Trevor Noah Locks In Highest-Rated and Most-Watched Month Ever in February

Stuart Winchester by Stuart Winchester, Viacom

On the strength of fearless political commentary and a globally resonant perspective, The Daily Show with Trevor Noah hammered through February with record ratings, wrapping his most-watched and highest-rated month with 1.5 million viewers. International ratings shot up 22 percent.

Great news, right Trevor?

via GIPHY

Even in a crowded late-night talk show space brimming with talent, Noah continues to stand out, recording the only current monthly or quarterly year-over-year ratings increase in both total viewers and in the 18-49 demographic among daily late-night talk shows:

Daily Show Ratings Success February 2017

Noah’s ratings have climbed as he offers smart, incisive commentary on a bruising political landscape of fake news and alternative facts, of accusations of mass voter fraud and U.S. immigration bans. His analysis of President Donald Trump’s first week in office has been viewed nearly 5 million times on YouTube alone:

That ratings have increased even as the news cycle accelerates under the Trump Administration is a reflection of The Daily Show staff’s creative tenacity. “Things have definitely sped up,” Daily Show head writer Zhubin Parang told Slate’s Jen Chaney recently. “We used to be able to predict what the show would be the afternoon before the day, and now we just can’t ever assume that the show we have planned at 7 p.m. the night before is going to be anything like the show that’s ultimately going to air the next day.”

While Noah’s commentary frequently critiques Republican policies and actions, part of the show’s appeal is his willingness to engage guests from across the political spectrum. His December conversation with conservative television and online video host Tomi Lahren about Black Lives Matter, the meaning of the American flag, and race relations is the show’s most-watched on YouTube:

Bold conversations like these have helped propel the show’s digital and social engagement as well, with a 42 percent bump in digital views over February 2016 and more than 6 million social actions (likes, shares, comments, reactions, retweets), a best among the daily late night shows.

 

You can join the social conversation by following The Daily Show on TwitterInstagram, and Snapchat, and by liking the show’s Facebook page.

As Noah continues on pace toward his best ratings quarter ever, Comedy Central has announced a new edition to its late-night lineup: American and Australian comedian Jim Jefferies will join the network for a weekly show starting this summer. Here’s a little taste of Jefferies’ acerbic style from a Netflix special he released last year:

Open Your Eyes: MTV’s Elect This Virtual Reality Experience Lets Fans Step Inside the Art of Change

On Nov. 8, 2016, Viacom employees got the chance to open their eyes to the most important issues of this election season—through an incandescent virtual reality (VR) art show at Viacom Headquarters.

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One of the VR works presented on Nov. 8 2016 about gender equality. Photo courtesy of MTV Elect This and Gumshoe

MTV’s Elect This campaign promised its audience substance over scandal. It succeeded in highlighting issues that matter most to their millennial audience such as climate change, social justice, national security, immigration, and health care— in a stunning marriage of innovation and artistry.

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Right Around the Bend: See What Our Brands Offer for the Final Days of Election Coverage

It’s time.

While you wait in line to cast your vote, check out what MTV, BET, and Comedy Central are doing to represent their diverse audiences with unique media coverage of one of the most memorable elections in U.S. History.
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If You Don’t Vote for Yourself, Then Who the Hell Gonna Vote For you?

“If you can’t love yourself,” RuPaul declares at the end of each episode of RuPaul’s Drag Race, “then how in hell are you gonna love somebody else. Can I get an amen?”

No reality television show seems to have resonated with the LGBT community quite like RuPaul’s Drag Race. It encourages viewers—no matter their sexuality—to love themselves, to cherish what makes them singularly precious, and not to let anybody make them feel otherwise.

It’s fitting, then, that RuPaul made a PSA for National Voter Registration Day, urging his legions of followers to get to the polls and strut their 15th, 19th, 23rd, 24th, 26th Amendments—that is, by sashaying into the voting booth.

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Nickelodeon Asks Its Youngest Constituency Why Being President Is So Boss

You don’t have to be 18 to vote in the universe of Nickelodeon. The home of the Kids Choice Awards and the Kids’ Choice Sports Awards – both of which rely on the youngest among us to choose their winners – will soon be accepting ballots for the next U.S. president from kids—on Nick.com, at least.

While our other networks such as MTV and BET are canvassing the grown-up vote, Nickelodeon’s cross-platform campaign, Kids Pick the President, is targeting a younger constituency—our fans who are too young to enter the polling booth. On Friday, Oct. 28, kids will get to choose between presidential nominees Hillary Clinton and Donald Trump. They’ll have until Saturday, Nov. 5 to submit their virtual ballot, when Nickelodeon will announce the results live on air.

Until then, kids can explore the immersive site and learn about our electoral process. Which issues do America’s youngest patriots find most important?

KPP ISSUES

Click through to visit Nick.com and make your voice heard.

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Viacom Brands Break Down the DNC

The 2016 presidential race has consumed the country for over a year—and our nominees have only just been selected. Last month we reported what several Viacom brands were doing to spread our universal goal of social justice and voter engagement through the pre-convention hype. Now, here’s a look at what a few of our brands did to represent these principles during the Democratic National Convention.

PHILADELPHIA, PA - JULY 22: Balloons sit on the arena floor before they are hoisted to the rafters at the Wells Fargo Center, July 22, 2016 in Philadelphia, Pennsylvania. The Democratic National Convention will formally kick off on Monday. (Photo by Drew Angerer/Getty Images)

The Democratic National Convention. (Photo by Drew Angerer/Getty Images)

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As Convention Season Arrives, Trio of Viacom Brands Crank up Political Coverage

The U.S. is scheduled to elect a new commander in chief in less than four months. The next president will likely impact legislation regarding, among other issues, LGBT rights, gun control, and climate change. There’s a lot at stake—not just for Americans, but for the entire world.

Viacom’s immense footprint gives us a special responsibility to encourage people to participate in the electoral process. Voting is one of the best means citizens have for achieving goals of social justice and equality.

With this goal in mind, three Viacom brands—Comedy Central, MTV, and BET—are prolifically covering the presidential campaign. Each network has its own political concerns, but the predominant message is simple: just vote.

Here’s a look at what they’ve done so far.

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