The Best of 2017: Looking Back on a Year of Leadership, Innovation, Social Responsibility and Arresting Architecture

Viacom is off to a sensational start for 2018: we soared across our brands (especially CMT and Comedy Central).

But as we move into the new year, it’s worth looking back at the most popular blog posts of 2017, each of which highlighted a different part of Viacom’s business. Many touch upon themes that Viacom CEO Bob Bakish, includes in his vision for success: leading the industry in diverse, innovative storytelling; focusing on our “Flagship Six” core brands; creating a socially responsible company culture housed in a visually progressive workspace.

Check out the top 10 blog posts below, which highlight some of Viacom’s best content, the talent that brought it to life, and the remarkable spaces they created it in.

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Four Viacom Overachievers Make Cablefax List of Young Talent

by Stuart Winchester, Viacom

Cablefax recently laid out their annual tally of 100 Overachievers Under 30, and four Viacom employees made the list. This is a diverse and capable group. They line up social talent for marketing campaigns. They manage sprawling networks of digital and social channels. They coordinate programming strategies across linear and digital channels. They create custom co-branded campaigns for partners and networks.

And they are just getting started.

While they work across many of our networks and divisions – Epix, CMT, TV Land, and our Velocity in-house agency are all represented – a common thread of their workday seems to be the freedom to pursue creative solutions to novel challenges.

“I love the variety of campaigns I get to work on and the creative freedom I have to make each of them unique,” says Julie Feinerman, social media manager at Epix.

Each of the honorees was “excited,” “surprised,” “thrilled,” or “honored” to make the list, while pointing to the guidance of role models who helped them develop the work ethic and grit to achieve career success.

“My first boss at MTV, Jessica Zalkind, continues to be a mentor and #ladyboss that I admire,” says Lauren Elias, a social talent coordinator for Viacom Velocity. “She taught me that hard work, and going beyond just getting the job done are keys to success.”

In addition to Feinerman and Zalkind, CMT’s Kate Warburton and Velocity’s Brian O’Toole also represent Viacom on the annual Cablefax list. They will be honored at a reception later this month. Scroll down to learn a bit more about each of these Viacom standouts.

Young Viacom talent frequently makes these industry lists, with several, including Elias, making Cynopsis’ Rising Stars roster earlier this year. Cablefax frequently mines the company’s deep talent pool when it sorts out the best in the industry, including its recent lists of top minorities and most powerful women in cable.

LAUREN ELIAS, SOCIAL TALENT COORDINATOR, VIACOM VELOCITY

Lauren EliasTenure: 4 years

What she does: Discovers, casts, and manages social talent for Velocity projects, integrated marketing campaigns, and more

What she loves most about her job at Viacom: I love discovering new talent that our brand partners and network executive are excited about.

Her reaction when she found out she was named as a Cablefax Overachiever: I was super excited. It was all the more reason to continue working hard toward my career goals.

What she is most looking forward to about the networking reception on Dec. 14: Meeting like-minded colleagues who feel proud about their work.

Can you point to a mentor or role model who helped you achieve success so young? My first boss at MTV, Jessica Zalkind, who continues to be a mentor and #ladyboss that I admire.

What specific advice did they give you that stuck with you? She taught me that hard work, and going beyond just “getting the job done” are keys to success. I also have to thank my current boss, Tom DeNapoli, who always supports me, always trusts me, always champions me, and always teaches me.

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BET Leads With 5 of 10 Viacom Execs Named to Cablefax’s Most Powerful Women in Cable List

by Stuart Winchester, Viacom

“You have women in these pages who have made it their mission to lift others up,” wrote Cablefax editor Amy Maclean in their November issue, which was dedicated to the most powerful women in cable. “Women who are pioneering technological innovation. Women who are shrewd negotiators. Women who are speaking up in boardrooms. Who knows… maybe one of the Most powerful Women in Cable will someday be elected to the most powerful office in the land.”

We are proud to note that 10 of those women – and three of the top 50 – work for Viacom. That half of these get-things-done executives come from BET, including CEO Debra Lee, is unsurprising, given that network’s reputation for recruiting women to direct some of its most important programs. Earlier this week, Essence wrote a salute to the outsized impact that black women show runners – including Being Mary Jane’s Erica Shelton Kodish – were having on the television landscape.

BET is hardly alone in celebrating women. CMT, whose senior vice president of operations, Suzanne Norman, made the list, recently launched its annual Next Women of Country to showcase the best new talent in a genre that remains male-dominated. Viacom hosts a resource group open to all employees that is committed to championing women’s interests, and the company regularly partners with organizations such as Safe Horizon and Joyful Heart Foundation that assist women in need and promote women’s rights.

Underscoring the diversity that powers Viacom, many of these women also appeared on Cablefax’s recent list of top minority executives: Lee, BET CMO and marketing executive vice president Vicky Free, and BET programming executive vice president Zola Mashariki. Two other BET executives – Maureen Guthman and Connie Orlando – made the adjacent “Influentials” list.

We congratulate these dedicated women and thank them for their tremendous contributions to Viacom’s ongoing success. Click through below to see why Cablefax chose each of these individuals as industry standouts.

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Viacom Congratulates Cablefax’s Top Minority Executives

by Stuart Winchester, Viacom

When Cablefax: The Magazine turned its September issue over to acknowledge top minority executives in video and broadband, we were not surprised to see Viacom well represented. Our brands have long prided themselves on diversity, from behind-the-camera talent to programming to our board of directors. Such strong representation on Cablefax’s list is encouraging as we work toward an ever more diverse media and entertainment landscape.

“[The individuals included on these lists] are leaders in all facets of the industry – and what they have to say, which sometimes includes criticisms of cable’s diversity status – are all important pieces of the conversation,” writes the magazine’s editorial director, Amy Maclean.

Cablefax divided their honors up into several categories, and Viacom executives landed on two of them – Leaders and Influentials. A brief overview of each list, along with the names of our honored employees, is below. Viacom congratulates the individuals in each category and thanks them for their vital contributions to our success.

The Leaders  

From Cablefax: “Our salute to the industry’s top 100 minority executives”:

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