Viacom Earns 29 Primetime Emmy Award Nominations

The 70th annual Primetime Emmy® Awards nominations announced this morning included a total of 29 nominations for Viacom-produced programming across linear and digital platforms.

The nods honor VH1’s continued, standout creativity for its groundbreaking reality series RuPaul’s Drag Race, which earned a total of 12 nominations including the 3rd nomination for host RuPaul (who won for the category in 2016 and 2017) and two nominations for the companion series RuPaul’s Drag Race: Untucked.

Comedy Central’s six nominations include two nominations for The Daily Show, which appears in the outstanding talk series for the first time since Trevor Noah took over as host. Last year’s short form variety winner The Daily Show: Between The Scenes was nominated for the second consecutive year. As well, the Academy of Television Arts & Sciences nominated South Park for outstanding animated series for the 17th time ahead of its 22nd season premiere in September.

Paramount Network’s first original series Waco notched three nominations, while Lip Sync Battle earned a nod for outstanding reality series for the third year in a row.

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Viacommunity, VH1, Comedy Central and EMERGE Werked the New York City Pride Parade

On Sunday June 24, roughly two million revelers filled the streets of downtown Manhattan to celebrate the culmination of Pride Month: the 49th annual New York City Pride March.

Among them walked a contingent of nearly 350 Viacom-affiliated marchers, a procession of employees, media and corporate partners amidst a pair of Comedy Central- and VH1-branded floats. EMERGE, Viacom’s employee resource group focused on LGBT employees and straight allies, and Viacommunity, Viacom’s social responsibility arm, had helped rally the boisterous crew.

Fans at the 2018 New York Pride Parade. Photo by Sarah Stone.

“June is a special month for EMERGE as we have the opportunity to bring awareness, engage, and celebrate with Viacom employees while we have the spotlight on us this special month,” said Emily Albertson, a senior manager at Comedy Central and EMERGE leader.

“We always see an influx of new members joining in June, which help us lead the charge in continuing to fight for LGBTQ rights for the rest of the year. We love having the opportunity to show employees that Viacom supports all of their employees regardless of sexual preference or identity.”

The day’s weather forecast predicted thunderstorms and scattered showers, but as a harbinger of positive energy, clouds parted around noon –  just in time for the parade to begin.

VH1 sponsored the parade with a float for the first time, choosing its award-winning show, RuPaul’s Drag Race, to represent Viacom with a glitzy, purple contraption emblazoned with show’s sassy catchphrase, “Sashay Away.”

VH1’s RuPaul’s Drag Race float “Sashay Away” was a fan-favorite at the 2018 New York City Pride Parade. Photo by Sarah Stone.

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Viacom Wins 90 Awards at PromaxBDA 2018

Viacom brands totalled 90 North America PromaxBDA Promotion, Marketing and Design Awards at a gala in New York on June 14.

Nickelodeon (21 awards), Comedy Central (27), the Paramount Network (7), Paramount Channel (6), BET (2), MTV (4), Viacom Velocity (6), Viacom Catalyst (1), Viacom18 (10) and VIMN (5) were widely represented across the Gold, Silver and Bronze awards in various categories for domestic and international productions.

Additionally, PromaxBDA honored Debra Lee, BET’s long-time former CEO, with its Lifetime Achievement Award for “her decades of achievement in our entertainment and media industry.”

Congratulations to Lee and to all of Viacom’s PromaxBDA winners and shortlist honorees. Take a look at the full list of winners for each division below:

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Viacom Says “Yaaas” to Expansive First-Look TV Deal with Broad City Creators Abbi and Ilana

by Stuart Winchester, Viacom

Following the signing of expansive first-look deals with Tyler Perry and with Trevor Noah’s Day Zero Productions, Viacom has inked a similar comprehensive development agreement with Broad City stars Ilana Glazer and Abbi Jacobson. The move, which crosses all Viacom networks and grants first-look rights to television content created or developed by the pair together or individually, underscores the company’s commitment to identifying and forging close relationships with the best creatives in the industry.

