Viacom Lands Six GLAAD Nominations Through Unifying Storytelling

From Comedy Central’s drunken reenactment of the Stonewall riots, to Nickelodeon’s normalizing portrayal of gay parents on kids’ television, to Logo’s feature of oppressed love in war-torn Iraq, Viacom was recently pinned with six GLAAD award nominations for the 28th annual ceremony.

The annual awards strive to, “recognize and honor various branches of the media for their outstanding representations of the lesbian, gay, bisexual and transgender (LGBT) community and the issues that affect their lives.”

Viacom’s core values of diversity and inclusion align well with GLAAD’s mission, as our networks advocate for LGBT equality both through their programming and via initiatives such as MTV’s Transgender Awareness Week campaign and Logo’s Trailblazer Honors. Several brands united behind the LGBT community in the immediate aftermath of last year’s Orlando nightclub massacre and beyond.

Check out Viacom’s nominees below and click here for a full 2017 GLAAD Media Awards nomination list.

Outstanding Documentary

The Same DifferenceCentric

In an effort to expel stigma and keep LGBT people from discriminating against one another, The Same Difference tells personal stories of the hypocrisy and division that exist in lesbian communities due to expectations and gender roles.

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Viacom Insights: Now Also in Spanish and Portuguese

Christian Kurz by Christian Kurz, Global Consumer Insights, Viacom

International Insights Digest: January 2017

Welcome to the January issue of the Viacom International Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month, we are pleased to announce that our insights blog is now available in both Spanish (LatAm) and Portuguese (Brazilian). A drop-down menu in the upper right corner allows for toggling between languages.

To celebrate this launch, we’re sharing new stories from the Americas on LGBT acceptance, music, cars, and personal care.

As always, the English version of our blog is home to these stories and many more.

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If You Don’t Vote for Yourself, Then Who the Hell Gonna Vote For you?

“If you can’t love yourself,” RuPaul declares at the end of each episode of RuPaul’s Drag Race, “then how in hell are you gonna love somebody else. Can I get an amen?”

No reality television show seems to have resonated with the LGBT community quite like RuPaul’s Drag Race. It encourages viewers—no matter their sexuality—to love themselves, to cherish what makes them singularly precious, and not to let anybody make them feel otherwise.

It’s fitting, then, that RuPaul made a PSA for National Voter Registration Day, urging his legions of followers to get to the polls and strut their 15th, 19th, 23rd, 24th, 26th Amendments—that is, by sashaying into the voting booth.

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The Loud House is Loud and Proud

Like many other kids growing up in the 90s, I loved watching Nickelodeon. No one ever offered such unfiltered and hilarious content for kids like Nick. And Nickelodeon gave us everything, just for us: Kids’ game shows with Double Dare and Figure It Out; Nickelodeon sketch comedy with All That; the news on Nick News; and our very own awards show, Kids’ Choice, where we actually got to vote for our favorite stars.

Nickelodeon’s commitment to diversity, to being for all kids, has been a major part of the brand since day one. And they took yet another step forward recently with the new animated series, The Loud House. The Loud House is about a 10-year-old boy, Lincoln Loud, who grows up in a house with 10 sisters (and only one bathroom). It’s a classic Nickelodeon setup: a chaotic nuclear family and a protagonist who only adds to the hijinks with help from his best friend, Clyde McBride.

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The Loud House is mixing things up on Nickelodeon. Photo courtesy of Nick.com.

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Love, Family, and Pride: What Viacom Employee Lottery Winner Joseph Stefan Learned From the Trailblazer Honors

Viacom is holding a series of employee lotteries for our summer award shows. The first winner, Shannon Griffith, flew from California to Tennessee for the CMT Awards, and was enamored with Nashville’s festive atmosphere, as well as the unpredictable ceremony.

Our next show, Logo’s annual Trailblazer Honors, celebrated harbingers of social change in the LGBT community. This year’s ceremony followed an unprecedented, incomprehensible attack on the LGBT community. Logo honored the 49 victims of Orlando’s massacre throughout its ceremony, and reaffirmed its commitment to fighting intolerance.

Our latest winner, Viacom’s coordinator for content distribution sales and business development, Joseph Stefan, witnessed the momentous occasion at New York’s Cathedral of St. John the Divine. I spoke to Stefan about the powerful experience.

