Australian Dads, Internet Habits of Global Youth, and Playful Learning for Preschoolers’ Parents – Viacom International Insights

Christian Kurz by Christian Kurz, Global Consumer Insights, Viacom

International Insights Digest: March 2017

Welcome to the March issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month, we look at today’s Australian dads, the life strategies and hybrid online/offline worlds of global youth, and the value of technology and playful learning to preschoolers’ parents.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

Read More

Nick Jr.’s Nella the Princess Knight Captures the Zeitgeist of Diverse America

Not all super heroes wear capes—some wear sparkly ball gowns.

NPK 824px

Nella rides into town with a message of self-empowerment. Photo courtesy of Nickelodeon.

Nella, the titular character in Nick Jr.’s Nella the Princess Knight is shattering princess norms.

NPK 2

This biracial princess knight slays gender norms. Photo courtesy of Nickelodeon.

Equal parts glam, girly-girl and brave warrior, Nella lives in a castle and gossips with her pet unicorn about fashion—yet she’s not afraid to get her pink gloves dirty when trouble arises.

Nella grabs her glittering sword and dons pastel armor, embarking on treacherous quests to save her kingdom.

Oh, and she’s biracial.

Since the show premiered earlier this month, Nella’s attracted legions of fans (besides Nick Jr.’s target audience of preschoolers).

Nella is a hero. Not just for the citizens of her fictional village, but for parents, journalists, television critics, African-American bloggers, college students, women’s studies professors, and child media advocacy groups.

According to People, “[Nella] stands for everything our world needs.”

Here’s why.

Read More