Emmy 2018 Roundup: RuPaul Makes History as Viacom Earns 8 Awards

Last night, VH1 broke yet another benchmark at the 70th Primetime Emmy Awards, as RuPaul’s Drag Race won its fifth Emmy this year (after racking up four at the Creative Arts Emmys last week) for the category of Outstanding Reality-Competition Program. Drag Race is now the first show in history to earn an Emmy for best reality series and best reality host in the same year. The awards, like Ru’s star on the Hollywood Walk of Fame, are yet another symbol of the show’s enduring popularity, critical acclaim, and cultural impact.

Fans have embraced Drag Race for its universally accessible message of self-love and acceptance – especially in recent years. The show is a beacon of resistance and hope set against a tense political climate; sprinkling glitter and feathers in the face of bigotry.

In light of RuPaul’s seismic sweep, Vanity Fair film critic K. Austin Collins underscored how Drag Race, a diverse, controversial and intimate show, has etched its mark on Hollywood and the entertainment industry:

“On a night that was host to what S.N.L. star and Emmy nominee Kenan Thompson called “the most diverse nominees in Emmy history,” it was only appropriate that one award—for outstanding reality-television program—should push the event beyond the usual questions of race and gender.

RuPaul’s Drag Race—the most culturally influential queer show on television, as well as one of the most consistently racially diverse—tackles all of the above, rambunctiously, complicatedly, and at times controversially, but just as often with love.”

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RuPaul Charles Becomes the First Drag Star Inducted to Hollywood’s Walk of Fame

On Friday, March 16, RuPaul Charles werked his way down Hollywood’s Walk of Fame in one of his dashing tartan suits and trademark glasses. The entertainment icon and LGBT advocate was finally cementing his status as a Hollywood legend, with a gleaming bronze star.

RuPaul is not only the newest member of the Hollywood Walk of Fame, he’s the only drag star to be inducted.

“This is absolutely the most important moment in my professional career,” said RuPaul in a speech at the ceremony.

Actress Jane Fonda introduced RuPaul, telling the crowd that he deserves a star at least three times the size of anyone else’s, to match the colossal contributions he’s made to entertainment and society at large.

“Behind the glamour, behind the drag queen is a man of great depth, incredible intelligence and compassion,” said Fonda.

The Emmy-, Critics Choice– and GLAAD Media Award-winner is credited with catapulting queer culture and drag to mainstream society, largely due to his hosting gig on VH1 franchise-turned-cultural phenomenon RuPaul’s Drag Race.

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How Creativity Can Kill You and Why You Are Totally Unprepared for the Next Panther Attack

“I want you to know less at the end of this talk than you think you do now. Nothing interesting begins with knowing, it begins with doubt.”

This was how Dr. Beau Lotto began his speech on Tuesday, June 28, addressing a group of nearly 100 employees at Viacom Headquarters. “The Neuroscience of Creativity” promised to help unlock our best ideas using perceptual awareness.

BRAIN CELLS

Brain cells from Lotto’s lab. (Courtesy of Beau Lotto)

Confused by this nebulous description? So was I. But through the course of an hour, Lotto methodically demonstrated the stages of creativity, taking us through biology, human evolution, and social constructs. By the end of his talk, I knew far less than I did when I sat down.

Some might think this is a strange result of a scientific lecture, but Lotto is a renegade of scientific academia. He’s built a career out of making neuroscience—the study of the brain and nervous system—accessible to those of us without PhDs. His speeches distill complex topics like brain chemistry and cognitive function using art, puzzles, and storytelling.

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Martha Stewart and Snoop Dogg Have a Dinner Party Invitation You Will Not Be Able to Ignore

When I think of celebrity besties, Snoop Dogg and Martha Stewart aren’t the first duo that comes to mind. But VH1’s upcoming show, Martha and Snoop’s Dinner Party, will give viewers a rare peek at the innovative rapper’s bond with the home décor renegade.


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MTV Slays at the Cannes Lions Festival: Let’s Hear a Roar of Applause

Every year in June, hundreds of creative agencies, tech companies and media powerhouses converge in the South of France for The Cannes Lions International Festival of Creativity. It’s a celebration of the year’s boldest ad campaigns; a chance to attend seminars with industry experts and drink champagne on yachts along the French Riviera.

