Four Reasons Critics Love Comedy Central’s Detroiters

Stuart Winchester by Stuart Winchester, Viacom
Detroiters - 824

Tim Robinson and Sam Richardson have inherited a once-great Detroit ad agency on Comedy Central’s hilarious new series, Detroiters. Photo from Comedy Central Press.

They crash the steakhouse luncheons of high-flying auto executives. They know the local garbage truck drivers by name. They’ve devised elaborate rituals around bathroom breaks.

They are Detroiters, and they have landed at Comedy Central with a new half-hour show, bringing delighted reviews along with them.

Starring Sam Duvet (Sam Richardson – Richard Splett on Veep) and Tim Cramblin (Tim Robinson – Saturday Night Live), both alumni of the famed Second City comedy club (watch them here), and native Detroiters themselves, the comedy delivers plenty to satisfy critics, fans, and native Michiganders:

1) It’s hilarious

The duo inherited a Detroit advertising business when Tim’s father “went insane.” Their office, bedecked in the drab and lightless décor of some long-ago era, has been emptied of most employees and all major clients, which once included such blue chips as Budweiser and Delta Air Lines.

Despite occasional zealous pursuits of big-name clients, they remain hapless and amusingly frustrated. It often feels as though Sam and Tim are a couple of amped-up teenagers left unsupervised while dad is off for a brief business meeting – in the first episode, the duo is sidetracked from an urgent deadline by an extended experiment to shatter the “unbreakable” glass panel beside Tim’s office door.

Such mishaps are unending. They run over a Chrysler executive on a way to pitch him. Sam is mistaken for a male prostitute – and rolls with it. A shoot promoting a mirror store is botched – because Sam and Tim are reflected in all of the shots. Their film school editor transforms a kitschy hot tub commercial into an art-house meditation on life and middle age and makes their client – Eddie Champagne, the hot tub king of Detroit – look like a creep.

That Sam and Tim remain so rambunctiously unselfconscious throughout these shenanigans, and that they keep trying to win business and remain friends, balances the absurdity with an endearing dimension. “The new Comedy Central series … is also an opportunity for Richardson and Robinson to dive into absurd situations and physical comedy with an admirable lack of inhibition,” writes Vulture’s Jen Chaney. “There is no ridiculous moment whose boundaries can’t be pushed that much further, into even more ridiculous territory.”

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3 Days, 5 Stages, Over 50 Comedians and Bands: Everything You Need to Know About Comedy Central’s Festival Behemoth

For festival fanatics, March means narrowing down your summer wish-list. Coachella, Firefly, or Mysteryland? Should you purchase a one-day pass, or go full-throttle and get the four-day VIP experience? How much time can you take off work to devote to camping in a desert?

Now there’s a new contender: Comedy Central Presents Colossal Clusterfest.

Comedy Central’s inaugural festival is, as its name implies, focused on comedy. But the San Francisco event’s lineup is full of more than just laughs. This entertainment bonanza features music, branded attractions and delectable cuisine from local restaurants and wineries.

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Trevor Noah Locks In Highest-Rated and Most-Watched Month Ever in February

Stuart Winchester by Stuart Winchester, Viacom

On the strength of fearless political commentary and a globally resonant perspective, The Daily Show with Trevor Noah hammered through February with record ratings, wrapping his most-watched and highest-rated month with 1.5 million viewers. International ratings shot up 22 percent.

Great news, right Trevor?

via GIPHY

Even in a crowded late-night talk show space brimming with talent, Noah continues to stand out, recording the only current monthly or quarterly year-over-year ratings increase in both total viewers and in the 18-49 demographic among daily late-night talk shows:

Daily Show Ratings Success February 2017

Noah’s ratings have climbed as he offers smart, incisive commentary on a bruising political landscape of fake news and alternative facts, of accusations of mass voter fraud and U.S. immigration bans. His analysis of President Donald Trump’s first week in office has been viewed nearly 5 million times on YouTube alone:

That ratings have increased even as the news cycle accelerates under the Trump Administration is a reflection of The Daily Show staff’s creative tenacity. “Things have definitely sped up,” Daily Show head writer Zhubin Parang told Slate’s Jen Chaney recently. “We used to be able to predict what the show would be the afternoon before the day, and now we just can’t ever assume that the show we have planned at 7 p.m. the night before is going to be anything like the show that’s ultimately going to air the next day.”

