An Open Letter to the Industry from Fox Networks Group, Turner and Viacom

Along with Fox Networks Group and Turner, we are pleased announce OpenAP, TV’s Advanced Audience Platform. Founded by a consortium of television publishers and operated by a leading, neutral third-party auditor, OpenAP is the television industry’s first open platform for cross-publisher audience targeting and independent measurement.

The letter can be viewed below.

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Viacom Congratulates Cablefax’s Top Minority Executives

Stuart Winchester by Stuart Winchester, Viacom

When Cablefax: The Magazine turned its September issue over to acknowledge top minority executives in video and broadband, we were not surprised to see Viacom well represented. Our brands have long prided themselves on diversity, from behind-the-camera talent to programming to our board of directors. Such strong representation on Cablefax’s list is encouraging as we work toward an ever more diverse media and entertainment landscape.

“[The individuals included on these lists] are leaders in all facets of the industry – and what they have to say, which sometimes includes criticisms of cable’s diversity status – are all important pieces of the conversation,” writes the magazine’s editorial director, Amy Maclean.

Cablefax divided their honors up into several categories, and Viacom executives landed on two of them – Leaders and Influentials. A brief overview of each list, along with the names of our honored employees, is below. Viacom congratulates the individuals in each category and thanks them for their vital contributions to our success.

The Leaders  

From Cablefax: “Our salute to the industry’s top 100 minority executives”:

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2016 MTV VMAs: The Multi-Platform Juggernaut Smashing Our Video Records

Stuart Winchester by Stuart Winchester, Viacom

There really isn’t anything else to add to the graphic below, other than “wow.” The MTV VMAs, a decades-long cultural mainstay, continue to evolve in startling ways that flood the matrix of digital and social channels where our fans live. Get the details below, the highlights (Beyoncé, Kanye, Rihanna, Drake and more) here, and the full show here.

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Why Left Brain/Right Brain Is a Myth and More from Viacom’s Data Strategy Pro Kodi Foster

Stuart Winchester by Stuart Winchester, Viacom

 

The PSFK conference is a big deal in advertising circles. Described this year by Media Village as “a TED for advertising and branding,” it drew the most forward-thinking minds from across the advertising landscape to New York City to discuss what’s happening and what will be happening in the fast-changing ad world.

It was no surprise to us, then, that Kodi Foster (follow him on Twitter @KodiFoster), Viacom’s vice president of data strategy, was invited to speak on the powerful, even necessary symbiosis of data and creative in the making of an effective piece of marketing or advertising.

In the 10-minute video below, Foster tunnels into how “…the terrible science around media is conducted…” and detonates some commonly held myths about perceived walls between art and science. He then outlines how his team is working across the company to improve the entire content marketing process.

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Ad Age’s 40 Under 40 Recognizes Viacom’s Julian Zilberbrand

Zilberbrand has been pivotal in Viacom's data strategy.

Zilberbrand has been pivotal in Viacom’s data strategy.

Major congratulations to Viacom’s very own Julian Zilberbrand, executive vice president of Audience Science, who this week was named to Ad Age’s annual 40 under 40 list. This esteemed list, compiled by the publication’s editors and reporters, recognizes the industry’s top young leaders in media, marketing and data whose outstanding accomplishments continue to shape the marketplace for the future.

“Ad Age’s 40 Under 40 recognizes some of the smartest and most groundbreaking talent in marketing today,” said Judann Pollack, deputy editor of Advertising Age. “While their achievements are varied and their experiences diverse, all our 40 Under 40 have one thing in common: they are smart young innovators who will be driving business for years to come.”

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A Deeper Look at Big Data at Viacom

Chanel J Cathey 1 by Chanel Cathey, Viacom

“Data helps you make more intelligent decisions. Having great creative instincts remains at the core of what we’re doing. Data is just another tool that we’re going to use.” – Philippe Dauman at Variety’s Big Data Summit.

Viacom President and CEO Philippe Dauman drove home this message during Variety’s Big Data Summit, where he keynoted, following Variety’s cover story about Viacom’s big data efforts. He underscored how Viacom leverages data to enhance creative works and evolve audience measurement. The company’s growing data team continues to fuel innovation and pioneer advanced analytic tools that are now a must have in the marketplace.

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Kern Schireson on the New Age of Television at The Paley Center Panel

From left to right: David F. Poltrack, Kern Schireson, Alan Wurtzel and Michael Wolff at the Paley Center for Media. Photo courtesy of the Paley Center for Media.

From left to right: David F. Poltrack, Kern Schireson, Alan Wurtzel and Michael Wolff at the Paley Center for Media. Photo courtesy of the Paley Center for Media.

Viacom’s Kern Schireson, executive vice president of Data Strategy & Consumer Intelligence, joined a panel of research executives from across the entertainment industry at the Paley Center for Media to discuss the evolving definition of television “hits” and how to measure success in the new age of TV. Read More