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Singer Rachel Platten being interviewed before the Trailblazer Honors. Read More

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Stefan and Snooki bonded over memories of the Jersey Shore. Read More

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They even took a selfie together. Read More

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Celebrity stylist, Carson Kressley, and Joseph Stefan. Read More

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The cathedral of St. John the Divine was a breathtaking location for the ceremony. Read More

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Guests mingling before the ceremony. Read More

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Love for All Fankind: How Viacom and the Rest of the World United for Pride

On June 28, 1970, thousands of LGBT New Yorkers marched from Greenwich Village to Central Park to commemorate the anniversary of the Stonewall Riots. It was a gallant acknowledgment of the brutal treatment of LGBT citizens; an assertion of their human rights. The years of living a clandestine lifestyle were over—they were out, and they were proud.

Gay Rights March 1970'S. (Photo By Education Images/UIG via Getty Images)

The original Pride Parade in 1970. Photo courtesy of Getty.

Since then, the LGBT community has rallied around its darkest times, including the assassination of Harvey Milk and the AIDS epidemic. Homophobic legislation, job discrimination, and repeated acts of violence have only served to fortify the movement.

Now in its 46th year, Pride marches on after the LGBT community experienced yet another devastating attack—the deadliest mass shooting in American history. On Sunday, June 26, throngs of supporters filled the streets of New York from Midtown to Greenwich Village with rainbow flags and glitter—ever the flamboyant festival, but with a somber undertone.

Photographs of the victims of the Orlando Pulse nightclub shooting are laid out prior to the start of the 46th annual Gay Pride march June 26, 2016 in New York. New York kicked off June 26 what organizers hope will be the city's largest ever Gay Pride march, honoring the 49 people killed in the Orlando nightclub massacre and celebrate tolerance. / AFP / the 46th / Bryan R. Smith (Photo credit should read BRYAN R. SMITH/AFP/Getty Images)

Photographs of the victims of the Orlando Pulse nightclub shooting are laid out prior to the start of the 46th annual Gay Pride march June 26, 2016 in New York. Photo courtesy of Getty.

“This year is going to be a lot more significant, a lot more important,” said New York Pride March Director Julian Sanjivan. “It’s painful, but at the same time, we want to show it’s all about love, it’s all about equality. We’re not going to cave to fear.”

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Logo Trailblazers Make Powerful Statement on LGBT Rights in the Aftermath of Orlando Nightclub Massacre

Every year, Logo celebrates the pioneers of the LGBT community with the Trailblazer Honors. This year’s ceremony aired on June 25, barely a week after It was a night of LGBT pride, comedic interludes, and speeches by legendary honorees—but the real honorees were the 49 victims of the Orlando shooting.

The event was held in Manhattan’s Cathedral of Saint John the Divine, where passionate, emphatic voices resonated against the high ceilings of the stately, gothic basilica. The speakers did not plea for equal rights, they demanded them, using the platform of the Trailblazer Honors to reinforce the urgent need for LGBT protections and respect.

NEW YORK, NY - JUNE 23: RuPaul's Drag Race All-Stars Alyssa Edwards, Alaska Thunderfvck, Ginger Minj, Tatiana and Phi Phi O'Hara perform at the 2016 Logo's Trailblazer Honors at Cathedral of St. John the Divine on June 23, 2016 in New York City. Trailblazer Honors airs Saturday night, June 25th on Logo and VH1. (Photo by Gary Gershoff/Getty Images for Logo)

RuPaul’s Drag Race All-Stars Alyssa Edwards, Alaska Thunderfvck, Ginger Minj, Tatiana and Phi Phi O’Hara perform at the 2016 Logo’s Trailblazer Honors at Cathedral of St. John the Divine on June 23, 2016 in New York City. (Photo by Gary Gershoff/Getty Images for Logo)

In addition to venerating trailblazers of the LGBT community, the Trailblazer Honors eclipsed standards in the world of broadcast communications by simulcasting with VH1—making it the largest televised LGBT Pride event in history. Thanks to this widespread coverage, Logo’s message of equality, love, and solidarity impacted a vast, worldwide audience. The Trailblazer Honors embraced the spirit of Pride with its inclusivity.

Below are some of the night’s most evocative moments.

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MTV Public Affairs Wins Golden Beacon Award for Transgender Awareness Week Campaign

Last week, the Association of Cable Communications (ACC) held their annual Beacon Awards in New York City, honoring excellence in cable communications and public affairs. On a celebratory night of inspiring programming and noteworthy wins, MTV’s Look Different Campaign: Gender Bent won the Public Service Announcement category, while MTV and Logo’s work on Transgender Awareness Week took both the Events/Observances External prize and the Golden Beacon Award.

The Golden Beacon Award win was especially noteworthy, given that it is the ACC’s highest honor, given to an initiative that makes an impact while enhancing cable’s image nationwide.

MTV’s Casey Acierno and MTV and Logo’s Rich Ferraro accepted the Golden Beacon, ascending the stage to speak more on the network’s involvement with Transgender Awareness Week and thank the ACC for the honor.

MTV Public Affairs Senior Manager Casey Acierno and MTV and Logo Senior Director of Communications Rich Ferraro accept the Association of Cable Communications Golden Beacon Award for the networks' efforts around Transgender Awareness Week.

MTV Public Affairs Senior Manager Casey Acierno and MTV and Logo Senior Director of Communications Rich Ferraro accept the Association of Cable Communications Golden Beacon Award for the networks’ efforts around Transgender Awareness Week.

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Viacommunity Day 2016: Check out Our Employees in Action

​​Viacom offices are usually clamoring with activity, but not on May 20, 2016. Instead, our employees across the country and around the globe left their desks, shut down their computers, and set off to put our corporate values into action. Here’s a loo​k at how they turned up for good on the 20th anniversary of Viacommunity Day.

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A Global Effort Puts an Exclamation Point on Viacommunity’s 20th Anniversary

Stuart Winchester by Stuart Winchester, Viacom

Reporting by Stuart Winchester & Lisa Di Venuta

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Viacommunity volunteers help teach young kids the art of music production. Read More

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VH1 Save The Music Foundation aims to bring music back into schools across America. Read More

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A volunteer helps train a budding musician. Read More

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Viacom employees volunteer their expertise in areas like marketing, legal, and leadership at the Catchafire phone-a-thon. Read More

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Philippe Dauman is one of many Viacommunity volunteers offering skill-based advice during the Catchafire phone-a-thon. Read More

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Philippe Dauman donates his time by giving professional advice at the Catchafire phone-a-thon. Read More

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An employee uses his professional skill set to help others at the Catchafire phone-a-thon. Read More

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Kids have a blast playing with Viacommunity volunteers at the Brooklyn-based nonprofit, Children of Promise. Read More

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A Viacommunity volunteer shares her dance moves with a child at the Brooklyn-based nonprofit, Children of Promise. Read More

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Kids have a blast playing with Viacommunity volunteers at the Brooklyn-based nonprofit, Children of Promise. Read More

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A boy shows off his skills at the Brooklyn-based nonprofit, Children of Promise, on Viacommunity Day. Read More

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Viacommunity volunteers work on beatifying the grounds at the City Parks Foundation in Manhattan. Read More

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Viacommunity volunteers work on beatifying the grounds at the City Parks Foundation in Manhattan. Read More

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Philippe Dauman and a volunteer check out the progress at the City Parks Foundation in Manhattan. Read More

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The Free Arts NYC Viacommunity Day site captain poses in front of art work from the day. Read More

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Free Arts NYC is a Manhattan-based nonprofit which gives undeserved children and families a unique combination of educational arts and mentoring programs. Read More

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Viacommunity volunteers work on projects at Free Arts NYC. Read More

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Viacommunity volunteers at the Grace Institute in Manhattan, a nonprofit providing disadvantaged women tuition-free job training and job placement assistance. Read More

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Viacommunity volunteers at the Grace Institute in Manhattan, a nonprofit providing disadvantaged women tuition-free job training and job placement assistance. Read More

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Viacommunity volunteers at the Grace Institute in Manhattan, a nonprofit providing disadvantaged women tuition-free job training and job placement assistance. Read More

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Viacommunity volunteers practice a routine with kids at Hip Hop 4 Life, a Manhattan-based youth organization focused on positive youth development. Read More

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Viacommunity volunteers, including Philippe Dauman, are impressed with the dance moves at Hip Hop 4 Life. Read More

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A volunteer and mentee share an inspiring moment at Hip Hop 4 Life. Read More

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A Viacommunity volunteer scrubs the walls at the Humane Society of New York. Read More

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Viacom employees are grateful to make a difference in this young pup's life at the Humane Society of New York. Read More

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Viacommunity volunteers help out at the Humane Society of New York. Read More

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Long Island's North Shore Horse Rescue cares for neglected, abused, or abandoned horses. Read More

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Viacommunity volunteers care for a horse at Long Island's North Shore Horse Rescue. Read More

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Viacom employees spruce up the Robert Moses State Park on Long Island. Read More

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Viacom employees spruce up the Robert Moses State Park on Long Island. Read More

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A group of proud Viacommunity volunteers at Robert Moses State Park on Long Island. Read More

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Stop Hunger Now gets food and life-saving aid to the world’s most vulnerable people, and works to end global hunger in our lifetime. Read More

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The Viacommunity captain for Stop Hunger Now prepares boxes of food for humanitarian relief. Read More

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Viacommunity volunteers at the Trevor Project, a national organization providing crisis intervention and suicide prevention services to LGBTQ youth. Read More

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Viacommunity volunteers at the Trevor Project, a national organization providing crisis intervention and suicide prevention services to LGBTQ youth. Read More

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The Teenage Mutant Ninja Turtles share the Viacommunity spirit with special-needs children at the Opportunity Preschool on Long Island. Read More

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Local children strike a pose with the Teenage Mutant Ninja Turtles this Viacommunity Day. Read More

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Donatello and Leonardo pose with two young fans at the Opportunity Preschool on Long Island. Read More

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Donatello plays around with a Viacommunity volunteer and students at the Opportunity Preschool. Read More

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Parents and students at the Opportunity Preschool are thrilled to spend time with the Turtles. Read More

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Viacommunity volunteers, Donatello, and Leonardo helped out at the Opportunity Preschool on Long Island. Read More

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A Viacommunity volunteer helps out at Union Settlement, a nonprofit focused on empowering East Harlem residents of all ages. Read More

Boys and Girls Club New Rochelle
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A group of Viacom employees dedicated their time to brighten up the Remington Clubhouse gymnasium at the New Rochelle Boys and Girls Club. Read More

A Viacommunity volunteer paints the Remi…
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A Viacommunity volunteer paints the Remington Clubhouse gymnasium at the New Rochelle Boys and Girls Club. Read More

A group of Viacom employees dedicated th…
A group of Viacom employees dedicated th…
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A group of Viacom employees dedicated their time to brighten up the Remington Clubhouse gymnasium at the New Rochelle Boys and Girls Club. Read More

A Viacommunity volunteer repairs a warpe…
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A Viacommunity volunteer repairs a warped walkway at the Westchester-based Greenburgh Nature Center. Read More

Viacommunity volunteers weed out invasiv…
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Viacommunity volunteers weed out invasive plants at the Greenburgh Nature Center using a tool called the "gutbuster". Read More

Viacommunity volunteers get to work revi…
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Viacommunity volunteers get to work revitalizing the Greenburgh Nature Center. Read More

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This hill is steeper than it looks! Viacom volunteers work with the Chris Canty Foundation and Partnership for Parks to plant trees at St. Nicholas Park in upper Manhattan Read More

Thousands of Viacom employees spread out through communities around the world last Friday, making an emphatic endorsement of the core company value of giving back. In a global arc spanning from Europe down through Africa, from Singapore and Australia to Mexico and throughout the United States, Viacom’s operations took a collective breath to clean parks, prepare meals, offer advice and help out in countless other ways as the organization celebrated the 20th anniversary of Viacommunity.​

“We need to be a part of the communities we live in,” said Viacom CEO Philippe Dauman, who dropped in on several sites around New York City on Friday. “It’s one of our Viacom values, which is to do good, and I think everybody has a responsibility to do that. I hope that we inspire a lot of people to do more during the course of their lives, and we’ll make them better people and better employees, because living those kinds of values outside of work helps you do a better job at work.”

PARAMOUNT TAKES THE INAUGURAL VIACOMMUNITY DAY CUP WITH GLOBAL EFFORT

Paramount employees spread across 13 countries and six U.S. cities, from San Diego and L.A. on the West Coast to Rogers, Arkansas, Coconut Creek, Florida, and Atlanta in the South to Columbus, Ohio in the Midwest – 1,125 volunteers altogether. It was enough to add the Viacommunity Day Cup to the Paramount’s already bulging trophy case, as that number gave them the highest percentage of any company division to sign up for a project. The trophy is theirs for one year – although another division will have a chance to steal it from them by rallying more employees to participate in Viacommunity Day 2017.

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