Nathan Pearson interned in MTV’s Integrated Marketing department during the fall semester of 2015. He is now a coordinator for MTV Integrated Marketing, and a full-time Viacom employee.
Viacom took five categories (and earned one special recognition), at the 45th Daytime Creative Arts Emmy Awards, with Nickelodeon, Logo TV and MTV snagging statuettes for dazzling short-form digital content, feature-length films and children’s television.
Under the Nickelodeon umbrella, perennial fan-favorite SpongeBob SquarePants was recognized for its superb animated storytelling with two awards and a special recognition for its creator, Stephen Hillenburg, for his impactful work in the animation and broadcast world. Nick Jr. was awarded for Girls In Charge, an inspirational PSA aimed at preschool girls. The spot features fierce girl power courtesy of Nick Jr. girl characters, like Dora from Dora the Explorer and Nella from Nella the Princess Knight.
MTV and Logo TV both earned accolades for distinguished digital storytelling. Logo TV’s harrowing documentary on renowned makeup artist and LGBT figure Kevyn Aucoin (Kevyn Aucoin: Beauty & The Beast In Me) topped the Outstanding Special Class Special category. MTV won for its work creating a PSA, Undocumented and Afraid, for Logo TV’s film Forbidden, a motivational and informing film centered on LGBT-immigrant issues.
Take a look at Viacom’s winning content:
SpongeBob SquarePants – Outstanding Children’s Animated Series
SpongeBob SquarePants – Outstanding Performer in an Animated Program (Tom Kenny, as SpongeBob SquarePants)
Daytime Emmy Awards Special Recognition
Stephen Hillenburg, creator of SpongeBob SquarePants, earned a special recognition for his contributions to animation.
Viacom has locked in 14 Daytime Emmy Awards nominations across three brands, underscoring the company’s appeal across dayparts and demographics.
Top kids’ brand Nickelodeon scored a dozen nominations, including one for Outstanding Children’s Animated Series (SpongeBob SquarePants), and three for Outstanding Daytime Promotional Announcement Brand Image Campaign. Logo TV and MTV each earned one nomination.
Check out this video created by Viacom Catalyst for the full list of Viacom Daytime Emmy nominees:
The 45th annual Daytime Emmy Awards will take place at the Pasadena Civic Auditorium on April 29, 2018. Scroll through the 14 Viacom nominees below, and view the full list here.
They work in marketing, communications, programming, or gaming. They’re planted around the organization, helping to drive some of our most prominent networks and divisions: MTV, Nickelodeon, BET, CMT, TV Land, VH1, Logo, Viacom Velocity. And though some have been here for years, they’re all just getting started in promising careers. They are the nine young Viacom standouts who earned recognition as Cynopsis 2017 Rising Stars.
This year’s awards follow a strong 2016 showing for Viacom, when six employees across a variety of brands were acknowledged. The nine honorees this year are Kelly Andersen, Ned Berger, Katrina Bucu, Rachel Burns, Kassie Deng, Marisa Mazart, Brielle Urssery, Jacqueline Vinci and Alexandra Woog.
Cynopsis will honor these young standouts at a reception on September 15 in New York City. Here’s a bit more about how each of them is forging their career at Viacom:
What she does: My days tend to include writing press releases, communicating with media outlets and escorting network talent to press appearances.
Tenure: Six years
On being named a Cynopsis Rising Star: My coworkers had secretly submitted me so I thought it was a spam email and I almost deleted it.
What helps her fit Cynopsis’ description of a rising star as someone who has “proven success in aligning strategic objectives with end goals?”: I’m passionate about the work we are doing at MTV, VH1 and Logo, and with so many exciting things coming down the line, organization is key. I like to write everything down and map out a timeline to reach publicity goals for each series.
What is the most exciting thing happening with her team right now?: We are all prepping for VMAs!
What she is most looking forward to about the awards reception: I have no idea what to expect so I am just happy to be there!
What he does: I’m with the Consumer Marketing department at Nickelodeon where I’m responsible for marketing for our tentpole events, including overarching strategy, off-channel execution, influencer marketing, content partnerships, and innovation projects.
Tenure: Four years
On being named a Cynopsis Rising Star: I was thrilled to find out I would be receiving the award. To be recognized by my bosses and by Cynopsis for the work that I do is a real honor.
What helps him fit Cynopsis’ description of a rising star as someone who has “proven success in aligning strategic objectives with end goals?”: A big part of my job is being a brand steward. Nickelodeon is an incredibly strong brand and I work to provide kids with creative and fun ways to experience the brand. Our tentpole events (like Kids’ Choice Awards) truly bring the Nick brand to life, and the marketing of those events brings together brand strategy, creative innovation, and business goals.
What is the most exciting thing happening with his team right now?: We are going to be part of the team working on The Rise of the Teenage Mutant Ninja Turtles, the newest version of our animated series. We’re all excited to work on such an iconic property and to be part of its reinvention for a new generation of fans.
