August Insights Digest: Global Social Media Use, U.S. Kids’ Purchasing Power and More

by Christian Kurz, Global Consumer Insights, Viacom

This time we have an update on the “Hierarchy of Screens,” a video about global social media use, American kids’ role in household purchases, and new research on Saudi teens. As always, on our blog you can find these and all our stories in English, Latin American Spanish and Brazilian Portuguese.

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Global & Netherlands LGBT Research, Young Americans’ Political Empowerment, Kids in Their Own Words and More: Viacom Global Insights, July Edition

by Christian Kurz, Global Consumer Insights, Viacom

June was Pride Month – and to celebrate, we have stories on LGBT acceptance around the world as well as in the Netherlands. Other new insights include young Americans’ rising political empowerment, global kids in their own words, how age impacts social media behavior, and taking TV away from consumers to reveal its role in their lives. As always, on our blog you can find these and all our stories in English, Latin American Spanish and Brazilian Portuguese.

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Standing Up to Uncertainty, Ideal Jobs, and Kids in China: Viacom Global Insights Digest

by Christian Kurz, Global Consumer Insights, Viacom

October 2017

Viacom’s latest consumer insights from around the world include how people cope with uncertainty, teens’ and young adults’ ideal jobs, and kids in China. As always, stories are available in English, Latin American Spanish and Brazilian Portuguese.

Christian Kurz, SVP Global Consumer Insights, Viacom

INFOGRAPHIC: How People Around the World Are Standing Up To Uncertainty

In the face of an unpredictable future, time with loved ones, music and laughter are essential tools for managing stress.

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In an Ideal Career, Teens and Young Adults Value Passions Over Profit 

16 to 34 year olds would rather have flexibility and free time than a big paycheck, according to a new study.     

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Kids in China Are Less Anxious, More Careful With Their Money, and Have More IRL Friends

A recent project illustrates how Chinese kids are similar and different from their global peers.

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For more information, please email insights@viacom.com

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Modern Dads, Social Media, Movie Choices & Curators of Cool: Viacom Global Insights Digest, May 2017

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the May issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month, we look at modern dads, social media usage, how other people influence our movie choices, and how youth find what’s cool in a cluttered online landscape.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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