Setting New Records for Slime at KCA Sports 2017

In sports lingo, the 2017 Kids’ Choice Sports Awards was a slam dunk, touchdown and homerun. With thousands of fans and sports stars gathering in UCLA’s Pauley Pavilion, as well as the multitude of viewers watching from home, the fourth annual rendition of the awards show treated its audience to cameos by the U.S. Olympic team’s Final Five, raucous events such as the Slime Mountain challenge, an award honoring legendary Olympic gold medal-winning swimmer Michael Phelps, and much more.

Guiding us through it all was the incredible emceeing of third-time host Russell Wilson. As a football superstar and new father, Wilson easily took the head play caller’s role to steer a show celebrating both kids and sports.

Check out some of the highlights from Nick’s slime-filled sports extravaganza.

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Nick’s Famous Slime Is Not Made of What You Think It Is

by Stuart Winchester, Viacom

One recent weekend, I found our kitchen counters overrun with items that did not have any obvious place in a kitchen: shampoo bottles, shaving cream, various lotions and creams commandeered from closets and bathrooms. My 8-year-old daughter stood amid these scattered and emptied containers, churning their contents in a mixing bowl. The counters and floor had become a showroom of the varied colors and textures to emerge from the bottles.

“What are you doing?” I asked.

“Making slime,” she replied.

“Making slime?”

“Yes”

“Where did you learn how to do that?”

“On YouTube!”

Of course. This is the same child who recently asked me if I’d ever considered making a YouTube channel when I was little. When I confessed that I hadn’t, she wondered why. I told her that it had a lot to do with the fact that it didn’t exist until I was 27 years old.

This amazed her (“What did you do!?”), but I was pretty amazed, too, that even in the YouTube era, slime is something that still draws kids like birthday cake.

I grew up in the heyday of You Can’t Do That on Television, a youth-oriented sketch-variety program that ran on Nickelodeon throughout most of the 1980s. The show was also the birthplace of modern slime, which dropped like waterfalls from the ceiling anytime someone said, “I don’t know,” which seemed to happen a lot.

Decades later, as slime is having this DIY cultural moment, Nick is still the king of the gooey stuff. Just check out Pitbull’s Green Slime promo for the upcoming Kids’ Choice Sports Awards:

And if, like my daughter, you think that looks like fun, here’s how you can try making your own, Nick-sponsored slime:

But what was in that original Nick slime? Business Insider’s Chris Snyder recently put together this video where former Double Dare and What Would You Do? host Marc Summers reveals the composition of the torrential green downpours:

Footage courtesy of Chris Snyder and Business Insider. Used with permission.

We can’t confirm or deny  that Summers was correct – or whether Nick’s slime recipe has changed over the years – but it’s pretty fun to watch those old slime shots. In a world that has changed so much so rapidly – there was no real internet to speak of in the ’80s – some things, like slime, appear to be timeless.

Liked Russell Wilson as KCA Sports Host? Good, Because He’s Back

by Stuart Winchester, Viacom

Let’s get this teed up sports fans – the Kids’ Choice Sports Awards are charging back to Nickelodeon on Sunday, July 16. We could give you all the details, but why not let returning three-time show host and Seattle Seahawks franchise quarterback Russell Wilson do it?

Let’s see that slime sock reveal one more time in slo-mo:

Kids can click here to start voting now.

They’ll have plenty of big names to choose from. Tennis superstar Serena Williams and swimmer Katie Ledecky are up for three nominations, while a diverse slate of big names from Danica Patrick to Stephen Curry to Tom Brady to Cristiano Ronaldo will also compete for awards. Here’s the full list of nominees:

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See What Drove Viacom’s Q2 2017 Business Results – and What’s Coming Next

by Stuart Winchester, Viacom

Viacom reported its Q2 2017 earnings this morning behind strong performances across our portfolio. Click through the slideshow below to see what drove our business this quarter, and to get a preview of what we’re excited about coming up. Click over to Viacom Investor Relations for more details about this quarter’s earnings.

Kids Programming, VH1, Award Shows Highlight Earnings for America’s Largest Cable Family

by Stuart Winchester, Viacom
Viacom released third quarter 2016 earnings on Thursday, Aug. 4. Nickelodeon and VH1 are surging in ratings as VIMN continues to expand and our brands reel in Emmy nominations, helping to affirm our place as the leading cable network in America, with 21.1 percent of all viewership concentrated on its networks.

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