Broad City’s Abbi and Ilana may appear to be aimless and full of hair-brained schemes, but Abbi and Ilana IRL have proven to be stellar creator/writer/performer/director/producers,” said Comedy Central President Kent Alterman. “Their supreme focus on telling new stories, in new worlds, with new talent is nearly scary.”

The expanded partnership further fills out a Comedy Central lineup that was already bolstered by a long-term first-look deal Viacom sealed with Daily Show host Trevor Noah last month. The agreement includes a Paramount Pictures film adaptation of Noah’s bestselling autobiography, Born a Crime: Stories from a South African Childhood.

Viacom CEO Bob Bakish has repeatedly expressed a commitment to better retaining homegrown talent, and the forming of these expansive cross-brand relationships with three of Comedy Central’s marquee names affirms that dedication.

The more intensive alignment with top talent is not limited Viacom’s current stars, however, as demonstrated by the expansive partnership the company signed last year with prolific writer, director, producer and actor Tyler Perry, granting Paramount Pictures first-look rights to his films and guaranteeing 90 episodes of annual content across BET and other Viacom networks beginning next year.

“By prioritizing efforts to work with the best, most versatile talent in the entertainment industry, we are better positioned to deliver must-watch content across our brands and platforms,” Bakish said at the time of the Perry announcement.

Glazer and Jacobson also announced that they will end the hilarious, quirky, two-time Emmy-nominated Broad City with its upcoming fifth season.

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A Partnership Is Born: Viacom and Trevor Noah’s Day Zero Sign Feature Film, First-Look Deal

by Stuart Winchester, Viacom

Viacom today announced a long-term strategic partnership with Trevor Noah’s Day Zero Productions, substantially expanding the company’s relationship with one of its most talented young stars. The deal grants Viacom first-look rights to all projects developed by Noah and his international production and distribution company across television, feature film, digital and short-form video content.

One of the first projects will be a Paramount Players film adaptation of Noah’s bestselling autobiography, Born a Crime: Stories from a South African Childhood, propelling the Daily Show host into the broader Viacom ecosystem while reinforcing a key strategy of Viacom President and CEO Bob Bakish to more thoroughly mine the company’s ecosystem for cross-brand opportunities.

“Working with the best, most versatile talent in the entertainment industry is a strategic priority for Viacom, which is why we are thrilled to expand our relationship with Trevor and his creative team at Day Zero with this cross-house partnership,” Bakish said. “Trevor’s creative sensibilities and ability to drive the cultural conversation around issues that matter to our young, global audiences make him an ideal partner for Viacom across every screen we serve. We are particularly proud that Born a Crime will be produced and distributed by Paramount.”

Academy Award-winner Lupita Nyong’o will star in the film as Noah’s mother, Patricia. Liesl Tommy, a Tony nominee for her work directing Nyong’o on Eclipsed and a South Africa native, will direct the film.

NEW YORK, NY – SEPTEMBER 28: Trevor Noah hosts Comedy Central’s “The Daily Show with Trevor Noah” premiere on September 28, 2015 in New York City. (Photo by Brad Barket/Getty Images for Comedy Central)

Viacom will also make an investment in Day Zero. “I’ve found a strong and incredibly valuable partnership in Viacom,” said Noah, who has hosted The Daily Show with Trevor Noah on Comedy Central since 2015 and is signed to continue hosting the show through 2022. “Our shared vision of bringing diverse cultural conversations and exciting creative projects to the forefront of the entertainment industry and to our constantly expanding audience, continues to strengthen our relationship. I couldn’t be more excited to share Born A Crime with Paramount and the very talented Lupita Nyong’o.”

The expansive partnership with Noah and Day Zero echoes a far-reaching deal Viacom signed with prolific writer, director, producer and actor Tyler Perry last year, granting the company first-look rights to feature films and guaranteeing 90 episodes of new content for BET and other networks beginning next spring.

Born a Crime is the latest project for the rapidly expanding Paramount Players, which collaborates with Viacom flagship brands Nickelodeon, MTV, Comedy Central and BET to develop films. The division’s other projects in development include Perry’s The List, starring Tiffany Haddish (who will host MTV’s Movie & TV Awards in June), which will hit theaters in November, and a Dora the Explorer live-action film in development with Michael Bay’s Platinum Dunes label for a 2019 release.