The most visionary companies leave with the coveted Cannes Lyon Award—essentially the Oscar trophy of the advertising world.

You might remember 2015’s trippy, GIF-inspired VMA green-screen. The creative encouraged fans to download photos of their favorite VMA artists, such as Miley Cyrus, and customize them with fan art, emojis, and flying tacos.

Now the psychedelic promo has won a Cannes Gold Lion.

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Breaking Down Viacom Velocity in Four Key Points

by Zac Coe

1. Higher creative standards are standard.

Viacom Velocity is a full-service marketing and creative content team within the Viacom Marketing and Video Partner Solutions group, built to super-serve our advertising partners.

2. With great marketing comes great responsibility.

We build strategic and creative custom content solutions across all platforms that connect our partners seamlessly into the fabric of our brands, driving value for our partners and loyalty with our fans.

3. Viacom Velocity is where innovation meets collaboration.

Our innovative, data-driven marketing products like Echo, Vantage, Viewprint, Social Talent Platform and the Velocity Content Network create even more ways for our partners to connect with our audiences wherever they are.

4. Its got that new website smell.

We’ve refreshed our website to reflect our newest work, products and capabilities, plus company news and a whole lot more.

Check us out at velocity.viacom.com.

Viacom Velocity Taps Into Fandom

Social media is redefining what it means to be a fan. Now fan armies can talk directly to their favorite musicians, actors and celebrities, bringing fans closer than ever before. A recent Adweek webinar called “Fandom in the Social Age” touched on this very topic with Viacom Velocity’s Senior Director Erin Liabo. She explained how Velocity harnessed the power of fandom to develop a viral social media marketing campaign in partnership with Coca-Cola, Tumblr and Spredfast centered around MTV’s 2015 Fandom Awards.

SAN DIEGO, CA - JULY 09: Actor Gregg Sulkin (L) and host Bella Thorne attend the MTV Fandom Awards San Diego at PETCO Park on July 9, 2015 in San Diego, California. (Photo by John Shearer/MTV1415/Getty Images for MTV)

Actor Gregg Sulkin and host Bella Thorne attend the MTV Fandom Awards  in San Diego, California.

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On Viacom’s New ‘Getting With The Program’ Research: TV’s New Paths Paved With Greater Fandom, Loyalty

stuart-schneiderman by Stuart Schneiderman, Consumer Insights & Measurement, Viacom Media Networks

The goal of our Getting With The Program study was to answer a single, seemingly simple question: How do people watch TV?  I say “seemingly simple” because we don’t lack for sources that measure the ways we watch: Nielsen for TV ratings, Rentrak for set top boxes,vcomScore for PCs, our own Omniture data for digital, and so on.  But, unlike how we watch TV, each of these disparate data sources is in a silo.  We’re unable to merge them into a comprehensive picture that accurately reflects the reality of TV viewing. Read More

MTV Launches ‘Teen Wolf’ Memorial Online

by Daina Amorosano, Viacom
Teen Wolf Memorial

The hotly anticipated “Teen Wolf” finale airs tonight at 10 p.m. ET/PT on MTV.

Immediately following the heroic but shocking death of fan favorite “Teen Wolf” character Allison Argent (played by Crystal Reed), MTV gave the show’s legion of faithful fans a place to collectively mourn with TeenWolfMemorial.com. A first-of-its-kind move for a TV network, the endeavor is an extension of MTV’s position as a leader and innovator in fan engagement, and the site has been met with personal condolences, messages of shock, anger and despair, as well as words of encouragement for the grieving community from countless fans. Read More

Fueling Social Fandom at #SMWNYC

by Chanel Cathey, Viacom

SMW 4

MTV, VH1 and Comedy Central joined forces on the main stage of Social Media Week in New York to uncap the secrets to building true fandom with audiences.  Tom Fishman (Vice President of Social Media for MTV), Don Steele (Sr. Vice President, Fan Engagement/Multi-Platform Marketing for Comedy Central) and Tom Chirico (Vice President of Digital & Social Engagement for VH1) led an engaging panel titled ‘Fueling Social Fandom at MTV, VH1 and Comedy Central’ with moderator and Lost Remote writer Natan Edelsburg. Before a standing room only crowd, these social media experts moved the conversation beyond driving tune-in with social to reveal their tips for keeping audiences engaged, active and entertained across platforms.

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