Viacom to Support Courageous Youth Activists Who Have Had Enough of Gun Violence

by Stuart Winchester, Viacom

February 27, 2018 – Parkland, Florida, United States: Volunteers hang banners, including this one reading “Stay strong, Stoneman Douglas, we’re with you,” around the perimeter of Marjory Stoneman Douglas high school to welcome back students who returned to school on Feb. 28, two weeks after the mass shooting that killed 17 students and staff. (Susan Stocker/SF Sun Sentinel/Polaris)

In the weeks since a gunman claimed 17 lives at Marjory Stoneman Douglas High School in Parkland, Florida, courageous young people have marched and raised their voices to demand action on gun violence in the United States.

Viacom and its brands have a long history of supporting young people’s movements around the world, and today the company is extending that tradition by leveraging its substantial multi-platform footprint to support these extraordinary individuals and amplify the reach and impact of their activism.

This series of efforts across MTV, BET, Nickelodeon, Paramount Network, Comedy Central, TV Land, CMT and other properties will include partnerships with a coalition of organizations and students that are working to make America’s schools safer and reduce gun violence.

In addition, Shari Redstone, Vice Chair of Viacom’s Board, is personally championing the work of the student activists, contributing time and resources, including a $500,000 donation, to the March For Our Lives movement.

“This generation continues to be the driving force for change,” said Viacom Executive Vice President of Global Inclusion Marva Smalls. “With more than 17 young people dying from gun violence every single day, unfortunately no community is safe. We believe it’s critical to support the inspiring efforts of our youth, who are literally fighting for their lives. Viacom also has a responsibility to our audiences to do everything we can to elevate the many brave and bold activists to help them extend the reach and impact of their voices in this important movement.”

Here’s a sampling of the initiatives that Viacom brands have planned for the weeks ahead:

A pause to remember the victims

At 10 a.m. on Wednesday, March 14, all Viacom networks and platforms will suspend regularly scheduled programming for 17 minutes. This pause will coincide with the National School Walkout, a tribute to the 17 lives lost in the Parkland shooting, and to all young victims of gun violence. Students across the country will take over MTV’s social media accounts during the walkout.

The power of Viacom’s united brands support a march on Washington

Viacom’s brands will drive awareness of March For Our Lives through extensive on-air and digital coverage, as well as on-the-ground initiatives, leading up to the March For Our Lives demonstration in Washington, D.C. on March 24. MTV and Comedy Central will change the color of their logos to orange – in support of gun violence awareness – for the 10 days leading up to the event. The Daily Show with Trevor Noah plans to continue its ongoing coverage of the growing anti-gun violence movement in the country. So will The Opposition w/ Jordan Klepper, which will build on its recent interviews with students from Marjory Stoneman Douglas High School as well as educators and former military officials on arming teachers, and the 2017 special he produced, Jordan Klepper Solves Guns. Paramount Network will capture powerful first-person accounts for its pro-social initiative. Nickelodeon’s Kids’ Choice Awards, which airs that night, will acknowledge the march for its audience of millions.

Supporting efforts to reduce gun violence

Viacom networks have begun an array of ongoing initiatives aimed at curbing gun violence over the long term. For example, MTV has set up a website where people can learn how to take further action, BET will award DISARM pop-up grants to youth activists with innovative ideas about addressing gun violence and mental health issues, and CMT will work with the country music industry on its efforts to support gun safety.

Joining gun safety leaders to drive change

Viacom is partnering with organizations across the spectrum to develop gun safety-related projects for Viacommunity Day, Viacom’s annual day of community service, on April 20.

Get Schooled expands its curriculum

Get Schooled, an organization founded through a partnership between Viacom and the Bill & Melinda Gates Foundation, will expand its efforts to educate young people on the actions they can take to participate in the national discussion.

*On average, 19.4 young people aged 24 and under die by gun violence every day. Source – Everytown analysis: CDC Fatal Injury Reports (WISQARS), data for 2012-2016.

Jordan Klepper Ramps Up for New Late-Night Show By Solving Guns

by Stuart Winchester, Viacom

The debate seems to slice like the Mississippi River through the center of America: you are either pro-gun or anti-gun. In this version of reality, you either want the Second Amendment repealed or you want to gear up like Rambo every time you step out to the mailbox.

Certainly, these extremists exist. But standing somewhere near the center is a huge percentage of the nation, individuals who support both a right to bear arms and some level of restrictions on that right.

It is this middle ground that seasoned Daily Show correspondent (and future late-night Comedy Central host) Jordan Klepper deftly pursues and, eventually, defines, in Jordan Klepper Solves Guns, a hilarious zig-zagging quest across the United States.

Despite its comedic undercarriage, the show is a thoughtful exploration of an important issue. “Klepper, ever the funny man, produced a serious piece of journalism filled with hard facts and relatable experiences for gun owners and anti-gun activists alike,” writes Paste’s Jacob Weindling. “It’s a special that doesn’t preach to us how similar we are, but it shows us. It is a feat of investigative journalism that is complemented by Klepper’s unique brand of humor.”

While Klepper starts his quest as a cavalier self-styled New York liberal elite promising to “solve,” guns (likely a poke at President Trump’s promise to “solve” North Korea), he is actually well-positioned to fairly explore the firearms debate. He grew up in Michigan, a politically mixed and moderate state, and his grandfather took Klepper out shooting often in his youth. His cousin Pete is an enthusiastic hunter and is featured prominently in the special.

Read More

Should Someone on the Terror Watch List Be Able to Buy a Gun? Katie Couric Goes Under The Gun to Explore America’s Gun Culture

Did you know Teddy bear production and distribution is regulated more intensely than that of guns?

This is just one of many sobering facts presented in Katie Couric’s documentary Under the Gun. Executive producer Couric and director Stephanie Soechtig hope their film can change the discourse on gun violence.

flagThe documentary, which premiered in January at the Sundance Film Festival, explores this simple question: why is it so hard to keep guns out of the hands of the wrong people?

It combines the compelling stories of victims, such as families affected by the mass shooting in Newtown Connecticut, with evidence of our nation’s gun problem, while acknowledging and exploring the principal arguments of gun rights advocates.

Still, it can be nearly impossible to sway opinions on Americans’ Second Amendment rights. In his review for Variety, Geoff Berkshire wrote, “…the goal here isn’t to change minds; it’s to reignite the anger of the silent majority — those familiar feelings that bubble up and then dissipate whenever another mass shooting occurs.”

You can see for yourself on May 15, when Under the Gun makes its world television premiere on EPIX.

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Mother’s Day Is Meant for Activism

by Debra Lee, BET Networks

Debra Lee BET Honors“Arise, then, women of this day! Arise all women who have hearts whether our baptism be that of water or of fears…Our sons shall not be taken from us to unlearn all that we have been able to teach them of charity, mercy and patience…From the bosom of the devastated earth a voice goes up with our own.  It says “Disarm, Disarm! The sword of murder is not the balance of justice.”

These lines are taken from Julia Ward Howe’s original Mother’s Day Proclamation from 1870. Mother’s Day was conceived as an activist holiday. She looked at the carnage caused by the Civil War and asked herself “why do not the mothers’ of mankind interfere in the matters to prevent the waste of human life which they alone bear and know the cost?” Read More