On the Ground, Over the Air, Across Platforms, Viacom Supports Youth-Led March For Our Lives

by Stuart Winchester, Viacom

Tomorrow, students will lead an extraordinary protest against gun violence and for improved gun safety, a March For Our Lives through the streets of Washington, D.C. and hundreds of other communities across the world. This youth community, marshaled in the wake of the Feb. 14 massacre in Parkland, Florida, will demand solutions to end the scourge of gun violence and school shootings in America.

Viacom proudly supports these students. On the streets, on the airwaves, on social media and on mobile devices and on every platform that its brands reach, Viacom will amplify these students’ message and their voice, will stand with them as they speak up to unambiguously state that their lives and their safety matter.

Viacom’s wide-ranging support for this student-led movement began in earnest last Wednesday, March 14, when all Viacom networks went dark for the 17 minutes of the National School Walkout, a mass coordinated effort to denounce the inaction and indifference that have accompanied the stubborn persistence of gun violence.

Most Viacom networks went dark during the 17 minutes of the National School Walkout on March 14, displaying this message of solidarity in place of regular programming.

Here’s a deeper look at how Viacom’s brands will be supporting the March For Our Lives:

MTV

Seventeen people lost their lives in the Parkland shooting. More than 17 young people die* from gun violence every day in America.

On Saturday, MTV, in partnership with the NAACP and local youth organizations, will send 17 buses of young people from Atlanta, Baltimore, Chicago, New York City, and other communities suffering from intractable gun violence. The network will complement this on-the-streets effort with live MTV News and Social coverage.

MTV will have plenty of help to bolster the message: singer-songwriter Vic Mensa will take control of the network’s Instagram Stories account, while Jennifer Lopez, Jimmy Fallon, The Roots, Pusha T, Halsey, Carmelo Anthony and Chloe x Halle will deliver messages of support and encouragement to the marchers.

“Once again young people are at the forefront of driving change,” said Chris McCarthy, President of MTV. Referring to a national network-led study** conducted post-Parkland to analyze teen’s reactions to gun violence, McCarthy continued, “Today’s study revealed an overwhelming 75 percent of teens polled are ‘not going to wait until they are adults to make real political change,’ and MTV is proud to amplify this youth-led activism.”

The MTV study also revealed that 69 percent of teenagers are angry that the government isn’t doing enough to prevent gun violence, and 74 percent believe adults are underestimating young people’s political power.

Comedy Central 

The main players in Comedy Central’s bustling late-night universe have been demonstrating their support for the students from a variety of different angles. Last night, Comedy Central’s The Opposition w/ Jordan Klepper traveled to Maryland to host U.S. Senator Cory Booker (D-NJ), before an audience of teens, many of whom plan to march tomorrow.

“Change has never in history come from Washington,” Booker said, “it has come to Washington.”

The Opposition Chaperones Democracy: Kids Just Wanna Take Guns also transported viewers into a Baltimore high school, where correspondent Kobi Libii interviewed students who are frustrated and fed up with local gun violence:

Earlier today, Comedy Central released a clip of Trevor Noah discussing the march and the shooting’s aftermath with five students from Marjory Stoneman Douglas High School, where the Parkland shooting occurred.

When The Jim Jefferies Show returns to Comedy Central next Tuesday, the show will broadcast a segment filmed on the ground at the San Diego March For Our Lives rally. Jefferies, who is entering his second season hosting the show, is a long-time champion of reforms to curb gun violence.

TV Land

The casts of two of TV Land’s most popular originals, Younger and Teachers, each put together messages of support for the students:

*On average, 19.4 young people aged 24 and under die by gun violence every day. Source – Everytown analysis: CDC Fatal Injury Reports (WISQARS), data for 2012-2016.

