Snoop Dogg, Flo Rida Introduce Airy New Hollywood Home for Eight Viacom Brands

by Stuart Winchester, Viacom

Viacom’s new West Coast headquarters opened last night in a raucous cascade of music and optimism, uniting the creative forces of eight major brands in a soaring, aspirational space at the heart of Hollywood.

“This new Hollywood facility reinforces our presence in the world’s entertainment capital, connecting us more deeply with the creative community and bringing inspiration for our employees, who help us deliver world-class entertainment and unforgettable stories to our audiences every day,” said Viacom President and CEO Bob Bakish. “We wanted to create a space that encourages collaboration, creativity and innovation, and gives creators and employees the tools they need to do their best work.”

Bakish shared a huge stage at the launch party, addressing hundreds of employees between performances by Flo Rida and Snoop Dogg (posing as DJ Snoopadelic), star of VH1’s hit Martha & Snoop’s Potluck Dinner Party and executive producer of MTV’s Mary + Jane. Deadline, Hollywood Reporter and Variety all posted vivid dispatches of the wild outdoor scene.

Viacom Hollywood Office Grand Opening
Viacom Hollywood Office Grand Opening
Stuart Stuart

LOS ANGELES, CA - JANUARY 26: A general view of atmosphere during the Viacom Hollywood Office Grand Opening on January 26, 2017 in Los Angeles, California. (Photo by Jesse Grant/Getty Images for Viacom) Read More

Viacom Hollywood Office Grand Opening
Viacom Hollywood Office Grand Opening
Stuart Stuart

LOS ANGELES, CA - JANUARY 26: Guests attend the Viacom Hollywood Office Grand Opening on January 26, 2017 in Los Angeles, California. (Photo by Jesse Grant/Getty Images for Viacom) Read More

Viacom Hollywood Office Grand Opening
Viacom Hollywood Office Grand Opening
Stuart Stuart

LOS ANGELES, CA - JANUARY 26: Shari Redstone, Vice Chair of the Board of Directors for Viacom, Inc attends the Viacom Hollywood Office Grand Opening on January 26, 2017 in Los Angeles, California. (Photo by Jesse Grant/Getty Images for Viacom) Read More

Viacom Hollywood Office Grand Opening
Viacom Hollywood Office Grand Opening
Stuart Stuart

LOS ANGELES, CA - JANUARY 26: Rapper Snoop Dogg performs at the Viacom Hollywood Office Grand Opening on January 26, 2017 in Los Angeles, California. (Photo by Jesse Grant/Getty Images for Viacom) Read More

Viacom Hollywood Office Grand Opening
Viacom Hollywood Office Grand Opening
Stuart Stuart

LOS ANGELES, CA - JANUARY 26: Rapper Flo Rida performs at the Viacom Hollywood Office Grand Opening on January 26, 2017 in Los Angeles, California. (Photo by Jesse Grant/Getty Images for Viacom) Read More

Viacom Hollywood Office Grand Opening
Viacom Hollywood Office Grand Opening
Stuart Stuart

LOS ANGELES, CA - JANUARY 26: Atmosphere at the Viacom Hollywood office grand opening on January 26, 2017 in Los Angeles, California. (Photo by Maury Phillips/Getty Images for Viacom) Read More

Viacom Hollywood Office Grand Opening
Viacom Hollywood Office Grand Opening
Stuart Stuart

LOS ANGELES, CA - JANUARY 26: (L-R) Rapper Flo Rida, Viacom Vice-Chairwoman Shari Redstone, Director and Cheif Liason Mayor's Office of Film and Television Production Kevin James and Viacom President and CEO Bob Bakish attend Viacom Hollywood Offic… Read More

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Critics “Spellbound” With “Beautiful and Thought-Provoking” Arrival

by Stuart Winchester, Viacom
A scene from the film ARRIVAL by Paramount Pictures

A scene from the film Arrival by Paramount Pictures

We don’t really know if or when space aliens will drop out of the sky, or whether they’ll come bearing the secrets of interstellar travel or a boring machine to hallow out Earth’s core. But we do know this: when Denis Villeneuve-directed Arrival invades theaters tomorrow, we’re going to collectively witness one of the most well-crafted guesses yet as to how the encounter between earthlings and interstellar guests could go.

Says who? Well, pretty much everyone:

Arrival is such a beautiful and thought-provoking film that it almost single-handedly makes up for every bad aliens-coming-to-Earth film you’ve ever seen. Yes, even Independence Day: Resurgence. The latest from director Denis Villeneuve (Sicario) is a sci-fi movie about life, death and learning a literally alien language on a deadline. Amy Adams turns in one of her best performances, Jeremy Renner shows he’s just as good a math geek as an Avenger, and Villeneuve puts a gorgeous and rich narrative on screen that’s as much about miscommunication among humans as it is communication with extraterrestrials.” – Bill Truitt, USA Today

“The dozen alien vessels in Arrival – stormcloud black, prolate hemispheroids the size of upended airports – aren’t easy to miss. But for sheer neck-craning scale, the film’s ideas and ambitions match them inch for inch. The magnificent new film from Denis Villeneuve is the kind of science fiction picture that hands its audience rocket packs, then goes arcing off into the heavens and dares you to keep up.” – Robbie Collin, The Telegraph

Arrival plays like a high-end, handsomely appointed, feature-length version of a classic Twilight Zone episode. Most of the thrills and chills are of the intellectual and philosophical sort, and we’re asked to take a leap of faith when it comes to the time-space continuum, and why not, let’s do it.” – Richard Roeper, Chicago Sun Times

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