What he is most looking forward to about the awards reception: I’m most looking forward to meeting bright talent from around the media and entertainment industries and forging new connections and relationships.
What she does: I strategically develop and pitch multi-platform, integrated marketing programs across MTV, VH1 and Logo aligned to tentpoles, programming and editorial initiatives in order to drive advertising revenue.
Tenure: Since I graduated from college a little over five years ago. I like to say I’m Viacom born and raised.
On being named a Cynopsis Rising Star: It was such a great way to start the week on Monday morning and I immediately told my friends and family! I was honored that my team had nominated me for this award and it’s an amazing feeling to have your work recognized, not only by your team, but by the industry.
What helps her fit Cynopsis’ description of a rising star as someone who has “proven success in aligning strategic objectives with end goals?”: Key parts of Integrated Marketing include storytelling, negotiation and organization. In this role, I have been able to craft a marketing story that sells big ideas both internally and externally as the concepts need to match the objectives of the channel and brand to create an organic fit, building client relationships for key partners like Taco Bell, P&G and more.
What is the most exciting thing happening with her team right now?: The return of TRL! It was a key program during my teenage years. I’m excited for how it will be reinvented for today’s generation and how we can weave our advertising partners into the pop-culture platform.
What she is most looking forward to about the awards reception: I’m excited to celebrate with my fellow Viacom Velocity peers as they’re all deserving of this honor and it has been a pleasure to work alongside them. I’m also looking forward to meeting the other honorees and to learn from our shared passions and successes.
A 29-year-old drag queen from Brooklyn, New York known as Sasha Velour is lip syncing to Whitney Houston’s So Emotional. She’s gliding across the stage; a graceful avant-garde, bald ballerina.
Arms clad in opera-length bronze gloves, Velour vogues alongside fellow queen Shea Couleé, sauntering her hips and moving her lips soundlessly. Then, she craned her neck and began tugging at her wig. Pantomiming a seizure, she grabbed each scarlet lock to unleash a cascade of rose petals—just as Houston’s ballad reached its dénouement.
Watch the performance:
It was the season 9 finale of VH1’s RuPaul’s Drag Race. Nearly 9 million people watched as Velour won the coveted title of America’s Next Drag Superstar, making Drag Race history for the most-watched finale. It was, in the eternal words of Whitney Houston, “So emotional.”
LGBT-Friendly Companies, Ireland’s Gay Prime Minister, Play in the Netherlands and More: Viacom International Insights, June 2017
Welcome to the July issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.
For Pride Month (June), we published stories on the most LGBT-friendly US companies and Ireland’s first gay prime minister. We also have a video of our Modern Dads and research on play in the Netherlands, Gen Xers in South Africa and originality among teens and young adults.
Logo’s Trailblazer Honorees “Stood On the Shoulders of Giants” to Become Pioneers of Change for This Generation
Throughout history, art has defended the human spirit. Especially in times of political crisis, art and activism become inextricably related.
This was clear after attending Logo’s Trailblazer Honors, which celebrates the work of honorees who have made indelible contributions to LGBT civil rights—through writing, dancing, singing and producing. This year’s honorees included Cyndi Lauper; activist and author Cleve Jones (his memoir, When We Rise, inspired ABC’s miniseries by the same name); the late Alvin Ailey, who is credited with making modern dance an inclusive space for LGBT African-Americans; and the creators of NBC’s Will and Grace, Max Mutchnick and David Kohan.
Transformers Return, The Mist Creeps In, Logo Honors Trailblazers, Bellator Hits MSG, 17th BET Awards Air – All in a Spectacular Weekend for Viacom
This is an extraordinary week for Viacom, a showcase of our diverse properties and the incredible power of our brands, sprawled across theaters, televisions and event spaces all over the world.
On Wednesday, the fifth Transformers movie opened in theaters. Thursday brought Spike’s mini-series adaptation of Stephen King’s The Mist. Friday we celebrate Pride month with Logo’s Trailblazer Honors. Saturday is perhaps the marquee night in Bellator history, as the Spike-owned property drops into New York City’s Madison Square Garden. And Sunday takes us to the West Coast, where BET will broadcast their marquee BET Awards.
As Viacom refocuses under the leadership of CEO Bob Bakish, this rapid-fire concentration of noteworthy properties distills the impressive breadth and depth of Viacom’s multi-brand portfolio.
Here’s a day-by-day look at what’s already dropped and what’s to come over the weekend:
Wednesday, June 21 – Transformers: The Last Knight – Paramount Pictures
It is the fifth installment in the live-action Transformers spectaculars directed by Michael Bay, an intriguing collision of ancient epochs with the robot alien present, and a special effects masterpiece.
“…[I]f you’re not staggered by the technique on display here – the stuff that sets Bay’s work miles above the Fast & Furiouses, X-Men: Apocalypses and Tom Cruise-chasing Mummies of this world – you’re not paying attention,” writes The Telegraph’s Robbie Collin.
