The Daily Show with Trevor Noah: Where Fake Correspondents Become Real Stars

The Daily Show With Trevor Noah puts a surrealist spin on American politics with its daily takedowns of all that is obscene, absurd and inexplicable in Washington, D.C. By doing so, the satirical news source not only fills a vital role in U.S. entertainment and media, but it also incubates a steady stream of rising on-air talent. Lately, those correspondents who report alongside Noah have been showing up all over the place, re-affirming the show’s role as one of the premier talent incubators on TV today.

The Daily Show’s Jordan Klepper is breaking out into a new role as host of a late-night show of his own, which will air weeknights following The Daily Show, while Hasan Minhaj entertained a constellation of elite journalist, celebrities, and politicians at the 2017 White House Correspondents’ Dinner (WHCD), an event typically attended by the president.

But Trump opted to skip the dinner in favor of holding a rally in Harrisburg Pennsylvania, after announcing in February that he would be the first president to skip the event since Ronald Reagan (who was recuperating after being shot) in 1981. Journalists predicted this year’s soirée would be unconventional. And it was.

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Daily Show Correspondent Hasan Minhaj to Perform at White House Correspondents Dinner

While President Trump is skipping April’s White House Correspondents’ Dinner (the first time a president has done so in 30 years), The Daily Show With Trevor Noah senior correspondent Hasan Minhaj will be featured entertainer for the hundreds of Washington journalists in attendance.

“It is a tremendous honor to be a part of such a historic event even though the president has chosen not to attend this year. SAD!” Minhaj quipped in a statement. “Now more than ever, it is vital that we honor the First Amendment and the freedom of the press.”

With his Daily Show pedigree, Minhaj is no stranger to political satire—especially when it comes to our commander in chief:

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What Is the Greatest Trump Tweet of All Time? Trevor Noah Explores the Art of the Tweet

NCAA’s March Madness basketball extravaganza wasn’t the only bracket tournament captivating Americans last month. Third Month Mania, orchestrated by Comedy Central’s The Daily Show With Trevor Noah, waded through the nearly 35,000 Donald Trump tweets to identify his greatest Twitter post of all time.

Trump Tweet

Courtesy of Comedy Central.

Third Month Mania was a truly “unpresidented” contest, yet its turnout was “yuge.” More than 6 million viewers delved into Trump’s Twitter archives to find the most outlandish tweet, and Noah announced the winner on Wednesday night’s episode.

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Fake Trump Dodges Real Media with Comedy Central Show of His Own

by Stuart Winchester, Viacom

Comedy Central is on a sizzling late-night run, as The Daily Show with Trevor Noah knocked out its highest-rated and most-watched quarter ever for the first quarter of 2017. It is the number one daily late-night talk show among millennials and the only one of that group to increase year-over-year ratings and viewership.

There has been so much winning that the network has attracted the self-proclaimed winningest winner of all to late night: U.S. President Donald J. Trump.

via GIPHY

Well, sort of. Renowned Trump impersonator Anthony Atamanuik will helm The President Show, a weekly production that purports to be broadcast direct from the Oval Office, where the faux commander in chief can circumvent the crooked media’s fake news factories for straight Trump talk.

How good is Atamanuik-as-Trump? Pretty flawless:

“Laughing at the President is a proud American tradition and we hope not to disappoint anyone in that department,” said Atamanuik. “But our political system is too broken for us to be content joking about one man, even though he is a disastrous silly little toddler boy. Mostly I’d just like to thank Comedy Central for giving us this platform to speak truth to power and if we’re lucky, end up in prison!”

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Trevor Noah Locks In Highest-Rated and Most-Watched Month Ever in February

by Stuart Winchester, Viacom

On the strength of fearless political commentary and a globally resonant perspective, The Daily Show with Trevor Noah hammered through February with record ratings, wrapping his most-watched and highest-rated month with 1.5 million viewers. International ratings shot up 22 percent.

Great news, right Trevor?

via GIPHY

Even in a crowded late-night talk show space brimming with talent, Noah continues to stand out, recording the only current monthly or quarterly year-over-year ratings increase in both total viewers and in the 18-49 demographic among daily late-night talk shows:

Daily Show Ratings Success February 2017

Noah’s ratings have climbed as he offers smart, incisive commentary on a bruising political landscape of fake news and alternative facts, of accusations of mass voter fraud and U.S. immigration bans. His analysis of President Donald Trump’s first week in office has been viewed nearly 5 million times on YouTube alone:

That ratings have increased even as the news cycle accelerates under the Trump Administration is a reflection of The Daily Show staff’s creative tenacity. “Things have definitely sped up,” Daily Show head writer Zhubin Parang told Slate’s Jen Chaney recently. “We used to be able to predict what the show would be the afternoon before the day, and now we just can’t ever assume that the show we have planned at 7 p.m. the night before is going to be anything like the show that’s ultimately going to air the next day.”

