Viacom Digital Studios Launches Under Kelly Day, Comedy Central Adds Digital Head

by Stuart Winchester, Viacom

Big news today for Viacom:

Under the banner of Viacom Digital Studios, Day will lead creative and editorial production for digital content across Viacom’s portfolio of global brands.

“The Viacom Digital Studios unit will further propel our efforts to become a meaningful player in digital-native content, while also elevating the social profile of our brands,” Viacom CEO Bob Bakish wrote in a note to employees shortly after the announcement. He also noted that the company would hire staff and strategically reorient certain segments of the company to support Day’s efforts.

Day’s hire comes just after Comedy Central named industry veteran Jennifer Danielson as senior vice president of its digital operations, where she will oversee digital comedy creation for the network.

The moves come as Comedy Central and many of Viacom’s other core properties, including BET and MTV, are experiencing ratings gains behind a reinvigorated programming slate.

Viacom’s Top Networks to Join AT&T’s Streaming-Only DIRECTV NOW Service

by Stuart Winchester, Viacom

Viacom just announced that fifteen of our top networks will join the more than 100 that will be available on AT&T’s DIRECTV NOW streaming service when it launches later this year. Here’s what you need to know:

No television necessary

DIRECTV NOW will be available entirely and only online. That means you can access it through those devices that you carry around with you and use for basically everything else. All you’ll really need is an internet connection. And if AT&T is your wireless provider, you will even be able to watch beyond the boundaries of the connected world without vacuuming up data.

Deadline quoted AT&T CEO Randall Stephenson on this unique setup recently: “The data required to stream [DIRECTV NOW] on your mobile device is incorporated into the price of the content … If you choose to use that in a mobile environment on AT&T [then] your data cost will be incorporated into your content cost.”

The gang’s all here

Viacom’s family of cable networks reach more viewers than anyone else. We’ve worked with AT&T to make sure DIRECTV NOW carried some of our most beloved, resonant, impactful properties, including MTV, MTV2, MTV ClassicVH1, CMT, BET, Logo, Nickelodeon, NicktoonsNick Jr., TeenNickComedy Central, TV Land, Spike and Centric. So, lots of stuff like this:

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