While Noah’s commentary frequently critiques Republican policies and actions, part of the show’s appeal is his willingness to engage guests from across the political spectrum. His December conversation with conservative television and online video host Tomi Lahren about Black Lives Matter, the meaning of the American flag, and race relations is the show’s most-watched on YouTube:

Bold conversations like these have helped propel the show’s digital and social engagement as well, with a 42 percent bump in digital views over February 2016 and more than 6 million social actions (likes, shares, comments, reactions, retweets), a best among the daily late night shows.

 

You can join the social conversation by following The Daily Show on TwitterInstagram, and Snapchat, and by liking the show’s Facebook page.

As Noah continues on pace toward his best ratings quarter ever, Comedy Central has announced a new edition to its late-night lineup: American and Australian comedian Jim Jefferies will join the network for a weekly show starting this summer. Here’s a little taste of Jefferies’ acerbic style from a Netflix special he released last year:

Viacom Lands Six GLAAD Nominations Through Unifying Storytelling

From Comedy Central’s drunken reenactment of the Stonewall riots, to Nickelodeon’s normalizing portrayal of gay parents on kids’ television, to Logo’s feature of oppressed love in war-torn Iraq, Viacom was recently pinned with six GLAAD award nominations for the 28th annual ceremony.

The annual awards strive to, “recognize and honor various branches of the media for their outstanding representations of the lesbian, gay, bisexual and transgender (LGBT) community and the issues that affect their lives.”

Viacom’s core values of diversity and inclusion align well with GLAAD’s mission, as our networks advocate for LGBT equality both through their programming and via initiatives such as MTV’s Transgender Awareness Week campaign and Logo’s Trailblazer Honors. Several brands united behind the LGBT community in the immediate aftermath of last year’s Orlando nightclub massacre and beyond.

Check out Viacom’s nominees below and click here for a full 2017 GLAAD Media Awards nomination list.

Outstanding Documentary

The Same DifferenceCentric

In an effort to expel stigma and keep LGBT people from discriminating against one another, The Same Difference tells personal stories of the hypocrisy and division that exist in lesbian communities due to expectations and gender roles.

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Viacom CEO Bakish Outlines Long-Term Growth Strategy on CNBC

Stuart Winchester by Stuart Winchester, Viacom

Footage courtesy of CNBC.

Viacom will marshal its resources around six flagship networks: MTV, BET, Nickelodeon, Nick Jr., Comedy Central, and Spike, which will be rebranded next year as a premium Paramount channel. Paramount Pictures will not be going anywhere; in fact, the flagship networks will join forces with the iconic studio to produce one or two co-branded films every single year. The company still claims the highest viewership of any cable family in the United States.

These were among the core messages that our CEO, Bob Bakish, delivered to David Farber on CNBC’s Squawk on the Street following release of the company’s first quarter 2017 earnings yesterday. Watch the full conversation above, and click over to Viacom Investor Relations to read the press release or listen to the earnings call.

Snoop Dogg, Flo Rida Introduce Airy New Hollywood Home for Eight Viacom Brands

Stuart Winchester by Stuart Winchester, Viacom

Viacom’s new West Coast headquarters opened last night in a raucous cascade of music and optimism, uniting the creative forces of eight major brands in a soaring, aspirational space at the heart of Hollywood.

“This new Hollywood facility reinforces our presence in the world’s entertainment capital, connecting us more deeply with the creative community and bringing inspiration for our employees, who help us deliver world-class entertainment and unforgettable stories to our audiences every day,” said Viacom President and CEO Bob Bakish. “We wanted to create a space that encourages collaboration, creativity and innovation, and gives creators and employees the tools they need to do their best work.”

Bakish shared a huge stage at the launch party, addressing hundreds of employees between performances by Flo Rida and Snoop Dogg (posing as DJ Snoopadelic), star of VH1’s hit Martha & Snoop’s Potluck Dinner Party and executive producer of MTV’s Mary + Jane. Deadline, Hollywood Reporter and Variety all posted vivid dispatches of the wild outdoor scene.