While Noah’s commentary frequently critiques Republican policies and actions, part of the show’s appeal is his willingness to engage guests from across the political spectrum. His December conversation with conservative television and online video host Tomi Lahren about Black Lives Matter, the meaning of the American flag, and race relations is the show’s most-watched on YouTube:

Bold conversations like these have helped propel the show’s digital and social engagement as well, with a 42 percent bump in digital views over February 2016 and more than 6 million social actions (likes, shares, comments, reactions, retweets), a best among the daily late night shows.

 

You can join the social conversation by following The Daily Show on TwitterInstagram, and Snapchat, and by liking the show’s Facebook page.

As Noah continues on pace toward his best ratings quarter ever, Comedy Central has announced a new edition to its late-night lineup: American and Australian comedian Jim Jefferies will join the network for a weekly show starting this summer. Here’s a little taste of Jefferies’ acerbic style from a Netflix special he released last year:

Open Your Eyes: MTV’s Elect This Virtual Reality Experience Lets Fans Step Inside the Art of Change

On Nov. 8, 2016, Viacom employees got the chance to open their eyes to the most important issues of this election season—through an incandescent virtual reality (VR) art show at Viacom Headquarters.

gumshoe

One of the VR works presented on Nov. 8 2016 about gender equality. Photo courtesy of MTV Elect This and Gumshoe

MTV’s Elect This campaign promised its audience substance over scandal. It succeeded in highlighting issues that matter most to their millennial audience such as climate change, social justice, national security, immigration, and health care— in a stunning marriage of innovation and artistry.

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Right Around the Bend: See What Our Brands Offer for the Final Days of Election Coverage

It’s time.

While you wait in line to cast your vote, check out what MTV, BET, and Comedy Central are doing to represent their diverse audiences with unique media coverage of one of the most memorable elections in U.S. History.
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If You Don’t Vote for Yourself, Then Who the Hell Gonna Vote For you?

“If you can’t love yourself,” RuPaul declares at the end of each episode of RuPaul’s Drag Race, “then how in hell are you gonna love somebody else. Can I get an amen?”

No reality television show seems to have resonated with the LGBT community quite like RuPaul’s Drag Race. It encourages viewers—no matter their sexuality—to love themselves, to cherish what makes them singularly precious, and not to let anybody make them feel otherwise.

It’s fitting, then, that RuPaul made a PSA for National Voter Registration Day, urging his legions of followers to get to the polls and strut their 15th, 19th, 23rd, 24th, 26th Amendments—that is, by sashaying into the voting booth.

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Nickelodeon Asks Its Youngest Constituency Why Being President Is So Boss

You don’t have to be 18 to vote in the universe of Nickelodeon. The home of the Kids Choice Awards and the Kids’ Choice Sports Awards – both of which rely on the youngest among us to choose their winners – will soon be accepting ballots for the next U.S. president from kids—on Nick.com, at least.

While our other networks such as MTV and BET are canvassing the grown-up vote, Nickelodeon’s cross-platform campaign, Kids Pick the President, is targeting a younger constituency—our fans who are too young to enter the polling booth. On Friday, Oct. 28, kids will get to choose between presidential nominees Hillary Clinton and Donald Trump. They’ll have until Saturday, Nov. 5 to submit their virtual ballot, when Nickelodeon will announce the results live on air.

Until then, kids can explore the immersive site and learn about our electoral process. Which issues do America’s youngest patriots find most important?

KPP ISSUES

Click through to visit Nick.com and make your voice heard.

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Viacom Brands Break Down the DNC

The 2016 presidential race has consumed the country for over a year—and our nominees have only just been selected. Last month we reported what several Viacom brands were doing to spread our universal goal of social justice and voter engagement through the pre-convention hype. Now, here’s a look at what a few of our brands did to represent these principles during the Democratic National Convention.

PHILADELPHIA, PA - JULY 22: Balloons sit on the arena floor before they are hoisted to the rafters at the Wells Fargo Center, July 22, 2016 in Philadelphia, Pennsylvania. The Democratic National Convention will formally kick off on Monday. (Photo by Drew Angerer/Getty Images)

The Democratic National Convention. (Photo by Drew Angerer/Getty Images)

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