LGBT-Friendly Companies, Ireland’s Gay Prime Minister, Play in the Netherlands and More: Viacom International Insights, June 2017

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the July issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

For Pride Month (June), we published stories on the most LGBT-friendly US companies and Ireland’s first gay prime minister. We also have a video of our Modern Dads and research on play in the Netherlands, Gen Xers in South Africa and originality among teens and young adults.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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Gen X’s Unconventional Approach To Relationships, Sex, Career and Life – Viacom International Insights

by Christian Kurz, Global Consumer Insights, Viacom

Gen X Today Special Edition, October 2016

Our Viacom International Insights team recently compiled a series of stories focused entirely on our newest project, Gen X Today. This generation grew up with our channels and continues to be important to us. Worldwide, Viacom reaches well over 180 million Gen Xers*.

This study found that Gen X’s youthful rebellion has transformed into a radical acceptance of who they are – and the stories below illustrate what life is like for these cultural trailblazers. In their relationships and in their careers, they make decisions based on what works for them over what looks good to others. These tendencies are helping them avoid midlife crisis as they approach their middle years.

As always, please check out our insights blog, where you can find these stories and many more.

* Based on Jun-Aug ’16, 29 countries with ratings available

 

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Gen X Today: My life. My way.

Hiding in plain view since the 1990s, Gen X has been quietly changing the world. Who are they now and what are their lives like?

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Short-Form Feelings, Gen X Today, Success in India, and Kids’ TV Discovery – Viacom International Insights Digest

by Christian Kurz, Global Consumer Insights, Viacom

Viacom’s International Insights team gathers the latest consumer insights from around the world. You can click through below to read about our Gen X project that launches next week, a study revealing that audiences want to feel their short-form videos, Indian youth’s views on money and success, and an info-graphic on how global kids find new TV content.

Please check out our insights blog, where you can find many more stories like these, and click here to be added to our mailing list.

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