**MTV’s “Teens React: Gun Violence and Youth Activism” is a nationally representative survey of 500 teens, aged 14-17 between March 7-12, 2018

Viacom Gets Social with 47 Finalist Spots for 2018 Shorty Awards

by Stuart Winchester, Viacom

From iconic award shows to hilarious late-night programming, from fun kids’ polls to incisive cultural exposés, Viacom’s properties echo across the social media universe. The breadth of this digital-social footprint is on display in the 47 Viacom finalists for this year’s Shorty Awards, an annual celebration of the best in social media.

MTV, which has been surging behind a reinvigorated programming lineup, earned 13 nods, including one with Viacom’s Velocity in-house branded content agency and two with influence marketing shop WHOSAY, one of the company’s newest additions. WHOSAY is a finalist in four additional categories, while Velocity is competing in 10 more, including three nominations for its long-form Culture of Proximity documentary.

Paramount Network, Viacom’s newest U.S. channel, debuted strong with a pair of nominations, while Nickelodeon (five nominations), TV Land (three), and Comedy Central (two) also appear in multiple categories. Viacom’s International Media Networks check in with three nominations for their work around the MTV EMAs, while Paramount Pictures, VH1, and Spike (which Paramount Network replaced in the U.S.) each earned one. Viacom itself earned two nominations for the debut of its Hype & Influence series, a video exploring America’s relationship with hip-hop and black culture.

A full list of Viacom’s finalists is below, along with links to details about each nomination and a selection of work.

MTV

Brand Identity – TRL (MTV)

Twitter Presence – TRL (MTV)

Integration with Live Television – TRL (MTV)

Snapchat – 2017 VMA Snapchat Coverage (MTV)

Instagram Partnership – VMA Nominee Announcement on Instagram Live (MTV)

Chatbots – VMA Best New Artist Voting Chatbot (MTV)

Snapchat Discover Story – Girl Code Snapchat Series (MTV)

Snapchat Discover Story – MTV Cribs Snapchat Series (MTV)

360 Video – Fifth Harmony: Road To The VMAs in 360° (MTV)

Live Event Coverage – 2017 MTV Video Music Awards (MTV)

Augmented Reality – AR MTV Moon Person (Viacom Velocity, MTV)

Brand Identity – 2017 MTV Video Music Awards: Pushing The Limits with Josh Peck (WHOSAY, MTV)

Video Pre-Roll – 2017 MTV Movie & TV Awards: Getting Ready With Me (WHOSAY, MTV)

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It’s Trump Versus Everyone Else in Trevor Noah’s Bullsh*t Third Month Mania Tournament

by Stuart Winchester, Viacom

March Madness has descended upon America, giving sports fans everywhere the chance to apply their basketball acumen to predict who will prevail in the frantic, single-elimination crucible of the NCAA tournament.

But where’s the fun in that?

If you are part of that vast group of Americans who eschew lame rules-based competition in favor of contests determined by finding the most people who agree with you, then The Daily Show with Trevor Noah’s Third Month Mania Bullshit tournament is for you.

The contest, consisting of 64 entries evenly divided between The Trump Conference and the Everything Else Conference, will ask voters to answer a simple question, best summed up by Noah himself:

“What bullshit was the bullshittiest bullshit of the last year?”

Indeed, there are a lot of good choices. On the Trump side, the president’s claims that his was the largest inauguration crowd in history, that rampant voter fraud cost him the popular vote, that President Obama tapped his Trump Tower phone lines, and that there were “very fine people on both sides” of the August rally in Charlottesville take the top seeds.

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Viacom to Support Courageous Youth Activists Who Have Had Enough of Gun Violence

by Stuart Winchester, Viacom

February 27, 2018 – Parkland, Florida, United States: Volunteers hang banners, including this one reading “Stay strong, Stoneman Douglas, we’re with you,” around the perimeter of Marjory Stoneman Douglas high school to welcome back students who returned to school on Feb. 28, two weeks after the mass shooting that killed 17 students and staff. (Susan Stocker/SF Sun Sentinel/Polaris)

In the weeks since a gunman claimed 17 lives at Marjory Stoneman Douglas High School in Parkland, Florida, courageous young people have marched and raised their voices to demand action on gun violence in the United States.

Viacom and its brands have a long history of supporting young people’s movements around the world, and today the company is extending that tradition by leveraging its substantial multi-platform footprint to support these extraordinary individuals and amplify the reach and impact of their activism.

This series of efforts across MTV, BET, Nickelodeon, Paramount Network, Comedy Central, TV Land, CMT and other properties will include partnerships with a coalition of organizations and students that are working to make America’s schools safer and reduce gun violence.

In addition, Shari Redstone, Vice Chair of Viacom’s Board, is personally championing the work of the student activists, contributing time and resources, including a $500,000 donation, to the March For Our Lives movement.

“This generation continues to be the driving force for change,” said Viacom Executive Vice President of Global Inclusion Marva Smalls. “With more than 17 young people dying from gun violence every single day, unfortunately no community is safe. We believe it’s critical to support the inspiring efforts of our youth, who are literally fighting for their lives. Viacom also has a responsibility to our audiences to do everything we can to elevate the many brave and bold activists to help them extend the reach and impact of their voices in this important movement.”

Here’s a sampling of the initiatives that Viacom brands have planned for the weeks ahead:

A pause to remember the victims

At 10 a.m. on Wednesday, March 14, all Viacom networks and platforms will suspend regularly scheduled programming for 17 minutes. This pause will coincide with the National School Walkout, a tribute to the 17 lives lost in the Parkland shooting, and to all young victims of gun violence. Students across the country will take over MTV’s social media accounts during the walkout.

The power of Viacom’s united brands support a march on Washington

Viacom’s brands will drive awareness of March For Our Lives through extensive on-air and digital coverage, as well as on-the-ground initiatives, leading up to the March For Our Lives demonstration in Washington, D.C. on March 24. MTV and Comedy Central will change the color of their logos to orange – in support of gun violence awareness – for the 10 days leading up to the event. The Daily Show with Trevor Noah plans to continue its ongoing coverage of the growing anti-gun violence movement in the country. So will The Opposition w/ Jordan Klepper, which will build on its recent interviews with students from Marjory Stoneman Douglas High School as well as educators and former military officials on arming teachers, and the 2017 special he produced, Jordan Klepper Solves Guns. Paramount Network will capture powerful first-person accounts for its pro-social initiative. Nickelodeon’s Kids’ Choice Awards, which airs that night, will acknowledge the march for its audience of millions.

Supporting efforts to reduce gun violence

Viacom networks have begun an array of ongoing initiatives aimed at curbing gun violence over the long term. For example, MTV has set up a website where people can learn how to take further action, BET will award DISARM pop-up grants to youth activists with innovative ideas about addressing gun violence and mental health issues, and CMT will work with the country music industry on its efforts to support gun safety.

Joining gun safety leaders to drive change

Viacom is partnering with organizations across the spectrum to develop gun safety-related projects for Viacommunity Day, Viacom’s annual day of community service, on April 20.

Get Schooled expands its curriculum

Get Schooled, an organization founded through a partnership between Viacom and the Bill & Melinda Gates Foundation, will expand its efforts to educate young people on the actions they can take to participate in the national discussion.

*On average, 19.4 young people aged 24 and under die by gun violence every day. Source – Everytown analysis: CDC Fatal Injury Reports (WISQARS), data for 2012-2016.

Nickelodeon SlimeFest Continues to Break Into Experiential Entertainment, And You’re Going to Love It

Viacom’s live event business is booming. Just this past year, the company has launched Comedy Central’s Clusterfest, a first-of-its-kind music and comedy hybrid festival; Bellator MMA came to New York’s Madison Square Garden; and Nickelodeon brought Bikini Bottom to Broadway via the smash hit SpongeBob SquarePants the Musical.

Now, Nickelodeon will add to this growing constellation of live experiences with a two-day immersive music festival called…you guessed it…NickelodeonSlimeFest.

Nickelodeon debuted this kid-friendly festival in Australia, and has since slimed fans around the globe with events in South Africa, Italy, the UK and Spain. Now, the green goo is coming to the U.S., emphasizing the power and reach of Viacom’s global properties. It makes sense: outstanding events are universally appreciated, and slime is slime regardless of what language you speak.

Courtesy of Nickelodeon and Live Nation

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