Viacom Hollywood Office Grand Opening
Viacom Hollywood Office Grand Opening
Stuart Stuart

LOS ANGELES, CA - JANUARY 26: A general view of atmosphere during the Viacom Hollywood Office Grand Opening on January 26, 2017 in Los Angeles, California. (Photo by Jesse Grant/Getty Images for Viacom) Read More

Viacom Hollywood Office Grand Opening
Viacom Hollywood Office Grand Opening
Stuart Stuart

LOS ANGELES, CA - JANUARY 26: Guests attend the Viacom Hollywood Office Grand Opening on January 26, 2017 in Los Angeles, California. (Photo by Jesse Grant/Getty Images for Viacom) Read More

Viacom Hollywood Office Grand Opening
Viacom Hollywood Office Grand Opening
Stuart Stuart

LOS ANGELES, CA - JANUARY 26: Shari Redstone, Vice Chair of the Board of Directors for Viacom, Inc attends the Viacom Hollywood Office Grand Opening on January 26, 2017 in Los Angeles, California. (Photo by Jesse Grant/Getty Images for Viacom) Read More

Viacom Hollywood Office Grand Opening
Viacom Hollywood Office Grand Opening
Stuart Stuart

LOS ANGELES, CA - JANUARY 26: Rapper Snoop Dogg performs at the Viacom Hollywood Office Grand Opening on January 26, 2017 in Los Angeles, California. (Photo by Jesse Grant/Getty Images for Viacom) Read More

Viacom Hollywood Office Grand Opening
Viacom Hollywood Office Grand Opening
Stuart Stuart

LOS ANGELES, CA - JANUARY 26: Rapper Flo Rida performs at the Viacom Hollywood Office Grand Opening on January 26, 2017 in Los Angeles, California. (Photo by Jesse Grant/Getty Images for Viacom) Read More

Viacom Hollywood Office Grand Opening
Viacom Hollywood Office Grand Opening
Stuart Stuart

LOS ANGELES, CA - JANUARY 26: Atmosphere at the Viacom Hollywood office grand opening on January 26, 2017 in Los Angeles, California. (Photo by Maury Phillips/Getty Images for Viacom) Read More

Viacom Hollywood Office Grand Opening
Viacom Hollywood Office Grand Opening
Stuart Stuart

LOS ANGELES, CA - JANUARY 26: (L-R) Rapper Flo Rida, Viacom Vice-Chairwoman Shari Redstone, Director and Cheif Liason Mayor's Office of Film and Television Production Kevin James and Viacom President and CEO Bob Bakish attend Viacom Hollywood Offic… Read More

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16 out of ’16: The Viacom Blog’s Most Popular Posts From Last Year, According to You Guys

What makes our readers click?

According to our Google Analytics stats, it’s innovative marketing, brilliant shows and movies, political coverage, LGBT initiatives, A$AP Rocky, tacos, and Mediterranean music festivals.

2016 was monumental for Viacom, along with the rest of the world. We witnessed one of the most tectonic presidential elections in history. The way we consume media continued to evolve with advanced streaming services and virtual reality engagement. We lost beloved celebrities such as Prince and David Bowie, and sadly, many more. But we saw others rise to stardom, like Rita Ora, who now hosts VH1’s America’s Next Top Model, and Bebe Rhexa, who hosted the 2016 EMAs.

This list is by no means comprehensive of what Viacom accomplished in 2016—that would require far more than 16 posts to cover. But we’ve gathered those that made the largest impact, according what you, our readers, have clicked on the most.

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Critics Are Calling TV Land’s Teachers One of 2016’s Best Programs: Here’s Why You Should Watch It

The first season of Teachers, TV Land’s hilarious comedy series, earned an A with The Hollywood Reporter’s chief TV critic Tim Goodman, who ranked it among the best television of 2016. It made LA Weekly‘s Best TV of 2016 list as well.

Why the high grade? Let’s hear more from the critics.

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Trevor Noah to Visit Barack Obama in The White House for Daily Show Interview

Stuart Winchester by Stuart Winchester, Viacom

As President Obama’s second term in office winds down, the appreciations and stock-taking of his legacy have been multiplying. One of the most recent was from our own BET, who saluted the 44th president with BET Presents Love & Happiness: An Obama Celebration last month.

The president will return to our airwaves next week, when he appears on The Daily Show with Trevor NoahThe show, which Noah will tape at the White House will air not only on Comedy Central, but also on MTV and BET. It will be Obama’s eighth appearance on The Daily Show, and his first since Noah began hosting last September.

It’s little surprise that the president would make Noah’s show part of his farewell tour, as the host has been surging behind critical praise during and after the recent election season, with large increases in ratings and digital traffic.

What will Obama and Noah discuss on Monday? Hard to say. But you can check out an extended version of the POTUS’ more memorable past appearances below: