Helping Drive Transformation, Four Viacom Lawyers Are Among Cablefax’s Best

by Stuart Winchester, Viacom

The last year has been a busy one in Viacom’s ongoing transformation: new multi-year agreements with partners Altice USA and Charter, an expansive deal with superstar Tyler Perry, the acquisitions of influence marketing company WHOSAY and online video conference VidCon, and more.

To solidify these deals and to handle the panoply of other issues that Viacom deals with as a global entity seated at the nexus of entertainment and media, the company needs a strong and deeply experienced legal department. In an emphatic statement that Viacom’s team is more than capable of handling these challenges and more, Cablefax’s Top Lawyers 2018 included four members of the company’s department. You can view the full 2018 list here.

Top left: Viacom’s Kieth Murphy attends the Cablefax 2018 Top Lawyers Dinner at the National Press Club in Washington, D.C.; all photos courtesy of Cablefax.

“This year’s list of Cablefax’s Top Lawyers excel in all of these areas and more, guiding their companies through the rules of law amidst all the changes in the media landscape,” Cablefax explained. The publication honored this year’s class at its annual Top Lawyers Dinner, held this year at the National Press Club in Washington, D.C.

Here’s a closer look at what each of these Viacom legal stars has been doing over the past year to earn their accolades:

Christa D’Alimonte

Viacom EVP, General Counsel and Secretary

D’Alimonte provided leadership and counsel in connection with a variety of transactions, including those with Altice USA, Charter, Tyler Perry, WHOSAY and VidCon. “We are focused on ensuring that Viacom continues to accelerate its transformation for the future in these changing times,” D’Alimonte told Cablefax.

Rick Baker

Viacom Senior Vice President, Business & Legal Affairs, Distribution

Baker was vital to the major distribution deals with Altice and Charter, each of which also featured separate advanced advertising and data agreements. “I’m focused on guiding our legal strategy to keep us at the cutting edge of the TV content ecosystem as we strengthen and expand our distribution relationships through new creative solutions and innovative partnerships,” Baker told Cablefax.

DeDe Lea

Viacom Executive Vice President, Global Government Affairs

Lea deals extensively with the swath of regulatory and public policy issues that a global company of Viacom’s size naturally encounters, expertise that proved especially valuable in the company’s 2016 acquisition of Argentinian broadcaster Telefe. “One global issue that remains critically important to Viacom and our industry is the advancement of laws that protect content creators and consumers alike,” Lea told Cablefax.

Keith Murphy

Viacom Senior Vice President, Government Relations and Regulatory

Murphy, whose expertise in the consolidation of the media industry proved indispensable in the Telefe acquisition, focuses on regulatory law in communications and media. “I think the dominant legal issue in media has been the role of antitrust as our industry changes and consolidates,” Murphy told Cablefax.