Here’s a preview of what he’s talking about:
Since the first Transformers movie hit theaters in 2007, the franchise has raked in nearly $4 billion for Paramount and redefined important elements of the movie industry. “Ever since the first movie in the robo-franchise was released into theaters a decade ago, the film industry has changed its approach to producing, releasing and reporting on movies,” writes The Street’s Buster Coen, noting that the films legitimized toy-to-cinema adaptations, stamped June as a month for movie blockbusters, and set the template for international distribution of American films.
Transformers: The Last Knight is in theaters around the world now. A Bumblebee spin-off is scheduled for release next summer.
With a cast of complex characters unified by their small-town setting, the deft use of suspense and drama, and some imaginative writing, Spike has transformed Stephen King’s 1980 novella about a sinister, monster-filled cloud descending upon a small Maine town into a 10-part serial that debuted last night.
And it’s really good, according to a platoon of critics who got an advanced look at the pilot. “Spike’s new series based on The Mist … wasn’t written by King, but it does the author proud ,” writes CNET’s Gael Fashingbauer Cooper.
The series was written, rather, by a team led by Denmark native Christian Torpe, who is a lifelong King fan and consulted with the author at the project’s outset. King simply told him, “Don’t do anything ordinary.”
Torpe appears to have succeeded, leaving even those familiar with King’s original work in suspense. “It’s hard to judge where this newer, looser adaptation might progress from just the first hour, but Torpe has said that, like King, he intends to explore the nature of fanaticism, and how fear so often compels people to seek out unlikely prophets,” writes The Atlantic’s Sophie Gilbert. “If so, The Mist could be a satisfyingly complex chiller, scaring viewers not just with unexpected jumps and amped-up creepy crawlies, but with the more human monsters who are all trapped together inside, waiting out the weather.”
The Mist premieres at a time of incredible momentum for Spike, which will evolve into the premium TV Paramount Network in January of next year. While the network is still determining an exact programming lineup, they have already announced Yellowstone starring Kevin Costner, a six-part documentary on Trayvon Martin produced in conjunction with The Weinstein Company, American Woman starring Alicia Silverstone and Mena Suvari, a six-part Waco series documenting the 1993 stand-off at the Branch Dividian compound, and a television adaptation of the 1988 classic film Heathers.
Friday, June 23 – Logo Trailblazer Honors – Logo
Logo’s Trailblazer Honors Will Recognize Pioneers of LGBT Equality, Including Cyndi Lauper: Friday, June 23
What do Cyndi Lauper, Will & Grace creators Max Mutchnick and David Kohan, Debra Messing, RuPaul’s Drag Race contestant Valentina, activist and author Cleve Jones, House Democratic Leader Nancy Pelosi, and Nicole “Snooki” Polizzi all have in common?
They’re trailblazers of the LGBT community—using their prominence in society to spread a message of love, acceptance and equality.
— Monsters and Critics (@monstersandcrit) June 23, 2017
Logo’s fourth Trailblazer Honors special taped Thursday, June 22, at the historic Cathedral of St. John the Divine in New York City (famous in the LGBT community for being a progressive, welcoming house of worship) and will air Friday, June 23 at 9 p.m.
Trailblazing Honors, unlike other award shows of its ilk, isn’t just about celebrating star power—it’s about celebrating the power stars have to change the world for the better.
— Look Different (@LookDifferent) June 23, 2017
Logo’s tentpole event, which culminates Pride month along with the New York City Pride Parade, presents “Trailblazing Honors” to three individuals or entities who have made outstanding contributions to the LGBT community. Past honorees include activist Harvey Fierstein, Edie Windsor, Judy and Dennis Shepard, the Obama Administration and the cast of Orange Is the New Black.
This year, Logo recognized Cyndi Lauper, Will & Grace’s Mutchnick and Kohan, and the late Alvin Ailey as honorees. The ceremony will include musical performances inspired by these leaders, as well as presenter speeches celebrating the tireless work of these honorees.
— Logo 🏳️🌈 (@LogoTV) June 19, 2017
The Commerce of Inclusion: Take a Look at Logo’s List of 25 Trailblazing Companies for the LGBT Community
What do Target, Google, Nike, AT&T, and American Express have in common? They’re among the 25 most LGBT-friendly companies in the U.S., according to Logo, Viacom’s network inspired by the LGBT community.
Logo unveiled its second annual Trailblazing Companies list on the eve of Pride Month in June to compile the catalog of inclusive and supportive businesses.
So, how can Logo measure the economics of equality? With the help of Witeck Communications, a marketing firm focused on LGBT consumer habits, Logo scored companies based on seven criteria:
Aside from promoting equality and inclusivity, why should companies care about promoting LGBT initiatives? Well, there’s this: the LGBT community has an estimated buying power of $971 billion, according to Witeck Communications President Bob Witeck.
“The footprint that gay people have today in the economy is much, much more present, much more visible,” Witeck said in an interview with Bloomberg News. “Also, companies are responding not just to LGBT purchasing power, they are responding to others who are aligned and sympathetic.”
Take a look at the top 25 companies: