Drink, Dance, Donate: How Viacom Gave Back and Got Down for the 8th Year in a Row

“Everyone on the left side of the room say, ‘Give back,’” shouted Viacom President and CEO Bob Bakish, addressing a constellation of nearly 200 Viacom employees and nonprofit partners, all gathered in the White Box at Viacom’s Times Square Headquarters one evening in early December.

Viacom President and CEO Bob Bakish rallies the crowd at Give Back & Get Down VIII during his opening statements. Photo by Emil Cohen.

“Give back,” the crowd roared.

“Now everybody on the right side of the room say, “Get down!’”

“Get down!’”

After this rhapsodic rallying cry, Bakish began his opening remarks for our eighth annual gala of goodwill: Give Back & Get Down.

“Every year, Give Back and Get Down reminds us to celebrate the qualities that embody the Viacom spirit: empathy and engagement for the communities in which we serve,” said Bakish, applauding our Office of Global Inclusion (OGI), Employee Resource Groups (ERGs) and Corporate Social Responsibility (Viacommunity) department for their concerted efforts in organizing such a festive and fruitful event.

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Week In Review: Viacom Press Picks

by Daina Amorosano, Viacom


At Viacom’s NYC headquarters, this cozy HD-hearth was the buzz this week, as employees were greeted with the lobby’s holiday-transformation on returning from Thanksgiving break. Below is a selection of the company’s news highlights, beyond the building.

SpongeBob Flies High at 87th Annual Macy’s Thanksgiving Day Parade

by Daina Amorosano, Viacom

Macy's Thanksgiving Day Parade Balloonfest, Inflation of the SpongeBob BalloonSpongeBob SquarePants has made his way from Bikini Bottom to New York City,  to debut a refreshed look for the 87th Annual Macy’s Thanksgiving Day Parade® on Thursday, Nov. 28. At 44-feet tall, 41-feet long and 34-feet wide in a holiday-themed ensemble, SpongeBob will take to the sky for his ninth consecutive procession down the streets of Manhattan. Read More