Viacom President and CEO Bob Bakish Signs Open Letter From Leaders of American Industry Defending Dreamers

In 2012, the Obama administration passed a new policy called Deferred Action for Childhood Arrivals (DACA). DACA, sometimes called the “Dreamers” program, protects eligible young immigrants from being deported. The “Dreamers” are kids who emigrated to the U.S. with their parents. Many moved here as young children or infants, and some did not even know they were not Americans until later in life.

DACA opened the door for these kids to legally apply for their first job, to get their driver’s license, attend college and ultimately join the workforce as adults, contributing to the American economy.

Now, there is a movement in Washington to end this policy. If this happens, the lives of nearly 800,000 young Americans will be irrevocably altered. By March, they’ll be at risk of being forced to leave everything behind and move back to their native country—which many of these kids have no memory of.

On August 31, Viacom President and CEO Bob Bakish joined President Barack Obama, dozens of university presidents, and a multitude of CEOs from major American tech and media companies in signing an open letter to the government leaders expressing their concerns about the devastating effects changing the immigration policy would have on the Dreamers living productive and happy lives in America, as well as the severe consequences it would have for the economy.

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Open Your Eyes: MTV’s Elect This Virtual Reality Experience Lets Fans Step Inside the Art of Change

On Nov. 8, 2016, Viacom employees got the chance to open their eyes to the most important issues of this election season—through an incandescent virtual reality (VR) art show at Viacom Headquarters.

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One of the VR works presented on Nov. 8 2016 about gender equality. Photo courtesy of MTV Elect This and Gumshoe

MTV’s Elect This campaign promised its audience substance over scandal. It succeeded in highlighting issues that matter most to their millennial audience such as climate change, social justice, national security, immigration, and health care— in a stunning marriage of innovation and artistry.

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MTV Votes Down Discrimination and Inequality With a Wall We Can All Get Behind

MTV’s Elect This campaign is all about letting the voters do the talking. Social justice, national security, healthcare and the economy, climate change, and immigration and refugees are what MTV’s millennial voters are talking about.

The latest campaign, Beyond the Wall, highlights one major issue—immigration rights and reform.

In a final push to stir the conversation and provide a platform for these issues, the network built a massive interactive video installation in New York City’s Herald Square. The 10-foot by 35-foot wall evokes imagery of the Berlin Wall with barbed wire and graffiti emblazoned on its mock-concrete façade.

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“What kind of country do you want to live in? One that builds walls or tears them down?” – MTV’s Elect This Campaign. Photo courtesy of MTV.

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Viacom Proudly Supports the 3,160,471 of NYC

by Stuart Winchester, Viacom

According to the latest U.S. Census estimates, New York City is home to 8,491,079 people.

Of those, 3,160,471 of them came here from another country.

As a company that operates in more than 160 countries and territories, providing an incredible array of content to hundreds of millions of subscribers, Viacom is proud to call such a thrillingly diverse global city home. Their energy and creativity fuel our drive to deliver engaging content to audiences all over the world.

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