Viacom Says “Yaaas” to Expansive First-Look TV Deal with Broad City Creators Abbi and Ilana

by Stuart Winchester, Viacom

Following the signing of expansive first-look deals with Tyler Perry and with Trevor Noah’s Day Zero Productions, Viacom has inked a similar comprehensive development agreement with Broad City stars Ilana Glazer and Abbi Jacobson. The move, which crosses all Viacom networks and grants first-look rights to television content created or developed by the pair together or individually, underscores the company’s commitment to identifying and forging close relationships with the best creatives in the industry.

Broad City’s Abbi and Ilana may appear to be aimless and full of hair-brained schemes, but Abbi and Ilana IRL have proven to be stellar creator/writer/performer/director/producers,” said Comedy Central President Kent Alterman. “Their supreme focus on telling new stories, in new worlds, with new talent is nearly scary.”

The expanded partnership further fills out a Comedy Central lineup that was already bolstered by a long-term first-look deal Viacom sealed with Daily Show host Trevor Noah last month. The agreement includes a Paramount Pictures film adaptation of Noah’s bestselling autobiography, Born a Crime: Stories from a South African Childhood.

Viacom CEO Bob Bakish has repeatedly expressed a commitment to better retaining homegrown talent, and the forming of these expansive cross-brand relationships with three of Comedy Central’s marquee names affirms that dedication.

The more intensive alignment with top talent is not limited Viacom’s current stars, however, as demonstrated by the expansive partnership the company signed last year with prolific writer, director, producer and actor Tyler Perry, granting Paramount Pictures first-look rights to his films and guaranteeing 90 episodes of annual content across BET and other Viacom networks beginning next year.

“By prioritizing efforts to work with the best, most versatile talent in the entertainment industry, we are better positioned to deliver must-watch content across our brands and platforms,” Bakish said at the time of the Perry announcement.

Glazer and Jacobson also announced that they will end the hilarious, quirky, two-time Emmy-nominated Broad City with its upcoming fifth season.

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Armed Senior Citizens, Animated Hijinks, Political Protest: Broad City Is Back

by Stuart Winchester, Viacom

We see New York City shrouded in winter. We see lots of high-fives. We see RuPaul, Steve Buscemi and Wanda Sykes. We see a smoke-exhaling protest against anti-abortion protesters. We see Florida senior citizens bristling with firearms. We see cartoon eyes popping from Abbi and Ilana’s skulls. And we see a whole lot more of both of them in the season four trailer for Comedy Central’s Broad City.

“In short, it is both very perplexing and very amazing,” writes Rachael Vaughan Clemmons at Metro of the new trailer.

Decide for yourself:

Uproxx’s Andrew Roberts sums the trailer up nicely: “The ladies look full of energy, like they’re prepared to take the show to weirder places than they have in the past — or maybe the same amount of weird but just with different scenery.”

While we don’t have much detail about overall plot lines or character development in the coming season, the show’s creators and titular characters have hinted that it will be more current-events focused than previous seasons, particularly in regards to politics. “I think it’s our responsibility to optimize the platform of Broad City to keep pushing things left and keep resisting the current administration as much as we can,” Glazer told The Daily Beast’s Matt Wilstein while in San Francisco for Comedy Central’s Colossal Clusterfest this past weekend.

The trailer previews what will be the first new episodes since last spring, serving the pent-up appetite of the show’s anxious fanbase. “But if we’re sure of one thing, it’s that co-creators Ilana Glazer and Abbi Jacobson must have a good reason for making us wait this long,” writes Glamour’s Krystin Arneson. “And judging by the very first glimpse of the upcoming season … our long wait for more of their characters’ debauchery will be more than worth it.”

The fourth season of Broad City will air Aug. 23 on Comedy Central. The show has already been renewed for a fifth season, though no premiere date has been announced.

Get ready.

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A Devine Choice to Host MTV Movie & TV Awards, Nominees Announced

by Stuart Winchester, Viacom

MTV has woven the film, TV and digital realms into one broad content domain that houses the 2017 MTV Movie & TV Awards nominees. The net – which for the first time is expanding the iconic show outside the cinema – also announced that the star of the long-running Comedy Central hit Workaholics Adam Devine will host the May 7 spectacular.

Devine is a veteran of the Golden Popcorn spotlight, having won an award for Best Kiss with Rebel Wilson in Pitch Perfect 2 last year. He is also nominated for Best Comedic Performance for his role on the seventh and final season of Workaholics.

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The platform-agnostic categories include a few additions and some tweaks of long-running show standards. “Best Fight” is now “Best Fight the System” – to acknowledge social justice activism – while “Best Actor” and “Best Actress” have ditched their gender designations to morph into “Best Actor in a Movie” and “Best Actor in a Show.” New categories include “Best American Story,” “Tearjerker,” “Best Host,” “Best Reality Competition” and “Next Generation.”

Nominated Viacom brands include VH1 for RuPaul’s Drag Race – which earned nominations for Best Host and Best Reality Competition – and for Martha & Snoop’s Potluck Dinner Party (best duo). Comedy Central’s Trevor Noah is also competing for Best Host, while Ilana Glazer & Abbi Jacobson of Broad City are nominated alongside Devine for Best Comedic Performance. Spike’s TIME: The Kalief Browder Story is in the running for Best Documentary.

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