MTV Heads South for Floribama Shore

by Stuart Winchester, Viacom

Over the course of a six-season run from 2009 to ’12, MTV’s Jersey Shore delivered an audacious brand of entertainment so compellingly addictive that it spread around the world in the form of spin-offs Geordie Shore (UK), Gandia Shore (Spain), Warsaw Shore (Poland), and Acapulco Shore (Mexico).

Now, the franchise is spinning right back to the United States, where eight twentysomething Southerners will inject the Shore spirit along a stretch of beach and party straddling the Florida-Alabama state line known as Floribama Shore.

The return of the Shore franchise to the United States comes as MTV continues to mine its heritage to fine tune its programming into an ongoing celebration of youth culture: TRL returned last month, following a resuscitation of My Super Sweet 16, Unplugged, and, on Snapchat, Cribs and Beach House.

Here’s a peak at the eight Floribama Shore cast members:

Jeremiah Buoni: 22, Amelia Island, FL

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Keep Calm and ‘Party Down South’ with CMT

by Chad Meholic, CMT

CMT SOcial Media (2)

Whether you were ready to “party down south” or not, CMT was blowing up the web on the premiere night of “Party Down South,” which shares production credits with MTV’s “Jersey Shore.” With takeovers on the day of the premiere on Perez Hilton, US Weekly, Buzzfeed, Urban Dictionary and YouTube, we knew people would be talking about the show. Read More

Appreciating the Rainbow That Follows ‘Jersey Shore’

by Daina Amorosano, Viacom

Buckwild (MTV’s West Virginia-based reality show about a group of rowdy young people, that’s been drawing in a lot of Jersey Shore comparisons) premiered to 2.5 million viewers last week, and we’re looking forward to tonight’s premiere of Washington Heights (the network’s docu-novela of Dominican-Americans in the Manhattan neighborhood). So it’s a great day to appreciate “The Rainbow That Follows Jersey Shore,” Jon Caramanica’s piece in Sunday’s edition of the New York Times – a thoughtful, optimistic piece on the success of Jersey Shore and some of Viacom’s latest programming (VH1’s Black Ink Crew in addition to the MTV shows). Read More

Community, Recovery in the Aftermath of Sandy

by Daina Amorosano, Viacom

Big Ang of VH1’s “Mob Wives” prepares food for victims of Hurricane Sandy in Staten Island, where she lives. She and the other “Mob Wives” actively helped their neighbors in the borough, cleaning up and delivering food to affected residents.

Hurricane Sandy devastated the New York tri-state area and shut down the city in a way no one’s seen before. But as recovery progresses, it is – if nothing else – refreshing to see how our community of employees, fans, partners and stars rallied to help one another in the aftermath of the superstorm. We’ve seen kindness amidst sheer destruction, especially in the hardest-hit areas.

“The devastation from Hurricane Sandy is unprecedented and has left so many struggling to rebuild their lives,” said Viacom President and CEO Philippe Dauman. “Viacom has always had a strong relationship with the communities it serves and we are proud to step forward once again to help those in need.”

With global headquarters in Times Square and operations in downtown New York City, New Jersey and on Long Island, and more than 4,000 employees who live in the communities directly impacted, the hurricane, quite literally, hit home. The Company is providing support to employees facing both serious hardship and common disruptions through its Viacommunity Employee Relief Program, as well as its commuter and daily life assistance programs.

We’re hopeful that the financial contributions, collections and volunteer efforts from Viacom and our employees, fans and stars (from MTV’s vow to restore the Jersey Shore to Big Ang and the rest of the VH1 Mob Wives getting hands-on with cleanup and food delivery in their native Staten Island) will make a difference to the broader community. In the days immediately following the storm, Viacom announced a combined $1 million in donations to the Mayor’s Fund for NYC and local organizations, and pledged another million through its matching gift program for employees. Of course, our family of networks from BET and CMT to MTV and VH1 have been using their platforms on-air, online and on mobile to drive participation in disaster relief efforts in ways that are most meaningful for their audiences.

And the Jersey Shore, where much of the hit reality show of the same name was filmed before it was ravaged by the storm, will be restored in time – Snooki, Vinny and co. have vowed as much. Hosting a fundraising special out of the MTV studio in Times Square, the cast will host a one-hour special to encourage viewers to aid with relief efforts too by donating online or via text message during and after the event next Thursday, Nov. 15. In partnership with Architecture for Humanity, which provides design and construction services after natural disasters, MTV is collecting donations to help rebuild the Seaside Heights boardwalk and the rebuild of business and residents in the area. 

In the meantime, we’ve got more work to do. Outside of giving financially, there are lots of items to give to the many left homeless by the storm, and the still more without water or heat as the temperatures drop in the area. For anyone interested in helping out, below is a roundup of the Red Cross’s In Kind Partners, leading organizations in New York who’d be delighted to receive your donation items.

Parlez Vous GTL?

by Anne Marie Kane, Viacom International Media Networks

The Cote D’Azur was abuzz this past week as Viacom International Media Networks (VIMN) kicked off MIPTV 2012, the bi-annual international television and media market, with the arrival of Jersey Shore cast members Deena Nicole Cortese and Vinny Guadagnino – plus the hotly speculated news that the first ever off-channel format of the hit MTV series would soon be arriving on French shores through a deal with the TF1 Group, France’s leading national broadcaster.

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Getting ‘Under The Thumb’

by Seema Alibhai, Viacom International Media Networks

MTV Under The Thumb on the Apple iPhone

The MTV Under The Thumb app drummed up big buzz when it debuted last week at the World Mobile Congress in Barcelona, earning it ink in Mashable, AdAge and Digital Spy, among many other press outlets.

But, assuming you missed that particular Catalonian conference, and that you don’t live in Germany, Holland, Belgium or Switzerland where the app is currently available, you may be wondering: “So what exactly does Under The Thumb do?”

Well, in a time when social media is transforming the TV-viewing experience, Under The Thumb (UTT) pushes the boundaries of enabling social activity around MTV’s shows, and connectivity across multiple devices.

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