“I give [MTV] credit for having the audacity to shake up the cultural DNA, to show us what a new kind of post-gender consciousness feels like,” said Variety columnist Owen Glieberman. “For kicking open a door by simply doing it.”
Now, MTV is doing it again.
The categories formerly known as Best Female Video and Best Male Video have been consolidated into Artist of the Year. Nominees within this category include Ariana Grande, Ed Sheeran, and Kendrick Lamar, whose music video Humble received eight nominations – the highest total of all nominees this year.
Several days after this news broke, we learned that the iconic astronaut trophy has evolved alongside the categories. Meet the MTV Moon Person.
“Why should it be a man?” MTV President Chris McCarthy asked The New York Times. “It could be a man, it could be a woman, it could be transgender, it could be nonconformist.”
MTV also announced that Katy Perry would host the event. Her music video Chained to the Rhythm featuring Skip Marley received five nominations, tying her with fellow Artist of the Year nominee The Weeknd for the second highest number of nominations this year.
— KATY PERRY (@katyperry) July 27, 2017
The VMAs will also carry over the Movie and TV Awards’ new category, Best Fight Against the System.
— Video Music Awards (@vmas) July 31, 2017
The Movie and TV Awards’ category celebrated “characters fighting back against systems that hold them down,” and the VMA version will honor music videos that do the same thing, such as The Hamilton Mixtape’s Immigrants (We Get the Job Done) and Alessia Cara’s Scars to Your Beautiful. Both videos generated positive buzz for their stance on important issues: immigration and body positivity, respectively.