kids and family
Modern Dads, Social Media, Movie Choices & Curators of Cool: Viacom Global Insights Digest, May 2017
Welcome to the May issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.
This month, we look at modern dads, social media usage, how other people influence our movie choices, and how youth find what’s cool in a cluttered online landscape.
Not all super heroes wear capes—some wear sparkly ball gowns.
Equal parts glam, girly-girl and brave warrior, Nella lives in a castle and gossips with her pet unicorn about fashion—yet she’s not afraid to get her pink gloves dirty when trouble arises.
Nella grabs her glittering sword and dons pastel armor, embarking on treacherous quests to save her kingdom.
Oh, and she’s biracial.
Since the show premiered earlier this month, Nella’s attracted legions of fans (besides Nick Jr.’s target audience of preschoolers).
Nella is a hero. Not just for the citizens of her fictional village, but for parents, journalists, television critics, African-American bloggers, college students, women’s studies professors, and child media advocacy groups.
According to People, “[Nella] stands for everything our world needs.”
Fans of superstar Gwen Stefani won’t want to miss Nickelodeon’s latest animated series, Kuu Kuu Harajuku. Inspired by executive producer Stefani’s love of Harajuku culture, Kuu Kuu Harajuku follows the kuu kuu adventures of the band HJ5 – Love, Angel, Music, Baby and G – through their super cute world of music, fashion and style.