Big news today for Viacom:
— Viacom (@Viacom) November 1, 2017
Under the banner of Viacom Digital Studios, Day will lead creative and editorial production for digital content across Viacom’s portfolio of global brands.
“The Viacom Digital Studios unit will further propel our efforts to become a meaningful player in digital-native content, while also elevating the social profile of our brands,” Viacom CEO Bob Bakish wrote in a note to employees shortly after the announcement. He also noted that the company would hire staff and strategically reorient certain segments of the company to support Day’s efforts.
Day’s hire comes just after Comedy Central named industry veteran Jennifer Danielson as senior vice president of its digital operations, where she will oversee digital comedy creation for the network.