Viacom won five 2018 Cynopsis Social Good Awards for its civic-minded media focused on LGBT advocacy, disaster relief, and anti-bullying action, among other issues. Read about each campaign below.
Awareness Campaign/Initiative – Children’s Sector
Nickelodeon Creative Advertising – Nick SPLAT – Truth – Trivia
Cynopsis recognized Nickelodeon for Nick SPLAT Trivia, a partnership between the kids entertainment brand and nationally renowned smoking prevention organization Truth. Nick SPLAT Trivia, a lighthearted PSA in the form of a game show (complete with old-school 90s Nick graphics), educates young viewers on the ugly truth behind big tobacco.
Truth’s initiative is to get the millennial generation to take a stand against big tobacco and their profiling by using the Nick splat voice and audience.
Branded Campaign for a Digital, Broadcast or Cable TV Series
Comedy Central/Viacom Velocity – The Daily Show & Truth: Go Away Big Tobacco
Awareness Campaign/Initiative – Human Rights
MTV – #EyesOnChechnya – Awareness Campaign/Initiative – Human Rights
MTV earned the Awareness Campaign/Initiative honor, for its social media campaign #EyesOnChechnya, a multifacteted marketing crusade that shed light on the horrific treatment of LGBT citizens in Chechnya, part of Russian. In Chechnya, gay and bisexual men are persecuted – rounded up and tortured for their sexuality. MTV is preventing the world from looking away while these atrocities continue. (You can visit the website to learn more and take action).