Viacom Renews Charter Deal, Includes Co-Production and Advanced Advertising Elements

by Stuart Winchester, Viacom

Viacom and Charter Communications have announced a multi-year renewal and expansion of their partnership, the latest in a string of recent distribution agreements that have expanded consumer options for accessing the media company’s content.

The Charter deal includes co-production of original content via its Paramount Television property and a collaboration around advanced advertising, underscoring Viacom’s commitment to continue evolving its partnerships in the rapidly changing media space.

As part of the agreement, core Viacom networks –  including Nickelodeon, BET, MTV, Comedy Central, Spike (soon to be Paramount Network), VH1, TV Land and CMT – will be available to all Charter subscribers.

The announcement comes just one day after Viacom and four other major entertainment groups partnered with internet television company Philo to launch an affordable, sports-free entertainment pack, a first-of-its kind offering that fills a gap in the U.S. television landscape.

Earlier this year, Viacom inked a deal with Altice USA – which owns Optimum, Lightpath and Suddenlink systems – that also included advanced advertising components.

Comedy Central Asia Launches Nov. 1

by Todd Phillips, Viacom International Media Networks

Photo: Comedy Central

Comedy Central Asia launches on Nov. 1, expanding the network into its sixth continent and furthering Viacom International Media Networks’ efforts to make Comedy Central its third global brand. The channel will target audiences in several Southeast Asian markets and offer the region’s only 24-hour all-comedy programming service. Comedy Central Asia will feature global hits such as The Daily Show with Jon Stewart, South Park and Workaholics, as well as stand-up comedy, live-action sitcoms, sketch comedy programming and Asia-produced comedy titles. Read More