Comedy Central and the Creation of Colossal Clusterfest: The Bonnaroo of Comedy
Comedy Central’s first foray into the festival scene, a three-day music and comedy fete in June called Colossal Clusterfest, was quietly introduced in a press release back in February with the simple tagline: “Comedy. Music. Comedy.”
The San Francisco-based cluster boasted superb stand-up, live podcasts, musical performances, and interactive attractions. There were sips and suds from California’s renowned wineries and local fare from artisan chefs. The circus culminated in a live Comedy Central special.
The goal—to pack a whopping, fans-first immersive experience into one weekend—was lofty, especially for a first-time festival. But attendees and critics largely agree that it was a colossal success.
Watch the highlight reel: