Among them walked a contingent of nearly 350 Viacom-affiliated marchers, a procession of employees, media and corporate partners amidst a pair of Comedy Central- and VH1-branded floats. EMERGE, Viacom’s employee resource group focused on LGBT employees and straight allies, and Viacommunity, Viacom’s social responsibility arm, had helped rally the boisterous crew.

Fans at the 2018 New York Pride Parade. Photo by Sarah Stone.

“June is a special month for EMERGE as we have the opportunity to bring awareness, engage, and celebrate with Viacom employees while we have the spotlight on us this special month,” said Emily Albertson, a senior manager at Comedy Central and EMERGE leader.

“We always see an influx of new members joining in June, which help us lead the charge in continuing to fight for LGBTQ rights for the rest of the year. We love having the opportunity to show employees that Viacom supports all of their employees regardless of sexual preference or identity.”

The day’s weather forecast predicted thunderstorms and scattered showers, but as a harbinger of positive energy, clouds parted around noon –  just in time for the parade to begin.

VH1 sponsored the parade with a float for the first time, choosing its award-winning show, RuPaul’s Drag Race, to represent Viacom with a glitzy, purple contraption emblazoned with show’s sassy catchphrase, “Sashay Away.”

VH1’s RuPaul’s Drag Race float “Sashay Away” was a fan-favorite at the 2018 New York City Pride Parade. Photo by Sarah Stone.

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Viacom Says “Yaaas” to Expansive First-Look TV Deal with Broad City Creators Abbi and Ilana

by Stuart Winchester, Viacom

Following the signing of expansive first-look deals with Tyler Perry and with Trevor Noah’s Day Zero Productions, Viacom has inked a similar comprehensive development agreement with Broad City stars Ilana Glazer and Abbi Jacobson. The move, which crosses all Viacom networks and grants first-look rights to television content created or developed by the pair together or individually, underscores the company’s commitment to identifying and forging close relationships with the best creatives in the industry.

Broad City’s Abbi and Ilana may appear to be aimless and full of hair-brained schemes, but Abbi and Ilana IRL have proven to be stellar creator/writer/performer/director/producers,” said Comedy Central President Kent Alterman. “Their supreme focus on telling new stories, in new worlds, with new talent is nearly scary.”

The expanded partnership further fills out a Comedy Central lineup that was already bolstered by a long-term first-look deal Viacom sealed with Daily Show host Trevor Noah last month. The agreement includes a Paramount Pictures film adaptation of Noah’s bestselling autobiography, Born a Crime: Stories from a South African Childhood.

Viacom CEO Bob Bakish has repeatedly expressed a commitment to better retaining homegrown talent, and the forming of these expansive cross-brand relationships with three of Comedy Central’s marquee names affirms that dedication.

The more intensive alignment with top talent is not limited Viacom’s current stars, however, as demonstrated by the expansive partnership the company signed last year with prolific writer, director, producer and actor Tyler Perry, granting Paramount Pictures first-look rights to his films and guaranteeing 90 episodes of annual content across BET and other Viacom networks beginning next year.

“By prioritizing efforts to work with the best, most versatile talent in the entertainment industry, we are better positioned to deliver must-watch content across our brands and platforms,” Bakish said at the time of the Perry announcement.

Glazer and Jacobson also announced that they will end the hilarious, quirky, two-time Emmy-nominated Broad City with its upcoming fifth season.

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Viacom’s #SeeHer PSAs Portray Positive Female Role Models In Media

On Feb. 1, Viacom launched the first in a year-long series of PSAs across MTV, VH1, Comedy Central, Paramount Network, CMT, TV Land and Nickelodeon. These vignettes feature inspiring, diverse women role models, both real and fictional.

Take a look at the first vignette, a feature film trailer highlighting a female engineer using her technological dexterity to prevent a world crisis. The vignette ends with that young girl sitting in science class, daydreaming about these future heroics.

“Portraying a strong female character isn’t rocket science,” announces the narrator.

This spot is part of the Association of National Advertisers’ ongoing #SeeHer initiative, of which Viacom is a leading partner. The goal is to accurately portray women and girls in media and advertising by 2020 (100 years after women’s suffrage passed in the United States).

Using the tagline “If you see her, you can be her,” the #SeeHer movement employs two of the world’s most pervasive industries – advertising and media – to illustrate the extraordinary things that women are doing every day.

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Trumped Out? Broad City’s Tr**p-No-More Browser Extender Can Help

by Stuart Winchester, Viacom

We may have collectively overdone it.

In the politics-everywhere-all-the-time days of 2017, it can be tough to find a zone of existence in which you don’t encounter the name of a certain commander in chief.

Comedy Central’s Broad City is here to help. After censoring the president’s name throughout the current season of the show, Abbi and Ilana have extended their efforts online, where you can download a Trump-No-More browser extension. Once you add this handy internet supplement, “Trump” will appear as “Tr**p” on pretty much any page you visit.

Here’s how to get started:

How well does the tool work? Well, here’s a screenshot of Donald Tr**p’s Wikipedia page before downloading the extension:

And after:

So there’s a little less politics in your life, and a little more Broad City.

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The Hero Returns: Watch New Episodes of Nathan For You Starting in September

On Sept. 28, television is about to get weird again, as Comedy Central’s absurdist docu-reality show Nathan For You returns.


The fourth season of the business improvement mockumentary series is expected to be wonkier than ever, and this is coming after episodes focused on an authentic exorcism, a shopping mall Santa Claus with a criminal record, and an electronics store that sells TV sets for a dollar—providing customers can walk past a live alligator to retrieve them.

Watch a compilation:

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Viacom Scores 18 Emmy Nominations for a Diverse Roster of Programming

Sketch comedy, potluck, political satire, lip syncing, drag queens, kid-friendly rock and roll and animated, nostalgic purple grapes: these are a few of our fans’ favorite things. And it turns out that the esteemed voting committee for the 69th Primetime and Creative Arts Emmy Awards likes them quite a bit too.

Between VH1, Comedy Central, SpikeNickelodeon, and our Paramount Television production studio, Viacom brands scored 18 nominations.

Take a look at Viacom’s diverse roster of brands and the eclectic shows that impacted TV’s most prestigious award celebration:

Created by Viacom Catalyst

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Comedy Central and the Creation of Colossal Clusterfest: The Bonnaroo of Comedy

Comedy Central’s first foray into the festival scene, a three-day music and comedy fete in June called Colossal Clusterfest, was quietly introduced in a press release back in February with the simple tagline: “Comedy. Music. Comedy.”

The San Francisco-based cluster boasted superb stand-up, live podcasts, musical performances, and interactive attractions. There were sips and suds from California’s renowned wineries and local fare from artisan chefs. The circus culminated in a live Comedy Central special.

The goal—to pack a whopping, fans-first immersive experience into one weekend—was lofty, especially for a first-time festival. But attendees and critics largely agree that it was a colossal success.

Watch the highlight reel:

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