Nickelodeon SlimeFest Continues to Break Into Experiential Entertainment, And You’re Going to Love It

Viacom’s live event business is booming. Just this past year, the company has launched Comedy Central’s Clusterfest, a first-of-its-kind music and comedy hybrid festival; Bellator MMA came to New York’s Madison Square Garden; and Nickelodeon brought Bikini Bottom to Broadway via the smash hit SpongeBob SquarePants the Musical.

Now, Nickelodeon will add to this growing constellation of live experiences with a two-day immersive music festival called…you guessed it…NickelodeonSlimeFest.

Nickelodeon debuted this kid-friendly festival in Australia, and has since slimed fans around the globe with events in South Africa, Italy, the UK and Spain. Now, the green goo is coming to the U.S., emphasizing the power and reach of Viacom’s global properties. It makes sense: outstanding events are universally appreciated, and slime is slime regardless of what language you speak.

Courtesy of Nickelodeon and Live Nation

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The MTV Woodies Honor Artists at SXSW

The MTV Woodies at SXSW is where music, fashion and culture collide. This year’s host was hip hop artist A$AP Rocky. “I’m taking you backstage to see how it really goes down,” said Rocky. “How performers with different styles are able to come together, collaborate and inspire each other.”

The crowd cheered as A$AP Ferg kicked the ceremony off with a performance of “New Level.” Then, A$AP Rocky took the audience backstage to talk to BØRNS. They discussed getting online support and shout outs from other artists, like Taylor Swift.

AUSTIN, TX - MARCH 16: Rapper A$AP Ferg performs onstage during the 12th Annual mtvU Woodie Awards on March 16, 2016 in Austin, Texas. (Photo by Rick Kern/WireImage)

Rapper A$AP Ferg performs “New Level” at the Woodies.

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