Consumer Insights: Spike’s ‘State of Man’

Kimberly Maxwell by Kimberly Maxwell, Strategic Insights and Research, Spike

Spike's "Auction Hunters"

Over 40 percent of men do more work around the house than their fathers did. Nearly a fifth of fathers are stay-at-home dads. Indeed, liberated from traditional stereotypes, men have re-imagined manhood in America.

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