Eminem Drops Exclamation Point on Thrilling BET Hip Hop Awards

The BET Hip Hop Awards splashed down to the Sunshine State for its 2017 ceremony, taking advantage of South Florida’s tropical vibes, frenetic energy and vibrant music scene to honor hip-hop’s hustle. The show attracted a who’s who of hip-hop royalty, including Gucci Mane, Luke Campbell, Playboi Carti and Flo Rida, while transforming Miami’s Jackie Gleason Theater into a trendy South Beach nightclub with bursts of pyrotechnics, fog, and flashing lights.

Migos performs “Too Hotty” at the 2017 BET Hip Hop Awards. (Photo courtesy of Getty Images)

Hosted by Miami native and modern renaissance man DJ Khaled, the Hip-Hop Awards paid homage to both industry veterans like Eminem (who went viral with a politically-charged freestyle) and spunky newcomers like Hustler of the Year, Cardi B.

Check out these highlights from the hottest night in hip-hop:

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Get Schooled and DJ Khaled celebrate ‘Major Keys’ Success on Get Schooled’s Annual Yearbook Day

It was a digital yearbook thrust six stories over Times Square, with 400 high school students from 38 states grinning from the side of Viacom’s world headquarters. They had good reason to smile. These self-assigned “change makers” were about to be acknowledged by DJ Khaled for their commitment to improving their schools and communities.

Khaled Key Day – as the whole activation was dubbed – was part of Get Schooled’s Yearbook Day. In particular, they acknowledged the impact of the Shorty Award-winning Major Keys campaign and honored Khaled’s role in helping it to flourish. The program – which challenges students to master seven “Major Keys,” or focus areas via Get Schooled’s gamified online interface – has been immensely successful, reaching more than 250 million people in just the past year.

While the digital yearbook photos flashed on the billboard outside, several New York City area high school students piled into Viacom’s studio inside to watch a catered question-and answer session between Khaled and radio host Sway Calloway. The students waved their “Grateful Khaled Keys” in the air and learned a bit more about the program’s Keys to Success.

“I’ve never really experienced anything like this before,” one student told Complex. “Everyone’s really excited and hyped up, and I’m excited to be here. It showed me that you can be who you are, and I’ve always struggled with that, so learning to be myself has gotten me to where I want to be when I graduate.”

Students also shared their aspirations and accomplishments with Khaled. “I am grateful for the positive impact we have had on so many young people and even more grateful for their talent and leadership,” said Khaled. “I am excited to work with Get Schooled to inspire and engage even more young people next year.”

#GRATEFUL #JUNE23RD 🔑 bless up @getschooled

A post shared by DJ KHALED (@djkhaled) on

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Viacom Wins Social Good Category at 9th Annual Shorty Awards With Innovative Get Schooled Campaign

“Want to get that paper? You better turn in that paper.”

 – DJ Khaled, Major Keys Campaign

Since 2009, Viacom and Get Schooled have worked to motivate low-income students to graduate from high school and succeed in college, using cutting-edge technology and pop culture to pique kids’ interest in academia. One of Get Schooled’s most recent endeavors, a PSA called Major Keys Campaign that stars music mogul, DJ Khaled, won the Social Good Category—beating out 48 other entries—at the prestigious Shorty Awards, which honor talented content creators and producers on social media.

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The Stars, Stunts, and Slime of Nickelodeon’s 2017 Kids’ Choice Awards

Orange blimps invaded Los Angeles, along with a deluge of slime, stars, and surprises, for the 28th annual Kids’ Choice Awards earlier this month.

Nickelodeon’s 2017 Kids’ Choice Awards juxtaposed beloved mainstays (green goo, orange blimps, and celebrity guests) with cutting-edge elements. Stars shot out of an orange slide to get onstage. A drone circled the audience at the University of Southern California’s Galen Center, affixed to an orange blimp, snapping shots of fans and posting them to a second screen in the arena. A “live set” of real kids posing as stage props capped off the ultimate fans-first experience.

WWE star John Cena hosted the extravaganza, getting the chance to flex his muscles in an arm wrestling contest with the cast of Nicky, Ricky, Dicky & Dawn. This was one of many stunts chosen by the kids watching at home on Nick’s multiplatform, digital voting system.

LOS ANGELES, CA - MARCH 11: The cast of Nicky, Ricky, Dicky & Dawn armwrestle with host John Cena onstage with Dj Khaled at Nickelodeon's 2017 Kids' Choice Awards at USC Galen Center on March 11, 2017 in Los Angeles, California. (Photo by Kevin Mazur/KCA2017/WireImage)

The cast of Nicky, Ricky, Dicky & Dawn arm wrestle with host John Cena and Dj Khaled at Nickelodeon’s 2017 Kids’ Choice Awards. (Photo by Kevin Mazur/KCA2017/WireImage)

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Big K.R.I.T. Speaks Out, Snoop Is Honored as DJ Khaled Hosts BET Hip Hop Awards

The annual BET Hip Hop Awards celebrates and showcases the year’s best in hip-hop culture, and 2016 was no exception. From Atlanta’s Cobb Energy Performing Arts Centre, the awards dished out memorable honors and performances by some of the biggest names in the industry. This year’s Hip Hop Awards, hosted by major key himself DJ Khaled, left us wanting “another one.”

via GIPHY

Why? Check out some highlights below, then watch the rest here.

Let’s Get Things Moving

Take notes – this is how to open a show in style. Gucci Mane performed from his ninth studio album, Everybody Looking, alongside producer Zaytoven. Joined later on stage by Young Thug, Travis Scott and Migos Quavo, the artists set the stage for the Hip Hop Awards, teaming up to perform Pick Up the Phone. Watch it here.

via GIPHY

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Martha & Snoop’s Potluck Dinner Party Plants First Trailer

by Stuart Winchester, Viacom

martha-and-snoop-larger

Here they come. VH1 announced back in August that two legends of cooking and hip-hop would unite when Martha Stewart and Snoop Dogg began hosting a one-of-a-kind cooking show on the network this fall. Now, we have a premiere date and time: Monday, Nov. 7 at 10 p.m. ET.

They’re bringing plenty of company. As you can see in the newly released trailer below, Martha & Snoop’s Potluck Dinner Party will host Wiz Khalifa, Rick Ross, 50 Cent, DJ Khaled, Seth Rogan, Kathy Griffin, Jamie Chung, and many others for a series of subversively green-themed mealtimes:

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Paul Ricci on Filling ‘Hip Hop Squares’ with Personality

by Daina Amorosano, Viacom

MTV2 is ready to air Hip Hop Squares this Tuesday, its fresh spin on the classic game show, and with talent like Fat Joe, DJ Khaled, Mac Miller and Biz Markie, among 35 others, the show really is a party – both during and in-between the episodes.

We caught up with Paul Ricci, SVP of Programming and Production for MTV2, for some more color on what it took to get 180 tic-tac-toe boxes filled, and the unique bonus footage viewers can look forward to.

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