The Real 305 Comes to VH1 – Welcome to Love & Hip Hop: Miami

by Stuart Winchester, Viacom

Tunneling into the vibrant, swaggering hip-hop scenes of New York, Hollywood and Atlanta, VH1’s Love & Hip Hop franchise has planted its flag atop the ratings, consistently capturing the top three slots in unscripted cable.

Now, the surging network will add a fourth property to the franchise, as the palm tree- and beach-laced music and party scene blasts up from Miami to join its amped-up cousins.

Earlier today, VH1 pushed out the magnificent 5:49 super-trailer embedded above, introducing fans to the 24-person ensemble cast.

“When ya’ll talk about Miami, ya’ll talk about the sands and the yachts, and you party at those clubs on that side of town, but I’m here to tell you, ya’ll don’t know a mother$%#*ing thing about Miami,” the self-proclaimed “Mayor of the 305” Trick Daddy warns in the lustrous opening montage of boats and skylines and bouncing clubs. “The real 305.”

Who else inhabits this unvarnished slice of South Florida? Rap mainstay Trina, Love & Hip Hop Atlanta veteran Gunplay, Latina striver Amara La Negra, producer Young Hollywood, and many more. Meet the full cast here.


Part of the cast of Love & Hip Hop: Miami.

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Legends Return and Stars Unite as Viacom Nets Stuff the Content Pipeline

by Stuart Winchester, Viacom

It’s a time of great energy and invention at Viacom, with our networks announcing new shows, series extensions, and reboots weekly.

“Content is what Viacom is,” Viacom CEO Bob Bakish told CNBC’s Julia Boorstin last week. And this robust content pipeline underscores that point as ratings continue to creep up at core channels and fourth-quarter and full-year earnings map upticks in revenue and other key financial metrics.

The return of those crazy kids of Jersey legend, a beloved host helms an all-new concept, a fan-favorite franchise expands south, an unlikely onstage pairing produces a dazzling country-pop concert, a pair of season renewals drop, and a comedy legend is honored – here’s a look at previews for some our most anticipated programming, all of which MTV, VH1, CMT and Spike have released in just the past week:


When Floribama Shore hit with the highest ratings of any network premiere in three years, it underscored fans’ hunger for the return of the Shore franchise. Perhaps foreseeing this enthusiasm, MTV queued up the return of the original series cast with a spot announcing Jersey Shore: Family Vacation during Floribama’s debut.

We don’t have many details or even a premiere date yet, but we know the important stuff: Deena, Pauly D, JWOWW, Vinny, Ronnie, Snooki and The Situation will all be back on our screens, together:

After headlining a pair of MTV classics in Rob & Big and Rob Dyrdek’s Fantasy Factory,  skateboarder and reality star Rob Dyrdek returns to the network headlining Amazingness. Human towers, a hands-free archer, stepladders balanced on teeth – check out what will be – in Dyrdek’s words – “the talent show like no other talent show in the world” beginning this Friday, Dec. 8.


VH1 has a New Year’s present for its rabid base of Love & Hip Hop fans – the premiere of the latest complement to the hit shows set in New York, Atlanta and Hollywood: Love & Hip Hop: Miami. Here’s a first look at the series and its ensemble cast, featuring Trick Daddy, Trina, Gunplay and Amara La Negra, among others:

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