This Thanksgiving, Nickelodeon is serving up a feast of nostalgia with a feature-length TV movie revival of its iconic 90s cartoon, Hey Arnold!
Hey Arnold!: The Jungle Movie will finally answer some unresolved questions about our football-headed hero and his missing parents. If you need a brief refresher, the show left off with a cliffhanger. Arnold discovered a clue regarding the whereabouts of his long-lost parents, leading the 9-year-old to believe they had disappeared into the Central American jungle.
And that’s where the two-hour TV movie special will take us.
Any 90s kid who grew up watching Nick’s idiosyncratic animated series will recall Arnold’s unconventional upbringing. He was raised in a fictional metropolis, evoking gnarly vibes of midtown Manhattan circa 1970.
Arnold lived with his eccentric grandparents in a dilapidated boarding house. But he slept on a retro Queen Murphy bed and gazed at the sky through his bedroom’s glass roof. Growing up in the suburbs, I always thought this looked like the ultimate crib. It seems other young fans felt the same way:
Nickelodeon unleashed a pair of nostalgia-infused trailers at last week’s San Diego Comic Con, promoting TV movies that will revisit fondly remembered series from the 1990s and early 2000s: Hey Arnold! and Rocko’s Modern Life.
“Nickelodeon rolled into Comic-Con 2017 with the most effective weapon they could possibly unleash on millennials: nostalgia,” wrote Katie Buenneke in L.A. Weekly. “As always, Nick isn’t just catering to kids — and now they’re specifically targeting the generation of now-adult kids who grew up on Nick’s animated programming.”
Hey Arnold!, which ran on Nick from 1996 to 2004, is set in the streets of Hillwood, a sort of Portland-Brooklyn-Seattle mash-up where fourth grader Arnold lives in an inner-city boarding house with his grandparents. Kind and unassuming, Arnold is a low-key bully-battling hero who is perpetually helpful to those in need.
This no-judgement, all-are-welcome Mr. Fix It persona endeared Arnold to a whole generation of Nick viewers. “90s kids who grew up with the show Hey Arnold! love it because main man Arnold is earnestly cool and selfless to everyone in his neighborhood and PS 118,” writes Inquirer.net’s Niña V. Guno.
It turns out that nice ages well. Fast forward to 2017. Arnold has aged one year. He is prepping to enter sixth grade. Best bud Gerald has organized a rooftop tribute to Arnold’s relentless do-goodery. And then we find out that this crew is sending their urban hero to the (fictional) Central American nation of San Lorenzo, where his parents disappeared back in the 90s.
Hey Arnold! creator Craig Bartlett talks a bit more about the characters’ updated styles and teases Arnold’s destination:
Rocko’s Modern Life, which ran on Nick from 1993 to ’96, followed the titular anthropomorphic immigrant wallaby and his crew – Heffer the steer and Filburt the turtle – through the fantasyland of their fictional city, O-Town. Despite its short-ish run, the series retains a loyal fanbase.
“The fourth Nicktoon to debut, Rocko’s Modern Life boasts a sizable cult to this day, largely thanks to the fact that it tosses a bunch of goofily animated animals straight out of a brightly colored Sunday comic strip into the midst of decidedly mundane situations, from visiting the DMV to flying on a plane to cleaning an apartment,” A.V. Club’s Todd VanDerWerff wrote more than a decade and a half after the final episode aired.
That final episode – or at least what the creators intended to be the final episode – sent Rocko and his posse deep into space, where they have been floating about (along with an impudent monkey and bunches of bananas) ever since.
There’s been a lot of convention activity recently, and it hasn’t all been political. Comic-Con, the annual international pop culture conference, was held in San Diego from Thursday, July 21 to Sunday, July 24.
Comic-Con is a splendor of fantasy, a place that celebrates animation, cartoons, and most of all, fans. Viacom is well-acquainted with the concept of putting fans first. Our diverse content gives us the widest breadth of fan-kind in the industry. There’s no better example of this than at Comic-Con.
Our Nickelodeon exposition entertained young fans with a floor-to-ceiling booth featuring a collage of characters from SpongeBob SquarePants, Invader Zim, and The Ren and Stimpy Show. Our werewolf-romance aficionados were satiated by MTV’s Teen Wolf panel, and adult fans were able to literally insert themselves into the fictional universe of Comedy Central’s South Park as the show ramps up for its 20th anniversary in September .